Television In The Multichannel Age

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Television in the Multichannel Age

Author : Megan Mullen
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Television in the Multichannel Age by : Megan Mullen

Download or read book Television in the Multichannel Age written by Megan Mullen and published by Wiley-Blackwell. This book was released on 2008-02-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television in the Multichannel Age is a comprehensive, multidisciplinary approach to the history of multichannel television in all its forms – from cable to direct-to-home satellite and beyond. Chapter by chapter, the book traces the evolution of cable television from its pre-historical origins in the late 1940s to the communications satellites and DBS distribution systems of the modern digital age, both in the U.S. and internationally. Guides the reader through the history of multichannel television from its origins in the ‘40s to the modern age Discusses factors that influence today’s television landscape including government policy-making, emerging technologies, and the public’s programming tastes Concentrates on domestic multichannel technologies while considering global impacts of these technologies Includes newly discovered oral history transcripts, personal interviews, government documents, and never before seen photographs Presents a fascinating history of media that have come to play critical roles in today’s society, and in doing so invites the reader to speculate on the future of multichannel television

TV Futures

Author : Andrew T. Kenyon
Publisher : Melbourne University Publish
ISBN 13 : 0522854400
Total Pages : 440 pages
Book Rating : 4.5/5 (228 download)

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Book Synopsis TV Futures by : Andrew T. Kenyon

Download or read book TV Futures written by Andrew T. Kenyon and published by Melbourne University Publish. This book was released on 2007-01-01 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: TV Futures: Digital Television Policy in Australia brings together leading writers from both law and media studies to examine the implications of the shift to digital television for the platforms and audiences, copyright law and media regulation. The book combines writers with expertise in media law and copyright law with those skilled in media policy and social and cultural research. Through its scope and topicality, the book substantially develops the literature on digital television to serve readers from across the fields of law, the humanities and social sciences.

Branding Television

Author : Catherine Johnson
Publisher : Routledge
ISBN 13 : 1136618546
Total Pages : 227 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Branding Television by : Catherine Johnson

Download or read book Branding Television written by Catherine Johnson and published by Routledge. This book was released on 2012-03-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

Social TV

Author : Cory Barker
Publisher : Univ. Press of Mississippi
ISBN 13 : 1496840941
Total Pages : 176 pages
Book Rating : 4.4/5 (968 download)

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Book Synopsis Social TV by : Cory Barker

Download or read book Social TV written by Cory Barker and published by Univ. Press of Mississippi. This book was released on 2022-06-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2023 SCMS Media Industries Scholarly Interest Group Outstanding Book Award sponsored by the Center for Entertainment & Media Industries On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries’ utopian vision for a multi-screen and communal live TV experience. In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised—but failed to deliver—a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, Social TV shows how the era altered how the industry pursues audiences. Multi-screen campaigns have shifted away from a focus on live TV and toward all-day “content” streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.

The Television History Book

Author : Michele Hilmes
Publisher : Bloomsbury Publishing
ISBN 13 : 1349916455
Total Pages : 509 pages
Book Rating : 4.3/5 (499 download)

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Book Synopsis The Television History Book by : Michele Hilmes

Download or read book The Television History Book written by Michele Hilmes and published by Bloomsbury Publishing. This book was released on 2021-03-11 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of broadcasting and the infludence developments in broadcasting have had over our social, cultural and economic practices. Examining the broadcasting traditions of the UK and USA, 'The Television History Book' make connections between events and tendencies that both unite and differentiate these national broadcasting traditions.

Complex Serial Drama and Multiplatform Television

Author : Trisha Dunleavy
Publisher : Routledge
ISBN 13 : 1317402790
Total Pages : 194 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Complex Serial Drama and Multiplatform Television by : Trisha Dunleavy

Download or read book Complex Serial Drama and Multiplatform Television written by Trisha Dunleavy and published by Routledge. This book was released on 2017-11-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the creative strategies, narrative characteristics, industrial practices and stylistic tendencies of complex serial drama. Exemplified by shows like HBO’s The Sopranos, AMC’s Mad Men and Breaking Bad, Showtime’s Dexter, and Netflix’s Stranger Things, complex serials are distinguished by their conceptual originality, narrative complexity, transgressive lead characters and serial allure. As a drama form that continues to expand and diversify in today’s television, HBO’s Boardwalk Empire and Game of Thrones, Netflix’s Orange Is the New Black and Hulu’s The Handmaid’s Tale provide further examples. Dunleavy investigates the strategies that underpin the innovations, influence and success of complex serial drama, giving students and scholars a nuanced understanding of this contemporary TV form.

American Television on British Screens

Author : P. Rixon
Publisher : Springer
ISBN 13 : 023062524X
Total Pages : 218 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis American Television on British Screens by : P. Rixon

Download or read book American Television on British Screens written by P. Rixon and published by Springer. This book was released on 2006-05-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores how American programmes have become an important part of British television culture since the 1950's, moving from schedule fillers to cornerstones and 'must see' attractions. The book analyses popular and industrial discourses, the changing roles of such programmes on British screens and interviews with key British broadcasters.

Digital Broadcasting

Author : Jo Pierson
Publisher : Bloomsbury Publishing
ISBN 13 : 147251727X
Total Pages : 176 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Digital Broadcasting by : Jo Pierson

Download or read book Digital Broadcasting written by Jo Pierson and published by Bloomsbury Publishing. This book was released on 2015-04-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.

The SAGE Encyclopedia of Journalism

Author : Gregory A. Borchard
Publisher : SAGE Publications
ISBN 13 : 1544391161
Total Pages : 1947 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis The SAGE Encyclopedia of Journalism by : Gregory A. Borchard

Download or read book The SAGE Encyclopedia of Journalism written by Gregory A. Borchard and published by SAGE Publications. This book was released on 2022-01-28 with total page 1947 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism permeates our lives and shapes our thoughts in ways that we have long taken for granted. Whether it is National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism pervades our lives. The Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas.

S. 1822, the Communications Act of 1994

Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher :
ISBN 13 :
Total Pages : 832 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis S. 1822, the Communications Act of 1994 by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation

Download or read book S. 1822, the Communications Act of 1994 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 1994 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Television Studies: The Basics

Author : Toby Miller
Publisher : Routledge
ISBN 13 : 1136988866
Total Pages : 265 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Television Studies: The Basics by : Toby Miller

Download or read book Television Studies: The Basics written by Toby Miller and published by Routledge. This book was released on 2009-12-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Studies: The Basics is a lively introduction to the study of a powerful medium. It examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television. Topics covered include: broadcasting history and technology institutions and ownership genre and content audiences Complete with global case studies, questions for discussion, and suggestions for further reading, this is an invaluable and engaging resource for those interested in how to study television.

Commodity Activism

Author : Roopali Mukherjee
Publisher : NYU Press
ISBN 13 : 0814764002
Total Pages : 316 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Commodity Activism by : Roopali Mukherjee

Download or read book Commodity Activism written by Roopali Mukherjee and published by NYU Press. This book was released on 2012-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

Television Brandcasting

Author : Jennifer Gillan
Publisher : Routledge
ISBN 13 : 1135020620
Total Pages : 276 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Television Brandcasting by : Jennifer Gillan

Download or read book Television Brandcasting written by Jennifer Gillan and published by Routledge. This book was released on 2014-11-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

American Science Fiction Film and Television

Author : Lincoln Geraghty
Publisher : Berg
ISBN 13 : 0857850768
Total Pages : 124 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis American Science Fiction Film and Television by : Lincoln Geraghty

Download or read book American Science Fiction Film and Television written by Lincoln Geraghty and published by Berg. This book was released on 2009-10-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: American Science Fiction Film and Television presents a critical history of late 20th Century SF together with an analysis of the cultural and thematic concerns of this popular genre. Science fiction film and television were initially inspired by the classic literature of HG Wells and Jules Verne. The potential and fears born with the Atomic age fuelled the popularity of the genre, upping the stakes for both technology and apocalypse. From the Cold War through to America's current War on Terror, science fiction has proved a subtle vehicle for the hopes, fears and preoccupations of a nation at war. The definitive introduction to American science fiction, this is also the first study to analyse SF across both film and TV. Throughout, the discussion is illustrated with critical case studies of key films and television series, including The Day the Earth Stood Still, Planet of the Apes, Star Trek: The Next Generation, The X-Files, and Battlestar Galactica.

European Film and Media Culture

Author : Lennard Højbjerg
Publisher : Museum Tusculanum Press
ISBN 13 : 9788763504270
Total Pages : 304 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis European Film and Media Culture by : Lennard Højbjerg

Download or read book European Film and Media Culture written by Lennard Højbjerg and published by Museum Tusculanum Press. This book was released on 2006 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings into focus central aspects of developments in European film and media culture. Through studies of both film and television the question of national identity, European integration and globalisation is analysed in a both Eastern and Western Europeancontext. This volume also offers several case studies.

The Decline of Public Access and Neo-Liberal Media Regimes

Author : Brian Caterino
Publisher : Springer Nature
ISBN 13 : 3030394034
Total Pages : 283 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis The Decline of Public Access and Neo-Liberal Media Regimes by : Brian Caterino

Download or read book The Decline of Public Access and Neo-Liberal Media Regimes written by Brian Caterino and published by Springer Nature. This book was released on 2020-04-28 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the reasons behind the declining fortunes of public access channels. Public access, which provided perhaps the boldest experiment in popular media democracy, is in steep decline. While some have argued it is technologically outmoded, Caterino argues that the real reason lies with the rise of a neo-liberal media regime. This regime creates a climate in which we can understand these changes. This book considers the role of neo-liberalism in transforming notions of public obligations and regulation of media that have impacted non-profit media, specifically public access. Neo-liberalism has tried to eliminate public forums and public discourse and weakens institutions of civil society. Though social media is often championed as an arena of communicative freedom, Caterino argues that neo-liberalism has created a colonized social media environment that severely limits popular democracy.

Television and New Media

Author : Jennifer Gillan
Publisher : Routledge
ISBN 13 : 1135965676
Total Pages : 322 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Television and New Media by : Jennifer Gillan

Download or read book Television and New Media written by Jennifer Gillan and published by Routledge. This book was released on 2010-10-18 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television and New Media introduces students to the ways that new media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book closely examines the ways that television programming has changed with the influx of new media—transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through transmedia storytelling. This book is essential for understanding how creative and industrial forces have worked together in the new media age to transform the way we watch TV.