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Summary: Repositioning

Author : BusinessNews Publishing
Publisher : Primento
ISBN 13 : 2511021382
Total Pages : 15 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Repositioning by : BusinessNews Publishing

Download or read book Summary: Repositioning written by BusinessNews Publishing and published by Primento. This book was released on 2014-11-12 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers – the process of creating mental links so whenever people think about your product category or line of business, your company’s name will spring to mind. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work. In their book, the authors explain that you need to constantly keep repositioning, or you will be left behind. This summary provides readers with the solution to staying on top of their industries in this era of rapid technological change. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Repositioning" and find out what you can do to face today's market and succeed.

Summary: Positioning: The Battle for Your Mind

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511016273
Total Pages : 40 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Positioning: The Battle for Your Mind by : BusinessNews Publishing,

Download or read book Summary: Positioning: The Battle for Your Mind written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind". This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning work together to create a unique market position, which is the key to better sales and becoming top-of-mind. By following their advice, you can learn how to narrow your market and start providing for specific customers. Added- value of this summary: • Save time • Understand the elements of product positioning • Increase product awareness To learn more, read "Positioning: The Battle for Your Mind" to find your unique market position and get your product noticed.

Summary: The New Positioning

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511016710
Total Pages : 26 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: The New Positioning by : BusinessNews Publishing,

Download or read book Summary: The New Positioning written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.

The Routledge International Handbook of Positioning Theory

Author : Mary B. McVee
Publisher : Taylor & Francis
ISBN 13 : 1040047025
Total Pages : 694 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge International Handbook of Positioning Theory by : Mary B. McVee

Download or read book The Routledge International Handbook of Positioning Theory written by Mary B. McVee and published by Taylor & Francis. This book was released on 2024-06-01 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is the first of its kind to explore Positioning Theory. Taking inspiration from the groundwork set by Rom Harré and collaborators such as Bronwyn Davies, Fathali Moghaddam, Luk Van Langenhove, and others the book explores the emergence, historical context, and disciplinary applications of Positioning Theory and its basic precepts as a social psychological theory. This volume encompasses over 20 chapters across four sections, assimilating cross-disciplinary insights that try to understand the theoretical underpinnings, methodological applications, and contemporary relevance of Positioning Theory. Part 1 explores the movement of scholarly figures and their numerous works on the subject. It discusses the foundational origins and the historical contexts of the existing theories on positioning and new directions for scholarship. Part 2 examines the methodological and narrative investigations used for data analysis in positioning research, navigating through the epistemological orientations and theoretical landscapes of Positioning Theory. Part 3 explores numerous applications across disciplines to consider the reach and influence of positioning within and across multiple disciplines. Lastly, the authors contemplate the future directions for Positioning Theory. Featuring researchers from leading research institutions from across the globe, the book is important reading for scholars interested in positioning and Positioning Theory. We recommend this handbook for graduate-level courses in social psychology, communication, discourse studies and related disciplines.

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Author : Jack Trout
Publisher : McGraw Hill Professional
ISBN 13 : 9780071637107
Total Pages : 224 pages
Book Rating : 4.6/5 (371 download)

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Book Synopsis REPOSITIONING: Marketing in an Era of Competition, Change and Crisis by : Jack Trout

Download or read book REPOSITIONING: Marketing in an Era of Competition, Change and Crisis written by Jack Trout and published by McGraw Hill Professional. This book was released on 2009-10-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares. Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand. Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.

Drug Repurposing and Repositioning

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309302072
Total Pages : 95 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Drug Repurposing and Repositioning by : Institute of Medicine

Download or read book Drug Repurposing and Repositioning written by Institute of Medicine and published by National Academies Press. This book was released on 2014-08-08 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drug development can be time-consuming and expensive. Recent estimates suggest that, on average, it takes 10 years and at least $1 billion to bring a drug to market. Given the time and expense of developing drugs de novo, pharmaceutical companies have become increasingly interested in finding new uses for existing drugs - a process referred to as drug repurposing or repositioning. Historically, drug repurposing has been largely an unintentional, serendipitous process that took place when a drug was found to have an offtarget effect or a previously unrecognized on-target effect that could be used for identifying a new indication. Perhaps the most recognizable example of such a successful repositioning effort is sildenafil. Originally developed as an anti-hypertensive, sildenafil, marketed as Viagra and under other trade names, has been repurposed for the treatment of erectile dysfunction and pulmonary arterial hypertension. Viagra generated more than $2 billion worldwide in 2012 and has recently been studied for the treatment of heart failure. Given the widespread interest in drug repurposing, the Roundtable on Translating Genomic-Based Research for Health of the Institute of Medicine hosted a workshop on June 24, 2013, in Washington, DC, to assess the current landscape of drug repurposing activities in industry, academia, and government. Stakeholders, including government officials, pharmaceutical company representatives, academic researchers, regulators, funders, and patients, were invited to present their perspectives and to participate in workshop discussions. Drug Repurposing and Repositioning is the summary of that workshop. This report examines enabling tools and technology for drug repurposing; evaluates the business models and economic incentives for pursuing a repurposing approach; and discusses how genomic and genetic research could be positioned to better enable a drug repurposing paradigm.

Drug Repositioning: Current Advances and Future Perspectives

Author : Yuhei Nishimura
Publisher : Frontiers Media SA
ISBN 13 : 288945696X
Total Pages : 153 pages
Book Rating : 4.8/5 (894 download)

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Book Synopsis Drug Repositioning: Current Advances and Future Perspectives by : Yuhei Nishimura

Download or read book Drug Repositioning: Current Advances and Future Perspectives written by Yuhei Nishimura and published by Frontiers Media SA. This book was released on 2019-01-11 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drug repositioning is the process of identifying new indications for existing drugs. At present, the conventional de novo drug discovery process requires an average of about 14 years and US$2.5 billion to approve and launch a drug. Drug repositioning can reduce the time and cost of this process because it takes advantage of drugs already in clinical use for other indications or drugs that have cleared phase I safety trials but have failed to show efficacy in the intended diseases. Historically, drug repositioning has been realized through serendipitous clinical observations or improved understanding of disease mechanisms. However, recent technological advances have enabled a more systematic approach to drug repositioning. This eBook collects 16 articles from 112 authors, providing readers with current advances and future perspectives of drug repositioning.

Drug Repositioning

Author : Joel Dudley
Publisher : CRC Press
ISBN 13 : 131535621X
Total Pages : 392 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Drug Repositioning by : Joel Dudley

Download or read book Drug Repositioning written by Joel Dudley and published by CRC Press. This book was released on 2017-07-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nervous system diseases represent a major health concern worldwide. Although important financial and professional investment, their etiology and pathophysiology still remain mostly elusive. Moreover, the clinical need of disease-modifying therapies is still unmet. In the last decades, traditional R&D has failed in identifying new effective therapies in many medical areas and drug repositioning has recently emerged as a promising alternative strategy to de novo drug discovery to improve and accelerate therapeutic development. For the first time, Drug Repositioning: Approaches and Applications for Neurotherapeutics reviews history and advances in drug repositioning, with a special focus on therapeutics for nervous system diseases. International experts from Academia, Industry and Non-profit organisations will provide different views on drug repositioning advantages, challenges and specific applications, which will be covered for nervous system diseases including Alzheimer's, Parkinson's, Huntington's diseases, Amyotrophic Lateral Sclerosis, Spinal Muscular Atrophy, ischemic stroke, and psychiatric disorders. This book provides a balanced overview and synthesis of drug repositioning concept, methods and applications for neurotherapeutics. It represents a valuable resource for students, scientists and clinicians working in academic settings, industry and government agencies within the fields of neuroscience, pharmacology, neurology, pharmaceutical sciences, drug discovery and development.

Paediatric Dentistry: Principles and Practice

Author : Muthu
Publisher : Elsevier India
ISBN 13 : 9788131210581
Total Pages : 474 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis Paediatric Dentistry: Principles and Practice by : Muthu

Download or read book Paediatric Dentistry: Principles and Practice written by Muthu and published by Elsevier India. This book was released on 2009 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive description on Pediatric Dentistry for undergraduate students based on the syllabi recommended by the Dental Council of India and various universities across the country. The contents are well-structured and presented in a lucid manner making it easy for its readers. Each chapter includes numerous commonly asked questions of various university examinations. Apart from these there are Self-assessment Questions including essay type, short notes and MCQ's and Glossary at the end of the book, to help students for their last minute preparation before the exams. About the Author : - M.S. Muthu is currently Professor at the Department of Pediatric Dentistry, Meenakshi Ammal Dental College, Chennai, India. He has graduated from Tamil Nadu Government Dental College and Hospital in 1995 and completed his postgraduation from Nair Hospital and Dental College, Mumbai in 1999. Since then he has restricted his practice to Pediatric Dentistry and runs an exclusive pediatric dental clinic. He has also been actively involved in teaching undergraduate and postgraduate students for the last 9 years. N. Sivakumar is currently Professor and Head at the Department of Pediatric Dentistry, and Principal of Narayana Dental College and Hospital, Nellore, Andhra Pradesh. He has graduated from Government Dental College and Hospital, Hyderabad in 1988 and completed his postgraduation from College of Dental Surgery, KMC, Manipal in 1991. He has been actively involved in teaching undergraduate and postgraduate students for more than 15 years.

Obviously Awesome

Author : April Dunford
Publisher :
ISBN 13 : 9781999023003
Total Pages : 0 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Obviously Awesome by : April Dunford

Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

Case Based Research in Tourism, Travel, Hospitality and Events

Author : Marianna Sigala
Publisher : Springer Nature
ISBN 13 : 9811646716
Total Pages : 503 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Case Based Research in Tourism, Travel, Hospitality and Events by : Marianna Sigala

Download or read book Case Based Research in Tourism, Travel, Hospitality and Events written by Marianna Sigala and published by Springer Nature. This book was released on 2022-01-05 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

Systemic Lupus Erythematosus

Author : George Tsokos
Publisher : Academic Press
ISBN 13 : 0128020091
Total Pages : 640 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Systemic Lupus Erythematosus by : George Tsokos

Download or read book Systemic Lupus Erythematosus written by George Tsokos and published by Academic Press. This book was released on 2015-12-23 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Systemic Lupus Erythematosus combines basic science with clinical science to provide a translational treatment of the disease and is a useful reference for specialists in the diagnosis and management of patients with SLE, a tool for measurement of clinical activity for pharmaceutical development and basic research of the disease and a reference work for hospital libraries. Provides the very latest overview of the pathogenesis of SLE Distills current understanding of the cellular, molecular, genetic and environmental factors that instigate and drive the disease Includes comprehensive coverage of clinical features, including fatigue, organ system manifestations, overlap syndromes, infections, and more Conveys the very latest understanding of mechanisms of tissue damage, including immune complexes, antibodies, and other mechanisms that lead to organ damage Discusses the latest treatment options on disease modifying or disease controlling agents Provides 'one stop' coverage of all the latest scientific and clinical developments in SLE

Kellogg on Branding in a Hyper-Connected World

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119533287
Total Pages : 368 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Kellogg on Branding in a Hyper-Connected World by :

Download or read book Kellogg on Branding in a Hyper-Connected World written by and published by John Wiley & Sons. This book was released on 2019-03-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.

Studies of Life Positioning

Author : Jack Martin
Publisher : Taylor & Francis
ISBN 13 : 1040048110
Total Pages : 168 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Studies of Life Positioning by : Jack Martin

Download or read book Studies of Life Positioning written by Jack Martin and published by Taylor & Francis. This book was released on 2024-06-21 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates how Life Positioning Analysis can be used as a theoretical and methodological approach to sociocultural psychobiography. Life positioning psychobiography studies lives as they unfold within a world of interactivity. It recognizes and portrays us as social beings embedded and developing within our life relationships and circumstances and striving to make something of our lives. Here, Jack Martin presents both single-subject and dual-subject studies of social psychologist Stanley Milgram, former Canadian Prime Minister Pierre Elliott Trudeau, existential humanist Ernest Becker, American heiress and child advocate Dorothy Burlingham and her life partner, renowned psychoanalyst Anna Freud, and indigenous athlete Jim Thorpe and his college coach Glenn “Pop” Warner. These case studies provide vividly memorable demonstrations of how we are positioned by circumstances and others, and come to position ourselves as socioculturally constituted, psychological persons. In so doing, they offer a systematic framework for studying the lives of people that shows sociocultural and social psychological development without resorting to mentalistic theories, concepts, and interpretations. The book will be of interest to students and scholars in areas related to sociocultural and developmental psychology, the psychology and sociology of personhood, theoretical psychology, qualitative methodology, and social science and life writing more generally.

Positioning the Brand

Author : Rik Riezebos
Publisher : Routledge
ISBN 13 : 1136627103
Total Pages : 206 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Positioning the Brand by : Rik Riezebos

Download or read book Positioning the Brand written by Rik Riezebos and published by Routledge. This book was released on 2012-03-15 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Social Marketing

Author : Nancy R. Lee
Publisher : SAGE Publications
ISBN 13 : 1544351526
Total Pages : 685 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2019-02-05 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.

Hospitality Business Development

Author : Ahmed Hassanien
Publisher : Routledge
ISBN 13 : 1351033689
Total Pages : 287 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Hospitality Business Development by : Ahmed Hassanien

Download or read book Hospitality Business Development written by Ahmed Hassanien and published by Routledge. This book was released on 2019-11-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.