Superfandom How Our Obsessions Are Changing What We Buy And Who We Are

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Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

Author : Zoe Fraade-Blanar
Publisher : W. W. Norton & Company
ISBN 13 : 0393249964
Total Pages : 288 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis Superfandom: How Our Obsessions are Changing What We Buy and Who We Are by : Zoe Fraade-Blanar

Download or read book Superfandom: How Our Obsessions are Changing What We Buy and Who We Are written by Zoe Fraade-Blanar and published by W. W. Norton & Company. This book was released on 2017-03-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.

Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

Author : Zoe Fraade-Blanar
Publisher : W. W. Norton & Company
ISBN 13 : 0393249964
Total Pages : 288 pages
Book Rating : 4.3/5 (932 download)

DOWNLOAD NOW!

Book Synopsis Superfandom: How Our Obsessions are Changing What We Buy and Who We Are by : Zoe Fraade-Blanar

Superfandom

Author : Zoe Fraade-Blanar
Publisher : National Geographic Books
ISBN 13 : 0393249956
Total Pages : 0 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis Superfandom by : Zoe Fraade-Blanar

Download or read book Superfandom written by Zoe Fraade-Blanar and published by National Geographic Books. This book was released on 2017-03-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.

For the Culture

Author : Marcus Collins
Publisher : PublicAffairs
ISBN 13 : 1541702786
Total Pages : 265 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis For the Culture by : Marcus Collins

Download or read book For the Culture written by Marcus Collins and published by PublicAffairs. This book was released on 2023-05-02 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you’ll need if you want to influence people to take action.

Multidisciplinary Perspectives on Media Fandom

Author : Dunn, Robert Andrew
Publisher : IGI Global
ISBN 13 : 1799833259
Total Pages : 433 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Multidisciplinary Perspectives on Media Fandom by : Dunn, Robert Andrew

Download or read book Multidisciplinary Perspectives on Media Fandom written by Dunn, Robert Andrew and published by IGI Global. This book was released on 2020-05-08 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure time today is driven by fandom. Once viewed as a social pariah, the fan and associated fandom as a whole has transformed into a popularized social construct researchers are still attempting to understand. Popular culture in the modern era is defined and dominated by the fan, and the basis of fandom has established its own identity across several platforms of media. As some forms of fandom have remained constant, including sports and cinema, other structures of fandom are emerging as the mass following of video games and cosplay are becoming increasingly prominent. Fandom has been established as an important facet in today’s society, and necessary research is required for understanding how fandom is shaping society as a whole. Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today’s fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.

Research Anthology on Fandoms, Online Social Communities, and Pop Culture

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668445166
Total Pages : 444 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Fandoms, Online Social Communities, and Pop Culture by : Management Association, Information Resources

Download or read book Research Anthology on Fandoms, Online Social Communities, and Pop Culture written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-01-28 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has grown to become one of the largest communication hubs in history. With its ability to share content and create community bonds, it has seen many fandoms and online social communities develop within the past decades. While there are some detriments to these communities, there are also many benefits and potential uses for the betterment of society. The Research Anthology on Fandoms, Online Social Communities, and Pop Culture explores the ways in which the internet has presented itself as a platform for communities to gather. This essential reference source discusses the engagement of these communities, social media use, and the uses of these communities for education. Covering topics such as digital communities, transmedia language learning, and digital humanities, this book is a vital tool for educators of K-12 and higher education, digital folklorists, sociologists, communications researchers, online administrators, community leaders, and academicians.

Mobile Communication in Asian Society and Culture

Author : Ming Xie
Publisher : Taylor & Francis
ISBN 13 : 1000962407
Total Pages : 228 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Mobile Communication in Asian Society and Culture by : Ming Xie

Download or read book Mobile Communication in Asian Society and Culture written by Ming Xie and published by Taylor & Francis. This book was released on 2023-09-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Xie and Chao present a collection of research on mobile communication in Asian communities and countries such as Bangladesh, China, India, Japan, and South Korea. With chapters written by scholars from diverse cultural and institutional backgrounds, this book provides both localized and comparative perspectives on mobile communication research. Exploring the way mobile apps are used in daily life in Asian countries, Xie, Chao, and their contributors analyze how mobile apps improve lives, help people build relationships, sustain communities, and change society for the better. They look at areas including the role of mobile apps in public service delivery and access, family communication, cultural norms and identities, organizational communication, and intercultural communication. The investigation of these topics elevates the understanding of the cultural, familial, interpersonal, organizational, and intercultural consequences of mobile communication in a global context. Through examining mobile apps use in regard to scale, scope, depth, complexity, and distinctiveness within the Asian context, this book furthers the research agenda of mobile communication and enriches our understanding of current practice and future direction of mobile communication. This book serves as a useful reference for scholars and students interested to learn more of the development and application of mobile communication from a global and comparative perspective.

From Medievalism to Early-Modernism

Author : Marina Gerzic
Publisher : Routledge
ISBN 13 : 0429683006
Total Pages : 268 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis From Medievalism to Early-Modernism by : Marina Gerzic

Download or read book From Medievalism to Early-Modernism written by Marina Gerzic and published by Routledge. This book was released on 2018-10-26 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Medievalism to Early-Modernism: Adapting the English Past is a collection of essays that both analyses the historical and cultural medieval and early modern past, and engages with the medievalism and early-modernism—a new term introduced in this collection—present in contemporary popular culture. By focusing on often overlooked uses of the past in contemporary culture—such as the allusions to John Webster’s The Duchess of Malfi (1623) in J.K. Rowling’s Harry Potter books, and the impact of intertextual references and internet fandom on the BBC’s The Hollow Crown: The Wars of the Roses—the contributors illustrate how cinematic, televisual, artistic, and literary depictions of the historical and cultural past not only re-purpose the past in varying ways, but also build on a history of adaptations that audiences have come to know and expect. From Medievalism to Early-Modernism: Adapting the English Past analyses the way that the medieval and early modern periods are used in modern adaptations, and how these adaptations both reflect contemporary concerns, and engage with a history of intertextuality and intervisuality.

The Routledge Companion to Cult Cinema

Author : Ernest Mathijs
Publisher : Routledge
ISBN 13 : 1317362233
Total Pages : 976 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Companion to Cult Cinema by : Ernest Mathijs

Download or read book The Routledge Companion to Cult Cinema written by Ernest Mathijs and published by Routledge. This book was released on 2019-11-22 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Cult Cinema offers an overview of the field of cult cinema – films at the margin of popular culture and art that have received exceptional cultural visibility and status mostly because they break rules, offend, and challenge understandings of achievement (some are so bad they’re good, others so good they remain inaccessible). Cult cinema is no longer only comprised of the midnight movie or the extreme genre film. Its range has widened and the issues it broaches have become battlegrounds in cultural debates that typify the first quarter of the twenty-first century. Sections are introduced with the major theoretical frameworks, philosophical inspirations, and methodologies for studying cult films, with individual chapters excavating the most salient criticism of how the field impacts cultural discourse at large. Case studies include the worst films ever; exploitation films; genre cinema; multiple media formats cult cinema is expressed through; issues of cultural, national, and gender representations; elements of the production culture of cult cinema; and, throughout, aspects of the aesthetics of cult cinema – its genre, style, look, impact, and ability to yank viewers out of their comfort zones. The Routledge Companion to Cult Cinema goes beyond the traditional scope of Anglophone and North American cinema by including case studies of East and South Asia, continental Europe, the Middle East, and Latin America, making it an innovative and important resource for researchers and students alike.

Screen Tourism and Affective Landscapes

Author : Erik Champion
Publisher : Taylor & Francis
ISBN 13 : 100082635X
Total Pages : 282 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Screen Tourism and Affective Landscapes by : Erik Champion

Download or read book Screen Tourism and Affective Landscapes written by Erik Champion and published by Taylor & Francis. This book was released on 2022-12-30 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways in which screen-based storyworlds transfix, transform, and transport us imaginatively, physically, and virtually to the places they depict or film. Topics include fantasy quests in computer games, celebrity walking tours, dark tourism sites, Hobbiton as theme park, surf movies, and social gangs of Disneyland. How physical, virtual, and imagined locations create a sense of place through their immediate experience or visitation is undergoing a revolution in technology, travel modes, and tourism behaviour. This edited collection explores the rapidly evolving field of screen tourism and the affective impact of landscape, with provocative questions and investigations of social groups, fan culture, new technology, and the wider changing trends in screen tourism. We provide critical examples of affective landscapes across a wide range of mediums (from the big screen to the small screen) and locations. This book will appeal to students and scholars in film and tourism, as well as geography, design, media and communication studies, game studies, and digital humanities.

Board Games as Media

Author : Paul Booth
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501357182
Total Pages : 297 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Board Games as Media by : Paul Booth

Download or read book Board Games as Media written by Paul Booth and published by Bloomsbury Publishing USA. This book was released on 2021-01-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading expert Paul Booth explores the growth in popularity of board games today, and unpacks what it means to read a board game. What does a game communicate? How do games play us? And how do we decide which games to play and which are just wastes of cardboard? With little scholarly research in this still-emerging field, Board Games as Media underscores the importance of board games in the ever-evolving world of media.