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Supermarket Advertising And The Consumer
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Book Synopsis Grocery Revolution by : Barbara E. Kahn
Download or read book Grocery Revolution written by Barbara E. Kahn and published by Prentice Hall. This book was released on 1997 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Book Synopsis Supermarket Advertising and the Consumer by : Mona Doyle
Download or read book Supermarket Advertising and the Consumer written by Mona Doyle and published by . This book was released on 1989 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. National Business Council for Consumer Affairs. Sub-council on Advertising and Promotion Publisher : ISBN 13 : Total Pages :20 pages Book Rating :4.:/5 (31 download)
Book Synopsis What Does Advertising Do for the Consumer? by : United States. National Business Council for Consumer Affairs. Sub-council on Advertising and Promotion
Download or read book What Does Advertising Do for the Consumer? written by United States. National Business Council for Consumer Affairs. Sub-council on Advertising and Promotion and published by . This book was released on 1972 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods by : Christian Üffing
Download or read book The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods written by Christian Üffing and published by GRIN Verlag. This book was released on 2009-09-08 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: B , Lund University, language: English, abstract: The purpose of the study is to provide empirical evidence if the exposure to in-store TV in retail stores does effect customer-based brand equity of the advertised product. The aim is to verify if a causal relationship between in-store TV and brand equity exists. The underlying research philosophy of this thesis is positivism. A cross-sectional research design and a deductive approach to theory are used. The quantitative data consists of structured observations and structured interviews with a sample size of n=169. A control group was used to be able to compare brand equity levels. The empirical work was performed in the Swedish supermarket ICA Kvantum Mobilia in Malmö. Consumers that passed the in-store TV were observed and afterwards surveyed with a questionnaire. A comparison of consumers that viewed the TV with those who did not, makes it possible to analyze and compare customer-based brand equity. The findings indicate that in-store TV can in fact influence customer-based brand equity. A causal relationship between the two objects of study is confirmed. The brand equity dimension that showed a significant impact is uniqueness.
Book Synopsis Supermarket Advertising Feedback Report by : Consumer Network
Download or read book Supermarket Advertising Feedback Report written by Consumer Network and published by . This book was released on 1987 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Task Force on Marketing and the Low-Income Consumer Publisher : ISBN 13 : Total Pages :76 pages Book Rating :4.:/5 (31 download)
Book Synopsis Marketing and the Low Income Consumer by : United States. Task Force on Marketing and the Low-Income Consumer
Download or read book Marketing and the Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behaviour in Online Grocery Retailing in Germany by : Yasin Yilmaz
Download or read book Consumer Behaviour in Online Grocery Retailing in Germany written by Yasin Yilmaz and published by GRIN Verlag. This book was released on 2020-07-07 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Salford, language: English, abstract: Despite widespread popularity in Europe, particularly in the UK and the Netherlands, demand for Online Grocery Retail in Germany, which is economically just as strongly developed, appears to be rather low. This study therefore aims to find out which factors encourage or discourage consumers in Germany to order groceries online. Businesses need to make the online grocery business model transparent and useful from a marketing perspective. The clear advantages of this way of shopping groceries must be communicated. Furthermore, psychological aspects of consumers must be understood and taken into account in the retailers' strategy. Last but not least, importance must be attached to data protection and environmental protection; this message must be conveyed. By providing current insights into consumers' preferences and wishes on their personal grocery shopping behavior, the findings can be used by Businesses and especially Grocery Retailer to shape the grocery shopping of the future. Based on the hypothesis that that there is some degree of resistance to the utilisation of technology which is potentially inhibiting German consumers utilising actively embracing online grocery retail, the Technology Acceptance Model and its extension was chosen as a conceptual framework in order to test this assumption. To test the findings of the Literature Review, 25 semi-structured interviews were conducted in the empirical part of this study. The target group of the interviewees were students aged between 18 - 30, 13 of them female and 12 male. The main findings are that the reasons for the low demand for online grocery retailing in Germany are cultural. German consumers are more likely to trust new trends if they have been on the market and established for a longer period of time. The high density of grocery stores favours the fact that German consumers do not see any real added value in this service and thus no real usefulness. In addition to ease of use and usefulness, demographic aspects must also be taken into account in order to make the online grocery trade successful in Germany. The study focused on a specific age and target group. For practical reasons, the number was limited to 25 interviews. For further research it is recommended to analyze further age and target groups in order to gain further differences in the individual aspects.
Download or read book Trends in the United States written by and published by . This book was released on 1998 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Point-of-purchase Behavior and Price Perceptions of Supermarket Shoppers by : Peter R. Dickson
Download or read book Point-of-purchase Behavior and Price Perceptions of Supermarket Shoppers written by Peter R. Dickson and published by . This book was released on 1986 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Survey of Consumer Behavior Relating to Advertisements of Food Items by Grocery Stores by : Barry Marc Meyers
Download or read book A Survey of Consumer Behavior Relating to Advertisements of Food Items by Grocery Stores written by Barry Marc Meyers and published by . This book was released on 1976 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Private Label Brands at ASDA by : Valentin Nehls
Download or read book Private Label Brands at ASDA written by Valentin Nehls and published by GRIN Verlag. This book was released on 2006-10-10 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 69%, Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: A thorough understanding of consumer behaviour, ‘to know and understand the consumer so well that the product or service fits him’ (Drucker n.d. cited in Kotler 2003) precedes the marketing activities of all consumer-oriented organisations. The aim of this paper is to explain, with reference to associated theoretical models, why consumer behaviour is important to supermarket retailers and how it can be influenced. To put theory into context, I have selected the UK food retailer ASDA to demonstrate how responsiveness to consumers is implemented into its food trading strategy to ensure the organisation’s effectiveness.
Book Synopsis The impact of advertising on consumer behaviour in the supermarket industry by : Naushad Cyrus Bhathena
Download or read book The impact of advertising on consumer behaviour in the supermarket industry written by Naushad Cyrus Bhathena and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Affairs Manual by : Jean Story
Download or read book Consumer Affairs Manual written by Jean Story and published by . This book was released on 1996 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Online Food Shopping: Consumer perception and retailers market approach, contrasting the markets UK and Germany by : Marie von Breitenbuch
Download or read book Online Food Shopping: Consumer perception and retailers market approach, contrasting the markets UK and Germany written by Marie von Breitenbuch and published by GRIN Verlag. This book was released on 2004-12-14 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 61 points (B), Bournemouth University (Business School), course: International Business Administration, language: English, abstract: The research’s aim was to contrast the retailers’ market approach and consumer perception of online food shopping in the markets Germany and UK. The first part of the research project was the review of existing literature to build up knowledge about the history and definition of the Internet and to give a market overview of Germany and the UK. The next areas investigated within the literature review were consumers’ online shopping behaviour and the food retail market. The last part was concerned with specific companies from both countries and their market approach. Research questions developed in the literature review were concerned with the food shopping behaviour and the perception of online food shopping. Additional questions were if payment security has an influence on online shopping and what other market sectors are of interest. The first part of the survey collecting quantitative data was carried out within a sample of 100 food shoppers from the UK and 100 from Germany. Questionnaires were distributed using the snowball sampling method – a method where each respondent passes the questionnaire to a number of further contacts. Interviews built the second survey part where two participants from each country were questioned in-depth about their food shopping behaviour and perceptions. The interviews backed findings from the questionnaire survey and gave further information. Quantitative data was gained and analysed by using the program SPSS. SPSS is a tool that provides the possibility to run statistical correlations between variables and provides graphical outputs to illustrate the findings. The findings show great differences in consumer perception and retailers’ market approach between Germany and the UK. While in the UK online food shopping is popular with consumers and some retailers found a way of establishing themselves in this market, German companies do not offer the service nationwide and consumers seem to have limited interest. Main reasons identified in the research lie in the differences within the economical markets and culture of the countries. The outlook in the future shows an ongoing increase in online food shopping in the UK but less activities in Germany.
Book Synopsis The Power of Point-of-Purchase Advertising by : Robert Liljenwall
Download or read book The Power of Point-of-Purchase Advertising written by Robert Liljenwall and published by Point-of-Purchase Advertising Intl. This book was released on 2004-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in a Consumer-oriented Society by : John R. Stuteville
Download or read book Marketing in a Consumer-oriented Society written by John R. Stuteville and published by Brooks/Cole. This book was released on 1975 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Supermarket Trap by : Jennifer Cross
Download or read book The Supermarket Trap written by Jennifer Cross and published by . This book was released on 1976 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
