Campaigns and Political Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136446559
Total Pages : 222 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Campaigns and Political Marketing by : Wayne Steger

Download or read book Campaigns and Political Marketing written by Wayne Steger and published by Routledge. This book was released on 2013-02-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants—and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

India Votes

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Author :
Publisher : Routledge
ISBN 13 : 042972277X
Total Pages : 480 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis India Votes by : Harold A Gould

Download or read book India Votes written by Harold A Gould and published by Routledge. This book was released on 2019-05-20 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within a scant eighteen-month span, India held two national elections. The first, in November 1989, witnessed the political demise of Rajiv Gandhi and the precipitous decline of his Congress Party. The second, in May 1991, witnessed his assassination at the hands of Tamil Tiger extremists just as the Congress Party seemed poised on the threshold of

Taiwanese Identity and Democracy

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Author :
Publisher : Springer
ISBN 13 : 1403983550
Total Pages : 235 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis Taiwanese Identity and Democracy by : O. Bedford

Download or read book Taiwanese Identity and Democracy written by O. Bedford and published by Springer. This book was released on 2006-09-02 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the issues of democracy, nationalism and strengthening Taiwan consciousness in the light of the campaign strategies employed in Taiwan's 2004 presidential and legislative election from the perspective of the Taiwanese people and Taiwanese culture. Particular attention is paid to the mindset of the opposition party.

Whose Votes Count?

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Author :
Publisher : Harvard University Press
ISBN 13 : 9780674951952
Total Pages : 348 pages
Book Rating : 4.9/5 (519 download)

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Book Synopsis Whose Votes Count? by : Abigail M. Thernstrom

Download or read book Whose Votes Count? written by Abigail M. Thernstrom and published by Harvard University Press. This book was released on 1987 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Twentieth Century Fund study."Includes indexes. Bibliography: p. [257]-302.

Electoral Politics in Sri Lanka

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Publisher : Taylor & Francis
ISBN 13 : 1000613496
Total Pages : 205 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Electoral Politics in Sri Lanka by : S. I. Keethaponcalan

Download or read book Electoral Politics in Sri Lanka written by S. I. Keethaponcalan and published by Taylor & Francis. This book was released on 2022-07-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines and analyses electoral politics in Sri Lanka through the theoretical framework of manipulation. The following questions guided the study: how do political actors manipulate elections, and what are the salient features of electoral politics in Sri Lanka? Primary and secondary data formed the basis of the analysis, examining eight presidential elections. The research findings indicated that Sri Lankan governments, political parties and political leaders have taken advantage of six types of electoral manipulation, including constitutional tinkering, field fixing, time fixing, vote suppression, process manipulation and resource manipulation. Through a close examination of eight presidential elections, research carried out for the volume found that elections are often associated with violence; presidential elections are mainly a majoritarian affair in which minority communities play only a marginal role; there is a significant gender imbalance, as women’s participation in the electoral process is very limited; despite the presence of a large number of candidates contesting the election, it always remains a two-way race; and amid extensive manipulation and other problems, voter participation tends to be high. This volume will be a valuable resource for students, academics and researchers who focus on democracy, good governance, electoral studies and South Asian politics and history, and will enhance the conceptual foundation of democracy advocates and activists.

Hubert H. Humphrey

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Author :
Publisher : Transaction Publishers
ISBN 13 : 9781412825597
Total Pages : 392 pages
Book Rating : 4.8/5 (255 download)

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Book Synopsis Hubert H. Humphrey by : Charles Lloyd Garrettson

Download or read book Hubert H. Humphrey written by Charles Lloyd Garrettson and published by Transaction Publishers. This book was released on 1993-01-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calls for greater morality in government and among politicians are a fixture of American political culture. Although there is no lack of opinion on what political morality means and how it might be achieved, few commentators have considered these questions in practical terms. In this major contemporary analysis of the life and work of Hubert H. Humphrey, Charles L. Garrettson examines Humphrey's career to provide an explanatory approach to the application of religious or moral principles to political practice. He does so without reducing this theme to sentiment or cynicism. Humphrey's life and career constituted a striking and often conflicted amalgam of personal idealism and political realism. His ideals came literally from Main Street, America and on them he rode straight to Washington, D.C. to fulfill an exalted and selfless dream of public service. His years there, however, coincided with one of the most significant, tumultuous, and challenging times in American history: the 1960s-a tune not noted for its emphasis on Main Street values. Garrettson perceives a profound irony at the center of Humphrey's life; the very source of strength that brought him his greatest triumph and joy-his role in the passage of the 1964 Civil Rights Act and thus the vice presidency-also brought him his greatest failure and grief--the presidential campaign of 1968 and his vulnerability on the issue of the Vietnam War. Combining biography, history, and theoretical analysis, "Hubert H. Humphrey and the Politics of Joy "is built around essential defining questions: is morality principally a matter of belief or action; or is it instead a consistent, though admittedly tenuous, balancing of both. In testing Humphrey's life and career against these questions, Garrettson provides a necessary exercise in social science and a profound reflection on what it means to be moral in the political world.

Sympathy Vote

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Author :
Publisher : Australian Geographic
ISBN 13 : 9780989971539
Total Pages : 0 pages
Book Rating : 4.9/5 (715 download)

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Book Synopsis Sympathy Vote by : Glenn Wall

Download or read book Sympathy Vote written by Glenn Wall and published by Australian Geographic. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dark morning. Waves on Lake Michigan. An elegant home on the beach, and a senatorial candidate who would one day be considered presidential material at home with his close knit family in one of Chicago's quietest, most elegant suburbs. This is the unlikely setting for the most notorious, baffling, and horrific cold case murder of the 1960s. Valerie Percy...pretty, smart, destined for greatness at just 21 years old, a key aide and campaigner for her father, Charles Percy...violently beaten and stabbed to death in her bedroom by a knife-wielding intruder. The only witness - her stepmother. No sexual assault. Nothing taken. No rational explanation. As inexplicable as the Manson murders that would occur in the Hollywood Hills a few years later. The killer escaped to a beach and disappeared into thin air, never to be found. Percy went on to become a long serving Senator from the state of Illinois. His late daughter's twin became the First Lady of West Virginia, married to West Virginia Se

Musical Identities

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Author :
Publisher : OUP Oxford
ISBN 13 : 0198509324
Total Pages : 223 pages
Book Rating : 4.1/5 (985 download)

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Book Synopsis Musical Identities by : Raymond A. R. MacDonald

Download or read book Musical Identities written by Raymond A. R. MacDonald and published by OUP Oxford. This book was released on 2002-07-18 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music plays an important role in all our lives, and is a channel through which we can express emotions, thoughts, political statements, and social relationships. However, just as music can be a channel through which we express ourselves, it can also have a profound influence on our own developing sense of identity. This is the first book to explore the powerful effect that music can have as we develop our sense of identity, from adolescence through to adulthood. Bringing together leading experts from psychology and music, it will be a valuable addition to the music psychology literature, and essential for music psychologists, social and developmental psychologists, and educational psychologists.

In Search of Structure

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Author :
Publisher : Het Spinhuis
ISBN 13 : 9789055891146
Total Pages : 292 pages
Book Rating : 4.8/5 (911 download)

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Book Synopsis In Search of Structure by : M. Fennema

Download or read book In Search of Structure written by M. Fennema and published by Het Spinhuis. This book was released on 1998 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dragon in the Tropics

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Author :
Publisher : Brookings Institution Press
ISBN 13 : 0815725949
Total Pages : 272 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Dragon in the Tropics by : Javier Corrales

Download or read book Dragon in the Tropics written by Javier Corrales and published by Brookings Institution Press. This book was released on 2015-02-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This new and expanded edition of Dragon in the Tropics—the widely acclaimed account of how president Hugo Chávez (1999–2013) revamped Venezuela’s political economy—examines the electoral decline of Chavismo after Chavez’s death and the policies adopted by his successor, Nicolás Maduro, to cope with the economic chaos inherited from previous radical populist policies. Corrales and Penfold argue that Maduro has had to struggle with the inherent contradictions of a large and heterogeneous social coalition, a declining oil sector, the strength of entrenched military interests, and fewer resources to appease international allies, which have strenghtened the autocratic features of an already consolidated hybrid regime. In examining the new political realities of Venezuela, the authors offer lessons on the dynamics of succession in hybrid regimes. This book is a must-read for scholars and analysts of Latin America. "

Forever is a very long time

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Author :
Publisher : BlueRose Publishers
ISBN 13 :
Total Pages : 181 pages
Book Rating : 4./5 ( download)

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Book Synopsis Forever is a very long time by : Prashant sharma

Download or read book Forever is a very long time written by Prashant sharma and published by BlueRose Publishers. This book was released on 2019-12-20 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: A story of people who thought they had made decisions which would last forever. Radha, a girl stuck in a middle class household in the 90s, tries to live her dreams, and ends up giving away her most valuable possession to Hari. Hari, a young professional, stuck in a dilemma of friendship and love, ends up giving it away to Raj. Raj, the homeless, aimless and hopeless beggar, gets lucky and rich, but a chance interaction with a political heir changes his life forever. Rajdhir, the father of the undeserving political heir, stuck in party politics of power and loyalty, ends up changing the political reins of the country. Each story has a twist - and shows how circumstances make you do things you never thought you were capable of, because,forever is a very long time. About the Author:- Prashant Sharma - making hay while the sun shines. Prashant currently lives in Dubai with his wife and son. He is an MBA graduate from IIM Lucknow (2009) and works in a multinational bank. He is a national bestselling author, having sold more than 30,000 copies of his books.

British Elections & Parties Review

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Author :
Publisher : Routledge
ISBN 13 : 113634540X
Total Pages : 305 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis British Elections & Parties Review by : Lynn G. Bennie

Download or read book British Elections & Parties Review written by Lynn G. Bennie and published by Routledge. This book was released on 2012-12-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing contributions from leading names in British politics, this review continues to publish front-rank research on parties, elections and voting behaviour in Britain.

Can you hear the drums?

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Author :
Publisher : Lulu.com
ISBN 13 : 079745649X
Total Pages : 290 pages
Book Rating : 4.7/5 (974 download)

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Book Synopsis Can you hear the drums? by : Catherine Buckle

Download or read book Can you hear the drums? written by Catherine Buckle and published by Lulu.com. This book was released on 2013 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can You Hear the Drums is a unique collection of eye witness letters from Zimbabwe documenting the country's journey into lawlessness, turmoil and economic mayhem. Told through the eyes of an ordinary Mum living in a country town, this book is about what really happened in Zimbabwe at the start of the 21st Century. It's not about propaganda, rhetoric or revolutions but about real people: how they survived, endured, adapted and never gave up hope. Sometimes sad or frightening, often absurd and touching, the letters are interspersed with news clips, humour and absurdities that all became coping mechanisms for everyday survival in a country in meltdown. Can you Hear the Drums covers a five year period from 2000 to 2004.

Fear and Loathing on the Campaign Trail '72

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451691572
Total Pages : 512 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Fear and Loathing on the Campaign Trail '72 by : Hunter S. Thompson

Download or read book Fear and Loathing on the Campaign Trail '72 written by Hunter S. Thompson and published by Simon and Schuster. This book was released on 2012-06-26 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: A political journalist presents his frankly subjective observations on the personalities and political machinations of the 1972 presidential campaign.

Harlequin Heartwarming January 2017 Box Set

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Publisher : Harlequin
ISBN 13 : 1488015619
Total Pages : 368 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Harlequin Heartwarming January 2017 Box Set by : Tara Taylor Quinn

Download or read book Harlequin Heartwarming January 2017 Box Set written by Tara Taylor Quinn and published by Harlequin. This book was released on 2017-01-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harlequin Heartwarming brings you a collection of four new wholesome reads, available now! This Harlequin Heartwarming box set includes: THE COWBOY’S TWINS Family Secrets by Tara Taylor Quinn The Western segment of the Family Secrets cooking competition show is great for ratings. But as producer Natasha Stevens gets closer to her handsome cowboy cohost, Spencer Longfellow—and his adorable kids—she’s faced with a decision. One that has nothing to do with business. MENDING THE DOCTOR’S HEART State of the Union by Sophia Sasson Dr. Anna Atao has treated patients in some of the most dangerous and remote places on earth. There’s no disaster she can’t handle. Except the one that tore her life apart five years ago. Now a tsunami on the tiny island of Guam has forced her to return to the site of her personal tragedy…and the man she left there when her world fell apart. A BAXTER’S REDEMPTION by Patricia Johns She was once the belle of Haggerston, Montana. Wealthy and beautiful, Isabelle Baxter never thought about the people she stepped on. Now she’s back, claiming she’s changed. James Hunter refuses to trust this new and improved Isabelle. No matter how much she draws him in… HIS BEST FRIEND’S WIFE The Finnegan Sisters by Lee McKenzie Paul Woodward has only ever loved one woman: Annie Finnegan. He stayed away because she was married to his best friend. Now the widow and single mom is busy looking after a big family, and Paul doesn’t want to be just her friend anymore. But if he pushes for more he risks losing everything.

A Baxter's Redemption

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Author :
Publisher : Harlequin
ISBN 13 : 1488012075
Total Pages : 368 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis A Baxter's Redemption by : Patricia Johns

Download or read book A Baxter's Redemption written by Patricia Johns and published by Harlequin. This book was released on 2017-01-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has she really changed? Former beauty queen Isabel Baxter returns to her hometown, scarred after a near-fatal accident. But in high school, she was the fantasy of every teenage boy in Haggerston, Montana, including James Hunter. Even though James was too far below her social circle to be noticed… Now her father's attorney, James isn't ready to forgive Isabel for the part she played in his own family tragedy. Yet she seems eager to make amends and prove herself capable of being more than a pretty face. Has the girl he once worshipped—his boss's daughter—grown into a woman James can respect…and maybe love?

The Road

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Publisher : Univ of California Press
ISBN 13 : 0520326741
Total Pages : 320 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Road by : Russell Lawrence Barsh

Download or read book The Road written by Russell Lawrence Barsh and published by Univ of California Press. This book was released on 2023-11-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1980.