THE FITNESS CHEF

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Author :
Publisher : Random House
ISBN 13 : 1473575001
Total Pages : 323 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis THE FITNESS CHEF by : Graeme Tomlinson

Download or read book THE FITNESS CHEF written by Graeme Tomlinson and published by Random House. This book was released on 2019-12-26 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't need another new diet. You just need this book. As seen on ITV's Save Money and Lose Weight and This Morning. ‘This is a brilliant book’ Phillip Schofield 'The book to turn to for advice you can trust.' Mail on Sunday ‘If you want to lose weight then this book is for you.’ Dietician Nichola Ludlam-Raine (as seen on BBC, ITV & Channel 4) Discover how to lose weight for good. No gimmicks, no rules, no tough exercise regime. Just a straightforward, proven science-based method. Graeme Tomlinson, a.k.a. The Fitness Chef, has amassed over 600,000 instagram followers thanks to his myth-busting health-and-diet infographics. In this digestible infographic guide, you will discover: how to lose weight and keep it off forever and why you don’t need a complicated new diet, slimming-club rules or a personal trainer. Empower yourself to make informed food choices and be inspired by Graeme's 70 easy, lower-calorie versions of popular foods - including curries, fry ups and even fish and chips. You can still eat your favourite biscuits and enjoy carbs, fats and sugar. After reading this book you will be able to make informed food choices for the rest of your life and succeed at any weight-loss goal.

Instant Loss Cookbook

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Author :
Publisher : Harmony
ISBN 13 : 0525577246
Total Pages : 241 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Instant Loss Cookbook by : Brittany Williams

Download or read book Instant Loss Cookbook written by Brittany Williams and published by Harmony. This book was released on 2018-10-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INSTANT NATIONAL BESTSELLER • Brittany Williams lost more than 125 pounds using her Instant Pot® and making all her meals from scratch. Now she shares 125 quick, easy, and tasty whole food recipes that can help you reach your weight loss goals, too! Brittany Williams had struggled with her weight all her life. She grew up eating the standard American staples—fast, frozen, fried, and processed—and hit a peak weight of 260 pounds. When her 4-year-old daughter’s autoimmune disease was alleviated by a low-sugar, dairy-free, grain-free, whole-food-based diet, Brittany realized she owed her own body the same kind of healing. So on January 1, 2017, she vowed to make every meal for a year from scratch, aided by her Instant Pot®. She discovered that the versatility, speed, and ease of the electric pressure cooker made creating wholesome, tasty, family-satisfying meals a breeze, usually taking under thirty minutes. Not only did the family thrive over the course of the year, Brittany lost an astonishing 125 pounds, all documented on her Instant Loss blog. Illustrated with gorgeous photography, Instant Loss Cookbook shares 125 recipes and the meal plan that Brittany used for her own weight loss, 75% of which are recipes for the Instant Pot® or other multicooker. These recipes are whole food-based with a spotlight on veggies, mostly dairy and grain-free, and use ingredients that you can find at any grocery store. The clearest guide to navigating your Instant Pot® or other multicooker that you’ll find, Instant Loss Cookbook makes healthy eating convenient—and that’s the key to sustainable weight loss.

Good Food, Bad Diet

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Author :
Publisher : Simon & Schuster
ISBN 13 : 1982137509
Total Pages : 256 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Good Food, Bad Diet by : Abby Langer

Download or read book Good Food, Bad Diet written by Abby Langer and published by Simon & Schuster. This book was released on 2021-01-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this science-based book, registered dietitian Abby Langer tackles head-on the negative effects of diet culture and offers advice to help you enjoy food and lose weight without guilt or shame. There are so many diets out there, but what if you want to eat well and lose weight without dieting, counting, or restricting? What if you want to love your body, not punish it? Registered dietitian Abby Langer is here to help. In her first-ever book, Abby takes on our obsession with being thin and the diets that are sucking the life, sometimes literally, out of us. For the past twenty years, she has worked with clients from all walks of life to free them from restrictive diets and help them heal their relationship with food. Because all food is good for us—yes, even carbs and fats. All diets are bad. Diets are like Band-Aids for what’s really bothering us: Although we might lose weight, they prey on our insecurities, rob us of time and money, and often leave us with the same negative views of food and our bodies that we’ve always had. When the weight comes back, we still haven’t solved the real issues behind our eating habits—our “why.” This book is different. Chapter by chapter, Abby helps readers uncover the “why” behind their desire to lose weight and their relationship with food, and make lasting, meaningful change to the way they see food, nutrition, themselves, and the world around them. In this book, you’ll learn how guilt and shame affect your food choices, how fullness and satisfaction aren’t the same feeling, why it’s important to quiet your “diet voice” and enjoy food, and what the best way to eat is according to science. Empowering, inclusive, smart, and a must-have, Good Food, Bad Diet will give you the tools to reject diets, repair your relationship with food, and lose weight so you can move on with your life.

The Betty Body: A Geeky Goddess' Guide to Intuitive Eating, Balanced Hormones, and Transformative Sex

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Author :
Publisher : Houndstooth Press
ISBN 13 : 9781544519098
Total Pages : 272 pages
Book Rating : 4.5/5 (19 download)

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Book Synopsis The Betty Body: A Geeky Goddess' Guide to Intuitive Eating, Balanced Hormones, and Transformative Sex by : Stephanie Estima

Download or read book The Betty Body: A Geeky Goddess' Guide to Intuitive Eating, Balanced Hormones, and Transformative Sex written by Stephanie Estima and published by Houndstooth Press. This book was released on 2021-02-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are not little men, but that's how we treat our bodies. In The Betty Body, Dr. Stephanie Estima provides a step-by-step guide to caring for your feminine body, teaching you: How to go from treating your period as an archenemy to celebrating its arrival every month The different types of orgasms you should be having and why they're so important for female health How to eat in a way that honors your menstrual cycle, through menopause and beyond How morning routines are sexist, and how you can structure one that honors your unique biology How to build beautiful, lean muscle based on your menstrual cycle, even in menopause Why fats and carbohydrates are not evil, and how to use them strategically to your metabolic advantage Whether you want to lose weight, balance your hormones, or just stop hating your period, The Betty Body is your blueprint for your best feminine health.

The Cult of Smart

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Author :
Publisher : All Points Books
ISBN 13 : 1250200385
Total Pages : 149 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Cult of Smart by : Fredrik deBoer

Download or read book The Cult of Smart written by Fredrik deBoer and published by All Points Books. This book was released on 2020-08-04 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.

Reframing Convenience Food

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Author :
Publisher : Springer
ISBN 13 : 3319781510
Total Pages : 281 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Reframing Convenience Food by : Peter Jackson

Download or read book Reframing Convenience Food written by Peter Jackson and published by Springer. This book was released on 2018-05-21 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book questions the simplistic view that convenience food is unhealthy and environmentally unsustainable. By exploring how various types of convenience food have become embedded in consumers’ lives, it considers what lessons can be learnt from the commercial success of convenience food for those who seek to promote healthier and more sustainable diets. The project draws on original findings from comparative research in the UK, Denmark, Germany and Sweden (funded through the ERA-Net Sustainable Food programme). Reframing Convenience Food avoids moral judgments about convenience food, and instead provides a refreshingly novel perspective guided by an understanding of everyday consumer practice. It will appeal to those with an interest in the sociology and politics behind health, consumerism, sustainability and society.

Eat to Beat Depression and Anxiety

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Author :
Publisher : HarperCollins
ISBN 13 : 0063031736
Total Pages : 288 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Eat to Beat Depression and Anxiety by : Drew Ramsey, M.D.

Download or read book Eat to Beat Depression and Anxiety written by Drew Ramsey, M.D. and published by HarperCollins. This book was released on 2021-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary prescription for healing depression and anxiety and optimizing brain health through the foods we eat, including a six-week plan to help you get started eating for better mental health. Depression and anxiety disorders are rising, affecting more than fifty-eight million people in the United States alone. Many rely on therapy and medications to alleviate symptoms, but often this is not enough. The latest scientific advances in neuroscience and nutrition, along with our understanding of the mind-gut connection, have proven that how and what we eat greatly affects how we feel—physically, cognitively, and emotionally. In this groundbreaking book, Dr. Drew Ramsey helps us forge a path toward greater mental health through food. Eat to Beat Depression and Anxiety breaks down the science of nutritional psychiatry and explains what foods positively affect brain health and improve mental wellness. Dr. Ramsey distills the most cutting-edge research on nutrition and the brain into actionable tips you can start using today to improve brain-cell health and growth, reduce inflammation, and cultivate a healthy microbiome, all of which contribute to our mental well-being. He explores the twelve essential vitamins and minerals most critical to your brain and body and outlines which anti-inflammatory foods feed the gut. He helps readers assess barriers to self-nourishment and offers techniques for enhancing motivation. To help us begin, he provides a kick-starter six-week mental health food plan designed to mitigate depression and anxiety, incorporating key food categories like leafy greens and seafood, along with simple, delicious, brain nutrient–rich recipes. By following the methods Dr. Ramsey uses with his patients, you can confidently choose foods to help you on your journey to full mental health.

The Way We Eat Now

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Author :
Publisher : Basic Books
ISBN 13 : 0465093981
Total Pages : 369 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The Way We Eat Now by : Bee Wilson

Download or read book The Way We Eat Now written by Bee Wilson and published by Basic Books. This book was released on 2019-05-07 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning food writer takes us on a global tour of what the world eats--and shows us how we can change it for the better Food is one of life's great joys. So why has eating become such a source of anxiety and confusion? Bee Wilson shows that in two generations the world has undergone a massive shift from traditional, limited diets to more globalized ways of eating, from bubble tea to quinoa, from Soylent to meal kits. Paradoxically, our diets are getting healthier and less healthy at the same time. For some, there has never been a happier food era than today: a time of unusual herbs, farmers' markets, and internet recipe swaps. Yet modern food also kills--diabetes and heart disease are on the rise everywhere on earth. This is a book about the good, the terrible, and the avocado toast. A riveting exploration of the hidden forces behind what we eat, The Way We Eat Now explains how this food revolution has transformed our bodies, our social lives, and the world we live in.

Lean Minded: 50 Days to Mind & Body Transformation

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Author :
Publisher :
ISBN 13 : 9780993675911
Total Pages : 114 pages
Book Rating : 4.6/5 (759 download)

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Book Synopsis Lean Minded: 50 Days to Mind & Body Transformation by : Mike Howard

Download or read book Lean Minded: 50 Days to Mind & Body Transformation written by Mike Howard and published by . This book was released on 2019-11-11 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weight loss: It's hard to accomplish and even harder to sustain. The last thing you need is another diet book. Lean Minded: 50 Days to Mind & Body Transformation attacks fat loss and better health at the deepest level - teaching you how to achieve mastery over your body through developing a powerful mindset, unshakable habits and intentional action. Lean Minded cuts through the hype, fads and noise - breaking everything down to the 50 most important components, strategies and reflections you need for your personal transformation journey.

Eat.Lift.Thrive.

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Author :
Publisher : Human Kinetics
ISBN 13 : 1492586617
Total Pages : 256 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Eat.Lift.Thrive. by : Sohee Lee

Download or read book Eat.Lift.Thrive. written by Sohee Lee and published by Human Kinetics. This book was released on 2017-06-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eat healthy. Exercise. Be happy. It sounds easy enough, so why is it so difficult? Because as millions of women know, it’s not easy. There are challenges and obstacles, and health programs are not one size fits all. Sohee Lee understands, because she’s faced the challenges and overcome them. As a trainer, presenter, and author, she’s shared her experiences and helped others establish healthy relationships with food and exercise for long-term results. In the book Eat. Lift. Thrive. she empowers you with tools and strategies to make your own change. You will learn how to identify issues that are holding you back and what you can do to get back on track. You’ll find motivation, exercise, and advice. And you’ll learn how to • incorporate Lee’s Living Lean Guidelines to make your diet work around your life, rather than the other way around; • perform her Primary Strength Movements and integrate them into an effective workout program; and • adjust your routine to maintain the results you’ve achieved. Eat. Lift. Thrive. also provides you with a structured, easy-to-follow 12-week training program. The program can be scaled according to your training experience, time commitment, and goals; it’s completely customizable to ensure that your changes are lasting. This book is designed to be different. By the time you’re finished, you’ll be an expert at moderation and will say goodbye to extremes in dieting. You can have your cake and eat it too—and enjoy it!

Mobile Learning and STEM

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Author :
Publisher : Routledge
ISBN 13 : 131759651X
Total Pages : 357 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Mobile Learning and STEM by : Helen Crompton

Download or read book Mobile Learning and STEM written by Helen Crompton and published by Routledge. This book was released on 2015-12-07 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, there has been a renewed focus on STEM education in the United States, fueled by evidence that young learners’ competencies in science, technology, engineering, and mathematics are falling behind those of their global peers. Scholars and practitioners are beginning to utilize the new pedagogical opportunities offered by mobile learning to improve the successes of teachers and K-12 students across STEM subjects. Mobile Learning and STEM: Case Studies in Practice is a comprehensive collection of case studies that explore mobile learning’s support of STEM subjects and that utilize mobile technology to facilitate unique and effective K-12 teaching and learning experiences. In addition to its focus on STEM achievement for researchers, this volume is a resource for teachers working to implement mobile learning initiatives into their classrooms. Mobile Learning and STEM also includes research that is applicable to classrooms in nations around the world, where few students from underrepresented racial and socioeconomic backgrounds are entering into STEM jobs. Concluding with a summary of its research and its implications to future scholarship and practice, this book is a springboard for practitioners, specialists, higher education instructors, and researchers who want to establish better practices in schools and raise student achievement in STEM subjects.

Living Well, Spending Less

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Author :
Publisher : HarperChristian + ORM
ISBN 13 : 0310337739
Total Pages : 149 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Living Well, Spending Less by : Ruth Soukup

Download or read book Living Well, Spending Less written by Ruth Soukup and published by HarperChristian + ORM. This book was released on 2014-12-30 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you struggle to simplify your life and wish you could savor the here and now, this book is a must-read.” —Crystal Paine, founder of MoneySavingMom.com and New York Times–bestselling author Have you ever felt that your life—and budget—is spiraling out of control? Do you sometimes wish you could pull yourself together but wonder exactly how to manage all the scattered pieces of a chaotic life? Is it possible to find balance? In a word, yes. Ruth Soukup knows firsthand how stressful an unorganized life and budget can be. Through personal stories, biblical truth, and practical action plans, she will inspire you to make real and lasting changes to your personal goals, home, and finances. With honesty and the wisdom of someone who has been there, Ruth will help you: Discover your “sweet spot” —that place where your talents and abilities intersect. Take back your time and schedule by making simple shifts in your daily habits. Reduce stress in your home and family by clearing out the clutter. Stop busting your budget and learn to cut your grocery bill in half. This book provides real and practical solutions from someone who has been there. Ruth doesn’t just offer advice, she walks it with you, and shares with brutal honesty her own mistakes, failures, and shortcomings. It is encouraging, motivating, and life-changing. “An inspiring book full of step-by-step instructions and spiritual wisdom. I love how Ruth is transparent about her mistakes as she leads us to reevaluate our priorities. This book is a great biblical guide to living well and finding joy!” —Courtney Joseph, founder of Women Living Well Ministries

Anti-Diet

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Author :
Publisher : Little, Brown Spark
ISBN 13 : 0316420360
Total Pages : 304 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Anti-Diet by : Christy Harrison

Download or read book Anti-Diet written by Christy Harrison and published by Little, Brown Spark. This book was released on 2019-12-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reclaim your time, money, health, and happiness from our toxic diet culture with groundbreaking strategies from a registered dietitian, journalist, and host of the Food Psych podcast. 68 percent of Americans have dieted at some point in their lives. But upwards of 90% of people who intentionally lose weight gain it back within five years. And as many as 66% of people who embark on weight-loss efforts end up gaining more weight than they lost. If dieting is so clearly ineffective, why are we so obsessed with it? The culprit is diet culture, a system of beliefs that equates thinness to health and moral virtue, promotes weight loss as a means of attaining higher status, and demonizes certain ways of eating while elevating others. It's sexist, racist, and classist, yet this way of thinking about food and bodies is so embedded in the fabric of our society that it can be hard to recognize. It masquerades as health, wellness, and fitness, and for some, it is all-consuming. In Anti-Diet, Christy Harrison takes on diet culture and the multi-billion-dollar industries that profit from it, exposing all the ways it robs people of their time, money, health, and happiness. It will turn what you think you know about health and wellness upside down, as Harrison explores the history of diet culture, how it's infiltrated the health and wellness world, how to recognize it in all its sneaky forms, and how letting go of efforts to lose weight or eat "perfectly" actually helps to improve people's health—no matter their size. Drawing on scientific research, personal experience, and stories from patients and colleagues, Anti-Diet provides a radical alternative to diet culture, and helps readers reclaim their bodies, minds, and lives so they can focus on the things that truly matter.

The Everyday Ayurveda Cookbook

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Author :
Publisher : Shambhala Publications
ISBN 13 : 0834840227
Total Pages : 337 pages
Book Rating : 4.8/5 (348 download)

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Book Synopsis The Everyday Ayurveda Cookbook by : Kate O'Donnell

Download or read book The Everyday Ayurveda Cookbook written by Kate O'Donnell and published by Shambhala Publications. This book was released on 2016-10-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping digestion on track is the key to health in Ayurveda, and eating natural, homemade foods in accordance with personal constitution and changes in environment is often all that we need to find balance. In The Everyday Ayurveda Cookbook, Kate O’Donnell inspires you to get into the kitchen and explore this time-honored system of seasonal eating for health and vibrancy.Season by season, learn how the changing weather and environment both mirror and influence your body and appetite.Foundational "everyday" recipes can be adapted to any season and any dosha for nourishing, flavorful meals.Includes lifestyle advice on meal planning, self-care regimens, and how to ensure health during the change of seasons.

Introducing Media Studies

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Author :
Publisher : Icon Books Ltd
ISBN 13 : 1848319657
Total Pages : 416 pages
Book Rating : 4.8/5 (483 download)

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Book Synopsis Introducing Media Studies by : Ziauddin Sardar

Download or read book Introducing Media Studies written by Ziauddin Sardar and published by Icon Books Ltd. This book was released on 2015-03-14 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media is ubiquitous. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us. Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.

The Healthy Dancer

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Author :
Publisher :
ISBN 13 : 9780615227795
Total Pages : 119 pages
Book Rating : 4.2/5 (277 download)

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Book Synopsis The Healthy Dancer by :

Download or read book The Healthy Dancer written by and published by . This book was released on 2008 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ADHD 2.0

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Author :
Publisher : Ballantine Books
ISBN 13 : 0399178759
Total Pages : 209 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis ADHD 2.0 by : Edward M. Hallowell, M.D.

Download or read book ADHD 2.0 written by Edward M. Hallowell, M.D. and published by Ballantine Books. This book was released on 2021-01-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary new approach to ADD/ADHD featuring cutting-edge research and strategies to help readers thrive, by the bestselling authors of the seminal books Driven to Distraction and Delivered from Distraction “An inspired road map for living with a distractible brain . . . If you or your child suffer from ADHD, this book should be on your shelf. It will give you courage and hope.”—Michael Thompson, Ph.D., New York Times bestselling co-author of Raising Cain World-renowned authors Dr. Edward M. Hallowell and Dr. John J. Ratey literally “wrote the book” on ADD/ADHD more than two decades ago. Their bestseller, Driven to Distraction, largely introduced this diagnosis to the public and sold more than a million copies along the way. Now, most people have heard of ADHD and know someone who may have it. But lost in the discussion of both childhood and adult diagnosis of ADHD is the potential upside: Many hugely successful entrepreneurs and highly creative people attribute their achievements to ADHD. Also unknown to most are the recent research developments, including innovations that give a clearer understanding of the ADHD brain in action. In ADHD 2.0, Drs. Hallowell and Ratey, both of whom have this “variable attention trait,” draw on the latest science to provide both parents and adults with ADHD a plan for minimizing the downside and maximizing the benefits of ADHD at any age. They offer an arsenal of new strategies and lifestyle hacks for thriving with ADHD, including • Find the right kind of difficult. Use these behavior assessments to discover the work, activity, or creative outlet best suited to an individual’s unique strengths. • Reimagine environment. What specific elements to look for—at home, at school, or in the workplace—to enhance the creativity and entrepreneurial spirit inherent in the ADHD mind. • Embrace innate neurological tendencies. Take advantage of new findings about the brain’s default mode network and cerebellum, which confer major benefits for people with ADHD. • Tap into the healing power of connection. Tips for establishing and maintaining positive connection “the other Vitamind C” and the best antidote to the negativity that plagues so many people with ADHD. • Consider medication. Gets the facts about the underlying chemistry, side effects, and proven benefits of all the pharmaceutical options. As inspiring as it is practical, ADHD 2.0 will help you tap into the power of this mercurial condition and find the key that unlocks potential.