Tecnicas Narrativas Para Vender Mas

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Técnicas narrativas para vender más

Author : Juanjo Ramos
Publisher : XinXii
ISBN 13 : 3969315948
Total Pages : 38 pages
Book Rating : 4.9/5 (693 download)

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Book Synopsis Técnicas narrativas para vender más by : Juanjo Ramos

Download or read book Técnicas narrativas para vender más written by Juanjo Ramos and published by XinXii. This book was released on 2023-10-30 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: La narración de historias o Storytelling es una de las herramientas más poderosas del copywriting, el neuromarketing y el marketing digital. Es un arma de persuasión masiva muy potente que puede ser usada tanto por las grandes empresas como por los negocios más modestos. La narración de historias es una de las formas más sencillas y antiguas de promocionar y vender cualquier cosa. La narración de historias es en realidad la forma más antigua de comunicar un mensaje. Probablemente, ya estés usando la narración de historias en tu vida y en tu trabajo, aunque no lo sepas ni lo llames exactamente así. El Storytelling no es otra cosa que el tradicional arte de contar bien una historia. La narración de historias es una forma de comunicación mucho anterior a la escritura, ya que desde hace siglos los relatos se han compartido de forma oral en todas las culturas como medio para entretener, educar, y transmitir valores culturales y morales. En marketing se usa pues el storytelling para lograr la conexión emocional con un público objetivo. Es una técnica muy efectiva para conseguir la empatía de nuestro target. Está demostrado que el uso de técnicas de narración de historias resulta mucho más atractivo y eficaz que centrarse en comunicar un mero aluvión de datos y estadísticas. El storytelling es perfecto para contextualizar los datos y dotarlos de sentido para apelar directamente a las emociones de las personas. De hecho, la combinación más explosiva posible es la formada por datos más narrativa. La narración de historias es también un recurso importante para resolver conflictos, abordar tareas pendientes, y hacer frente a los retos. La narración de historias se utiliza cada vez más en el ámbito del marketing y la publicidad para aumentar la fidelidad de los clientes. Esta tendencia del marketing encuentra sus raíces en la necesidad que todos los seres humanos tenemos de ser entretenidos. Las historias son ilustrativas, son fáciles de recordar y permiten a cualquier empresa crear profundos lazos emocionales con sus clientes. Las historias aumentan el valor subjetivo del producto, por lo que el comprador está dispuesto a pagar más por tu producto y a elegir tu marca frente a otras opciones muchas más baratas. Si tienes problemas para usar historias en marketing, prueba las técnicas narrativas que aprenderás en este libro. Las podrás aplicar a cualquier tipo de historia de marca.

Myth and Subversion in the Contemporary Novel

Author : José Manuel Losada Goya
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443838152
Total Pages : 545 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Myth and Subversion in the Contemporary Novel by : José Manuel Losada Goya

Download or read book Myth and Subversion in the Contemporary Novel written by José Manuel Losada Goya and published by Cambridge Scholars Publishing. This book was released on 2012-03-15 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bilingual work identifies and explains the subversive rewriting of ancient, medieval and modern myths in contemporary novels. The book opens with two theoretical essays on the subject of subversive tendencies and myth reinvention in the contemporary novel. From there, it moves on to the analysis of essential texts. Firstly, classical myths in works by authors such as André Gide, Thomas Pynchon, Julio Cortázar, Italo Calvino or Christa Wolf (for instance, Theseus, Oedipus or Medea) are discussed. Then, myths of biblical origin – such as the Flood or the Golem – are revisited in the work of Giorgio Bassani, Julian Barnes and Cynthia Ozick. A further section is concerned with the place of modern myths (Faust, the ghost, Ophelia…) in the fiction of Günter Grass, Paul Auster, or Clara Janés. The contributors have also delved into the relationship between myth and art – especially in the discourse of contemporary advertising, painting and cinema – and myth’s intercultural dimensions: hybridity in the Latin American novels of Augusto Roa Bastos and Carlos Fuentes, and in the Hindu-themed novels of Bharati Mukherjee. This volume emerges from the careful selection of 37 essays out of over 200 which were put forward by outstanding scholars from 25 different countries for the Madrid International Conference on Myth and Subversion (March 2011). Este volumen bilingüe identifica y explica la práctica subversiva aplicada a los mitos antiguos, medievales y modernos en la novela contemporánea. Abren el libro dos estudios teóricos sobre la tendencia subversiva y la reinvención de mitos en la actualidad. Prosigue el análisis de diversos textos de primera importancia. En primer lugar se revisan los mitos clásicos en autores como André Gide, Thomas Pynchon, Julio Cortázar, Italo Calvino o Christa Wolf (p. ej., Teseo, Edipo, Medea). En segundo lugar, la reescritura de los mitos bíblicos según Giorgio Bassani, Julian Barnes o Cynthia Ozick (p. ej., el diluvio o el Golem). En tercer lugar, mitos modernos en la ficción de Günter Grass, Paul Auster o Clara Janés (p. ej., Fausto, el fantasma, Ofelia). El volumen presta igualmente atención a las relaciones entre mito y arte (su recurrencia en la publicidad, la pintura y el cine contemporáneos) y a la vertiente intercultural de los mitos: el mestizaje en la novela latinoamericana de Augusto Roa Bastos y Carlos Fuentes, o en la de temática hindú de Bharati Mukherjee. La compilación resulta de una exquisita selección de 37 textos entre los más de 200 propuestos para el Congreso Internacional Mito y Subversión (Madrid, marzo de 2011) por investigadores de prestigio procedentes de 25 países.

Chasqui

Author :
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Chasqui by :

Download or read book Chasqui written by and published by . This book was released on 1985 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Daughter's Tale

Author : Armando Lucas Correa
Publisher : Simon and Schuster
ISBN 13 : 1501187953
Total Pages : 336 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Daughter's Tale by : Armando Lucas Correa

Download or read book The Daughter's Tale written by Armando Lucas Correa and published by Simon and Schuster. This book was released on 2019-05-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the internationally bestselling author of The German Girl, an unforgettable, “searing” (People) saga exploring a hidden piece of World War II history and the lengths a mother will go to protect her children—perfect for fans of Lilac Girls, We Were the Lucky Ones, and The Alice Network. Seven decades of secrets unravel with the arrival of a box of letters from the distant past, taking readers on a harrowing journey from Nazi-occupied Berlin, to the South of France, to modern-day New York City. Berlin, 1939. The dreams that Amanda Sternberg and her husband, Julius, had for their daughters are shattered when the Nazis descend on Berlin, burning down their beloved family bookshop and sending Julius to a concentration camp. Desperate to save her children, Amanda flees toward the South of France. Along the way, a refugee ship headed for Cuba offers another chance at escape and there, at the dock, Amanda is forced to make an impossible choice that will haunt her for the rest of her life. Once in Haute-Vienne, her brief respite is interrupted by the arrival of Nazi forces, and Amanda finds herself in a labor camp where she must once again make a heroic sacrifice. New York, 2015. Eighty-year-old Elise Duval receives a call from a woman bearing messages from a time and country that she forced herself to forget. A French Catholic who arrived in New York after World War II, Elise is shocked to discover that the letters were from her mother, written in German during the war. Her mother’s words unlock a floodgate of memories, a lifetime of loss un-grieved, and a chance—at last—for closure. Based on true events and “breathtakingly threaded together from start to finish with the sound of a beating heart” (The New York Times Book Review), The Daughter’s Tale is an unforgettable family saga of love, survival, and redemption.

The German Girl

Author : Armando Lucas Correa
Publisher : Simon and Schuster
ISBN 13 : 1501121243
Total Pages : 384 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The German Girl by : Armando Lucas Correa

Download or read book The German Girl written by Armando Lucas Correa and published by Simon and Schuster. This book was released on 2016-10-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN INTERNATIONAL BESTSELLER Featured in Entertainment Weekly, People, The Millions, and USA TODAY “An unforgettable and resplendent novel which will take its place among the great historical fiction written about World War II.” —Adriana Trigiani, bestselling author of The Shoemaker's Wife A young girl flees Nazi-occupied Germany with her family and best friend, only to discover that the overseas refuge they had been promised is an illusion in this “engrossing and heartbreaking” (Library Journal, starred review) debut novel, perfect for fans of The Nightingale, Lilac Girls, and The Tattooist of Auschwitz. Berlin, 1939. Before everything changed, Hannah Rosenthal lived a charmed life. But now the streets of Berlin are draped in ominous flags; her family’s fine possessions are hauled away; and they are no longer welcome in the places they once considered home. A glimmer of hope appears in the shape of the St. Louis, a transatlantic ocean liner promising Jews safe passage to Cuba. At first, the liner feels like a luxury, but as they travel, the circumstances of war change, and the ship that was to be their salvation seems likely to become their doom. New York, 2014. On her twelfth birthday, Anna Rosen receives a mysterious package from an unknown relative in Cuba, her great-aunt Hannah. Its contents inspire Anna and her mother to travel to Havana to learn the truth about their family’s mysterious and tragic past. Weaving dual time frames, and based on a true story, The German Girl is a beautifully written and deeply poignant story about generations of exiles seeking a place to call home.

Identity in Narrative

Author : Anna De Fina
Publisher : John Benjamins Publishing
ISBN 13 : 902729612X
Total Pages : 268 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Identity in Narrative by : Anna De Fina

Download or read book Identity in Narrative written by Anna De Fina and published by John Benjamins Publishing. This book was released on 2003-10-27 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents both an analysis of how identities are built, represented and negotiated in narrative, as well as a theoretical reflection on the links between narrative discourse and identity construction. The data for the book are Mexican immigrants' personal experience narratives and chronicles of their border crossings into the United States. Embracing a view of identity as a construct firmly grounded in discourse and interaction, the author examines and illustrates the multiple threads that connect the local expression and negotiation of identity to the wider social contexts that frame the experience of migration, from material conditions of life in the United States to mainstream discourses about race and color. The analysis reveals how identities emerge in discourse through the interplay of different levels of expression, from implicit adherence to narrative styles and ways of telling, to explicit negotiation of membership categories.

Magic

Author : Harold Jiménez Canizales
Publisher : Guapa
ISBN 13 : 9788417028343
Total Pages : 40 pages
Book Rating : 4.0/5 (283 download)

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Book Synopsis Magic by : Harold Jiménez Canizales

Download or read book Magic written by Harold Jiménez Canizales and published by Guapa. This book was released on 2020-04 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hi, I’m Coralina, a cool girl. I’m sad because I can’t do anything right. The plasticine figure I made for the ogre turned out horrible. The little forest animals want me to fix it with magic. But I don’t know how to do magic. What would you do in my shoes?

Blood of the Dawn

Author : Claudia Salazar Jiménez
Publisher : Deep Vellum Publishing
ISBN 13 : 1941920438
Total Pages : 78 pages
Book Rating : 4.9/5 (419 download)

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Book Synopsis Blood of the Dawn by : Claudia Salazar Jiménez

Download or read book Blood of the Dawn written by Claudia Salazar Jiménez and published by Deep Vellum Publishing. This book was released on 2016-11-14 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This novel follows three women whose lives intertwine and are ripped apart during what’s known as “the time of fear” in Peruvian history when the Shining Path militant insurgency was at its peak. The novel rewrites the armed conflict in the voice of women, activating memory through a mixture of politics, desire, and pain in a lucid and brutal prose.

2G : revista internacional de arquitectura

Author : Roemer van Toorn
Publisher :
ISBN 13 : 9788425220425
Total Pages : 143 pages
Book Rating : 4.2/5 (24 download)

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Book Synopsis 2G : revista internacional de arquitectura by : Roemer van Toorn

Download or read book 2G : revista internacional de arquitectura written by Roemer van Toorn and published by . This book was released on 2006 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Republic of Slovenia declaring its independence from Yugoslavia in 1991 Slovenia became an honourable member of the world of late capitalism, and in 2004 a member of the European Union. It would take too long to explain in detail why Slovenia became a successful member of the empire of late capitalism, but what can be said of architecture is that several young architects such as Spela Videcnik and Rok Oman of Ofis arhitekti became familiar with the blurring of the distinctions between art, fashion, high and low culture, design and politics, individualisation, and consumption. Not only Ofis, but other young architects oriented themselves to the West and decided early on in their careers to study architecture in post-Fordist countries like Great Britain, the USA, Holland and Finland, thus making the leap from a Communist welfare state into a late-capitalist state -with the help of their international aesthetics- easier and more promising for Slovenia. From that moment on, a new generation of architects paved the way for Slovenia to move into world capitalism. The work by Ofis compiled in this issue of 2G represents a good example of this new generation of architects from Eastern Europe.

Stand Your Ground

Author : Douglas Brown, Kelly
Publisher : Orbis Books
ISBN 13 : 1608335402
Total Pages : 306 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Stand Your Ground by : Douglas Brown, Kelly

Download or read book Stand Your Ground written by Douglas Brown, Kelly and published by Orbis Books. This book was released on 2015-05-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The 2012 killing of Trayvon Martin, an African-American teenager in Florida, and the subsequent acquittal of his killer, brought public attention to controversial "Stand Your Ground" laws. The verdict, as much as the killing, sent shock waves through the African-American community, recalling a history of similar deaths, and the long struggle for justice. On the Sunday morning following the verdict, black preachers around the country addressed the question, "Where is the justice of God? What are we to hope for?" This book is an attempt to take seriously social and theological questions raised by this and similar stories, and to answer black church people's questions of justice and faith in response to the call of God. But Kelly Brown Douglas also brings another significant interpretative lens to this text: that of a mother. "There has been no story in the news that has troubled me more than that of Trayvon Martin's slaying. President Obama said that if he had a son his son would look like Trayvon. I do have a son and he does look like Trayvon." Her book will also affirm the "truth" of a black mother's faith in these times of stand your ground."--

SPIN® -Selling

Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The Challenger Sale

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Principles for Building Resilience

Author : Reinette Biggs
Publisher : Cambridge University Press
ISBN 13 : 110708265X
Total Pages : 317 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Principles for Building Resilience by : Reinette Biggs

Download or read book Principles for Building Resilience written by Reinette Biggs and published by Cambridge University Press. This book was released on 2015-04-02 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the very latest research, this book provides an in-depth review of the role of resilience in the management of social-ecological systems and the ecosystem services they provide. Leaders in the field outline seven principles for building resilience in social-ecological systems, examining how these can be applied to advance sustainability.

Consultative Selling

Author : Mack HANAN
Publisher : AMACOM
ISBN 13 : 0814416187
Total Pages : 287 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Consultative Selling by : Mack HANAN

Download or read book Consultative Selling written by Mack HANAN and published by AMACOM. This book was released on 2011-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship. In Consultative Selling, sales consultant Mack Hanan helps you achieve just that by introducing a formula that will take your sales to the next level--one that involves you exchanging your salesperson hat for that of a trusted consultant. You’ll learn how to: create a two-tiered sales model to separate consultative sales from commodity sales; build and use consultative databases for value propositions and proof of performance; study your customers’ cash flows to win proposals; use consultative selling strategies on the web; and cope with--and reverse--the inevitable “no.” For over four decades, Consultative Selling has empowered countless sales professionals to reap maximum success. Now, packed with new partnering strategies, cost/benefit analysis templates, detailed monetized value proposition models, outcome-based branding approaches, and powerful consulting tactics, the eighth edition of this invaluable resource will bring you wide-ranging success--making the competition irrelevant.

The Intentional Teacher

Author : Ann S. Epstein
Publisher : Conran Octopus
ISBN 13 : 9781938113062
Total Pages : 284 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis The Intentional Teacher by : Ann S. Epstein

Download or read book The Intentional Teacher written by Ann S. Epstein and published by Conran Octopus. This book was released on 2014 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young children and teachers both have active roles in the learning processHow do preschoolers learn and develop? What are the best ways to support learning in the early years? This revised edition of The Intentional Teacher guides teachers to balance both child-guided and adult-guided learning experiences that build on children's interests and focus on what they need to learn to be successful in school and in life.This edition offers new chapters on science, social studies, and approaches to learning. Also included is updated, expanded information on social and emotional development, physical development and health, language and literacy, mathenatics, and the creative arts. In each chapter are many practical teaching strategies that are illustrated with classroom-based anecdotes.The Intentional Teacher encourages readers to- Reflect on their principles and practices- Broaden their thinking about appropriate early curriculum content and instructional methods- Discover specific ideas and teaching strategies for interacting with children in key subject areasIntentional teaching does not happen by chance. This book will help teachers apply their knowledge of children and of content to make thoughtful, intentional use of both child-guided and adult-guided experiences.

Marxism and Literary Criticism

Author : Terry Eagleton
Publisher : Univ of California Press
ISBN 13 : 9780520032439
Total Pages : 100 pages
Book Rating : 4.0/5 (324 download)

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Book Synopsis Marxism and Literary Criticism by : Terry Eagleton

Download or read book Marxism and Literary Criticism written by Terry Eagleton and published by Univ of California Press. This book was released on 1976-08-16 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Far and away the best short introduction to Marxist criticism (both history and problems) which I have seen."--Fredric R. Jameson "Terry Eagleton is that rare bird among literary critics--a real writer."--Colin McCabe, The Guardian

The Future of Journalism

Author : Bob Franklin
Publisher : Routledge
ISBN 13 : 1317985710
Total Pages : 359 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Future of Journalism by : Bob Franklin

Download or read book The Future of Journalism written by Bob Franklin and published by Routledge. This book was released on 2013-09-13 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of journalism is hotly contested and highly uncertain reflecting developments in media technologies, shifting business strategies for online news, changing media organisational and regulatory structures, the fragmentation of audiences and a growing public concern about some aspects of tabloid journalism practices and reporting, as well as broader political, sociological and cultural changes. These developments have combined to impoverish the flow of existing revenues available to fund journalism, impact radically on traditional journalism professional practices, while simultaneously generating an increasingly frenzied search for sustainable and equivalent funding – and from a wide range of sources - to nurture and deliver quality journalism in the future. This book brings together journalists and distinguished academic specialists from around the globe to present the findings from their research and to discuss the future of journalism, the shifting quality of its products, its wide ranging sources of finance, as well as the economic and democratic consequences of the significant changes confronting Journalism. The Future of Journalism details the challenges facing the press in contemporary societies and provides essential reading for everyone interested in the role of journalism in shaping and sustaining literate, civil and democratic societies. This book consists of special issues from Journalism Studies and Journalism Practice.