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Superior Product Development
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Book Synopsis Superior Product Development by : Clement C. Wilson
Download or read book Superior Product Development written by Clement C. Wilson and published by Wiley. This book was released on 1996-01-09 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Product Development presents lessons learned by actual firms whose high-value, robust and timely products have been technical and market successes.
Book Synopsis Superior Product Development by : Clement C. Wilson
Download or read book Superior Product Development written by Clement C. Wilson and published by . This book was released on 1996 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Product Leadership by : Robert G. Cooper
Download or read book Product Leadership written by Robert G. Cooper and published by Basic Books. This book was released on 1998-10-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product innovation is a high-risk war, the battles being fought both behind a company's doors and against the competition. But with all the effort companies exert to become product leaders, over a third of their new products still fail at launch, and many more never gain a profitable return. So what is it that product leaders like 3M, Merck, and Procter & Gamble know that allows them to continually lead the way with exceptional new products? In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R&D, and HR to triumph over the competition and become a leader in the new products war.
Book Synopsis Superior Products by : Gordon F. BRUNNER
Download or read book Superior Products written by Gordon F. BRUNNER and published by Bookbaby. This book was released on 2024-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you you recognize products like TIDE, PAMPERS, ALWAYS, BOUNTY, CHARMIN, CREST, PANTENE, SWIFFER, FEBREZE, PRINGLES, & OLAY. These highly innovative products, the skilled inventors behind them, and the challenging paths they faced, provide truly engaging reading. SUPERIOR PRODUCTS is a unique, FIRST-EVER coverage of the technical innovation behind the world''s greatest leadership consumer brands......as well as the systems, culture, and leadership principles that produced the products and sustained innovation . Procter & Gamble is the largest global consumer products company, and for 186 years has consistently pursued success behind consumer-preferred, superior products. Starting from soap and candles, it has developed products behind its technical competencies and continued to expand into 10 global product categories today, with the leading brand in every one. Everyone pays lip service to the importance of product superiority. But words won''t cut it. Product superiority must be demanded. It must be rewarded. It must be celebrated. And organization structures and processes need to be conceived and implemented to achieve it. This has to be led by senior line and R&D leadership, but importantly starting with the CEO and Board of Directors. Brunner and James spent their entire careers encompassing 75 years in active research and top level management of Research & Development at P&G. They were colleagues from their career beginnings, and crossed paths throughout the decades ahead. Brunner was the head of R&D under four CEO''s, the first and only R&D employee on the Company''s Board of Directors, and recounts their individual influence on product innovation. The essential role of the CEO on product innovation, and the importance of R&D having a "seat at the table" are vividly clear. James was Brunner''s Chief of Staff, and led work that established the Company''s first recognition society for researchers, as well as a widely acclaimed technologist career path. Both had major influence on acquiring, retaining and motivating top researchers to pursue careers focused on major product innovations. The authors only recount product innovations where one or both were involved either directly as a researcher, or as the manager responsible for the activity. They recount the superior product innovation paths behind six multi-billion dollar superior brands, as well as dozens of other large superior brands in global markets today. Every major innovation faces a "Valley of Death" - the tortuous path and resistance that a great new idea faces at the start, or the time when inevitable problems challenge its demise. The book''s real-life stories recount the leadership required by researchers and company decision makers in successfully managing this critical juncture. They all carry vital lessons. The book is not all "good news" stories. It covers failures, and "if we only had done" examples. Further, it covers the failure of what was probably the greatest P&G technical achievement in history. This was the invention of a "no calorie fat" - OLESTRA, and its launch as "WOW" potato chips. Several major leading-edge R&D structure and strategic changes, which were undertaken, are discussed, providing outstanding learning: -The formation of a novel internal Company NEW VENTURE program internally in the company, which produced over 10 new brands, including multi-billion dollar SWIFFER cleaning implements, and FEBREZE odor control products. -The movement to common Euro-products from eight individual country products in the 1970''s. The creation of global products and structure in the 1980''s & 90"s and the advantages gained from both these moves on product superiority, efficiency and speed to market. -The movement from a 100% Company secret working environment to "Open Innovation", with full licensing of assets, and open in seeking of ideas and partnerships.
Book Synopsis Revolutionizing Product Development by : Steven C. Wheelwright
Download or read book Revolutionizing Product Development written by Steven C. Wheelwright and published by Simon and Schuster. This book was released on 1992-06-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the critical capabilities for speed, efficiency, and quality that have worked again and again in scores of successful Japanese, American, and European fast-cycle firms. The authors argue that to survive, let alone succeed, today's companies must construct a new "platform" -- with new methodologies -- on which they can compete. Using their model for development strategies, Wheelwright and Clark show that firms can create a solid architecture for the integration of marketing, manufacturing, and design functions for problem solving and fast action -- particularly during the critical design-build-test cycles of prototype creation. They demonstrate further how successful firms such as Honda in automobiles, Compaq in personal computers, Applied Materials in semi-conductors, Sony in audio equipment, The Limited in apparel, and Hill-Rom in hospital beds have employed recent methodologies to bring new products to market at break-neck speed. Such innovations include design for manufacturability, quality function deployment, computer-aided design, and computer-aided engineering. Finally, Wheelwright and Clark emphasize the importance of learning in the organization. Companies that consistently "design it right the first time" and follow a path of continuous improvement in product and process development have a formidable edge in the crucial race to market.
Book Synopsis Understanding Superior New Product Development by : Ina Horn
Download or read book Understanding Superior New Product Development written by Ina Horn and published by Kohlhammer Verlag. This book was released on 2011-08-25 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as Book on Demand. Over the past decade, many companies in the semiconductor and aerospace industries have significantly upgraded their new product development processes, with disciplined timelines, strict design reviews, 'gates' to decision making and cross-functional collaboration. Some companies are outperforming their industry peers in terms of time-to-market and meeting customer needs. This raises the question of how companies can achieve and sustain performance based on the new product development function. To answer this question the present book analyzes the new product development process with a focus on the underlying dynamic capabilities, how such routines evolve on different organizational levels, and what are the associated social phenomena. Comparative case study evidence suggests that higher order resource reconfiguration and integration routines are established idiosyncratically. It is argued that simple, perception-based and loosely-coupled routines seem to be more effective for reconfiguring responsibilities and task sequences. On the other hand, detailed, codified and rigid higher-order routines were found more effective for integrating personnel, outsourced services and new technology.
Book Synopsis Some Essential Elements for Superior Product Development by : American Society of Mechanical Engineers. Winter Annual Meeting
Download or read book Some Essential Elements for Superior Product Development written by American Society of Mechanical Engineers. Winter Annual Meeting and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper is the first in a series that outline Some essential elements for superior product development. These elements are extracted from case studies of leading U.S. companies that are competing directly and successfully against the Japanese. The case studies span the entire product development process, from product conception through manufacture. This initial work provides an overview of some of these elements and presents them as part of a “product development methodology”. Thus, the essential elements can serve as a guide for discussion of new product development. As many U.S. industries find themselves increasingly noncompetitive against Japanese, much manufacturing and engineering work is being transferred from the U.S. to Japan. However, some U.S. firms are competing successfully by changing their product development process. It is from these cases the essential elements described in this paper are derived.
Book Synopsis New Products: The Key Factors in Success by : Robert G. Cooper
Download or read book New Products: The Key Factors in Success written by Robert G. Cooper and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Quantification of Critical Product Characteristics for Superior Product Development by : American Society of Mechanical Engineers. Winter Annual Meeting
Download or read book Quantification of Critical Product Characteristics for Superior Product Development written by American Society of Mechanical Engineers. Winter Annual Meeting and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proper quantification of critical product characteristics is a vial part of a superior product development process. Well-conceived product performance and quality measures can be used effectively throughout the entire development process to assure that the developed product indeed meets customer needs. These measures provide consistent means by which various technology and design alternatives can be evaluated and also assist with the optimization of the product design. Some key features of effective quantitative measurements for critical product characteristics are discussed. Three industrial case study examples are utilized to demonstrate that effective quantitative measures can be developed for even subjective product characteristics.
Book Synopsis Successful Product Development by : Milton D. Rosenau
Download or read book Successful Product Development written by Milton D. Rosenau and published by Wiley. This book was released on 1999-10-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go from concept to cash in record time. When you're working hard on a new product development project, you don't have time for abstract theoretical concepts. You need concise, practical advice that will help you make things happen-now! You need quick access to clear, proven procedures aimed at producing revenue and profit growth fast. You need Successful Product Development: Speeding from Opportunity to Profit. This unique hands-on guide leads you step-by-step through the product development process, from the creation of ideas, through concurrent design and engineering, to just-in-time delivery of a superior product to the customer ahead of the competition. Every step of this process is driven by one guiding principle: the faster you can move from initial concept to product launch, the sooner you will generate income for your business and achieve your firm's profit objective. Filled with invaluable time-saving guidance, Successful Product Development: * Focuses on the most important product development topic, rapid profit growth * Takes an event and interval approach tailored for industry professionals * Features a concise format designed for quick reference and easy reading Successful Product Development is the ultimate handbook for professionals in new product development, marketing, engineering, and senior and general management in both service and manufacturing firms.
Book Synopsis The PDMA Handbook of New Product Development by : Kenneth B. Kahn
Download or read book The PDMA Handbook of New Product Development written by Kenneth B. Kahn and published by John Wiley & Sons. This book was released on 2012-11-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.
Book Synopsis Superior Customer Value by : Art Weinstein
Download or read book Superior Customer Value written by Art Weinstein and published by Routledge. This book was released on 2018-12-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
Book Synopsis EBGC 2019 by : Reiga Ritomiea Ariescy
Download or read book EBGC 2019 written by Reiga Ritomiea Ariescy and published by European Alliance for Innovation. This book was released on 2020-02-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hosted by the Economic and Business Faculty of UPN “Veteran” East Java, International Conference on Economics, Business, and Government Challenges (ICEBGC) provide as a creative event for academicians and practitioners whose interest Economic, Business and Government studies to get interconnected with other academicians and other fields of study. It is also intended to be an annual event for scholars from various backgrounds to connect and initiate collaborative and interdisciplinary studies. The papers presented at the ICEBGC provide research findings and recommendations that are both directly and indirectly beneficial for society needs, especially policy makers and practitioners in the Economics topic. The 2ndICEBGC 2019 was held in heroes city called Surabaya, Indonesia, bringing up a theme of “Management and Shifting Era” as a response to the modern and dynamics of Management in this shifting era. This theme aims at looking more closely on how the relations between Economic, Management, Business and Government in this region and that of the global world is, especially on the shifting discourses from Management as a social fact to the newly emerging Economic and Government digital landscape. It is indeed an emerging situation and a robust area for research. Some compelling sub-themes were offered and participated by a great number of presenters and participants including, among others are: Cultural Transformation, Literature Review a women’s equality in E-Commerce, Human Development Index, Assessing Financial Performance, Budgeting Analysis Model, Green Accounting, Self-Management and Nationalism. They share their insights, study results, or literature studies on those topics in a very dynamic discussion.
Book Synopsis Product Development for the Lean Enterprise by : Michael N. Kennedy
Download or read book Product Development for the Lean Enterprise written by Michael N. Kennedy and published by . This book was released on 2008-01-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether a group of engineers is developing new cars, software applications, aerospace equipment, kitchen appliances, controls, sensors, or any of hundreds of different items, the process they follow is pretty much the same. Except in one company - Toyota, perhaps the most innovative and highly respected car company on the planet. What is most startling is that Toyota's product development engineers are four times as productive as their counterparts in other companies, according to a study by the National Center for Manufacturing Sciences. Most follow a linear process in developing new products. Toyota's engineers do not. As this book reveals and explains, Toyota's development engineers rely on a development paradigm that is totally different than that found in the West. Companies that are early adopters of the Toyota product development system are certain to realize tremendous advantages over their competitors. This is a change that is coming to businesses everywhere and this book shows the way. It is a must-read for anyone in management.
Book Synopsis Design for Six Sigma in Technology and Product Development by : Clyde M. Creveling
Download or read book Design for Six Sigma in Technology and Product Development written by Clyde M. Creveling and published by Prentice Hall Professional. This book was released on 2002-10-25 with total page 1011 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses many new topical areas for the development of 6 Sigma performance. The text is structured to demonstrate how 6 Sigma methods can be used as a very powerful tool within System Engineering and integration evaluations to help enable the process of Critical Parameter Management. The case studies and examples used throughout the book come from recent successful applications of the material developed in the text.
Book Synopsis Product Development and Design for Manufacturing by : John Priest
Download or read book Product Development and Design for Manufacturing written by John Priest and published by CRC Press. This book was released on 2012-04-16 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Outlines best practices and demonstrates how to desgin in quality for successful development of hardware and software products. Offers systematic applications failored to particular market environments. Discusses Internet issues, electronic commerce, and supply chain."
Book Synopsis Setting the PACE in Product Development by : Michael E. McGrath
Download or read book Setting the PACE in Product Development written by Michael E. McGrath and published by Routledge. This book was released on 1996 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources. This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals.
