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Take Your Company Global
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Book Synopsis Take Your Company Global by : Nataly Kelly
Download or read book Take Your Company Global written by Nataly Kelly and published by Berrett-Koehler Publishers. This book was released on 2023-09-26 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.
Download or read book Truly Global written by Anna N Schlegel and published by FriesenPress. This book was released on 2016-08-04 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.
Download or read book Global Class written by Aaron McDaniel and published by BenBella Books. This book was released on 2022-08-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller The playbook for a new era of global business. The business world has changed, and to stay ahead, companies must think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in global markets. A new strategic approach and revision of the agile methodology are necessary to better balance the need to localize with the complexity that localization creates. To date, business leaders have had to learn how to scale globally the hard way—through trial, error, and failure—since no guidebook existed to light the way . . . until now. Enter Global Class: the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world’s fastest-growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of businesses (“Global Class Companies”) do to succeed, who are the catalysts of their growth, and how they do it. From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business. Whether your company is just starting its growth journey, already has an established international footprint, or you are a globally minded professional looking to build an international career, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.
Book Synopsis International Business Expansion: A Step-By-Step Guide to Launch Your Company Into Other Countries by : Anthony Gioeli
Download or read book International Business Expansion: A Step-By-Step Guide to Launch Your Company Into Other Countries written by Anthony Gioeli and published by Over and Above Press. This book was released on 2014-09-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you. You will learn how to:*select which countries offer you the best markets;*determine market entry strategies such as using local agents, a master distributor, or a joint venture;*set up an R&D center overseas without jeopardizing your IP;*model your operating costs and manage currency risks;*localize your product , and your sales and support functions;*and dozens more topics. Packed with advice from decades of experience, plus examples, case studies, and invaluable resource guides, this book will take you step-by-step through the entire process of becoming a successful multinational company. Also includes a checklist of questions for your management, legal and accounting teams to follow.
Book Synopsis The Art of Going Global by : Olga E. Annushkina
Download or read book The Art of Going Global written by Olga E. Annushkina and published by Springer Nature. This book was released on 2020-09-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including: · Selecting foreign markets · Adapting your business model · Navigating uncertain global markets · Managing across cultures · Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.
Book Synopsis The Global Entrepreneur by : James F. Foley
Download or read book The Global Entrepreneur written by James F. Foley and published by . This book was released on 2013-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers international marketing strategy, market selection, pricing, cultural etiquette, and evaluation.
Download or read book Export Now written by Frank Lavin and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.
Book Synopsis Roadmap to Export Success by : Maurice Kogon
Download or read book Roadmap to Export Success written by Maurice Kogon and published by . This book was released on 2021-02-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. is a world leader in exporting - roughly $2 trillion in total export sales each year. Yet, astonishingly, only 1% of all U.S. companies and only 25% of our manufacturers are pursuing this veritable goldmine. If you are among the majority who are missing out because you are too afraid or don't know where to begin, this book is for you. This book lays out the step-by-step export process that you can easily understand - the why's, the how-to's, the to-do's, and the who's who. It gives you the reasons for each step and provides useful links to all of the resources that you need to grow your successful export business. With this book as your guide, you are ready to build your export success story. Use this book to venture into exporting, give it a shot, and feel free to let me know how you're doing at [email protected].
Book Synopsis Designed to Win: Strategies for Building a Thriving Global Business by : Hiroaki Yoshihara
Download or read book Designed to Win: Strategies for Building a Thriving Global Business written by Hiroaki Yoshihara and published by McGraw Hill Professional. This book was released on 2006 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring case studies and interviews with top executives at leading companies such as Toyota, Caterpillar, and IBM, this work includes practical advice on leadership, organizational structure, and the strategies necessary to support financial objectives.
Download or read book Being Global written by Ángel Cabrera and published by Harvard Business Press. This book was released on 2012-03-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to lead a global business? What makes being a global business leader today such a complex task? It’s more than mastering your knowledge of various geographies and cultures, though that is essential. But to succeed, you must also master the complex mind-set and competencies needed to lead in today’s fully globalized world. Not an easy assignment. Enter Ángel Cabrera and Gregory Unruh. In Being Global, they pull from their extensive experience as well as research they conducted at the Thunderbird School of Global Management, which has been cited by the Financial Times, U.S. News and World Report, and The Economist for its authority on global business. In Being Global, Cabrera and Unruh define a new context for global leadership, vividly illustrating both the challenges and the opportunities facing today’s executives. How can you be effective? What new skills must you learn in order to be successful? What do international teams do to stay connected while still producing results on a regional scale? Being Global is written for leaders at all levels of their careers—whether in big business or small, private sector or government—who aspire to think and act globally and who need some help getting there. Being a global citizen is just the starting point. Cabrera and Unruh provide the tools and guidance to help you develop even deeper leadership skills, to benefit both you and your organization.
Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States
Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Book Synopsis Business Beyond Borders by : Cynthia Dearin
Download or read book Business Beyond Borders written by Cynthia Dearin and published by . This book was released on 2021-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed of expanding your existing business internationally,thought "I just don't know where to start" and set it aside? If that's you,Business Beyond Borders: Take Your Company Global is for you.Business Beyond Borders: Take Your Company Global meets the growingdemand for straightforward, practical advice for business owners andentrepreneurs who want to amplify their impact on the international stage.Written by Cynthia Dearin, Founder of Dearin & Associates and theInternational Business Accelerator, Business Beyond Borders: Take YourCompany Global brings a fresh perspective to the challenge of creatinga successful strategy for international expansion, getting up the nerve toexecute it and sustaining the momentum to see you through the process.Rich with case studies and anecdotes, practical tips and action points,Business Beyond Borders: Take Your Company Global helps business ownersand entrepreneurs map out their international vision, take the initial stepson their international journey and begin the adventure of "going global".
Book Synopsis The Rise of the Global Company by : Robert Fitzgerald
Download or read book The Rise of the Global Company written by Robert Fitzgerald and published by Cambridge University Press. This book was released on 2015 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readable, wide-ranging history of multinational enterprise, exploring its role in international events and influence on globalization and the modern world.
Book Synopsis Small Company. Big World. by : William H. Frost
Download or read book Small Company. Big World. written by William H. Frost and published by Hillcrest Publishing Group. This book was released on 2013 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for those Small and medium enterprises (SMEs) who are curious about internationalizing their business. There are millions of SMEs, especially in large countries like the USA, that are not international but can easily manage to be so. Learn why being international is a good thing for their business, and how SMEs can develop their business abroad in a practical, hands-on manner. This is a how-to book with clear guidelines and real cases, not written for the academic world, but for those people who want to act.
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Without Borders by : Donald A. DePalma
Download or read book Business Without Borders written by Donald A. DePalma and published by . This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget about dot-bombs and other excesses of the now lamented New Economy. Welcome instead the global Internet, the strategic vehicle that leading companies use to inform, market, sell, and support their worldwide business initiatives every minute of every day.In this succinct but informative guide to doing business in new markets, both international and domestical multicultural, globalization strategist Don DePalma characterizes the intersection of the Internet and global markets as the "Eighth Continent," a virtual landmass inhabited by almost a billion Web consumers and business users around the planet. DePalma combines his own experience as a strategist, consultant, and analyst with that of experts and practitioners at companies that have successfully globalized their operations.
