Talking Business

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Talking Business: Making Communication Work

Author : David Clutterbuck
Publisher : Routledge
ISBN 13 : 1136360204
Total Pages : 242 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Talking Business: Making Communication Work by : David Clutterbuck

Download or read book Talking Business: Making Communication Work written by David Clutterbuck and published by Routledge. This book was released on 2012-06-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed. Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers. 'Talking Business: making communication work' addresses the key issues in communication within organizations, supported by case studies taken from experience of working with global businesses. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made. The authors employ an interactive structure throughout with signposts to link related cases and chapters.

Talking Business: Making Communication Work

Author : David Clutterbuck
Publisher : Routledge
ISBN 13 : 1136360212
Total Pages : 241 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Talking Business: Making Communication Work by : David Clutterbuck

Download or read book Talking Business: Making Communication Work written by David Clutterbuck and published by Routledge. This book was released on 2012-06-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed. Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers. 'Talking Business: making communication work' addresses the key issues in communication within organizations, supported by case studies taken from experience of working with global businesses. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made. The authors employ an interactive structure throughout with signposts to link related cases and chapters.

Good Business

Author : Bill Novelli
Publisher : JHU Press
ISBN 13 : 1421440431
Total Pages : 389 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Good Business by : Bill Novelli

Download or read book Good Business written by Bill Novelli and published by JHU Press. This book was released on 2021-02-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.

Talking Business Spanish

Author : Juan Kattán-Ibarra
Publisher : Nelson Thornes
ISBN 13 : 9780748721184
Total Pages : 214 pages
Book Rating : 4.7/5 (211 download)

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Book Synopsis Talking Business Spanish by : Juan Kattán-Ibarra

Download or read book Talking Business Spanish written by Juan Kattán-Ibarra and published by Nelson Thornes. This book was released on 1995 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is part of a series which covers the NVQ and GNVQ language options in Business, and Leisure & Tourism, and is available in French, German and Spanish. Each course comprises a student book, a resource and assessment file, two presentation cassettes and two consolidation cassettes. End-of-unit progress checks are cross-matched with NVQ criteria for assessment in reading, speaking and writing, and each of the resource files contains photocopiable worksheets and a cassette for preparation and assessment in all four skills.

Talking Business French

Author : Sandra Truscott
Publisher : Nelson Thornes
ISBN 13 : 9780748721085
Total Pages : 440 pages
Book Rating : 4.7/5 (21 download)

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Book Synopsis Talking Business French by : Sandra Truscott

Download or read book Talking Business French written by Sandra Truscott and published by Nelson Thornes. This book was released on 1995 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is part of a series which covers the NVQ and GNVQ language options in Business, and Leisure & Tourism, and is available in French, German and Spanish. Each course comprises a student book, a resource and assessment file, two presentation cassettes and two consolidation cassettes. End-of-unit progress checks are cross-matched with NVQ criteria for assessment in reading, speaking and writing, and each of the resource files contains photocopiable worksheets and a cassette for preparation and assessment in all four skills.

Tiddas Talking Business

Author :
Publisher : ISPCK
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4./5 ( download)

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Book Synopsis Tiddas Talking Business by :

Download or read book Tiddas Talking Business written by and published by ISPCK. This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Let Me Get My Coffee! Then We'll Talk Business And The Lessons I Learned as an Entrepreneur

Author : Wendy D. Steele
Publisher : BluePrint Publishing Group
ISBN 13 : 1732712212
Total Pages : 217 pages
Book Rating : 4.7/5 (327 download)

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Book Synopsis Let Me Get My Coffee! Then We'll Talk Business And The Lessons I Learned as an Entrepreneur by : Wendy D. Steele

Download or read book Let Me Get My Coffee! Then We'll Talk Business And The Lessons I Learned as an Entrepreneur written by Wendy D. Steele and published by BluePrint Publishing Group. This book was released on 2019-02-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let Me Get My Coffee! Then We’ll Talk Business And the Lessons I Learned as an Entrepreneur Don’t like your job? Start your own business! You are so good at that! You should start your own business! Stop slaving away 60-70 hours a week for them and start your own business! We hear something like this nearly every day. On the job, in church, and from family and friends. Today, there are more entrepreneurial programs popping up in colleges across the nation and experts everywhere telling you to just do it! You probably know a few people who at least have side hustles or a small business. They’re generally easy to start, but running and growing a business is whole different story! It’s not easy, but it can be very rewarding. Is it for you? Can you weather-the-storm to stay in business. What does it take to make a decent living and not throw in the towel? Let Me Get My Coffee! Then We’ll Talk Business is not about choosing your legal structure, writing the business plan, raising capital or bank financing. There are tons of books out there on this already. This book is about how I started my latest venture—Blue Print Resumes & Consulting, what I did wrong and what I did right to generate six-figure revenues, stayed in business during the most difficult times, and continue to make a great living 14 years and counting! I talk about: · Visualizing · How I Started with Just $500 and Grew to Multiple Locations Around the U.S. · How I Handled Down Times · Mistakes I Made with Advertising · Choosing the Right Clients to Work With · Growing Pains And More! Let Me Get My Coffee! Is the first book in my coffee talk series. If you’re a startup or an aspiring business owner, just let me get my coffee and I will give you an idea of some of the hurdles you may have to face and how to keep pushing through adversity. From my lessons learned, you’ll read how to be profitable and keep the lights on! Wendy Steele is the founder of BluePrint Resumes & Consulting located in Atlanta, GA. With multiple offices throughout the U.S. Since 2005, she has experienced nearly all aspects of what it’s like to start and run a small business, and is now on a journey to share her knowledge with you. For more information visit: wendydsteele.com or: wendyknows.net—a blog on what she knows about business and careers. To learn about BluePrint Resumes & Consulting visit: blueprintresumes.com.

Business of Talk

Author : Deirdre Boden
Publisher : Polity
ISBN 13 : 9780745613567
Total Pages : 292 pages
Book Rating : 4.6/5 (135 download)

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Book Synopsis Business of Talk by : Deirdre Boden

Download or read book Business of Talk written by Deirdre Boden and published by Polity. This book was released on 1994-10-27 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a bold and innovative analysis of the role of talk in business firms and organizations in general. Like all other organizations, business firms are run primarily through talk. Boden illustrates the significance of conversation analysis as a means of studying organizational structures.

Why Business Matters to God

Author : Jeff Van Duzer
Publisher : InterVarsity Press
ISBN 13 : 0830868224
Total Pages : 208 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Why Business Matters to God by : Jeff Van Duzer

Download or read book Why Business Matters to God written by Jeff Van Duzer and published by InterVarsity Press. This book was released on 2010-09-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the nature and meaning of doing business and finds it calls for much more than most think. Seattle Pacific School of Business Dean Jeff Van Duzer presents a robust Christian approach that integrates biblical studies with the disciplines of business and displays a vision of business that contributes to the very purposes of God.

Talking Your Way to the Top

Author : Gretchen S. Hirsch
Publisher : Prometheus Books
ISBN 13 : 1615923233
Total Pages : 304 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis Talking Your Way to the Top by : Gretchen S. Hirsch

Download or read book Talking Your Way to the Top written by Gretchen S. Hirsch and published by Prometheus Books. This book was released on 2011-02-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: What''s the difference between ambiguous and ambivalent? When is it right to say he and I, and when is him and me correct? What''s the most important part of a voice mail message? What''s the one mistake that''s guaranteed to make an audience fall asleep during your presentation?Whether you''re the CEO of a conglomerate or an entry-level candidate preparing for an interview, how you speak has an effect on how you''re perceived. Grammar gaffes, incorrect word choices, inappropriate language, and inarticulate expression can peg you as both uneducated and unsophisticated. If you''re uncertain about how effectively you speak, business-communications expert Gretchen S. Hirsch has all the answers in this one comprehensive, amusing, and very useful book. Full of on-target tips and easy-to-navigate lists of frequently misused words, Talking Your Way to the Top is a quick, entertaining reference for any businessperson interested in becoming a more interesting and powerful speaker. It teaches you to recognize and avoid noxious nouns, vexing verbs, jarring jargon, wretched redundancies, and execrable euphemisms.Even better, Hirsch leads you every step of the way on the road to success. She gives you the words you need for job interviews; making contributions at company meetings; asking for more responsibility, promotions, and raises; giving speeches and making presentations; and chatting with your coworkers and potential clients at trade shows, cocktail parties, and company dinners.Whether you''re a recent college graduate, a middle manager, or a seasoned professional, you''ll find Talking Your Way to the Top to be warm, inviting, and sometimes downright amusing as it guides you through the perils and pleasures of the spoken word on your way up the corporate ladder.

The Six New Rules of Business

Author : Judy Samuelson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523089970
Total Pages : 217 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Six New Rules of Business by : Judy Samuelson

Download or read book The Six New Rules of Business written by Judy Samuelson and published by Berrett-Koehler Publishers. This book was released on 2021-01-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.

Plain Talk

Author : Ken Iverson
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Plain Talk by : Ken Iverson

Download or read book Plain Talk written by Ken Iverson and published by John Wiley & Sons. This book was released on 1997-10-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.

Brand Famous

Author : Linzi Boyd
Publisher : John Wiley & Sons
ISBN 13 : 0857084917
Total Pages : 214 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Brand Famous by : Linzi Boyd

Download or read book Brand Famous written by Linzi Boyd and published by John Wiley & Sons. This book was released on 2014-10-14 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a brand book like no other, and I heartily recommend it. Enjoy" —Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' brand building approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love" —Tiffanie Darke, Editor, Style, The Sunday Times "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame" —Simon Jobson, Global Marketing Director, Dr. Martens

Talk Normal

Author : Tim Phillips
Publisher : Kogan Page Publishers
ISBN 13 : 0749463651
Total Pages : 184 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Talk Normal by : Tim Phillips

Download or read book Talk Normal written by Tim Phillips and published by Kogan Page Publishers. This book was released on 2011-09-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.

Simple Numbers, Straight Talk, Big Profits!

Author : Gregory Burges Crabtree
Publisher :
ISBN 13 : 9780989645232
Total Pages : 0 pages
Book Rating : 4.6/5 (452 download)

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Book Synopsis Simple Numbers, Straight Talk, Big Profits! by : Gregory Burges Crabtree

Download or read book Simple Numbers, Straight Talk, Big Profits! written by Gregory Burges Crabtree and published by . This book was released on 2014-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.

Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537279
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Let's Talk Business

Author : Jason M. Fields
Publisher : AuthorHouse
ISBN 13 : 1504977467
Total Pages : 75 pages
Book Rating : 4.5/5 (49 download)

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Book Synopsis Let's Talk Business by : Jason M. Fields

Download or read book Let's Talk Business written by Jason M. Fields and published by AuthorHouse. This book was released on 2016-02-29 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book was written out of Jason's passion to want more students and individuals to learn to become entrepreneurs. Jason believes that the African American community can change its paradigms by learning to become financially independent.