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Summary Study Guide The Longevity Paradox
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Book Synopsis Summary Of The Longevity Paradox by : Mercy Brain
Download or read book Summary Of The Longevity Paradox written by Mercy Brain and published by . This book was released on 2019-04-25 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive summary of Dr. Gundry's "The Longevity Paradox: How to Die Young at a Ripe Old Age". Save Time, Save Money, Gain Extra Knowledge.
Book Synopsis Summary & Study Guide – The Longevity Paradox by : Lee Tang
Download or read book Summary & Study Guide – The Longevity Paradox written by Lee Tang and published by LMT Press. This book was released on 2019-08-01 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we live longer and still enjoy the physical and mental qualities of being young? This book is a summary of "The Longevity Paradox: How to Die Young at a Ripe Old Age," by Steven R. Gundry, MD. Thanks to medical advances, today we are living longer, but not better. As we get older, we develop common ailments like arthritis, Alzheimer's disease, and cancer. As a result, we expect to spend our old age in a state of steady decline. In The Longevity Paradox, Dr. Steven Gundry explains these age-associated diseases were not caused by aging but by the way we live our lives. Our diet, stress, and quality of sleep affect the health of our microbiome, which plays a role in causing these diseases. The book outlines a lifestyle plan to prevent these age-associated diseases by improving gut health, which controls how long we live and how young we feel. Read this book to uncover the secrets of living a happy, healthy, long, and vital life. This guide includes: * Book Summary—helps you understand the key concepts. * Online Videos—cover the concepts in more depth. Value-added from this guide: * Save time * Understand key concepts * Expand your knowledge
Book Synopsis The Longevity Paradox by : Dr. Steven R. Gundry, MD
Download or read book The Longevity Paradox written by Dr. Steven R. Gundry, MD and published by HarperCollins. This book was released on 2019-03-19 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the New York Times bestseller The Plant Paradox comes a groundbreaking plan for living a long, healthy, happy life. From the moment we are born, our cells begin to age. But aging does not have to mean decline. World-renowned surgeon Dr. Steven Gundry has been treating mature patients for most of his career. He knows that everyone thinks they want to live forever, until they hit middle age and witness the suffering of their parents and even their peers. So how do we solve the paradox of wanting to live to a ripe old age—but enjoy the benefits of youth? This groundbreaking book holds the answer. Working with thousands of patients, Dr. Gundry has discovered that the “diseases of aging” we most fear are not simply a function of age; rather, they are a byproduct of the way we have lived over the decades. In The Longevity Paradox, he maps out a new approach to aging well—one that is based on supporting the health of the “oldest” parts of us: the microorganisms that live within our bodies. Our gut bugs—the bacteria that make up the microbiome—largely determine our health over the years. From diseases like cancer and Alzheimer’s to common ailments like arthritis to our weight and the appearance of our skin, these bugs are in the driver’s seat, controlling our quality of life as we age. The good news is, it’s never too late to support these microbes and give them what they need to help them—and you—thrive. In The Longevity Paradox, Dr. Gundry outlines a nutrition and lifestyle plan to support gut health and live well for decades to come. A progressive take on the new science of aging, The Longevity Paradox offers an action plan to prevent and reverse disease as well as simple hacks to help anyone look and feel younger and more vital.
Book Synopsis Summary & Analysis of The Longevity Paradox by : ZIP Reads
Download or read book Summary & Analysis of The Longevity Paradox written by ZIP Reads and published by ZIP Reads. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you'd like to purchase the original book, please paste this link in your browser: https://amzn.to/2E9FAzt Renowned heart surgeon and bestselling author Dr. Steven Gundry takes us on a journey deep into the human gut to explain how your gut bacteria work to keep you healthy and young. He provides solutions to major health issues and suggests you take a fresh approach to your diet and lifestyle if you want to age gracefully and die young on the inside. What does this ZIP Reads Summary Include? - Synopsis of the original book - Key takeaways from each chapter - A guide to the best and worst foods to increase longevity - Simple diet and workout tips to live longer - Why your gut bacteria could be killing you - Editorial Review - Background on Dr. Steven Gundry About the Original Book: There are a lot of aging myths out there, and Steven Gundry does his best to bust most of them. Forget what they told you - Aging is not normal and your longevity isn’t dependent on genes! Aging is simply the result of consuming lectins and other toxic compounds that destroy the good gut bacteria. All you have to do is take care of the good bacteria in your gut and eliminate the bad ones. By feeding the good guys the right foods and staying away from toxins, they, in turn, will strengthen your immune system and keep you healthy and strong for as long as possible. DISCLAIMER: This book is intended as a companion to, not a replacement for, The Longevity Paradox. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. Please follow this link: https://amzn.to/2E9FAzt to purchase a copy of the original book.
Book Synopsis SUMMARY: The Longevity Paradox: How to Die Young at a Ripe Old Age: By Steven Gundry M.D. | The MW Summary Guide by : The Mindset Warrior
Download or read book SUMMARY: The Longevity Paradox: How to Die Young at a Ripe Old Age: By Steven Gundry M.D. | The MW Summary Guide written by The Mindset Warrior and published by KP. This book was released on 2019-07-15 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅ Inside You'll Learn: ✱ What the 5 longest living populations have in common (It's probably not what you think) ✱ The so-called healthy mineral—found in many foods and supplements—that speeds up the aging process. ✱ How to eat dairy without all the hidden harmful side effects that lead to premature aging. ✱ What to eat and what to avoid in order to preserve brain health well into old age. ✱ And much more... In any case, The Mindset Warrior Summary Guides can provide you with just that. Lets get Started. Download Your Book Today.. NOTE: To Purchase the "The Longevity Paradox"(full book); which this is not, simply type in the name of the book in the search bar of your bookstore.
Download or read book Summary written by Quality Summaries and published by . This book was released on 2019-10-02 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: IMPORTANT NOTE: This is a book summary of The Longevity Paradox by Steven R. Gundry and is not the original book.Aches, pains, and diseases are just an inevitable symptom of age, right? Wrong, claims Dr. Steven Gundry, the author of 'The Longevity Paradox: How to Die Young at a Ripe Old Age'. His research and experience show that it is possible to live to an old age while still feeling and looking young. How is that possible? It's all about going down to a micro-level and looking after the microbiomes that influence the health of our bodies, from inflammation in the gut and the condition of our skin to more serious illnesses such as heart disease and cancer. Take care of them, says Dr. Gundry, and they will take care of you. By making adjustments to your diet that keep your good microbiome happy and stop feeding the bad bacteria, you can live a long, healthy, happy, and active life. Dr. Gundry says it is possible to live to 100 or more and still feel and act decades longer if you follow his longevity plan. In his book, he goes into depth explaining the ins and outs of his research. A Summary of The Longevity Paradox presents you all the key points of Dr. Gundry's book so you learn everything you need to know in a fraction of the time. Most importantly, you can start applying these points immediately. It's never too late to start pursuing a healthier and longer life - and this book gets you started even quicker. In this book, you will discover: - The key takeaways of Dr. Gundry's research, saving you time and allowing you to understand the main arguments immediately. - A summary of how to live a long and healthy life - and how you can start doing this now. - A rundown of some of the world's oldest populations and how the people there live to 100 or more without the diseases and illnesses we've come to believe are inevitable with age. - A look at what your microbiome is and why is it so important to the overall health of your body. - Which foods you should avoid and which foods you should eat to stay young even when you're old. - The benefits of fasting - and how you can do this without feeling hungry, deprived or miserable.If you're intrigued by Dr. Gundry's claims and want to get a detailed overview of his studies, then this Summary of the Longevity Paradox is for you. Click below to buy now!
Book Synopsis Summary of The Longevity Paradox by Dr. Steven R. Gundry, MD by : Dependable Publishing
Download or read book Summary of The Longevity Paradox by Dr. Steven R. Gundry, MD written by Dependable Publishing and published by Independently Published. This book was released on 2019-05-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: - INCREASE YOUR LIFE SPAN AND AGE WELL WITHOUT DECLINING! - RETAIN YOUR GOOD HEALTH, YOUTHFULNESS AND VITALITY EVEN IN OLD AGE! - HERE IS THE VERY LATEST, SCIENCE-BACKED, NUTRITION AND LIFESTYLE ACTION PLAN! - EASY TO READ, EASY TO UNDERSTAND AND EASY TO FOLLOW AND IMPLEMENT! - FOR A LONG, HEALTHY, YOUTHFUL AND HAPPY LIFE, START WITH THIS BOOK! THE LONGEVITY PARADOX: HOW TO DIE YOUNG AT A RIPE OLD AGE, by Dr. Steven R Gundry MD, is an excellent and eye-opening contribution to the new science of aging. The book basically shows you how to increase your life span and age well without declining while retaining your good health and youthfulness at the same time (even in old age). The book comes with lots of new perspectives and new information on recent advances and discoveries in aging science. It provides you with the latest, science-backed, nutrition and lifestyle action plan that will help you to: support your gut health (this is the command center of your longevity and good health); prevent and reverse disease; and maintain your good health, youthfulness and vitality at all ages (and even in old age). So if you want to live a long, healthy, youthful and happy life, you can start right now (no matter how old you are) and begin to make the easy changes that are required. Start now by buying this book right now and reading it from cover to cover. The book is easy to read and understand. Its recommendations are also easy to implement. This is a very well-written summary and guide to the book. Yes, you can increase your life span and this book provides you with the plan! So don't waste anymore time! And don't even think about procrastinating! Get started right away! BUY THIS BOOK NOW!
Book Synopsis SUMMARY - The Longevity Paradox: How To Die Young At A Ripe Old Age By Dr. Steven R Gundry MD by : Shortcut Edition
Download or read book SUMMARY - The Longevity Paradox: How To Die Young At A Ripe Old Age By Dr. Steven R Gundry MD written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-20 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to keep your youthfulness until old age. You will also discover : why old age is not inevitable; that the human body depends on bacteria to live; how to promote good bacteria; how to get back into shape quickly; the keys to living healthier. It is common to think that aging automatically leads to a decrease in physical and mental capacities. However, the latest research on aging has just highlighted the very close relationship between health and the bacterial flora that populates your intestines. The weakening of the quality of this flora therefore leads to illness. The secret of longevity and health therefore lies in your digestive system and, consequently, in what you eat! By modifying your diet, you can therefore act directly on your biological age. Are you ready to discover the keys to your health in order to live old and healthy? *Buy now the summary of this book for the modest price of a cup of coffee!
Book Synopsis The Plant Paradox by : Dr. Steven R. Gundry, MD
Download or read book The Plant Paradox written by Dr. Steven R. Gundry, MD and published by HarperCollins. This book was released on 2017-04-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From renowned cardiac surgeon Steven R. Gundry, MD, the New York Times bestselling The Plant Paradox is a revolutionary look at the hidden compounds in "healthy" foods like fruit, vegetables, and whole grains that are causing us to gain weight and develop chronic disease. Most of us have heard of gluten—a protein found in wheat that causes widespread inflammation in the body. Americans spend billions of dollars on gluten-free diets in an effort to protect their health. But what if we’ve been missing the root of the problem? In The Plant Paradox, renowned cardiologist Dr. Steven Gundry reveals that gluten is just one variety of a common, and highly toxic, plant-based protein called lectin. Lectins are found not only in grains like wheat but also in the “gluten-free” foods most of us commonly regard as healthy, including many fruits, vegetables, nuts, beans, and conventional dairy products. These proteins, which are found in the seeds, grains, skins, rinds, and leaves of plants, are designed by nature to protect them from predators (including humans). Once ingested, they incite a kind of chemical warfare in our bodies, causing inflammatory reactions that can lead to weight gain and serious health conditions. At his waitlist-only clinics in California, Dr. Gundry has successfully treated tens of thousands of patients suffering from autoimmune disorders, diabetes, leaky gut syndrome, heart disease, and neurodegenerative diseases with a protocol that detoxes the cells, repairs the gut, and nourishes the body. Now, in The Plant Paradox, he shares this clinically proven program with readers around the world. The simple (and daunting) fact is, lectins are everywhere. Thankfully, Dr. Gundry offers simple hacks we easily can employ to avoid them, including: Peel your veggies. Most of the lectins are contained in the skin and seeds of plants; simply peeling and de-seeding vegetables (like tomatoes and peppers) reduces their lectin content. Shop for fruit in season. Fruit contain fewer lectins when ripe, so eating apples, berries, and other lectin-containing fruits at the peak of ripeness helps minimize your lectin consumption. Swap your brown rice for white. Whole grains and seeds with hard outer coatings are designed by nature to cause digestive distress—and are full of lectins. With a full list of lectin-containing foods and simple substitutes for each, a step-by-step detox and eating plan, and delicious lectin-free recipes, The Plant Paradox illuminates the hidden dangers lurking in your salad bowl—and shows you how to eat whole foods in a whole new way.
Book Synopsis Summary of The Longevity Paradox by : CityPrint
Download or read book Summary of The Longevity Paradox written by CityPrint and published by Independently Published. This book was released on 2019-04-18 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This is a summary guide and is meant as a companion to, not a replacement for, the original book.ABOUT BOOK:The Lоngеvіtу Paradox (2019) looks аt thrее оf thе mоѕt сruсіаl factors behind аgіng wеll: оur gut bacteria, our gut walls and оur mitochondria. Bу hеlріng us to undеrѕtаnd thе roles thеѕе fасtоrѕ play in our hеаlth, аnd bу ѕhоwіng us ѕоmе powerful strategies we саn аdорt to ѕuрроrt thеm, thе author points us tоwаrd lоng аnd healthy lіvеѕ. ABOUT THЕ AUTHОR; Dr. Stеvеn Gundrу fоundеd аnd runѕ the Intеrnаtіоnаl Heart and Lung Inѕtіtutе аnd the Center fоr Restorative Medicine, where he соnduсtѕ independent mеdісаl research and clinical рrасtісе. Hе was formerly a рrоfеѕѕоr at thе Unіvеrѕіtу of Mаrуlаnd Sсhооl оf Mеdісіnе and thе Lоmа Linda Unіvеrѕіtу Sсhооl оf Mеdісіnе. Hе is thе author оf the Nеw Yоrk Times bestselling bооkѕ Thе Plаnt Pаrаdоx аnd Thе Plаnt Pаrаdоx Cookbook. INTRODUCTION.Lеаrn thе ѕurрrіѕіng ѕесrеtѕ tо lіvіng a long аnd hеаlthу lіfе.Almоѕt еvеrуоnе wаntѕ to lіvе a lоng lіfе - but almost nobody асtuаllу wants tо gеt оld. That''s the раrаdоx аt the center of mаnу of оur thoughts, feelings and dеѕіrеѕ аbоut аgіng. It''ѕ a paradox bесаuѕе thе twо ѕеntіmеntѕ ѕееm to соntrаdісt еасh other. After all, lіvіng a lоng lіfе means getting old; we саn''t hаvе оnе wіthоut the оthеr, rіght? Wеll, that dереndѕ on what you mеаn by "gеttіng old." If іt''ѕ just thе digits in your age іnсrеаѕіng, thеn, уеѕ, thаt''ѕ impossible tо avoid. But what you''re really соnсеrnеd аbоut рrоbаblу isn''t thаt number реr se; іt''ѕ thе рhуѕісаl and mеntаl аgіng thаt usually comes wіth іt: brіttlе bоnеѕ, wеаk muѕсlеѕ, cancer, heart аttасkѕ, mеmоrу loss, dеmеntіа - thе list gоеѕ оn аnd оn. Sо whаt you rеаllу wаnt is tо lіvе a lоng life whіlе ѕtіll еnjоуіng thе vіtаlіtу оf your уоuth. That''s nоt rеаllу thаt раrаdоxісаl - but іt mіght ѕееm lіkе wishful thinking, at thе vеrу least. Is it роѕѕіblе tо reach your 80ѕ whіlе rеtаіnіng thе mind аnd bоdу оf a hеаlthу 40-year-old? Thе short аnѕwеr іѕ уеѕ. Thе lоngеr answer іѕ the subject оf thеѕе summary! In thеm, you''ll lеаrn about *The problems оf dоіng too much еxеrсіѕе; *Thе benefits оf еаtіng too lіttlе food; *Thе ѕесrеtѕ оf some lаb mice whо ѕееmіnglу aged іn reverse.
Book Synopsis SUMMARY Of The Plant Paradox by : Instant Read
Download or read book SUMMARY Of The Plant Paradox written by Instant Read and published by . This book was released on 2018-06-22 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Plant Paradox: The Hidden Dangers In 'Healthy Foods' That Cause Disease And Weight Gain Precise Summary Discover the Secrets of Losing weight with this Ground Breaking Research By Dr Steven Gundry Get your InstantReads Summary of Dr. Steven R. Gundry's The Plant Paradox: The Hidden Dangers in Healthy Foods That Cause Disease and Weight Gain and read it today in less than 30 minutes Attention: This is a supplementary guide meant to enhance your reading experience of Dr. Gundry's The Plant Paradox. It is not the original book nor is it intended to replace the original book. In this fast guide you'll be taken by the hand through a summary and analysis of The main points made by Dr. Steven R Gundry in The Plant Paradox Key Takeaways from each chapter and Brief chapter-by-chapter summaries Ultimate list of lectin free foods For Easy Weight Loss You can Finish this InstantReads in an hour or less and get all the valuable information from the original book. This book will help enhance your reading experience. It will give you deeper insight, fresher perspectives, and help you Obtain Ultimate Comprehension. Perfect for a quick refresh on the main ideas of discussion. Enjoy this edition instantly on your Kindle device Enjoy this edition instantly on your Kindle device Scroll Up Now and Click The Buy Button To get Started Immediately
Book Synopsis The Plant Paradox Quick and Easy by : Dr. Steven R. Gundry, MD
Download or read book The Plant Paradox Quick and Easy written by Dr. Steven R. Gundry, MD and published by HarperCollins. This book was released on 2019-01-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling author Dr. Steven Gundry, a quick and easy guide to The Plant Paradox program that gives readers the tools to enjoy the benefits of lectin-free eating in just 30 days. In Dr. Steven Gundry’s breakout bestseller The Plant Paradox, readers learned the surprising truth about foods that have long been regarded as healthy. Lectins—a type of protein found in fruits, vegetables, legumes, dairy, and grains—wreak havoc on the gut, creating systemic inflammation and laying the groundwork for disease and weight gain. Avoiding lectins offers incredible health benefits but requires a significant lifestyle change—one that, for many people, can feel overwhelming. Now, in The Plant Paradox Quick and Easy, Dr. Gundry makes it simpler than ever to go lectin free. His 30-day challenge offers incentives, support, and results along with a toolkit for success. With grocery lists, meal plans, time-saving cooking strategies, all-new recipes, and guidance for families and those following specialized diets (including ketogenic and vegan), The Plant Paradox Quick and Easy is the all-in-one resource Plant Paradox fans and newcomers alike need to jumpstart results reap the health benefits of living lectin-free.
Book Synopsis The Passion Paradox by : Brad Stulberg
Download or read book The Passion Paradox written by Brad Stulberg and published by Rodale Books. This book was released on 2019-03-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here’s how to cultivate a passion that will take you to great heights—while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs—whether they're athletic, scientific, entrepreneurial, or artistic—can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout. Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to—and every bit as important, sustain—passion.
Book Synopsis The American Health Care Paradox by : Elizabeth Bradley
Download or read book The American Health Care Paradox written by Elizabeth Bradley and published by Public Affairs. This book was released on 2013-11-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers why U.S. society is believed to be less healthy in spite of disproportionate spending on health care, identifying a lack of social services, outdated care allocations, and a resistance to government programs as the problem.
Download or read book The Chimp Paradox written by Steve Peters and published by Penguin. This book was released on 2013-05-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your inner Chimp can be your best friend or your worst enemy...this is the Chimp Paradox Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your emotions sometimes dictate your life? Dr. Steve Peters explains that we all have a being within our minds that can wreak havoc on every aspect of our lives—be it business or personal. He calls this being "the chimp," and it can work either for you or against you. The challenge comes when we try to tame the chimp, and persuade it to do our bidding. The Chimp Paradox contains an incredibly powerful mind management model that can help you be happier and healthier, increase your confidence, and become a more successful person. This book will help you to: —Recognize how your mind is working —Understand and manage your emotions and thoughts —Manage yourself and become the person you would like to be Dr. Peters explains the struggle that takes place within your mind and then shows you how to apply this understanding. Once you're armed with this new knowledge, you will be able to utilize your chimp for good, rather than letting your chimp run rampant with its own agenda.
Book Synopsis Summary Of The Plant Paradox by : Jessica Bridge
Download or read book Summary Of The Plant Paradox written by Jessica Bridge and published by . This book was released on 2019-11-09 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Of The Plant Paradox: The Hidden Dangers in Healthy Foods That Cause Disease and Weight Gain By Steven Gundry Attention: This is a supplementary guide meant to enhance your reading experience of Steven Gundry's Plant Paradox. It is not the original book nor is it intended to replace the original book. In this fast guide you'll be taken by the hand through a summary and analysis of; Executive Summary of the Plant Paradox Book, The Key Takeaways from each chapter and Brief chapter-by-chapter summaries You can start and finish this in an hour or less and get all the valuable information from the original book to help shape your life for a new beginning. This book will help enhance your reading experience. It will give you deeper insight, fresher perspectives, and help you Obtain Ultimate Comprehension. Perfect for a quick refresh on the main ideas of discussion. Click On The Buy Now Button To Get Started
Book Synopsis The Longevity Economy by : Joseph F. Coughlin
Download or read book The Longevity Economy written by Joseph F. Coughlin and published by PublicAffairs. This book was released on 2017-11-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
