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Swatchissimo
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Download or read book Swatchissimo written by Roland Carrera and published by First Glance Books. This book was released on 1991 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Business History of the Swatch Group by : P. Donzé
Download or read book A Business History of the Swatch Group written by P. Donzé and published by Springer. This book was released on 2014-04-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Book Synopsis The Innovation Factory by : Gilles Garel
Download or read book The Innovation Factory written by Gilles Garel and published by CRC Press. This book was released on 2016-03-23 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusing on the Concept-Knowledge (C-K) Theory developed by the prestigious school Mines ParisTech. For the first time, you will discover the unknown story of the Swatch watch told by Elmar Mock, the creative engineering force behind the Swatch. In this book, he passionately tells how he helped to create this breakthrough innovation that saved the Swiss watch industry in the 1980s. Gilles Garel, a professor of management, relates this tale of epic innovation to C-K theory and both convincingly argue that organizations can channel creativity to develop breakthrough innovations that disrupt markets. Innovation is not just a case of acquiring aptitude. It is also a question of attitude: Innovators strive to remain creative and active. The book provides an overview of the characteristics and essential strengths of the successful Innovation Factory, Creaholic, based in Switzerland. The example of Creaholic helps readers grasp what breakthrough innovation is truly all about. The book’s use of vibrant metaphors helps readers easily digest the ideas and concepts presented. The book concludes with thoughts about future directions for the watch industry.
Download or read book Trade Mark Use written by Jeremy Phillips and published by . This book was released on 2005 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Use' is a concept which is fundamental to modern trade mark law, within the European Union, the US and elsewhere. The use concept is ubiquitous, since it must be understood before even basic issues of registrability, infringement and validity can be resolved. This book analyses the concept of 'use' in trade mark law by tracing it at every stage of a trade mark's lifecycle. Topics covered include The Concept of Use, Registration, Exploitation, Infringement, and Death of a Trademark. It focuses primarily on European trade mark law, but also examines key aspects of US and international law. It is an invaluable information source if you or your client: (i) want to register a trade mark; (ii) are accused of infringing it; (iii) want to prove that, through use, the mark is entitled to remain on the register; (iv) want to make money from using the mark and (v) want to argue that another person's mark should not remain registered. Provides concise, analytical coverage of all aspects of trade mark use Logically divided into areas of modern practice This central aspect of trade mark law and practice has never before received such focused treatment Written by an accomplished team of both practitioners and academics, it provides valuable insights into practice while giving succinct analysis of case law in the light of legal principles Exposes new angles on what is currently one of trade mark law's most topical areas Contents:Foreword Part A: Introduction 1 Jeremy Phillips and Ilanah Simon: Introduction Part B: The Concept of Use 2 Bojan Pretnar: Use and Non-Use in Trade Mark Law 3 Jennifer Davis: The Need to Leave Free for Others to Use and the Trade Mark Common Part C: Registration 4 Arnaud Folliard-Monguiral: Distinctive Character Acquired through Use: The Law and the Case Law 5 Anna Carboni: Distinctive Character Acquired through Use: Establishing the Facts 6 Thomas Hays: Distinguishing Use versus Functional Use: Three-Dimensional Marks Part D: Exploitation 7 Neil J. Wilkof: Third Party Use of Trade Marks 8 Massimo Sterpi: Trade Mark Use and Denominative Trade Marks 9 Jeffrey Belson: Use, Certification and Collective Marks Part E: Infringement 10 Robert Sumroy and Carina Badger: Infringing 'Use in the Course of Trade', Trade Mark Use and the Essential Function of the Trade Mark 11 Ashley Roughton: Permitted Infringing Use: The Scope of Defences to an Infringement Action 12 Andreas Rahmatian: Infringing Use of a Trade Mark as a Criminal Offence Part F: Death of a Trade Mark 13 Belinda Isaac: Use for the Purpose of Resisting an Application to Revoke for Non-Use 14 Allan James: The Requirement for Evidence of Use of Earlier Trade Marks in Opposition and Invalidation Proceedings Part G: Broader Perspectives 15 Spyros Maniatis: Trade Mark Use on the Internet 16 Gail E Evans: TRIPs and Trade Mark Use 17 Graeme B. Dinwoodie and Mark D Janis: Use, Intent to Use and Registration in the USA 18 Sheldon H Klein and N Christopher Norton: The Role of Trade Mark Use in US Infringement, Unfair Competition and Dilution Proceedings Part H: Post Mortem 19 Jeremy Phillips and Ilanah Simon: Conclusion: What Use is Use?Index
Book Synopsis Historians on Leadership and Strategy by : Martin Gutmann
Download or read book Historians on Leadership and Strategy written by Martin Gutmann and published by Springer Nature. This book was released on 2019-10-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the well-covered subject of leadership from a unique perspective: history's vast catalogue of leadership successes and failures. Through a collection of highly compelling case studies spanning two millennia, it looks beyond the classic leadership parable of men in military or political crises and shows that successful leadership cannot be reduced to simplistic formulae. Written by experts in the field and based on rigorous research, each case provides a rich and compelling account that is accessible to a wide audience, from students to managers. Rather than serving as a vehicle for advancing a particular theory of leadership, each case invites readers to reflect, debate and extract their own insights.
Book Synopsis The business of time by : Pierre-Yves Donzé
Download or read book The business of time written by Pierre-Yves Donzé and published by Manchester University Press. This book was released on 2022-08-30 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: World watch production today is concentrated in three countries: Switzerland, Japan and China. Former centres such as Great Britain, France, the United States and Russia saw the industrial manufacture of watches disappear from their territory during the twentieth century. How did this situation come about? The business of time aims to answer this question by presenting the first comprehensive history of the sector. It traces the evolution and transformation of the global watch industry from the mid-nineteenth century to the present day, highlighting the conditions that enabled watch production to expand across the globe and revealing how multinational companies gradually emerged to dominate the industry.
Download or read book NAWCC Bulletin written by and published by . This book was released on 1997 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands written by Celia Lury and published by Routledge. This book was released on 2004-08-12 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Download or read book Swatchissimo written by and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Culture Industry by : Scott Lash
Download or read book Global Culture Industry written by Scott Lash and published by Polity. This book was released on 2007-04-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first half of the twentieth century, Theodor Adorno wrote about the 'culture industry'. For Adorno, culture too along with the products of factory labour was increasingly becoming a commodity. Now, in what they call the 'global culture industry', Scott Lash and Celia Lury argue that Adorno's worst nightmares have come true. Their new book tells the compelling story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbols, in the form of globally recognized brands, has now become a central goal of capitalism. Global Culture Industry provides an empirically and theoretically rich examination of the ways in which these objects - from Nike shoes to Toy Story, from global football to conceptual art - metamorphose and move across national borders. This book is set to become a dialectic of enlightenment for the age of globalization. It will be essential reading for students and scholars across the social sciences.
Book Synopsis Intellectual Property Law in Switzerland by : François Dessemontet
Download or read book Intellectual Property Law in Switzerland written by François Dessemontet and published by Kluwer Law International B.V.. This book was released on 2022-11-20 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this monograph provides a survey and analysis of the rules concerning intellectual property rights in Switzerland. It covers every type of intellectual property right in depth – copyright and neighbouring rights, patents, utility models, trademarks, trade names, industrial designs, plant variety protection, chip protection, trade secrets, and confidential information. Particular attention is paid throughout to recent developments and trends. The analysis approaches each right in terms of its sources in law and in legislation, and proceeds to such legal issues as subject matter of protection, conditions of protection, ownership, transfer of rights, licences, scope of exclusive rights, limitations, exemptions, duration of protection, infringement, available remedies, and overlapping with other intellectual property rights. The book provides a clear overview of intellectual property legislation and policy, and at the same time offers practical guidance on which sound preliminary decisions may be based. Lawyers representing parties with interests in Switzerland will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative intellectual property law.
Book Synopsis Bibliographie Der Berner Geschichte by :
Download or read book Bibliographie Der Berner Geschichte written by and published by . This book was released on 1992 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Art Aurea written by and published by . This book was released on 1992 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Plastics + design written by Renate Ulmer and published by Arnoldsche Verlagsanstalt GmbH. This book was released on 1997 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katalog til udstillingen : Plastic+design, Die neue Sammlung, Staatliches Museum für angewandte Kunst, München, Februar bis Juni 1998.
Book Synopsis Bruno Ninaber Van Eyben by : Wim Crouwel
Download or read book Bruno Ninaber Van Eyben written by Wim Crouwel and published by 010 Publishers. This book was released on 2002 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through classic, powerful black and white photographs, most of which were taken specifically for this book, attention is not only paid to Ninaber's products, but also his vision, mentality, inspirations and fascinations.
Book Synopsis Japanese Civilization in the Modern World by : Tadao Umesao
Download or read book Japanese Civilization in the Modern World written by Tadao Umesao and published by . This book was released on 2000 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Swiss Scene written by and published by . This book was released on 1992 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: