Television And The Second Screen

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Television and the Second Screen

Author : James Blake
Publisher : Taylor & Francis
ISBN 13 : 131742851X
Total Pages : 206 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Television and the Second Screen by : James Blake

Download or read book Television and the Second Screen written by James Blake and published by Taylor & Francis. This book was released on 2016-11-10 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift.

Television and the Second Screen

Author : James Blake
Publisher :
ISBN 13 : 9781138914339
Total Pages : 0 pages
Book Rating : 4.9/5 (143 download)

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Book Synopsis Television and the Second Screen by : James Blake

Download or read book Television and the Second Screen written by James Blake and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the Second Screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. In researching this work, James Blake has interviewed more than 25 people in the TV industry - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. In doing so, he has been able to track the evolution of interactive TV and examine the successes and failures of recent experiments and innovations in second screen projects. Television and the Second Screen offers students and scholars of television theory and practice an accessible and illuminating guide to this important cultural shift.

The Television Will Be Revolutionized, Second Edition

Author : Amanda D Lotz
Publisher : NYU Press
ISBN 13 : 1479830070
Total Pages : 410 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis The Television Will Be Revolutionized, Second Edition by : Amanda D Lotz

Download or read book The Television Will Be Revolutionized, Second Edition written by Amanda D Lotz and published by NYU Press. This book was released on 2014-09-19 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go behind the TV screen to explore what is changing, why it is changing, and why the changes matters Many proclaimed the “end of television” in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised, second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use it—in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the “post-network” era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television—exploring how “prized content,” live television sports and contests, and linear viewing may all be “television,” but very different types of television for both viewers and producers. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter.

Changing Television Environments

Author : Manfred Tscheligi
Publisher : Springer Science & Business Media
ISBN 13 : 3540694773
Total Pages : 337 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis Changing Television Environments by : Manfred Tscheligi

Download or read book Changing Television Environments written by Manfred Tscheligi and published by Springer Science & Business Media. This book was released on 2008-06-25 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 6th European Conference on Interactive Television, EuroITV 2008, held in Salzburg, Austria, in July 2008. The 42 revised full papers were carefully reviewed and selected from 156 submissions. The contributions cover significant aspects of the interactive television domain including submissions on user studies, technical challenges related to new developments as well as new kind of formats. The papers are organized in topical sections on interactive TV, interactive authoring, personalisation and recommender systems, mobile TV, social TV, new TV environments, iTV architectures and systems, user interfaces and interaction design, user studies, and accessibility.

Social TV

Author : Mike Proulx
Publisher : John Wiley & Sons
ISBN 13 : 1118239652
Total Pages : 225 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social TV by : Mike Proulx

Download or read book Social TV written by Mike Proulx and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Vale's Technique of Screen and Television Writing

Author : Eugene Vale
Publisher : Taylor & Francis
ISBN 13 : 1136051538
Total Pages : 223 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Vale's Technique of Screen and Television Writing by : Eugene Vale

Download or read book Vale's Technique of Screen and Television Writing written by Eugene Vale and published by Taylor & Francis. This book was released on 2013-01-25 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vale's Technique of Screen and Television Writing is an updated and expanded edition of a valuable guide to writing for film and television. Mr. Vale takes the aspiring writer through every phase of a film's development, from the original concept to the final shooting script. Teachers of the craft as well as writers and directors have acclaimed it as one of the best books ever written on how to write a screenplay. This book combines practical advice for the aspiring or established writer with a lucid overview of the unique features of this most contemporary art form, distinguishing film and video from other media and other kinds of storytelling. It teaches the reader to think in terms of the camera and gives practical advice on the realities of filmmaking. At the same time, Vale, who began his own career as a scriptwriter for the great French director Jean Renoir, provides a solid grounding in the history of drama from the Classical Greek theater through the great cinematic works of the twentieth century. Both philosophical and pragmatic, this is a very readable book for students and active professionals who want to improve their writing skills, and for film enthusiasts interested in knowing more about what they see on the screen. Mr. Vale is that rare combination, a practitioner of great experience who can offer a lucid explanation of his craft. Eugene Vale was born in Switzerland and began his career in France in the 1930s. He was an award-winning novelist, film and TV scriptwriter and teacher, whose works include the bestselling novel The Thirteenth Apostle and the scripts for Francis of Assisi, The Bridge of San Luis Rey, and The Second Face. He also worked in many other areas of the motion picture industry, including directing, producing, cutting, distribution and finance. His archives are held by Boston University and University of Southern California. Mr. Vale died in 1997, shortly after he completed the updated version of this handbook.

Television Sports Production

Author : Jim Owens
Publisher : Routledge
ISBN 13 : 1000362132
Total Pages : 466 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Television Sports Production by : Jim Owens

Download or read book Television Sports Production written by Jim Owens and published by Routledge. This book was released on 2021-04-18 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this sixth edition of Television Sports Production, regional Emmy Award-winning producer Jim Owens walks readers through the planning, setup, directing, announcing, shooting, and editing involved in covering a sports event. Originally written as a training guide for entry-level broadcast staff at the Olympics, this manual gives readers the tools they need to effectively cover sports from ice skating to motorcycle racing. Throughout, Owens breaks down all aspects of the production process, revealing the techniques that producers and directors use to bring sports to a worldwide audience. Chapters further include tips and advice on using the latest technologies and tools such as production trucks, REMIs, smart phones, mobile units, cameras, audio equipment, and lighting rigs. Featuring new instructive illustrations and sample forms, as well as testimonials from experienced professionals in the business, this new edition gives readers an inside look at how the experts produce live or recorded television and sports coverage. This comprehensive book is essential reading for intermediate and advanced students looking to learn how to successfully produce sports broadcasting.

Digital Technology and the Future of Broadcasting

Author : John V. Pavlik
Publisher : Routledge
ISBN 13 : 1317486951
Total Pages : 232 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Digital Technology and the Future of Broadcasting by : John V. Pavlik

Download or read book Digital Technology and the Future of Broadcasting written by John V. Pavlik and published by Routledge. This book was released on 2015-07-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context. Among the many issues covered are: The impact of digital technology on the structure of broadcasting organizations and regulation; The nature of broadcast content or media programming and how it is delivered at home and abroad; Engagement and interaction of the public with broadcasting and social and mobile media; and The reshaping of revenue models for broadcasters and media organizations globally. The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.

Film and Television Acting

Author : Ian Bernard
Publisher : CRC Press
ISBN 13 : 1136081747
Total Pages : 172 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Film and Television Acting by : Ian Bernard

Download or read book Film and Television Acting written by Ian Bernard and published by CRC Press. This book was released on 1997-12-11 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film and Television Acting offers solid techniques for creating a natural, believable performance for film and television. The reader will discover techniques for listening and reacting, blocking and business, character, focus, the closeup, and comedy as they pertain to acting in front of a camera. The book analyzes the differences between theatre, film, and television acting, providing the theatre trained actor with specific approaches for making the transition to on-camera work. This second edition is thoroughly revised and updated. The book contains numerous scenes and exercises, including sample scenes from Cheers and Seinfeld, which provide the reader with ways to practice the specific techniques outlined by the author. Included are interviews with well-know actors and directors: Don Murray, Norman Jewison, and Emmy award winner, Glenn Jordan, to name a few. These interviews illustrate how the professionals apply their training and technique to filmed performances. There is also a chapter-length interview with John Lithgow, in which the actor provides a first-hand account of the differences of acting for the theatre and for the camera.

Television on Demand

Author : MJ Robinson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1441193987
Total Pages : 259 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Television on Demand by : MJ Robinson

Download or read book Television on Demand written by MJ Robinson and published by Bloomsbury Publishing USA. This book was released on 2017-06-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning of broadcasting, radio and television producers have pushed their shows to audiences in controlled environments that end in a discrete and quantifiable site to be transformed into advertising rates. Today's viewers program their DVR's to create their own viewing schedules, wait to watch entire seasons in marathon DVD viewing sessions and stream shows to their mobile devices. The rise of a curatorial culture where viewers create their own entertainment packages and select from a buffet of viewing options and venues has caused a seismic shift for the traditional television industry. While audiences clamor for more story-driven and scripted entertainment, their new viewing habits undermine the dominant economic structures that fund quality episodic series.Television on Demand examines how we have reached this present moment; and considers the viable future(s) of this crucial culture industry. This leads to an understanding of an empowered audience that realizes its means of control of how it consumes media, as well as a new way of looking at the industry we have traditionally and currently call 'television.'

How to Watch Television, Second Edition

Author : Ethan Thompson
Publisher : NYU Press
ISBN 13 : 1479898813
Total Pages : 416 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis How to Watch Television, Second Edition by : Ethan Thompson

Download or read book How to Watch Television, Second Edition written by Ethan Thompson and published by NYU Press. This book was released on 2020-03-31 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition that brings the ways we watch and think about television up to the present We all have opinions about the television shows we watch, but television criticism is about much more than simply evaluating the merits of a particular show and deeming it “good” or “bad.” Rather, criticism uses the close examination of a television program to explore that program’s cultural significance, creative strategies, and its place in a broader social context. How to Watch Television, Second Edition brings together forty original essays—more than half of which are new to this edition—from today’s leading scholars on television culture, who write about the programs they care (and think) the most about. Each essay focuses on a single television show, demonstrating one way to read the program and, through it, our media culture. From fashioning blackness in Empire to representation in Orange is the New Black and from the role of the reboot in Gilmore Girls to the function of changing political atmospheres in Roseanne, these essays model how to practice media criticism in accessible language, providing critical insights through analysis—suggesting a way of looking at TV that students and interested viewers might emulate. The contributors discuss a wide range of television programs past and present, covering many formats and genres, spanning fiction and non-fiction, broadcast, streaming, and cable. Addressing shows from TV’s earliest days to contemporary online transformations of the medium, How to Watch Television, Second Edition is designed to engender classroom discussion among television critics of all backgrounds. To access additional essays from the first edition, visit the full list here bit.ly/HowToWatchTV2e.

Managing TV Brands with Social Media

Author : Jennifer Berz
Publisher : Springer
ISBN 13 : 3658142944
Total Pages : 303 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Managing TV Brands with Social Media by : Jennifer Berz

Download or read book Managing TV Brands with Social Media written by Jennifer Berz and published by Springer. This book was released on 2016-05-25 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.

Applications and Usability of Interactive TV

Author : María José Abásolo
Publisher : Springer
ISBN 13 : 331963321X
Total Pages : 177 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Applications and Usability of Interactive TV by : María José Abásolo

Download or read book Applications and Usability of Interactive TV written by María José Abásolo and published by Springer. This book was released on 2017-07-11 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th Iberoamerican Conference on Applications and Usability of Interactive TV , jAUTI 2016, held in conjunction with the III International Congress on Information Engineering and Information Systems, in La Habana, Cuba, in November 2016. The 11 full papers presented were carefully reviewed and selected from 30 submissions. The papers are organized in topical sections on IDTV content production and recommendation; video consumption and preservation; social TV; IDTV interaction techniques; IDTV user experiences.

Social TV

Author : Cory Barker
Publisher : Univ. Press of Mississippi
ISBN 13 : 1496840941
Total Pages : 176 pages
Book Rating : 4.4/5 (968 download)

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Book Synopsis Social TV by : Cory Barker

Download or read book Social TV written by Cory Barker and published by Univ. Press of Mississippi. This book was released on 2022-06-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2023 SCMS Media Industries Scholarly Interest Group Outstanding Book Award sponsored by the Center for Entertainment & Media Industries On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries’ utopian vision for a multi-screen and communal live TV experience. In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised—but failed to deliver—a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, Social TV shows how the era altered how the industry pursues audiences. Multi-screen campaigns have shifted away from a focus on live TV and toward all-day “content” streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.

Television, Social Media, and Fan Culture

Author : Alison F. Slade
Publisher : Lexington Books
ISBN 13 : 1498506178
Total Pages : 426 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Television, Social Media, and Fan Culture by : Alison F. Slade

Download or read book Television, Social Media, and Fan Culture written by Alison F. Slade and published by Lexington Books. This book was released on 2015-11-11 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has brought about a revolution in fan culture, from fan uprisings to save programs to groups and pages dedicated to mourning lost programs and characters. This edited collection examines how fans use social media in regard to television programming, characters, narrative, and various types of interactions, as well as how television uses social media to engage fan cultures.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Reputation Management Techniques in Public Relations

Author : Erdemir, Ayse
Publisher : IGI Global
ISBN 13 : 1522536205
Total Pages : 430 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Reputation Management Techniques in Public Relations by : Erdemir, Ayse

Download or read book Reputation Management Techniques in Public Relations written by Erdemir, Ayse and published by IGI Global. This book was released on 2018-01-26 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.