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Summary Smart Pricing
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Book Synopsis Summary: Smart Pricing by : BusinessNews Publishing,
Download or read book Summary: Smart Pricing written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-28 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability". This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead. This summary provides readers with an insight into the possibilities of different pricing strategies and how some of the biggest companies have used them to push their companies forward. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Smart Pricing" and discover the key to establishing innovative pricing strategies that create value and capture customers.
Download or read book Smart Pricing written by Jagmohan Raju and published by . This book was released on 1900 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more t.
Download or read book Smart Pricing written by Jagmohan Raju and published by Pearson Prentice Hall. This book was released on 2010-03-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
Download or read book Smarter Pricing written by Tony Cram and published by Pearson Education. This book was released on 2006 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricinghelps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, and manufacturers in new powerhouses such as China, are becoming more and more competitive. Recent McKinsey survey of 2500 companies calculated that a 1% increase in price improves operating profit by 11.1%. Smarter Pricing is a good, hands-on book on pricing for practising managers, providing a developed mix of techniques through international examples from a range of sectors that bring pricing theory into a real-world context. Smarter Pricing joins the developing suite of FTPH books offering executives focused and practical advice on decisive business challenges. Smarter Pricingis a fast and focused companion to practical price management, for executives and marketers in every sector.
Book Synopsis The Price Advantage by : Michael V. Marn
Download or read book The Price Advantage written by Michael V. Marn and published by John Wiley & Sons. This book was released on 2004-04-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
Book Synopsis Double your Price: The Strategy and Tactics of Smart Pricing by : David Falzani
Download or read book Double your Price: The Strategy and Tactics of Smart Pricing written by David Falzani and published by Pearson UK. This book was released on 2023-03-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company’s ability to reinvest than top line sales growth. But if you don’t understand the psychology of pricing, having the wrong price can undermine your chances for success. Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you’ll be able to answer the following questions for your business or product: How much should we charge for our product or service? How much are our customers willing to pay? If we increase our price, will we lose customers? How can setting prices help us cover our costs? What are the benefits of a pricing strategy? Will increasing or decreasing prices help my business to succeed? Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.
Book Synopsis Confessions of the Pricing Man by : Hermann Simon
Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Book Synopsis Summary of The Intelligent Investor by Benjamin Graham by : QuickRead
Download or read book Summary of The Intelligent Investor by Benjamin Graham written by QuickRead and published by QuickRead.com. This book was released on with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Words of wisdom from the investors’ Bible. Since its original publication in 1949, The Intelligent Investor has often been referred to as the Bible of the stock market. Written by Benjamin Graham, the most renowned investor of the twentieth century, the strategies outlined in this book have been successfully implemented by investors for decades ever since. Although some updates have been made to reflect the current state of the stock market, these investment strategies are timeless and are sure to help you make sound investments. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a summary and an analysis and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book published on QuickRead and want us to remove it, please contact us at [email protected].
Book Synopsis Smart Grid Communication Infrastructures by : Feng Ye
Download or read book Smart Grid Communication Infrastructures written by Feng Ye and published by John Wiley & Sons. This book was released on 2018-08-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive resource that covers all the key areas of smart grid communication infrastructures Smart grid is a transformational upgrade to the traditional power grid that adds communication capabilities, intelligence and modern control. Smart Grid Communication Infrastructures is a comprehensive guide that addresses communication infrastructures, related applications and other issues related to the smart grid. The text shows how smart grid departs from the traditional power grid technology. Fundamentally, smart grid has advanced communication infrastructures to achieve two-way information exchange between service providers and customers. Grid operations in smart grid have proven to be more efficient and more secure because of the communication infrastructures and modern control. Smart Grid Communication Infrastructures examines and summarizes the recent advances in smart grid communications, big data analytics and network security. The authors – noted experts in the field – review the technologies, applications and issues in smart grid communication infrastructure. This important resource: Offers a comprehensive review of all areas of smart grid communication infrastructures Includes an ICT framework for smart grid Contains a review of self-sustaining wireless neighborhood that are network designed Presents design and analysis of a wireless monitoring network for transmission lines in smart grid Written for graduate students, professors, researchers, scientists, practitioners and engineers, Smart Grid Communication Infrastructures is the comprehensive resource that explores all aspects of the topic.
Download or read book Smart Data Pricing written by Soumya Sen and published by John Wiley & Sons. This book was released on 2014-09-09 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategies Smart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers. The pricing of data traffic and other services is central to the core challenges of network monetization, growth sustainability, and bridging the digital divide. In this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies. Smart Data Pricing: • Presents the analysis of leading researchers from industry and academia surrounding the pricing of network services and content. • Discusses current trends in mobile and wired data usage and their economic implications for content providers, network operators, end users, government regulators, and other players in the Internet ecosystem. • Includes new concepts and background technical knowledge that will help researchers and managers effectively monetize their networks and improve user quality-of-experience. • Provides cutting-edge research on business strategies and initiatives through a diverse collection of perspectives. • Combines academic and industry expertise from multiple disciplines and business organizations. The ideas and background of the technologies and economic principles discussed within these chapters are of real value to practitioners, researchers, and managers in identifying trends and deploying new pricing and network management technologies, and will help support managers in identifying new business directions and innovating solutions to challenging business problems.
Book Synopsis The Future of Electricity Demand by : Tooraj Jamasb
Download or read book The Future of Electricity Demand written by Tooraj Jamasb and published by Cambridge University Press. This book was released on 2011-09-15 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will electricity and heat demand look like in a low-carbon world? Ambitious environmental targets will modify the shape of the electricity sector in the twenty-first century. 'Smart' technologies and demand-side management will be some of the key features of the future of electricity systems in a low-carbon world. Meanwhile, the social and behavioural dimensions will complement and interact with new technologies and policies. Electricity demand in the future will increasingly be tied up with the demand for heat and for transport. The Future of Electricity Demand looks into the features of the future electricity demand in light of the challenges posed by climate change. Written by a team of leading academics and industry experts, the book investigates the economics, technology, social aspects, and policies and regulations which are likely to characterize energy demand in a low-carbon world. It provides a comprehensive and analytical perspective on the future of electricity demand.
Book Synopsis Summary and Analysis of The Immortal Life of Henrietta Lacks by : Worth Books
Download or read book Summary and Analysis of The Immortal Life of Henrietta Lacks written by Worth Books and published by Open Road Media. This book was released on 2017-01-10 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much to read, so little time? Get an in-depth summary of The Immortal Life of Henrietta Lacks, the #1 bestseller about science, race, and medical ethics. For decades, scientists have been using “HeLa” cells in biological research, from developing the polio vaccine and studying the nature of cancer to observing how human biology behaves in outer space. This famous cell line began as a sample taken from a poor African American mother of five named Henrietta Lacks. A cancer patient, Henrietta Lacks went through medical testing but never gave consent for the use of her cells. She died of cervical cancer in 1951, without ever knowing that the samples were intended for extensive medical research. This summary of the #1 New York Times bestseller by Rebecca Skloot tells Henrietta’s story and reveals what happened when her family found out that her cells were being bought and sold in labs around the world. With historical context, character profiles, a timeline of key events, and other features, this summary and analysis of The Immortal Life of Henrietta Lacks is intended to complement your reading experience and bring you closer to a great work of nonfiction.
Book Synopsis Contextual Pricing: The Death of List Price and the New Market Reality by : Robert Docters
Download or read book Contextual Pricing: The Death of List Price and the New Market Reality written by Robert Docters and published by McGraw Hill Professional. This book was released on 2011-10-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.” —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company “To effectively price, managers must understand market context—the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues.” —Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company About the Book: A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. The result has been superior performance against competitors who persist in a simplistic 1990s belief in “value.” Contextual Pricing describes how buyers are influenced by comparison points and contextual messages more than by actual price levels. Identical products can sell at radically different prices to the same target customer—if context is strategically managed. This fact is how Procter & Gamble, GE, Coca-Cola Company, Amazon, Google, Microsoft, and others make sure they get the best possible price. The use of context is changing the way companies price and sell in the new global economy. This readable and market-tested book describes the contextual pricing perspective, how it is being used in B2B and B2C markets, and how you can make the shift to contextual pricing in your own business. Whether you’re a CEO, P&L manager marketing director, sales manager, or entrepreneur, Contextual Pricing shows you how to: Understand how your customer will make buying decisions and the role of pricing in those decisions Establish better, more intuitive prices using context Develop contextual pricing strategies that defeat competitor pricing—how contextual pricing can be the antidote to destructive price wars Harmonize your pricing with branding, product development and channel strategies Increase your profits with proven pricing tools, such as scientific bundling, tiering, branding, upsell “hooks” and more Through its illuminating case-by-case studies, Contextual Pricing delivers a wide range of pricing techniques and customer insights that you won’t find anywhere else. You’ll learn how to avoid common pitfalls when raising or lowering prices and discover how you can compete in traditional or emerging digital marketplaces—and beat the competition through superior tactics, not through lower margins. When you know the secrets of Contextual Pricing, you can name your price, drive your sales, increase your profits, and own your success.
Book Synopsis Building Full Stack DeFi Applications by : Samuel Zhou
Download or read book Building Full Stack DeFi Applications written by Samuel Zhou and published by Packt Publishing Ltd. This book was released on 2024-03-29 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your blockchain and Web3 development skills to the next level by building real-world full-stack DeFi applications with Solidity and JavaScript Key Features Gain the knowledge you need to start implementing DeFi principles in practice Learn how to build full-stack real-world DeFi products from scratch with step-by-step instructions Leverage tools like Hardhat, Ethers.js, Node.js, React.js, Solidity, and Web3 for effective DeFi application development Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionEnter the world of Decentralized Finance (DeFi) with Building Full Stack DeFi Applications. Understand how this blockchain-based financial technology, designed to manage crypto assets, runs independently without centralized financial institutions like banks and brokerages, eliminating the fees that banks and other financial companies charge for using their services. This book will show you how DeFi solutions are built with smart contracts running on blockchains and how they allow users to gain and earn crypto assets based on the trust of the smart contracts. This book uncovers the inner workings of DeFi by guiding you through the mathematical foundations and teaching you how to build real-world DeFi products with Solidity and JavaScript. As you progress through the chapters, you’ll learn how to implement smart contracts of liquidity pools to trade cryptocurrencies and implement staking, including farming features that allow users to earn. You’ll also find out how to create asset pools that allow users to lend and borrow cryptocurrencies and generate interest. Additionally, you’ll discover how to use Web3 libraries to build the frontend of DeFi products. By the end of this book, you’ll will be well acquainted with popular tools, libraries, and design patterns for implementing a full-stack DeFi application with Web3 and Solidity.What you will learn Understand the key concepts and principles of DeFi and how it works Get to grips with smart contract development to solve complex problems Build your experience in designing, building, and deploying Web3 applications Implement liquidity pools and swapping features for seamless crypto exchanges Develop staking and farming features for DeFi applications Create smart contracts for crypto loans integrated with Web3 libraries Who this book is for If you are a blockchain developer experienced in Web3 and Solidity development, or anyone interested in learning about blockchain and DeFi technologies, this book is for you. Product managers, executives, and other management professionals looking to start or delve into a DeFi project will also benefit from this book, as will developers and architects with basic blockchain knowledge who want to advance their skills in building full-stack DeFi products. Experience with Solidity, JavaScript, and Web3 will help you get the most out of this book.
Book Synopsis Pricing for Profitability by : John L. Daly
Download or read book Pricing for Profitability written by John L. Daly and published by John Wiley & Sons. This book was released on 2002-07-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bei der Festlegung eines Produktpreises gibt es drei Möglichkeiten. Wird der Preis zu hoch angesetzt, verkauft sich das Produkt schlecht; wird er zu niedrig angesetzt, wird die Arbeit unrentabel. Nur dann, wenn der Preis produktangemessen ist, schlägt sich dies in guten Absatzzahlen und entsprechendem Gewinn für das Unternehmen nieder. Ebenso wie Activity-Based Costing (ABC - auslastungsorientierte Kostenrechnung) und Activity-Based Management (ABM - Prozesskostenmanagement) die Kostenrechnung revolutioniert haben, liefert die Methode des Activity-Based Pricing (kostenorientierte Preisgestaltung) einen disziplinierten Ansatz für die Preisbestimmung. Activity-Based Pricing berücksichtigt die tatsächlichen Produktions- und Servicekosten, die mit Hilfe des Activity-Based Costing exakt ermittelt werden können. Auf diese Weise kann man den Preis für das jeweilige Produkt genau festlegen. "Pricing for Profitability" erläutert ausführlich, wie ABC- und ABM-Verfahren angewendet werden müssen, um eine Preisgestaltung mit maximaler Gewinnaussicht zu erreichen. Darüber hinaus werden auch Preisstrategien für absatzstarke/absatzschwache Produkte sowie für komplexe und einfache Produkte diskutiert, die sich vom "Durchschnitt" abheben. "Pricing for Profitability" - Ein nützlicher Leitfaden für alle wettbewerbs- und gewinnorientierten Finanzleiter und Controller.
Book Synopsis Summary of Pricing For Profit – [Keypoints and Takeaways] by : PenZen Summaries
Download or read book Summary of Pricing For Profit – [Keypoints and Takeaways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-10-05 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing For Profit summary includes the key points and important takeaways from the book Pricing For Profit by Peter Hill. The summary of Pricing For Profit – How to Develop a Powerful Pricing Strategy for Your Business presented here include a short overview at the start and the main points at the end of the summary. The Summary of The book "Pricing for Profit" from 2013 is a guide to pricing strategies that are both practical and effective. The purpose of these ideas is to provide a comprehensive picture of how to optimise your pricing in order to maximise your profits. The examples used come from real-world businesses. Disclaimer: 1. This is an unofficial summary and not intended to replace the original book. 2. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 3. The purpose of this summary is to highlight the outline and ideas in original book more effectively and to encourage reader to buy the original book. We recommend to buy excellent original book. 4. The author or publisher of this summary is not associated in any way with the author or publisher of the original book.
Book Synopsis Smart Computing by : Mohammad Ayoub Khan
Download or read book Smart Computing written by Mohammad Ayoub Khan and published by CRC Press. This book was released on 2021-05-12 with total page 1110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of SMART technologies is an interdependent discipline. It involves the latest burning issues ranging from machine learning, cloud computing, optimisations, modelling techniques, Internet of Things, data analytics, and Smart Grids among others, that are all new fields. It is an applied and multi-disciplinary subject with a focus on Specific, Measurable, Achievable, Realistic & Timely system operations combined with Machine intelligence & Real-Time computing. It is not possible for any one person to comprehensively cover all aspects relevant to SMART Computing in a limited-extent work. Therefore, these conference proceedings address various issues through the deliberations by distinguished Professors and researchers. The SMARTCOM 2020 proceedings contain tracks dedicated to different areas of smart technologies such as Smart System and Future Internet, Machine Intelligence and Data Science, Real-Time and VLSI Systems, Communication and Automation Systems. The proceedings can be used as an advanced reference for research and for courses in smart technologies taught at graduate level.
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