Systematically Working with Multimodal Data

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119168333
Total Pages : 328 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Systematically Working with Multimodal Data by : Sigrid Norris

Download or read book Systematically Working with Multimodal Data written by Sigrid Norris and published by John Wiley & Sons. This book was released on 2019-02-22 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

Systematically Working with Multimodal Data

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119168317
Total Pages : 340 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Systematically Working with Multimodal Data by : Sigrid Norris

Download or read book Systematically Working with Multimodal Data written by Sigrid Norris and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

Multimodal Theory and Methodology

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Author :
Publisher : Routledge
ISBN 13 : 1000041840
Total Pages : 98 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Multimodal Theory and Methodology by : Sigrid Norris

Download or read book Multimodal Theory and Methodology written by Sigrid Norris and published by Routledge. This book was released on 2020-02-18 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.

Multimodality and Genre

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Author :
Publisher : Springer
ISBN 13 : 023058232X
Total Pages : 331 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Multimodality and Genre by : J. Bateman

Download or read book Multimodality and Genre written by J. Bateman and published by Springer. This book was released on 2008-04-17 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

Multimodal Approaches to Media Discourses

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Publisher : Routledge
ISBN 13 : 1000097986
Total Pages : 191 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Multimodal Approaches to Media Discourses by : Tim Griebel

Download or read book Multimodal Approaches to Media Discourses written by Tim Griebel and published by Routledge. This book was released on 2020-08-18 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodal Approaches to Media Discourses brings together contributions from an interdisciplinary group of scholars on corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom, which extend and expand on the understanding of austerity but also of the methodologies used to analyse multimodal corpora. The volume demonstrates how the austerity measures introduced in response to global economic and financial crises in recent years can be viewed as being more complexly layered than they appear, not simply reduced to their connections to spending cuts and fiscal debt. The book employs an innovative methodological approach, in which established and emerging scholars from linguistics and computational and social sciences critically reflect on the exact same set of data – multimodal texts and articles from The Guardian and The Daily Telegraph from 2010 to 2016. This framework allows for the exploration of the role of the media in mediating the public’s assessment of austerity and the ideas, actors, emotions, geographies and broader material context which contribute to such perceptions. In so doing, the volume also offers unique insights into systematic analyses to multimodal data which may be applied to other topics and connected with other disciplines. Enhancing our awareness and assessment of austerity in public discourse and of the methodologies to study it, this book is key reading for students and researchers in discourse analysis, corpus linguistics, multimodality, and those working at the intersection of these fields.

The Handbook of Crisis Communication

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Publisher : John Wiley & Sons
ISBN 13 : 1119678927
Total Pages : 597 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Handbook of Crisis Communication by : W. Timothy Coombs

Download or read book The Handbook of Crisis Communication written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2023-01-24 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated new edition of the comprehensive guide to crisis communication research and practice The Handbook of Crisis Communication provides students, researchers, and practitioners with a timely and authoritative overview of the dynamic field. Contributions by an international team of 50 leading scholars and practitioners demonstrate various methodological approaches, examine how crisis communication is applied in a range of specific contexts, discuss the role of culture and technology in crisis communication, and present original research of relevance to the development and evaluation of crisis communication theory. Now in its second edition, the Handbook covers the latest advances in global crisis communication technology, current trends in research and practice, social media in crisis communication, and more. Each of the 38 chapters incorporate new material offering fresh insights into existing areas of crisis communication and explore new and emerging lines of research. A wealth of new case studies, practical scenarios, and in-depth analyses of recent crises are integrated throughout. Examines traditional applications, recent advances, and emerging areas in crisis communication Discusses communication approaches for organizational crises, disasters, political crises, and public health crises Provides up-to-date coverage of the latest terminology, methods, and research trends in the field Highlights how crisis communication theory and research can inform real-world practice Features detailed analyses of crisis communication in major events such as terrorist attacks, natural disasters, industrial accidents, and global pandemics The Handbook of Crisis Communication, Second Edition is an excellent textbook for advanced students in public relations and strategic communication programs, and a valuable reference for researchers and practitioners in fields such as crisis communication, public relations, and corporate communication.

Analyzing Multimodal Interaction

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Author :
Publisher : Routledge
ISBN 13 : 1134333870
Total Pages : 190 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Analyzing Multimodal Interaction by : Sigrid Norris

Download or read book Analyzing Multimodal Interaction written by Sigrid Norris and published by Routledge. This book was released on 2004-06-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to understanding and investigating the multiple modes of communication, verbal and non-verbal. Sets out clear methodology to help readers conduct their own analysis and includes many real examples.

Artificial Intelligence for Smart Manufacturing

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Author :
Publisher : Springer Nature
ISBN 13 : 3031305108
Total Pages : 271 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Artificial Intelligence for Smart Manufacturing by : Kim Phuc Tran

Download or read book Artificial Intelligence for Smart Manufacturing written by Kim Phuc Tran and published by Springer Nature. This book was released on 2023-06-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides readers with a comprehensive overview of the latest developments in the field of smart manufacturing, exploring theoretical research, technological advancements, and practical applications of AI approaches. With Industry 4.0 paving the way for intelligent systems and innovative technologies to enhance productivity and quality, the transition to Industry 5.0 has introduced a new concept known as augmented intelligence (AuI), combining artificial intelligence (AI) with human intelligence (HI). As the demand for smart manufacturing continues to grow, this book serves as a valuable resource for professionals and practitioners looking to stay up-to-date with the latest advancements in Industry 5.0. Covering a range of important topics such as product design, predictive maintenance, quality control, digital twin, wearable technology, quantum, and machine learning, the book also features insightful case studies that demonstrate the practical application of these tools in real-world scenarios. Overall, this book provides a comprehensive and up-to-date account of the latest advancements in smart manufacturing, offering readers a valuable resource for navigating the challenges and opportunities presented by Industry 5.0.

How to Do Critical Discourse Analysis

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Author :
Publisher : SAGE
ISBN 13 : 1446289583
Total Pages : 241 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis How to Do Critical Discourse Analysis by : David Machin

Download or read book How to Do Critical Discourse Analysis written by David Machin and published by SAGE. This book was released on 2012-08-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

Introduction to Multimodal Analysis

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350069167
Total Pages : 256 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Introduction to Multimodal Analysis by : Per Ledin

Download or read book Introduction to Multimodal Analysis written by Per Ledin and published by Bloomsbury Publishing. This book was released on 2020-01-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Perspectives on Multimodality

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Publisher : John Benjamins Publishing
ISBN 13 : 9027232067
Total Pages : 260 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Perspectives on Multimodality by : Eija Ventola

Download or read book Perspectives on Multimodality written by Eija Ventola and published by John Benjamins Publishing. This book was released on 2004-01-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.

Multimodality

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110480042
Total Pages : 424 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Multimodality by : John Bateman

Download or read book Multimodality written by John Bateman and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

The Practice of Multimodal Therapy

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Publisher : Johns Hopkins University Press
ISBN 13 : 9780801838118
Total Pages : 304 pages
Book Rating : 4.8/5 (381 download)

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Book Synopsis The Practice of Multimodal Therapy by : Arnold A. Lazarus

Download or read book The Practice of Multimodal Therapy written by Arnold A. Lazarus and published by Johns Hopkins University Press. This book was released on 1989-03-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a practical, step-by-step guide to every phase of assessment and therapy, from the initial interview to follow-up treatments aimed at preventing relapse once formal treatment is over.

Multimodal Discourse Analysis

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Publisher : A&C Black
ISBN 13 : 1847142575
Total Pages : 262 pages
Book Rating : 4.8/5 (471 download)

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Book Synopsis Multimodal Discourse Analysis by : Kay O'Halloran

Download or read book Multimodal Discourse Analysis written by Kay O'Halloran and published by A&C Black. This book was released on 2004-03-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting-edge research on multimodal texts and the "discourses" generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.

The Routledge Handbook of Multimodal Analysis

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Publisher :
ISBN 13 : 9781138245198
Total Pages : 0 pages
Book Rating : 4.2/5 (451 download)

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Book Synopsis The Routledge Handbook of Multimodal Analysis by : Carey Jewitt

Download or read book The Routledge Handbook of Multimodal Analysis written by Carey Jewitt and published by . This book was released on 2016-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.

Multimodal Scene Understanding

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Publisher : Academic Press
ISBN 13 : 0128173599
Total Pages : 422 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Multimodal Scene Understanding by : Michael Yang

Download or read book Multimodal Scene Understanding written by Michael Yang and published by Academic Press. This book was released on 2019-07-16 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodal Scene Understanding: Algorithms, Applications and Deep Learning presents recent advances in multi-modal computing, with a focus on computer vision and photogrammetry. It provides the latest algorithms and applications that involve combining multiple sources of information and describes the role and approaches of multi-sensory data and multi-modal deep learning. The book is ideal for researchers from the fields of computer vision, remote sensing, robotics, and photogrammetry, thus helping foster interdisciplinary interaction and collaboration between these realms. Researchers collecting and analyzing multi-sensory data collections – for example, KITTI benchmark (stereo+laser) - from different platforms, such as autonomous vehicles, surveillance cameras, UAVs, planes and satellites will find this book to be very useful. Contains state-of-the-art developments on multi-modal computing Shines a focus on algorithms and applications Presents novel deep learning topics on multi-sensor fusion and multi-modal deep learning

Discourse and Technology

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Publisher : Georgetown University Press
ISBN 13 : 9781589013117
Total Pages : 242 pages
Book Rating : 4.0/5 (131 download)

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Book Synopsis Discourse and Technology by : Philip LeVine

Download or read book Discourse and Technology written by Philip LeVine and published by Georgetown University Press. This book was released on 2004-02-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.