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Author : Brenda Doscher
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (382 download)
Download or read book Targeting Retail Banking Customers with Commercial and Personal Relationships written by Brenda Doscher and published by . This book was released on 1996 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Bankers Association
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (41 download)
Download or read book Advanced Relationship Banking to Targeted Customers written by American Bankers Association and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Bankers Association
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (41 download)
Download or read book Marketing to Targeted Customers written by American Bankers Association and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manju Puri
Publisher :
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4.:/5 (129 download)
Download or read book On the Importance of Retail Banking Relationships written by Manju Puri and published by . This book was released on 2014 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the importance of bank-firm relationships is well documented in the banking literature, there is relatively little research on the importance of retail banking relationships. In this paper we collect proprietary data from multiple sources to analyze the importance of retail banking relationships in an experimental setting where commercial banks have depositors and also underwrite securities. We are able to distinguish between the lead bank's own retail clientele vis-a-vis other retail clientele to ask if lead banks take advantage of their retail investors to dump quot;lemonsquot; or whether their retail investors benefit from getting higher allocation of underpriced issues. We provide evidence that lead underwriters' retail customers demand more of the highly underpriced issues and end up with a higher allocation of underpriced issues. We use grey market prices to show that it is actual underpricing over and beyond that predicted by the grey market that drives the differential demand from the lead bank retail clientele. This is consistent with the bank passing on information about underpriced IPOs to their retail clientele and encouraging them to demand more of such issues. We next analyze the underlying incentives of the bank to treat their retail clientele well by examining cross-selling potential from other services of the bank by accessing data from the Central Bank. In particular, we document increases in both new brokerage accounts and retail consumer loans which are related to increased IPO underwriting, especially underwriting of underpriced IPOs by the commercial bank. We document brokerage accounts are sticky, they go up when IPO activity is high but are not shut down when IPO activity tapers off, and quantify that the economic benefits from the increase in brokerage accounts alone to the bank are substantial. We additionally provide evidence that increased IPO activity also goes hand in hand with additional cross selling through an increase in retail consumer loans. Interestingly, we do not see similar increases in corporate loans over the same time interval. Our results are robust to controls for competitive deposit and lending rates and to the use of instruments. Our evidence suggests retail banking relationships are important and provides a rationale for why this is the case.
Author : Ulrich Thaidigsmann
Publisher : diplom.de
ISBN 13 : 3832499237
Total Pages : 129 pages
Book Rating : 4.8/5 (324 download)
Download or read book Increasing competition and changing customer behavior in the German financial services sector written by Ulrich Thaidigsmann and published by diplom.de. This book was released on 2006-10-25 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Within the last few years, dramatic changes took and still take place in the retail banking business. On the supply-side competition for cooperative banks is increasing due to various reasons. New competitors with different business models have entered the market. There is no doubt that they pose a serious threat to cooperative universal banks (which were the focus of this dissertation) and whose market share is declining constantly. Furthermore, non-banks and near-banks have to be considered in this respect, too, as these entities' business models are increasingly targeting customers of universal banks. On the demand side, changing customer behavior has accelerated transformation processes in recent years. An increased willingness to change suppliers can be noticed as consumers are placing more and more importance on price. A strong price awareness is changing market conditions in many business sectors in Germany. Decreasing customer loyalty forces universal banks to push sales activities and to intensify their personal relationship with the customer. The main objectives of this dissertation are the following: Work out a strategy within today s typical structure as a universal bank. Identify key success factors and evaluate this strategy for its chances for success. Derive the consequences for the future business model of a cooperative bank. Determine the change steps necessary to strengthen the competitiveness. Furthermore, the prerequisites of such a change process will have to be worked out. An inductive approach was chosen to achieve the aims of this thesis (Gill & Johnson). Firstly, an in-depth analysis of existing literature was carried out in order to gain an overview on current developments such as a) customer behaviour, and b) the competitive situation of the financial services sector. The results were to produce not only an explanation for current trends but also allow the prediction of future trends over the course of the next years. The environment in which cooperative banks are operating was described in detail. This approach provides a good basis to identify the relevant factors and to work out the necessary consequences for cooperative banks. In order to examine possible conclusions, interviews with 12 experts in the field were conducted. The target groups were CEOs of cooperative banks and representatives of cooperative bank associations. It is those people who are confronted with new challenges [...]
Author : Kaur, Jasmine
Publisher : IGI Global
ISBN 13 : 1668444984
Total Pages : 327 pages
Book Rating : 4.6/5 (684 download)
Download or read book Developing Relationships, Personalization, and Data Herald in Marketing 5.0 written by Kaur, Jasmine and published by IGI Global. This book was released on 2022-06-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.
Author : Adam Lindgreen
Publisher : Routledge
ISBN 13 : 1351153307
Total Pages : 280 pages
Book Rating : 4.3/5 (511 download)
Download or read book Managing Market Relationships written by Adam Lindgreen and published by Routledge. This book was released on 2017-11-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.
Author : Don E. Schultz
Publisher : Routledge
ISBN 13 : 1317475607
Total Pages : 424 pages
Book Rating : 4.3/5 (174 download)
Download or read book Building Customer-brand Relationships written by Don E. Schultz and published by Routledge. This book was released on 2015-01-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
Author : Karol K. Sparks
Publisher : Wolters Kluwer
ISBN 13 : 1454801166
Total Pages : 1480 pages
Book Rating : 4.4/5 (548 download)
Download or read book Insurance Activities of Banks written by Karol K. Sparks and published by Wolters Kluwer. This book was released on 2011-12-19 with total page 1480 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more banking organizations enter the insurance business, the line between banks and insurance agencies has virtually disappeared - in practice and in the eyes of federal and state legislators. The need has never been greater for a clear guide that explains the legal and regulatory limits placed on banks involved in insurance sales activities. Insurance Activites of Banks, Second Edition provides authoritative coverage of insurance products now offered by banks plus the latest judicial and legislative developments, including the landmark Gramm-Leech-Bliley Act, that affect their activities. It presents in clear detail on such vital topics as: The many types of insurance activities now being handled by banks, including retail sales of insurance and underwriting risk Major state insurance regulatory issues and how banks are affected State banks, national banks, and thrifts, and the insurance activities permissible for each type of institution The various organization structures, such as bank holding companies, financial holding companies, financial subsidiaries, and how to choose the right entity for conducting insurance activities. Offshore insurance activities.
Author : ALOK KUMAR RAI
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120346955
Total Pages : 529 pages
Book Rating : 4.1/5 (23 download)
Download or read book CUSTOMER RELATIONSHIP MANAGEMENT written by ALOK KUMAR RAI and published by PHI Learning Pvt. Ltd.. This book was released on 2012-12-05 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management (CRM), and focuses on current CRM practices of various service industries. This edition is organised into five parts containing 19 chapters. Part I focuses on making the readers aware of the conceptual and literary developments, and also on the strategic implementation of the concepts. Part II discusses the research aspects of CRM. Part III deals with the applications of information technologies in CRM. Part IV provides the various newer and emerging concepts in CRM. Finally, Part V analyses the CRM applications in various sectors, industries and companies. Primarily intended as a textbook for the students of Management, the book would prove to be an invaluable asset for professionals in service industries. New to This Edition Includes five new chapters, namely Research Techniques and Methods in Customer Relationship Management; Customer Satisfaction; Customer Loyalty; Service Quality; and Service Recovery Management, along with several additions of new text and revisions of the existing text. Provides latest advancements in CRM to keep the students abreast of these developments. Gives as many as 16 Case Studies with critical analysis of different industries to help the readers understand the subject. Covers a number of illustrations to elucidate the concepts discussed. Gives Project Assignment in each chapter.
Author : Ian Fraser
Publisher : Birlinn
ISBN 13 : 0857906232
Total Pages : 498 pages
Book Rating : 4.8/5 (579 download)
Download or read book Shredded written by Ian Fraser and published by Birlinn. This book was released on 2015-10-14 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the definitive account of the Royal Bank of Scotland scandal. For a few brief months in 2007 and 2009, the Royal Bank of Scotland was the largest bank in the world. Then the Edinburgh-based giant - having rapidly grown its footprint to 55 countries and stretched its assets to £2.4 trillion under its hubristic and delinquent former boss Fred Goodwin - crashed to earth. In Shredded, Ian Fraser explores the series of cataclysmic misjudgments, the toxic internal culture and the 'light touch' regulatory regime that gave rise to RBS/NatWest's near-collapse. He also considers why it became the most expensive bank in the world to bail out and why a culture of impunity was allowed to develop in the banking sector. This new edition brings the story up to date, chronicling the string of scandals that have come to light since taxpayers rescued RBS and concluding with an evaluation of the attempts of the bank's post-crisis chief executives, Stephen Hester and Ross McEwan, to dismantle Goodwin's disastrous legacy and restore the damaged institutions to health. 'A gripping account - RBS was a rogue business, operating in what had become a rogue industry, with the connivance of government. Read it and weep' – Martin Woolf, Financial Times
Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1136412573
Total Pages : 362 pages
Book Rating : 4.1/5 (364 download)
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2004-02-18 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development. Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Author : Anne-Laure Mention
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443870153
Total Pages : 370 pages
Book Rating : 4.4/5 (438 download)
Download or read book Innovation in Financial Services written by Anne-Laure Mention and published by Cambridge Scholars Publishing. This book was released on 2014-10-21 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers together some of the most up-to-date thinking in the growing field of innovation in services and more particularly, in financial services. It explores the peculiarities of innovation in financial services firms and surrounding market players, discusses the open nature of the innovation process, and analyses its success factors and its interplay with strategy and performance. This book provides topical insights on the challenges facing the financial industry, such as the convergence with other sectors, and the increasing regulatory burden. By combining multidisciplinary approaches and by selecting a number of cutting-edge research models, theories, empirical findings and practitioners’ insights, it offers unique, contemporary and multidimensional perspectives on innovation for a sector of paramount importance for the running of economies around the world. This book comes at a time of turbulence, uncertainty and within an industry in need of vision and strategic foresight. By synthesizing multiple views from academia and practice, it opens the agenda and contributes to the on-going debate of redefining the multi-polar role of innovation in the financial industry.
Author : Introbooks
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.6/5 (347 download)
Download or read book Artificial Intelligence in Banking written by Introbooks and published by . This book was released on 2020-04-07 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these highly competitive times and with so many technological advancements, it is impossible for any industry to remain isolated and untouched by innovations. In this era of digital economy, the banking sector cannot exist and operate without the various digital tools offered by the ever new innovations happening in the field of Artificial Intelligence (AI) and its sub-set technologies. New technologies have enabled incredible progression in the finance industry. Artificial Intelligence (AI) and Machine Learning (ML) have provided the investors and customers with more innovative tools, new types of financial products and a new potential for growth.According to Cathy Bessant (the Chief Operations and Technology Officer, Bank of America), AI is not just a technology discussion. It is also a discussion about data and how it is used and protected. She says, "In a world focused on using AI in new ways, we're focused on using it wisely and responsibly."
Author : Nicolas Rohde
Publisher : BoD – Books on Demand
ISBN 13 : 3844100032
Total Pages : 270 pages
Book Rating : 4.8/5 (441 download)
Download or read book Disliked Practices written by Nicolas Rohde and published by BoD – Books on Demand. This book was released on 2010 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the concept of organizational practices has become increasingly popular in organization studies. The focus of research that follows a "practice approach" is on the actual activities in organizations as opposed to prescribed procedures or standardized routines. This book is about a hitherto neglected category of practice, namely, disliked practices in organizations. On the basis of an empirical study in three German companies, the author reveals how continuous practicing of disliked practices results in a discrepancy between practitioners and their practices. This stands in contrast to previous literature, which understands practices as being exclusively positive and in which the consent of the practitioner to their practices is generally assumed. Based on the findings from the inductive study, the author develops a Theory of Disliked Practices, which explicates findings about the nature and the evolvement of disliked practices, and the negative effects of disliked practices on practitioners and organizational functioning. This book addresses researchers, lecturers, students and all those interested in organization studies and related disciplines, such as industrial-organizational psychology and sociology. The results of the study have significant implications for practice theory and methodology. Moreover, the theoretical model presented in this book provides a valuable basis for further research. Beyond that, the book will be insightful for managers and consultants who strive to improve the well-being of employees and overall organizational functioning.
Author : Roland T. Rust
Publisher : Edward Elgar Publishing
ISBN 13 : 0857938851
Total Pages : 629 pages
Book Rating : 4.8/5 (579 download)
Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Author : Ray Perman
Publisher : Birlinn Ltd
ISBN 13 : 178885229X
Total Pages : 512 pages
Book Rating : 4.7/5 (888 download)
Download or read book The Rise and Fall of the City of Money written by Ray Perman and published by Birlinn Ltd. This book was released on 2019-10-10 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: It started and ended with a financial catastrophe. The Darien disaster of 1700 drove Scotland into union with England, but spawned the institutions which transformed Edinburgh into a global financial centre. The crash of 2008 wrecked the city's two largest and oldest banks – and its reputation. In the three intervening centuries, Edinburgh became a hothouse of financial innovation, prudent banking, reliable insurance and smart investing. The face of the city changed too as money transformed it from medieval squalor to Georgian elegance. This is the story, not just of the institutions which were respected worldwide, but of the personalities too, such as the two hard-drinking Presbyterian ministers who founded the first actuarially-based pension fund; Sir Walter Scott, who faced financial ruin, but wrote his way out of it; the men who financed American railways and eastern rubber plantations with Scottish money; and Fred Goodwin, notorious CEO of RBS, who took the bank to be the biggest in the world, but crashed and burned in 2008.
