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Sun Tzu and the Art of Business

Author : Mark McNeilly
Publisher : OUP USA
ISBN 13 : 0199782911
Total Pages : 343 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Sun Tzu and the Art of Business by : Mark McNeilly

Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

World War Z

Author : Max Brooks
Publisher : Broadway Books
ISBN 13 : 0770437400
Total Pages : 434 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis World War Z by : Max Brooks

Download or read book World War Z written by Max Brooks and published by Broadway Books. This book was released on 2013 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.

The Art of War for Small Business

Author : Becky Sheetz-Runkle
Publisher : AMACOM
ISBN 13 : 0814433820
Total Pages : 255 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Art of War for Small Business by : Becky Sheetz-Runkle

Download or read book The Art of War for Small Business written by Becky Sheetz-Runkle and published by AMACOM. This book was released on 2014-06-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Sun Tzu - The Art of War for Managers

Author : Gerald A Michaelson
Publisher : Simon and Schuster
ISBN 13 : 1440507082
Total Pages : 204 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Sun Tzu - The Art of War for Managers by : Gerald A Michaelson

Download or read book Sun Tzu - The Art of War for Managers written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2010-04-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!

The Art of War & Other Classics of Eastern Philosophy

Author : Sun Tzu
Publisher : Simon and Schuster
ISBN 13 : 1626868204
Total Pages : 796 pages
Book Rating : 4.6/5 (268 download)

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Book Synopsis The Art of War & Other Classics of Eastern Philosophy by : Sun Tzu

Download or read book The Art of War & Other Classics of Eastern Philosophy written by Sun Tzu and published by Simon and Schuster. This book was released on 2016-10-01 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: The words of the ancient Chinese sages are as timeless as they are wise. IBPA Benjamin Franklin Gold Award Winner 2017! The words of ancient Chinese philosophers have influenced other thinkers across the world for more than 2,000 years, and continue to shape our ideas today. The Art of War & Other Classics of Eastern Philosophy includes translations of Sun Tzu's Art of War, Lao-Tzu's Tao Te Ching, the teachings of the master sage Confucius, and the writings of Mencius. From insights on warfare and diplomacy to advice on how to deal with one's neighbors and colleagues, this collection of classical Eastern philosophy will provide readers with countless nuggets of wisdom.

Deciphering Sun Tzu

Author : Derek M. C. Yuen
Publisher : Oxford University Press
ISBN 13 : 0190257113
Total Pages : 228 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Deciphering Sun Tzu by : Derek M. C. Yuen

Download or read book Deciphering Sun Tzu written by Derek M. C. Yuen and published by Oxford University Press. This book was released on 2014-01-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the People's Republic's seemingly inexorable rise to economic and military power continues, never has the need for a better grasp of Chinese strategic thought by the West been more acute. In Deciphering Sun Tzu, Derek Yuen seeks to reclaim for the reader the hidden contours and lost Chinese and Taoist contexts of Sun Tzu's renowned treatise The Art of War, a literary classic and arguably one of the most influential books ever written. He also explains its historical, philosophical, strategic, and cross-cultural significance. His comprehensive analysis of Sun Tzu, based on a close reading of the Chinese sources, also reconstructs the philosophy, Taoist methodology and worldview that effectively form the cornerstones of Chinese strategic thinking, which are arguably as relevant today as at any moment in history. Yuen's innovative reading and analysis of Sun Tzu within and from a Chinese context is a new way of approaching the strategic master's main concepts, which he compares with those of Clausewitz, Liddell-Hart and other Western strategists. Deciphering Sun Tzu offers illuminating analysis and contextualization of The Art of War in a manner that has long been sought by Western readers and opens new means of getting to grips with Chinese strategic thought.

The Art of War for Women

Author : Chin-Ning Chu
Publisher : Crown Currency
ISBN 13 : 0385519966
Total Pages : 224 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis The Art of War for Women by : Chin-Ning Chu

Download or read book The Art of War for Women written by Chin-Ning Chu and published by Crown Currency. This book was released on 2008-11-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life. Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are--and, more importantly, who they want to be. Although Sun Tzu’s book is about the application of strategies and determining the most efficient way of gaining victory with the least amount of conflict, every one of those strategies begins with having a deep understanding of the people and the world around us. They also require us to understand ourselves--our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ. This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams. Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.

The Illustrated Art of War

Author : Sun Tzu
Publisher : Courier Corporation
ISBN 13 : 0486284026
Total Pages : 258 pages
Book Rating : 4.4/5 (862 download)

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Book Synopsis The Illustrated Art of War by : Sun Tzu

Download or read book The Illustrated Art of War written by Sun Tzu and published by Courier Corporation. This book was released on 2012-11-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graced with color illustrations of Asian art treasures, this gift edition of the world's earliest and most prestigious military treatise covers principles of strategy, tactics, maneuvers, and other ever-relevant topics. Required reading in many military institutions, its ancient wisdom offers many modern applications to business, law, and sports.

The Essential Art of War

Author : Sunzi
Publisher :
ISBN 13 : 9780465072040
Total Pages : 202 pages
Book Rating : 4.0/5 (72 download)

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Book Synopsis The Essential Art of War by : Sunzi

Download or read book The Essential Art of War written by Sunzi and published by . This book was released on 2005-10-04 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference brings Sun-tzu's classic study of war strategy to an audience that may have no prior knowledge of the subject. An introduction on the relevance of Sun-tzu's teachings, historical background, and a bibliographical essay are included.

Sun Tzu and the Art of Modern Warfare

Author : Mark McNeilly
Publisher : Oxford University Press, USA
ISBN 13 : 9780195161083
Total Pages : 348 pages
Book Rating : 4.1/5 (61 download)

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Book Synopsis Sun Tzu and the Art of Modern Warfare by : Mark McNeilly

Download or read book Sun Tzu and the Art of Modern Warfare written by Mark McNeilly and published by Oxford University Press, USA. This book was released on 2003 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biography of Hoagy Carmichael, composer of classic American songs such as ""Georgia on My Mind"", ""Rockin' Chair"", ""Skylark"", ""Lazybones"", and ""Star Dust"". The book follows Carmichael from his roaring-20s Indiana youth to Hollywood legend.

Brand Seduction

Author : Daryl Weber
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659859
Total Pages : 253 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Brand Seduction by : Daryl Weber

Download or read book Brand Seduction written by Daryl Weber and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

Sun Tzu

Author : Sun-tzu
Publisher : Simon and Schuster
ISBN 13 : 1440501912
Total Pages : 144 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Sun Tzu by : Sun-tzu

Download or read book Sun Tzu written by Sun-tzu and published by Simon and Schuster. This book was released on 2001-01-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the strategic rules of Sun Tzu and how to incorporate them into your management style. In this translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: How to look for strategic turns to meet the competition How to attain strategic superiority and crush the competition How to plan surprise and stay ahead of the game And more timeless wisdom that will allow you to compete and win in the dynamic business environment! Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Managers for the existence and growth of your business!

Understanding Sun Tzu on the Art of War

Author : Robert L. Cantrell
Publisher : Center for Advantage
ISBN 13 : 9780972291408
Total Pages : 0 pages
Book Rating : 4.2/5 (914 download)

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Book Synopsis Understanding Sun Tzu on the Art of War by : Robert L. Cantrell

Download or read book Understanding Sun Tzu on the Art of War written by Robert L. Cantrell and published by Center for Advantage. This book was released on 2004-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author clarifies the Sun Tzu text without compromising the subtlety of thought needed to master it. He taps into Sun Tzu's own source material and examines contemporary battle fields within context of his philosophies to help you profit from his wisdom.

The Book of War: Includes The Art of War by Sun Tzu & On War by Karl von Clausewitz

Author : Sun Tzu
Publisher : Modern Library
ISBN 13 : 0375754776
Total Pages : 1024 pages
Book Rating : 4.3/5 (757 download)

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Book Synopsis The Book of War: Includes The Art of War by Sun Tzu & On War by Karl von Clausewitz by : Sun Tzu

Download or read book The Book of War: Includes The Art of War by Sun Tzu & On War by Karl von Clausewitz written by Sun Tzu and published by Modern Library. This book was released on 2000-02-22 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two classic works of military strategy that shaped the way we think about warfare: The Art of War by Sun Tzu and On War by Karl von Clausewitz, together in one volume “Civilization might have been spared much of the damage suffered in the world wars . . . if the influence of Clausewitz’s On War had been blended with and balanced by a knowledge of Sun Tzu’s The Art of War.”—B. H. Liddel Hart For two thousand years, Sun Tzu’s The Art of War has been the indispensable volume of warcraft. Although his work is the first known analysis of war and warfare, Sun Tzu struck upon a thoroughly modern concept: “The supreme art of war is to subdue the enemy without fighting.” Karl von Clausewitz, the canny military theorist who famously declared that war is a continuation of politics by other means, also claims paternity of the notion “total war.” On War is the magnum opus of the era of the French Revolution and the Napoleonic wars. Now these two great minds come together in a single volume that also features an introduction by esteemed military writer Ralph Peters and the Modern Library War Series introduction by Caleb Carr, New York Times bestselling author of The Alienist. (The cover and text refer to The Art of War as The Art of Warfare, an alternate translation of the title.)

Sun Tzu's Art of War for Women

Author : Catherine Huang
Publisher : Tuttle Publishing
ISBN 13 : 1462905781
Total Pages : 225 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis Sun Tzu's Art of War for Women by : Catherine Huang

Download or read book Sun Tzu's Art of War for Women written by Catherine Huang and published by Tuttle Publishing. This book was released on 2019-09-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: By following the ancient Chinese teachings of The Art of War, you will discover how to use your natural abilities to find your path in life. Women and The Art of War helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are. Women and the Art of War will help you consider what you want to achieve and why you want to achieve it. Covering Sun Tzu's timeless principles point by point in a conversational and friendly tone, Women and the Art of War shows you how you can find your strengths, meet your weaknesses head-on, deal with obstacles and forge your own unique identity through your career and personal life. Whatever your path, this book will give you strategies, tactics, and practical examples you need to increase your probability of success--and enjoy the process.

The Art of War

Author : Tzu Sun
Publisher : Bloomsbury Publishing
ISBN 13 : 1912392097
Total Pages : 178 pages
Book Rating : 4.9/5 (123 download)

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Book Synopsis The Art of War by : Tzu Sun

Download or read book The Art of War written by Tzu Sun and published by Bloomsbury Publishing. This book was released on 2019-04-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new illustrated edition of Sun Tzu's classic ancient Chinese meditation on military strategy and human psychology, with a new commentary that highlight its continued relevance for modern readers. Poetic and immensely readable, The Art of War was written 2,500 years ago and the military manual is still relevant today. A fascinating historical document that sheds light on ancient warfare, it is also a profound meditation on human psychology, interrogating the subjects of leadership, self-discipline and self-awareness. This new edition of the classic work is specially designed for modern readers. It includes an insightful introduction to the historical and philosophical context, and is accompanied by explanation and analysis of how Sun Tzu's lessons have been applied in some of the world's most famous battles. Renowned strategists from Field Marshal Montgomery to General Schwarzkopf have cited the book as an inspiration. The ancient text, attributed to Sun Tzu, is divided into 13 chapters that provide a logical and strategic approach to conflict and competition. Each focuses on a different aspect of warfare, including the importance of planning, managing your forces, decision-making, knowing your strengths and weaknesses, the art of deception and understanding the power of information. This edition, featuring more than 28 evocative photographs, offers a new perspective on a classic work and enables new generations to discover The Art of War and find new applications for the wisdom of Sun Tzu.

The Art of War

Author : Kelly Roman
Publisher : Harper Perennial
ISBN 13 : 9780062103949
Total Pages : 0 pages
Book Rating : 4.1/5 (39 download)

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Book Synopsis The Art of War by : Kelly Roman

Download or read book The Art of War written by Kelly Roman and published by Harper Perennial. This book was released on 2012-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning and gritty graphic novel integrating the iconic strategy text by Sun Tzu into a sweeping thriller set in the near future when Wall Street is militarized and China is the world's dominant economy. Kelly Roman served time for a horrific friendly fire incident. Once free, he discovers that his brother died while working for Sun Tzu, the ruthless strategist who runs China's global financial empire. From the apocalyptic third world of suburban Ohio, Kelly heads into the futuristic Gomorrah that is Manhattan to infiltrate Sun Tzu's organization and find out who murdered his brother—and why. Using the skills and genetic enhancements his Special Forces career provided him, he'll confront both Sun Tzu and his nemesis, a monster of biotechnology known only as The Prince. Throughout his harrowing adventure, Kelly documents Sun Tzu's ancient wisdom, which guides him through each bloody battle and hairbreadth escape in his quest for vengeance and redempti on.