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Tata Nano
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Book Synopsis Strategic Market Management by : David A. Aaker
Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Book Synopsis Introduction to Information Systems by : R. Kelly Rainer
Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2010-04-12 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology professionals will gain invaluable information with this updated resource on how to connect concepts to key business areas. These areas include accounting, finance, marketing, management, human resources, and operations. The new edition provides concise and accessible coverage of core IT topics. Do It Yourself activities show them how to apply the information on the job. Technology professionals will then be able to discover how critical IT is to each functional area and every business.
Book Synopsis BUSINESS ENVIRONMENT by : Dr. Afroze Nazneen
Download or read book BUSINESS ENVIRONMENT written by Dr. Afroze Nazneen and published by Archers & Elevators Publishing House. This book was released on with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nanovation written by Kevin Freiberg and published by HarperCollins Leadership. This book was released on 2012-07-23 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nano car disrupted an entire industry and changed the game in India forever. But this inspiring book is more than the story of one ingenious invention. Nanovation explains how revolutionary business thinking and product design can have profound effects on companies, industries, and the world. Discover the thought processes that bred innovation, the leadership that overcame adversity, the risks that were necessary to avoid failure, and how all of these efforts resulted in success beyond customers’ wildest expectations. This book will inspire you to contest management dogma, taken-for-granted assumptions, and updated systems--asking instead the tough questions of “What if?” and “Why not?” The process may even motivate you to overcome the toughest roadblocks in your career, the limitations of your business, and the biggest challenges facing your industry, In India, entire families?too poor to afford a car?crowd onto a single motor scooter every day to brave the tangled traffic of the streets. One evening, Tata Motor's then–venerable chairman Ratan Tata witnessed something on those rain-soaked streets that horrified him: an overloaded scooter lost traction in a busy intersection and sent several members of a family tumbling across the pavement. In that moment, the dream of Nanovation took root--and Ratan Tata perused it undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how they overcame insurmountable odds to create one of the greatest innovations in the auto industry.Do you have the eyes, the ears, and the hands to be a Nanovator? Endorsed by CEOs of high-profile, worldwide companies spanning many different industries, Nanovation encourages big ideas and even bigger action plans so that you, too, can make your mark.
Download or read book Outlook written by and published by . This book was released on 2008-01-28 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Winning Strategies for the Indian Market by : Anuradha Dayal-Gulati
Download or read book Winning Strategies for the Indian Market written by Anuradha Dayal-Gulati and published by Northwestern University Press. This book was released on 2010-08-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today. --Book Jacket.
Book Synopsis Design for Tomorrow—Volume 3 by : Amaresh Chakrabarti
Download or read book Design for Tomorrow—Volume 3 written by Amaresh Chakrabarti and published by Springer Nature. This book was released on 2021-05-05 with total page 915 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases cutting-edge research papers from the 8th International Conference on Research into Design (ICoRD 2021) written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘21 has been “Design for Tomorrow”. The world as we know it in our times is increasingly becoming connected. In this interconnected world, design has to address new challenges of merging the cyber and the physical, the smart and the mundane, the technology and the human. As a result, there is an increasing need for strategizing and thinking about design for a better tomorrow. The theme for ICoRD’21 serves as a provocation for the design community to think about rapid changes in the near future to usher in a better tomorrow. The papers in this book explore these themes, and their key focus is design for tomorrow: how are products and their development be addressed for the immediate pressing needs within a connected world? The book will be of interest to researchers, professionals and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the new and emerging methods and tools for design of new products, systems and services.
Book Synopsis Why People (Don’t) Buy by : Amitav Chakravarti
Download or read book Why People (Don’t) Buy written by Amitav Chakravarti and published by Springer. This book was released on 2015-05-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Book Synopsis Product Strategy and Corporate Success by : C B Rao
Download or read book Product Strategy and Corporate Success written by C B Rao and published by Notion Press. This book was released on 2019-10-17 with total page 1227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product strategy is the key driver of business strategy and corporate success. This book brings out several important aspects of product strategy, drawing upon examples from the Indian automobile industry, which is verily the bellwether of the Indian economy. The automobile industry is not only a strategic industry economically but also an instructive industry intellectually. The industry is the cradle of modern management and is a synthesis of various functional strategies. The growth of the automobile industry or, for that matter, any consumer-facing industry lies in its ability to maintain a continuous pipeline of new and innovative products, substantive in functionality and stylistic in appearance. The automobile industry provides the perfect backdrop for discussing products as the core of the corporate business strategy. The global automobile industry, including the Indian automobile industry, is at an inflection point with portends of an unprecedented transformation. The drivers of this transformation are already seen in terms of connected vehicles, autonomous mobility, electric vehicles and digital technologies. The book, through its eighty chapters, demonstrates the synergistic interplay between technology and business, strategy and execution, innovation and inventiveness, enterprise and regulation, indigenization and globalization, structure and process, resourcing and spend, and leadership and management. This interplay would determine India’s ability to become a major player in this transformation. This book will be of interest to industry professionals, policy makers, the academic community and the general public.
Book Synopsis Marketing In India, Cases And Readings - by : S.Neelamegham
Download or read book Marketing In India, Cases And Readings - written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Book Synopsis Case Studies in Organizational Communication: Ethical Perspectives and Practices by : Steve May
Download or read book Case Studies in Organizational Communication: Ethical Perspectives and Practices written by Steve May and published by SAGE. This book was released on 2012-01-20 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases. This volume explores a range of complex issues in today's organizations, addresses ethical concerns, and investigates the fundamentals that enable organizations to be simultaneously productive and ethical. Compiled with a variety of important examples of organizational communication ethics of today, case studies include the discussion of ethical dilemmas faced by Walmart, Toyota, Enron, Mitsubishi, BP, Arthur Andersen, Google, college athletics, and the pharmaceutical industry, among others. Through these case studies, students are able to directly assess ethical and unethical decision making in a rich, diverse, and complex manner that moves beyond simple explanations of ethics. This book is an invaluable resource for students and those interested in organizational communication ethics.
Book Synopsis Cases in Leadership by : W. Glenn Rowe
Download or read book Cases in Leadership written by W. Glenn Rowe and published by SAGE. This book was released on 2012-04-04 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Leadership, Third Edition is a unique collection of 32 real-world leadership cases from Ivey Publishing plus 16 practitioner readings from the Ivey Business Journal. The updated casebook helps business students gain a better understanding of leadership and enables them to be more effective leaders through their careers. Each of the selected cases are about complex leadership issues that require the attention of the decision maker. This casebook provides an invaluable supplement to any standard leadership text by connecting theory to actual cases. However, it has been organized to work especially well in conjunction with the Sixth Edition of Peter Northouse’s Leadership: Theory and Practice.
Book Synopsis The Art of Strategy by : Hwi-chʻang Mun
Download or read book The Art of Strategy written by Hwi-chʻang Mun and published by Cambridge University Press. This book was released on 2018-08-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.
Book Synopsis Consumer Behaviour by : Ramanuj Majumdar
Download or read book Consumer Behaviour written by Ramanuj Majumdar and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Book Synopsis Strategic Management by : Jeffrey H. Dyer
Download or read book Strategic Management written by Jeffrey H. Dyer and published by John Wiley & Sons. This book was released on 2024-02-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 5th Edition. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help them succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking, and discussion, while engaging students via contemporary examples, outstanding author-produced cases, unique Strategy Tool Applications, and much more!
Book Synopsis Research and Development Management by : Tugrul Daim
Download or read book Research and Development Management written by Tugrul Daim and published by Springer. This book was released on 2017-05-23 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to essential technology assessment and forecasting tools, demonstrating their use on the basis of multiple cases. As organizations in the high-tech industry need to be able to assess emerging technologies, the book presents cases in which formal decision-making models are developed, providing a framework for decision-making in the context of technology acquisition and development. Applications of different technology forecasting tools are also discussed for a range of technologies and sectors, providing a guide to keep R&D organizations abreast of technological trends that affect their business. As such, the book offers a valuable the theoretical and practical reference guide for R&D managers responsible for emerging and future technologies.
Book Synopsis Investing in India by : Rahul Saraogi
Download or read book Investing in India written by Rahul Saraogi and published by John Wiley & Sons. This book was released on 2014-04-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, real-world guide to investing in India India's rapid economic growth offers obvious opportunities for foreign investors, but making wise investing decisions can be difficult for any investor without a deep knowledge of the country and its culture. With a vibrant democracy and an active press, India can be a complex and chaotic place in which investors can find it difficult to make investing decisions with confidence. This book offers an on-the-ground perspective on India from one of India's most successful value investors. Looking deeply into the internal realities that impact India's investment climate, Investing in India helps investors both inside and outside the country cut through the noise and find the facts that truly matter for anyone who wants to invest there. Features charts of stocks, markets, and other helpful Indian economic indicators Offers a real-world look at India's politics and governance; its financial system and capital markets; its asset classes and equity markets; the private equity scene; and the real estate market Written by Indian value investing guru Rahul Saraogi
