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Telecommunications Client Strategies
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Book Synopsis Customer-centered Telecommunications Services Marketing by : Karen G. Strouse
Download or read book Customer-centered Telecommunications Services Marketing written by Karen G. Strouse and published by Artech House Publishers. This book was released on 2004-01-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Book Synopsis Telecommunications Client Strategies by : Aspatore Books Staff
Download or read book Telecommunications Client Strategies written by Aspatore Books Staff and published by Aspatore Books. This book was released on 2008 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telecommunications Client Strategies is an authoritative, insiders perspective on best practices for working with clients in the telecommunications industry. Featuring partners from some of the nations leading law firms, these experts guide the reader through the attorneys role in the telecom industry today and offer advice on working with clients in a variety of arenas. These top lawyers give tips on understanding client goals, managing expectations, avoiding common mistakes, and overcoming the unique challenges of this fast-paced industry. From considering options for resolving a dispute and representing the client during bankruptcy proceedings to negotiating agreements and structuring transactions, these leaders discuss how to best achieve success in line with the clients goals. Additionally, these authors discuss the importance of understanding the current market, and outline their thoughts on recent developments and future trends. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to success within this ever-evolving field.
Book Synopsis Customer-centered Telecommunications Services Marketing by : Karen G. Strouse
Download or read book Customer-centered Telecommunications Services Marketing written by Karen G. Strouse and published by Artech House. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Book Synopsis Marketing Telecommunications Services by : Karen G. Strouse
Download or read book Marketing Telecommunications Services written by Karen G. Strouse and published by Artech House Publishers. This book was released on 1999 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.
Book Synopsis Telecommunications Strategy by : Peter Curwen
Download or read book Telecommunications Strategy written by Peter Curwen and published by Routledge. This book was released on 2004-08-12 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consu
Book Synopsis Telecommunications and Business Strategy by : Richard A. Gershon
Download or read book Telecommunications and Business Strategy written by Richard A. Gershon and published by Routledge. This book was released on 2009-03-04 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.
Book Synopsis International Strategies in Telecommunications by : Anders Pehrsson
Download or read book International Strategies in Telecommunications written by Anders Pehrsson and published by Routledge. This book was released on 2012-10-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides: * a broad description of the telecommunications industry * details of an in-depth study of the telecommunications group Ericsson * a description of how the strategic states model has worked for companies
Book Synopsis Strategies for Success in the New Telecommunications Marketplace by : Karen G. Strouse
Download or read book Strategies for Success in the New Telecommunications Marketplace written by Karen G. Strouse and published by Artech House Publishers. This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's crowded and confusing telecom marketplace, determining the right strategic direction is the key to differentiating your company from the pack and to attracting and retaining the best customers. Here's the book that helps you do just that!
Download or read book Telecom Audit written by M S. Mastel and published by McGraw Hill Professional. This book was released on 2003-02-13 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phone systems, service, data networks, and the Internet are critical pieces of any company’s communications. And most IT professionals don’t understand the effects of deregulation and parallel technologies on the bottom line. Telecommunications companies have more than a 30% error rate on their billing each month. There are only about 4,000 telecom consultants in the country who do nothing but find errors on bills. The economy seems to be crying out for just this type of study. This work explores the various technologies in terms of cost and ROI, sets up some case studies to solve real communications issues, offers cheap ways to meet bandwidth requirements, looks at the players in the marketplace in terms of technology as well as cost, explains what a tariff is and how it can be made to work for you, gives a better understanding of telecom taxes, which ones are required and to what degree, and provides international strategies to manage costs of a national and global network. Reading this book will be like hiring that telecom consultant. ·SAVINGS!!! – realize 40-60% savings with the information contained in the book ·“Show me the money” demo included·Review – assessing bills to know if you’re overpaying·Analysis – benchmarking, comparative technologies, ROI, tariff info, etc.·Negotiation – how to work with your various services to ensure you’re getting the best rates possible·Cost Justification – finding costs in other areas to justify expenditure in technology·Vendor Management – understanding where and how to go to get the best price·Recovery of capital – finding out if and when you’ve overpaid, and getting back $ when it’s due·Tax Rebates, Relocations, Growth Assessment, and Telemanagement – exploring all the angles to get the most of your telecom dollars
Book Synopsis Successful Service Design for Telecommunications by : Sauming Pang
Download or read book Successful Service Design for Telecommunications written by Sauming Pang and published by John Wiley & Sons. This book was released on 2009-01-21 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive reference to successful service design for the telecommunications industry Telecommunications companies operate in increasingly competitive environments. The companies that survive and excel are those offering the most compelling range of products and services. These services are complex since they touch all aspects of business. Service design and implementation skills are therefore the key for staying on top of the competition. Successful Service Design for Telecommunications provides a comprehensive guide into service design and implementation. The author provides a consistent approach to designing scalable and operable processes that can be used when designing a variety of technologically based services; offering concepts, principles and numerous examples that the readers can easily adapt to their technological environment. Key features: Defines what telecommunications services are from business, technical and operational perspectives Explains how telecommunications services can be implemented, including implementation strategies for both new service introductions and enhancements to existing services The principles and management processes described can be used on all telecommunications services (fixed, mobile, broadband and wireless) and technology (e.g. IT and Internet) based services Includes references to the current best practices and industry standards and complements the eTom and the OSS/ BSS models proposed by the TeleManagement Forum Features numerous real-life scenarios and examples to support the discussion on the key concepts of service design This book will be of interest to managers, service designers, project managers, IT professionals, operation managers and senior executives who work in the telecommunications sector. University students studying telecommunications, IT and service science courses will also find this text insightful.
Book Synopsis A Telecommunications Market Strategy for Small Business Customers in Pennsylvania and New Jersey by : Constance Ann Moyer
Download or read book A Telecommunications Market Strategy for Small Business Customers in Pennsylvania and New Jersey written by Constance Ann Moyer and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Churn Reduction and Retention for Telecoms by : Arthur Middleton Hughes
Download or read book Customer Churn Reduction and Retention for Telecoms written by Arthur Middleton Hughes and published by Racom Communications. This book was released on 2007-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past quarter-century the Telecom industry in the US has been a veritable laboratory of business and marketing practice. The truth of such well-known ideas as ""Creative Destruction"" are being borne out as companies rise and fall in wave after wave of innovation, while the limits of others, such as product bundling, are also demonstrated every day. The result has been a Wild West of marketing activity that only intensifies as the changes continue. Intense competition is forcing prices down and will certainly eventually lead to the destruction of several large household-word telecom companies. Who will survive? Industry expert Arthur Middleton Hughes explains what these Telecom enterprises can do to continue to exist. Their salvation rests not in their technologies, Hughes explains, but in their marketing strategies. In highly readable, everyday language, Hughes provides a strategic marketing map for every player in the industry, showing how to apply sophisticated marketing tools to each industry sector and each technology.
Book Synopsis Telecommunications Transformation by : Erik Bohlin
Download or read book Telecommunications Transformation written by Erik Bohlin and published by IOS Press. This book was released on 1998 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of papers by leading telecommunications experts from around the world addresses in an integrated fashion the ongoing transformation of telecommunications. The book covers technology, economics, the law, and other social sciences and focuses on both theory and policy. Major topics include the impact of new technology on networks and users, network evolution and firm structure and strategy, pricing and interconnection, demand and policy for the Internet, and competition and the United States Telecommunications Act of 1996. The papers in this book represent a unique integration of topics, appropriate for a converging industry, and they also include the first wide-ranging analysis and critique of telecommunications policy in the United States following the 1996 Act.
Book Synopsis Digital Services in the 21st Century by : Antonio Sanchez
Download or read book Digital Services in the 21st Century written by Antonio Sanchez and published by John Wiley & Sons. This book was released on 2017-06-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers. Includes services, underlying technologies, and internal capabilities for social network advertising Covers market dynamics that determine the successes and failures of service offerings Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry
Book Synopsis The Role of Telecommunication Marketing Strategies for Attracting Young Customers Case Study by : Faisal Rahimi
Download or read book The Role of Telecommunication Marketing Strategies for Attracting Young Customers Case Study written by Faisal Rahimi and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays marketing strategy for attracting more consumers is the core policy of many businesses. Firms are always trying to implement the best possible marketing strategies so that they would attract more consumers and increase their shares. Telecom companies are not exception in this regard. Telecommunication business is a flourishing business of the last century. Many companies around the world and within countries are providing services for their customers. They use several marketing strategies and policies for increasing their subscribers. They seek their customers' satisfaction regularly. Telecom companies in Afghanistan were established in the first decade of the 21th century. Competition among companies is high, and they introduce new services and packages in order to keep their customers satisfied and increase their shares in the market. Therefore, the current research is designed to assess telecom companies' customers in Afghanistan, and their satisfaction for companies marketing strategies and services. The research is conducted in a quantitative research method. Primary data is collected through close-ended questions from 151 respondents who has been customer of at least one of the Telecom companies in Afghanistan. The questions are collected to assess customers' satisfaction from telecom companies and their strategies companies marketing strategies. The collected data are analyzed by SPSS 20 and the results are explained and shown by tables and charts.
Book Synopsis Reference Architecture for the Telecommunications Industry by : Christian Czarnecki
Download or read book Reference Architecture for the Telecommunications Industry written by Christian Czarnecki and published by Springer. This book was released on 2017-01-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the tremendous changes in the telecommunications industry in the course of the past few decades – shorter innovation cycles, stiffer competition and new communication products. It analyzes the transformation of processes, applications and network technologies that are now expected to take place under enormous time pressure. The International Telecommunication Union (ITU) and the TM Forum have provided reference solutions that are broadly recognized and used throughout the value chain of the telecommunications industry, and which can be considered the de facto standard. The book describes how these reference solutions can be used in a practical context: it presents the latest insights into their development, highlights lessons learned from numerous international projects and combines them with well-founded research results in enterprise architecture management and reference modeling. The complete architectural transformation is explained, from the planning and set-up stage to the implementation. Featuring a wealth of examples and illustrations, the book offers a valuable resource for telecommunication professionals, enterprise architects and project managers alike.
Book Synopsis Media, Telecommunications, and Business Strategy by : Richard A. Gershon
Download or read book Media, Telecommunications, and Business Strategy written by Richard A. Gershon and published by Routledge. This book was released on 2013-07-18 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.
