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Tata Indica
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Download or read book Tatalog written by Harish Bhat and published by Penguin UK. This book was released on 2014-07-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.
Download or read book Strategic Management written by A. Naga and published by Vikas Publishing House. This book was released on with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.
Book Synopsis Basics of Marketing Management by : Pooja Deshmukh
Download or read book Basics of Marketing Management written by Pooja Deshmukh and published by Blue Rose Publishers. This book was released on 2023-01-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
Book Synopsis MY CHOICE MY LIFE by : Raj Kumar Sharma
Download or read book MY CHOICE MY LIFE written by Raj Kumar Sharma and published by Raj Kumar Sharma. This book was released on 2021-02-22 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life is full of surprises and learnings. It constantly challenges our old belief system and brings a new perspective in front of us. In any situation, we will have more than one way to react to the situation and if we give ourselves a little time then we can realize immediately which way is the more appropriate one. This book is based on small day-to-day events which occur in a common human beings’ life and how we can learn from these incidences to re-shape our way of conducting ourselves and to improve upon.
Book Synopsis Innovation and IPRs in China and India by : Kung-Chung Liu
Download or read book Innovation and IPRs in China and India written by Kung-Chung Liu and published by Springer. This book was released on 2016-05-19 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the two most populous nations on earth – India and China – in an effort to demystify the interaction between intellectual property rights (IPR) regimes, innovation and economic growth by critically looking at the economic and legal realities. In addition, it analyzes the question of how innovation can best be transformed into IPR, and how IPR can best be exploited to encourage innovation. Comparing and contrasting these two giant nations can be highly beneficial as China and India were the two fastest-growing economies in the last three decades, and together their populations make up one third of the world’s total population; as such, exploring how to sustain their growth via innovation and commercialization of IPR could have a tremendous positive impact on global well-being. While a study of these two mega countries with such diverse dimensions and magnitudes can never be truly comprehensive, this joint effort by scholars from law, business management and economics disciplines that pursues an empirical approach makes a valuable contribution. Divided into three parts, the first offers an in-depth doctrinal and empirical analysis. The second part exclusively focuses on India, while the last is dedicated to China.
Book Synopsis Aiming Big with Small Cars by : Rajnish Tiwari
Download or read book Aiming Big with Small Cars written by Rajnish Tiwari and published by Springer Science & Business Media. This book was released on 2013-10-28 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
Book Synopsis Total Quality Management by : Poorinma M. Charantimath
Download or read book Total Quality Management written by Poorinma M. Charantimath and published by Pearson Education India. This book was released on 2011 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tata Indica written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Tata Indica was first launched, it was more than just about another car entering the Indian automobile market. It was the launch of India's very first indigenous car, which eventually led to Tata Motors becoming one of the most trusted automobile companies in the country. Along with understanding step-by-step details about the making of the car, the book goes on to talk about how the car was received by the Indian masses, which eventually helped the growth of the Tata Group. Read on, as Harish Bhat, brand custodian of the Tata Group, details the many snippets that aided in the creation of the car, while also discussing the political, cultural and global influence it had on the country, by helping India carve a place for itself in the automobile industry.
Book Synopsis Consumer Behaviour by : Ramanuj Majumdar
Download or read book Consumer Behaviour written by Ramanuj Majumdar and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Book Synopsis Strategic Management by : Peter FitzRoy
Download or read book Strategic Management written by Peter FitzRoy and published by Routledge. This book was released on 2012-03-22 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students trying to navigate the strategy jungle may lose sight of the fact that strategic management is about creating value in an organization. Understanding strategic management is a core part of all business qualifications and this textbook brings a new and easy-to-follow understanding of this vital business function. In addition to walking the student through the basics of the subject, the authors provide an array of analytical tools to help facilitate a thorough understanding of strategic management. The book addresses thoroughly the impact of financial markets on a firm’s strategic capabilities, as well as looking at other challenging environmental factors. Aided by an array of student-friendly features, such as: learning objectives, 'strategic management in practice' case studies and review questions in each chapter, Strategic Management will help students to excel in their strategic management classes and better prepare them for the real business world. A comprehensive companion website, containing a wealth of supplementary materials for students and lecturers alike, is available at: http://www.routledge.com/cw/fitzroy.
Book Synopsis The Trilogy of Leadership by : Jameel Ahmed PhD
Download or read book The Trilogy of Leadership written by Jameel Ahmed PhD and published by Notion Press. This book was released on 2023-02-18 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership is an elaborative term encompasses the ability of an individual to "lead", influence or guide other individuals at large. Inspired by the idea of writing book occurred after tracing the remarkable journey of fifteen prolific leaders and their path-breaking contributions to the world of business. These remarkable leaders discussed in this book are those who influenced me in my career. Thanks to them, I stand where I am now. The power of their “legacy” has helped change the world to rethink and rediscover the way conventional business was done. Although this book focuses on famous entrepreneurs, philanthropists, and tech-savvy personalities, but the main purpose for which I have written this book is to let you know that no matter what, you can grab your dream at any stage of your life. You can become the emperor of your own empire. Leaders will continue to “leverage” the power of their wisdom. This book is solely meant to motivate people to never give up. Know that you yourself are the one who picks yourself from the grounds. Unlock your potential to be a great leader by reading this book. Grab your copy now!
Book Synopsis Innovation Strategy for Enterprises in Emerging Economies by : Anurag Satpathy
Download or read book Innovation Strategy for Enterprises in Emerging Economies written by Anurag Satpathy and published by Emerald Group Publishing. This book was released on 2015-11-20 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain.
Book Synopsis My Daughter's desire by : Maniyar Imran
Download or read book My Daughter's desire written by Maniyar Imran and published by BlueRose Publishers. This book was released on 2020-04-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perseverance, trust and fond expectations will change what seems impossible in the long run. The two friends Fatima and Lavanya testified that they are truly hard workers by leading an exemplary life. Moreover, females, whom most of us feel they should be married off soon so that we could wash off our hands, are infact treasure of obedience and hard work. Once, women are committed they are bound to win everything they touch.
Book Synopsis Data Analysis in Business Research by : D Israel
Download or read book Data Analysis in Business Research written by D Israel and published by SAGE Publications. This book was released on 2009-01-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there are books focusing on parametric tests, the domain of nonparametric tests is mostly unexplored. Data Analysis in Business Research: A Step by Step Nonparametric Approach brings under one umbrella all the major nonparametric statistical tools that can be used by undergraduate and postgraduate students of all disciplines, especially students of Research Methods in Social Sciences and Management Studies, in their dissertation work. Students face difficulty in analyzing data collected from small samples; they end up reporting mere percentage analysis which results in the loss of information collected. Hence there is a need to create awareness among students and researchers about the application of major nonparametric tools that can be applied confidently without worrying about sample size, scale of measurement, normality assumptions or other parameters of that nature. The lucid presentation of the step-by-step procedures, explaining in simple English how to perform each of the major nonparametric tests, is a major attraction of the book. The book, which also has a comprehensive question bank, assumes minimal or little knowledge of statistics on the part of the reader. This book will also be informative for Marketing Research professionals and organisations, consultancies and organisations of economic research.
Book Synopsis Management Principles and Applications by : Dr. Manjula A Soudatti
Download or read book Management Principles and Applications written by Dr. Manjula A Soudatti and published by Sankalp Publication. This book was released on with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: I have written this book in simple language, so that the students can understand the subject matter very easily. I have given model questions at the end of each chapter.
Download or read book Cases in Services Marketing written by and published by Excel Books India. This book was released on with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Synthetics, Mineral Oils, and Bio-Based Lubricants by : Leslie R. Rudnick
Download or read book Synthetics, Mineral Oils, and Bio-Based Lubricants written by Leslie R. Rudnick and published by CRC Press. This book was released on 2020-01-29 with total page 1770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the major economic and industrial changes in the lubrication industry since the first edition, Synthetics, Mineral Oils, and Bio-Based Lubricants: Chemistry and Technology, Third Edition highlights the major economic and industrial changes in the lubrication industry and outlines the state of the art in each major lubricant application area. Chapters cover the use of lubricant fluids, growth or decline of market areas and applications, potential new applications, production capacities, and regulatory issues, including biodegradability, toxicity, and food production equipment lubrication. The highly-anticipated third edition features new and updated chapters including those on automatic and continuously variable transmission fluids, fluids for food-grade applications, oil-soluble polyalkylene glycols, functional bio-based lubricant base stocks, farnesene-derived polyolefins, estolides, bio-based lubricants from soybean oil, and trends in construction equipment lubrication. Features include: Contains an index of terms, acronyms, and analytical testing methods. Presents the latest conventions for describing upgraded mineral oil base fluids. Considers all the major lubrication areas: engine oils, industrial lubricants, food-grade applications, greases, and space-age applications Includes individual chapters on lubricant applications—such as environmentally friendly, disk drive, and magnetizable fluids—for major market areas around the globe. In a single, unique volume, Synthetics, Mineral Oils, and Bio-Based Lubricants: Chemistry and Technology, Third Edition offers property and performance information of fluids, theoretical and practical background to their current applications, and strong indicators for global market trends that will influence the industry for years to come.
