Sustainability Management In Heritage And Tourism

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Sustainable Marketing of Cultural and Heritage Tourism

Author : Deepak Chhabra
Publisher : Routledge
ISBN 13 : 1136997407
Total Pages : 253 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

Sustainability Management in Heritage and Tourism

Author : Takamitsu Jimura
Publisher : Springer Nature
ISBN 13 : 3031402693
Total Pages : 339 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Sustainability Management in Heritage and Tourism by : Takamitsu Jimura

Download or read book Sustainability Management in Heritage and Tourism written by Takamitsu Jimura and published by Springer Nature. This book was released on 2023-11-07 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, the tourism industry is looking towards sustainability, responding to public demand and local environmental policy. This monograph explores the concept of sustainability in the context of heritage and tourism studies, as well as examining the practices adopted to realize or enhance the sustainability of these industries. Beginning with a broad overview, outlining the theory and scholarly landscape, this book then focuses on cases of sustainable tourism in Japan, exploring the concept of ‘mottainai’. Mottainai is a traditional Japanese term and means an ethical attitude towards the use of a range of resources needed for human life. This Japanese word can be understood as ‘what a waste’, and can promote the environmentally-friendly way of life, encouraging reduce, reuse and recycle. This book will be of interest to scholars and students of heritage, tourism, and sustainability management; both those interested in Japan specifically, and those who are interested in new approaches for sustainability in tourism management.

Management of World Heritage Sites, Cultural Landscapes and Sustainability

Author : Fernanda Cravidão
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527554198
Total Pages : 365 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Management of World Heritage Sites, Cultural Landscapes and Sustainability by : Fernanda Cravidão

Download or read book Management of World Heritage Sites, Cultural Landscapes and Sustainability written by Fernanda Cravidão and published by Cambridge Scholars Publishing. This book was released on 2020-06-04 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the challenges and trends resulting from the relationship between tourist motivations, World Heritage Sites and local cultural uniqueness. With a special focus on Portugal and Brazil, several chapters refer to international cultural heritage experiences and destinations in Belgium, Cuba, Croatia, Italy, Japan, South Africa, Spain and Turkey. The volume shows that there is some crossover between tangible and intangible cultural heritage, and explores themes such as festivals and events, marketing, branding, sustainability, authenticity, preservation, wine tourism, ethnic tourism, religious tourism, literary tourism, museology and garden tourism. It will appeal to readers interested in tourism management, quality of the tourist offer, tourism heritage products, and characteristics of the tourism demand in the scope of cultural heritage.

Handbook on Heritage, Sustainable Tourism and Digital Media

Author : De Ascaniis, Silvia
Publisher : Edward Elgar Publishing
ISBN 13 : 178897008X
Total Pages : 400 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Handbook on Heritage, Sustainable Tourism and Digital Media by : De Ascaniis, Silvia

Download or read book Handbook on Heritage, Sustainable Tourism and Digital Media written by De Ascaniis, Silvia and published by Edward Elgar Publishing. This book was released on 2022-02-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.

World Heritage, Place Making and Sustainable Tourism

Author : Kurt Luger
Publisher : StudienVerlag
ISBN 13 : 3706561204
Total Pages : 340 pages
Book Rating : 4.7/5 (65 download)

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Book Synopsis World Heritage, Place Making and Sustainable Tourism by : Kurt Luger

Download or read book World Heritage, Place Making and Sustainable Tourism written by Kurt Luger and published by StudienVerlag. This book was released on 2020-12-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management of World Heritage Cities and sites is a challenging task. Getting visitor flows and the enormous traffic under control and implementing urban development projects in ways that preserve the integrity and authenticity of cultural heritage requires a high level of expertise, backed by the support of civil society and politics. This book is the result of the 2018 Conference of the Organization of World Heritage Cities, held by the Regional Secretariat for Northwest Europe and North America in Amsterdam, with the theme "Heritage & Tourism: Local Communities and Visitors – Sharing Responsibilities". The contributing expert authors – from Africa, the Americas, Asia, and Europe – draw on a range of disciplines to offer wider perspectives, stimulating dialogue among the spheres of heritage, sustainable tourism, and spatial planning. An updated chapter offers perspectives on sustainable tourism also after the COVID-19 pandemic.

Humanistic Management and Sustainable Tourism

Author : Maria Della Lucia
Publisher : Routledge
ISBN 13 : 100034875X
Total Pages : 233 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Humanistic Management and Sustainable Tourism by : Maria Della Lucia

Download or read book Humanistic Management and Sustainable Tourism written by Maria Della Lucia and published by Routledge. This book was released on 2021-02-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is a fast-growing and changing industry, which has become a driver of economic development in both developed and underdeveloped countries. While the tourism industry’s potential for shared value creation and sustainable development is acknowledged, the concerns around the environmental and social pressures remain a challenge for businesses, organizations, and destinations. This is because sustainable tourism arguably conflicts with the predominant neoliberal structure of the economy and with the hierarchical, profit- and consumption-driven societies. The emphasis on competition, growth, and profitability may undermine economic viability itself by consuming unreproducible resources and by undermining the six essential elements—dignity, people, prosperity, social justice, planet, and partnership—that are conceptually linked to sustainable development. The crises recurrently challenging the global travel and tourism environment, including climate change, bushfires, extreme weather disasters, pandemics, and the financial crisis, show the weaknesses of neoliberal approaches and the collective economic dependency of countries on tourism that is vulnerable, if not completely unsustainable. This vulnerability asks for understanding that the collective future depends on developing entirely new approaches and interpretation of tourism to effectively respond to the human, societal, social, and climate challenges. This book offers a novel and original perspective entailing the application of a humanistic management approach to sustainable tourism, which is centered on the value of human life, the protection of human dignity and the promotion of well-being. Multiple theoretical approaches, methods, and practical cases, on an international scale, shed light on shared value creation and human dignity as a necessary condition for its achievement in different contexts. Implicitly and explicitly, they respond to the current urgency to implement strategies to recover from the worldwide impact of the pandemic crisis and to provide a vision of what tourism could and should be when it recovers. It will be of interest to researchers, academics, professionals, and postgraduates in the fields of management, sustainability, and tourism development.

Botswana Cultural Heritage and Sustainable Tourism Development

Author : Byron A. Brown
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549569
Total Pages : 438 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Botswana Cultural Heritage and Sustainable Tourism Development by : Byron A. Brown

Download or read book Botswana Cultural Heritage and Sustainable Tourism Development written by Byron A. Brown and published by Cambridge Scholars Publishing. This book was released on 2020-04-16 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers cultural heritage and the sustainable development of tourism from an African perspective, with Botswana as the main point of reference. Within the African context, Botswana is renowned for its abundance of cultural heritage and appeal to tourists. The collection reconciles the growing demand to commodify cultural heritages, the quest for cultural heritage preservation and management, and the focus on sustainable tourism development in Botswana. As such, the book is an appraisal of, and meditation on, the business-side of cultural heritage management and the value that cultural heritage resources have at a personal, local and national level. It is an exploration of the nature of Botswana’s cultural heritage, the politics and policies that underpin that heritage, the development of cultural heritage tourism as a sustainable business, the country’s cultural heritage experiences and products, and a confrontation of the hard questions about cultural heritage and the future. As an introductory text, the book gives tourists, tourism students and academics, as well as tourism entrepreneurs, policymakers, and practitioners a basis on which to make decisions.

Routledge Handbook of Sustainable Heritage

Author : Kalliopi Fouseki
Publisher : Taylor & Francis
ISBN 13 : 1000594858
Total Pages : 576 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Routledge Handbook of Sustainable Heritage by : Kalliopi Fouseki

Download or read book Routledge Handbook of Sustainable Heritage written by Kalliopi Fouseki and published by Taylor & Francis. This book was released on 2022-07-29 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook presents cutting-edge and global insights on sustainable heritage, engaging with ideas such as data science in heritage, climate change and environmental challenges, indigenous heritage, contested heritage and resilience. It does so across a diverse range of global heritage sites. Organized into six themed parts, the handbook offers cross-disciplinary perspectives on the latest theory, research and practice. Thirty-five chapters offer insights from leading scholars and practitioners in the field as well as early career researchers. This book fills a lacuna in the literature by offering scientific approaches to sustainable heritage, as well as multicultural perspectives by exploring sustainable heritage in a range of different geographical contexts and scales. The themes covered revolve around heritage values and heritage risk; participatory approaches to heritage; dissonant heritage; socio-environmental challenges to heritage; sustainable heritage-led transformation and new cross-disciplinary methods for heritage research. This book will be an invaluable resource for students and scholars in heritage studies, archaeology, museum studies, cultural studies, architecture, landscape, urban design, planning, geography and tourism.

Cultural Heritage Tourism

Author : Cheryl M. Hargrove
Publisher : Rowman & Littlefield
ISBN 13 : 1442278846
Total Pages : 405 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Cultural Heritage Tourism by : Cheryl M. Hargrove

Download or read book Cultural Heritage Tourism written by Cheryl M. Hargrove and published by Rowman & Littlefield. This book was released on 2017-05-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.

Handbook of Research on Cultural Tourism and Sustainability

Author : Ribeiro de Almeida, Claudia
Publisher : IGI Global
ISBN 13 : 1799892182
Total Pages : 482 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Cultural Tourism and Sustainability by : Ribeiro de Almeida, Claudia

Download or read book Handbook of Research on Cultural Tourism and Sustainability written by Ribeiro de Almeida, Claudia and published by IGI Global. This book was released on 2022-04-22 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler’s demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Sustainable Tourism Management at World Heritage Sites

Author : World Tourism Organization
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Sustainable Tourism Management at World Heritage Sites by : World Tourism Organization

Download or read book Sustainable Tourism Management at World Heritage Sites written by World Tourism Organization and published by . This book was released on 2009 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: World Heritage Sites are among the most emblematic tourism destinations and attractions, facing numerous challenges due to an ever increasing tourism activity and related development issues. This Conference was held as part of a strategic collaboration between UNWTO and the UNESCO World Heritage Centre in order to address key tourism policy and management issues, such as coordination between heritage management and tourism organisations, extending benefits to local communities, reducing tourism congestion and environmental impacts, increasing site financing and enhancing the interpretation and communication of heritage values through tourism. This report summarizes the rich exchange of experience from the Conference, including the overall conclusions, expert presentations, a range of case studies across the Asia region, as well the results of field exercises and working group discussions analysing the Mount Huangshan National Park and Hongcun-Xidi Ancient Villages, illustrating how World Heritage Sites can be integrated into broader regional and destination-level tourism management processes.

Cultural Tourism and Sustainable Local Development

Author : Luigi Fusco Girard
Publisher : Routledge
ISBN 13 : 1351946900
Total Pages : 344 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Cultural Tourism and Sustainable Local Development by : Luigi Fusco Girard

Download or read book Cultural Tourism and Sustainable Local Development written by Luigi Fusco Girard and published by Routledge. This book was released on 2016-12-05 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the exponential rise in leisure mobility, tourism has increasingly become of great economic significance. Cultural heritage, such as museums, churches, historical landscapes, urban parks, and exhibitions attract many visitors and countries, regions and cities which house such historic-cultural amenities have seen increasingly large waves of tourists. While an avalanche of tourists has a positive impact on the local economy, such modern mass tourism also brings about negative externalities such as congestion, decline in quality of life, low access to cultural amenities and loss of local identity; to the extent that the sustainability conditions of a locality might be endangered. This tourism dilemma is particularly pronounced in cities with a rich cultural past, such as Venice, Naples and Amsterdam. Bringing together an interdisciplinary team of leading scholars from North America and Europe, this book examines the interface of local cultural resources and modern mass tourism from a sustainability perspective. It puts forward innovative methodologies and best case practice for future cultural conservation policies.

Sustainable Marketing of Cultural and Heritage Tourism

Author : Deepak Chhabra
Publisher : Routledge
ISBN 13 : 1136997393
Total Pages : 256 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

Cultural Heritage

Author : Adriana Campelo
Publisher : Routledge
ISBN 13 : 1351606565
Total Pages : 242 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Cultural Heritage by : Adriana Campelo

Download or read book Cultural Heritage written by Adriana Campelo and published by Routledge. This book was released on 2018-11-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines. The book offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural heritage. This book offers new ways of looking at cultural heritage assets against a backdrop of increasing economic and environmental pressures. It comprises a number of sections that each examine cultural heritage from the perspective of ethics and values, community relations and development, cultural entrepreneurship, economic viability and conservation, methodologies, impacts of tourism research, consumption, and urban and immaterial heritage. Encompassing global research perspectives from public management, visual culture, environmental management, and cultural entrepreneurship, Cultural Heritage is a crucial text for those working or interested in the heritage field.

Managing Natural and Cultural Heritage for a Durable Tourism

Author : Anna Trono
Publisher : Springer
ISBN 13 : 9783031520402
Total Pages : 0 pages
Book Rating : 4.5/5 (24 download)

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Book Synopsis Managing Natural and Cultural Heritage for a Durable Tourism by : Anna Trono

Download or read book Managing Natural and Cultural Heritage for a Durable Tourism written by Anna Trono and published by Springer. This book was released on 2024-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume offers a wealth of cases that explore the factors and conditions required for heritage tourism to be economically and socially beneficial to local communities without impairing the natural environment, cultural heritage preservation, or sustainability for future generations. The studies presented here comprise an examination of measures which have been and can be implemented to ensure sustainable use of natural and cultural systems, leading to a new concept of tourism that incorporates science and community practices together to create a favorable environment where tourists and locals can experience meaningful interactions and experiences. The book focuses on the role of stakeholders in the development of a new policy regarding the sustainable management of cultural tourism and the possibility of their involvement in the processes governing policy-making. Emphasis is placed on the role and commitment of local and international authorities, including UNESCO, in preserving the world's endangered cultural and natural heritage, as well as the responsibilities of Member States and public and private actors with respect to future conservation challenges.

Cultural and Heritage Tourism

Author : Acqwon Fuller
Publisher : Scientific e-Resources
ISBN 13 : 183947436X
Total Pages : 332 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Cultural and Heritage Tourism by : Acqwon Fuller

Download or read book Cultural and Heritage Tourism written by Acqwon Fuller and published by Scientific e-Resources. This book was released on 2018-06-11 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, tourism has become one of the largest and fastest growing industries accounting for nearly 700 million people travelling all over the world and spending more than 7.4 trillion US dollars. Besides promoting people-to-people contacts, ethnic and cultural understanding, mutual appreciation and co-operation and thereby promoting peace, tourism provides unlimited opportunities for employment generation, social and economic upliftment of the people and contributing to the economies of the nations. Cultural heritage tourism has a number of objectives that must be met within the context of sustainable development such as; the conservation of cultural resources, accurate interpretation of resources, authentic visitors experience, and the stimulation of the earned revenues of cultural resources. Tourism is an important issue at world heritage sites. Most managers at natural sites regard it as a key issue. Important features of world heritage tourism are local protection, conservation and restoration. Such a tourism also requires special training management skills. Different visitor management strategies, interpretation and site promotional activities have to be organised. Culture and heritage have also become major forces in economic and urban revitalisation. As cultural tourism becomes an increasingly important factor for tourist destinations involved in developing their cultural capital in order to attract more international visitors, there is value in assessing how cultural and heritage tourists can be better understood and serviced through marketing, planning and programming with local and regional communities. This book also provides readers with global charters developed for promoting cultural tourism and for preserving heritage sites. Focus lies on ICOSM and WHC. World Heritage Sites, identified and conserved around the world, have been listed and the initiatives to preserve cultural sites and conserve heritage sites.

Cultural Tourism

Author : bob Mckercher
Publisher : Routledge
ISBN 13 : 1136615156
Total Pages : 272 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Cultural Tourism by : bob Mckercher

Download or read book Cultural Tourism written by bob Mckercher and published by Routledge. This book was released on 2012-10-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.