The Tipping Point

Download The Tipping Point PDF Online Free

Author :
Publisher : Little, Brown
ISBN 13 : 0759574731
Total Pages : 202 pages
Book Rating : 4.7/5 (595 download)

DOWNLOAD NOW!


Book Synopsis The Tipping Point by : Malcolm Gladwell

Download or read book The Tipping Point written by Malcolm Gladwell and published by Little, Brown. This book was released on 2006-11-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

Cirque Du Freak: A Living Nightmare

Download Cirque Du Freak: A Living Nightmare PDF Online Free

Author :
Publisher : Little, Brown Books for Young Readers
ISBN 13 : 031604184X
Total Pages : 130 pages
Book Rating : 4.3/5 (16 download)

DOWNLOAD NOW!


Book Synopsis Cirque Du Freak: A Living Nightmare by : Darren Shan

Download or read book Cirque Du Freak: A Living Nightmare written by Darren Shan and published by Little, Brown Books for Young Readers. This book was released on 2008-08-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.

The 50th Law

Download The 50th Law PDF Online Free

Author :
Publisher : Profile Books
ISBN 13 : 1847652441
Total Pages : 304 pages
Book Rating : 4.8/5 (476 download)

DOWNLOAD NOW!


Book Synopsis The 50th Law by : 50 Cent

Download or read book The 50th Law written by 50 Cent and published by Profile Books. This book was released on 2010-07-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'My favourite book' Tinchy Stryder BA Business Life Book of the Month The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the twenty-first century, where everything has been turned on its head. Building on the runaway success of Robert Greene's The 48 Laws of Power (almost five million copies sold), the 'modern Machiavelli' teams up with rapper 50 Cent to show how the power game of success can be played to your advantage. Drawing on the lore of gangsters, hustlers, and hip-hop artists, as well as 50 Cent's business and artistic dealings, the authors present the 'Laws of 50', revealing how to become a master strategist and supreme realist. Success comes from seeking an advantage in each and every encounter, and The 50th Law offers indispensable advice on how to win in business - and in life.

Talking to Strangers

Download Talking to Strangers PDF Online Free

Author :
Publisher : Little, Brown
ISBN 13 : 0316535621
Total Pages : 316 pages
Book Rating : 4.3/5 (165 download)

DOWNLOAD NOW!


Book Synopsis Talking to Strangers by : Malcolm Gladwell

Download or read book Talking to Strangers written by Malcolm Gladwell and published by Little, Brown. This book was released on 2019-09-10 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers and why they often go wrong—now with a new afterword by the author. A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free Press How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to one another that isn’t true? Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. He revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky pedophilia scandal at Penn State University, and the death of Sandra Bland—throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don’t know. And because we don’t know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. In his first book since his #1 bestseller David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.

Covert Cows and Chick-fil-A

Download Covert Cows and Chick-fil-A PDF Online Free

Author :
Publisher : HarperChristian + ORM
ISBN 13 : 1400213193
Total Pages : 244 pages
Book Rating : 4.4/5 (2 download)

DOWNLOAD NOW!


Book Synopsis Covert Cows and Chick-fil-A by : Steve Robinson

Download or read book Covert Cows and Chick-fil-A written by Steve Robinson and published by HarperChristian + ORM. This book was released on 2019-06-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

The Automatic Millionaire

Download The Automatic Millionaire PDF Online Free

Author :
Publisher : Penguin UK
ISBN 13 : 0141926295
Total Pages : 111 pages
Book Rating : 4.1/5 (419 download)

DOWNLOAD NOW!


Book Synopsis The Automatic Millionaire by : David Bach

Download or read book The Automatic Millionaire written by David Bach and published by Penguin UK. This book was released on 2005-04-28 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making your money work for you ... automatically In The Automatic Millionaire David Bach unlocks the secret to getting rich. Cutting through the jargon, it's full of common-sense advice and practical strategies to help you take control of your finances. The step-by-step guide and no-budget, no-discipline, no-nonsense system makes reaching financial security amazingly simple and easy, no matter what your income. You can get rid of the debt that's holding you down. You can get on top of your day-to-day expenses. You can create a safety net that will protect you from life's unknowns. You can have the money to get the things you want. You can build a seven-figure nest egg that will keep you secure and comfortable for the rest of your life. This book has the power to secure your financial future and change your life. All you have to do is follow the one-step programme - the rest is automatic!

Outliers

Download Outliers PDF Online Free

Author :
Publisher : Penguin UK
ISBN 13 : 014190349X
Total Pages : 174 pages
Book Rating : 4.1/5 (419 download)

DOWNLOAD NOW!


Book Synopsis Outliers by : Malcolm Gladwell

Download or read book Outliers written by Malcolm Gladwell and published by Penguin UK. This book was released on 2008-11-18 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell's Outliers: The Story of Success overturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever. Why do some people achieve so much more than others? Can they lie so far out of the ordinary? In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined. He reveals that it's as much about where we're from and what we do, as who we are - and that no one, not even a genius, ever makes it alone. Outliers will change the way you think about your own life story, and about what makes us all unique. 'Gladwell is not only a brilliant storyteller; he can see what those stories tell us, the lessons they contain' Guardian 'Malcolm Gladwell is a global phenomenon ... he has a genius for making everything he writes seem like an impossible adventure' Observer 'He is the best kind of writer - the kind who makes you feel like you're a genius, rather than he's a genius' The Times

Restaurant Man

Download Restaurant Man PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101583541
Total Pages : 342 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!


Book Synopsis Restaurant Man by : Joe Bastianich

Download or read book Restaurant Man written by Joe Bastianich and published by Penguin. This book was released on 2012-05-01 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times Bestselling Book--Great gift for Foodies “The best, funniest, most revealing inside look at the restaurant biz since Anthony Bourdain’s Kitchen Confidential.” —Jay McInerney With a foreword by Mario Batali Joe Bastianich is unquestionably one of the most successful restaurateurs in America—if not the world. So how did a nice Italian boy from Queens turn his passion for food and wine into an empire? In Restaurant Man, Joe charts a remarkable journey that first began in his parents’ neighborhood eatery. Along the way, he shares fascinating stories about his establishments and his superstar chef partners—his mother, Lidia Bastianich, and Mario Batali. Ever since Anthony Bourdain whet literary palates with Kitchen Confidential, restaurant memoirs have been mainstays of the bestseller lists. Serving up equal parts rock ’n’ roll and hard-ass business reality, Restaurant Man is a compelling ragu-to-riches chronicle that foodies and aspiring restauranteurs alike will be hankering to read.

The Bomber Mafia

Download The Bomber Mafia PDF Online Free

Author :
Publisher : Hachette UK
ISBN 13 : 0316296937
Total Pages : 288 pages
Book Rating : 4.3/5 (162 download)

DOWNLOAD NOW!


Book Synopsis The Bomber Mafia by : Malcolm Gladwell

Download or read book The Bomber Mafia written by Malcolm Gladwell and published by Hachette UK. This book was released on 2021-04-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “truly compelling” (Good Morning America) New York Times bestseller that explores how technology and best intentions collide in the heat of war—from the creator and host of the podcast Revisionist History. In The Bomber Mafia, Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history. Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists, the “Bomber Mafia,” asked: What if precision bombing could cripple the enemy and make war far less lethal? In contrast, the bombing of Tokyo on the deadliest night of the war was the brainchild of General Curtis LeMay, whose brutal pragmatism and scorched-earth tactics in Japan cost thousands of civilian lives, but may have spared even more by averting a planned US invasion. In The Bomber Mafia, Gladwell asks, “Was it worth it?” Things might have gone differently had LeMay’s predecessor, General Haywood Hansell, remained in charge. Hansell believed in precision bombing, but when he and Curtis LeMay squared off for a leadership handover in the jungles of Guam, LeMay emerged victorious, leading to the darkest night of World War II. The Bomber Mafia is a riveting tale of persistence, innovation, and the incalculable wages of war.

David and Goliath

Download David and Goliath PDF Online Free

Author :
Publisher : Penguin UK
ISBN 13 : 0241959608
Total Pages : 320 pages
Book Rating : 4.2/5 (419 download)

DOWNLOAD NOW!


Book Synopsis David and Goliath by : Malcolm Gladwell

Download or read book David and Goliath written by Malcolm Gladwell and published by Penguin UK. This book was released on 2013-10-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw, takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty. From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into? David and Goliath draws on the stories of remarkable underdogs, history, science, psychology and on Malcolm Gladwell's unparalleled ability to make the connections others miss. It's a brilliant, illuminating book that overturns conventional thinking about power and advantage. 'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer

Nobu

Download Nobu PDF Online Free

Author :
Publisher : Atria/Emily Bestler Books
ISBN 13 : 1501122800
Total Pages : 224 pages
Book Rating : 4.5/5 (11 download)

DOWNLOAD NOW!


Book Synopsis Nobu by : Nobu Matsuhisa

Download or read book Nobu written by Nobu Matsuhisa and published by Atria/Emily Bestler Books. This book was released on 2019-09-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In this outstanding memoir, chef and restaurateur Matsuhisa...shares lessons in humility, gratitude, and empathy that will stick with readers long after they’ve finished the final chapter.” —Publishers Weekly (starred review) “Inspiration by example” (Associated Press) from the acclaimed celebrity chef and international restaurateur, Nobu, as he divulges both his dramatic life story and reflects on the philosophy and passion that has made him one of the world’s most widely respected Japanese fusion culinary artists. As one of the world’s most widely acclaimed restaurateurs, Nobu’s influence on food and hospitality can be found at the highest levels of haute-cuisine to the food trucks you frequent during the work week—this is the Nobu that the public knows. But now, we are finally introduced to the private Nobu: the man who failed three times before starting the restaurant that would grow into an empire; the man who credits the love and support of his family as the only thing keeping him from committing suicide when his first restaurant burned down; and the man who values the busboy who makes sure each glass is crystal clear as highly as the chef who slices the fish for Omakase perfectly. What makes Nobu special, and what made him famous, is the spirit of what exists on these pages. He has the traditional Japanese perspective that there is great pride to be found in every element of doing a job well—no matter how humble that job is. Furthermore, he shows us repeatedly that success is as much about perseverance in the face of adversity as it is about innate talent. Not just for serious foodies, this “insightful peek into the mind of one of the world’s most successful restaurateurs” (Library Journal) is perfect for fans of Marie Kondo’s The Life-Changing Magic of Tidying Up and Danny Meyer’s Setting the Table. Nobu’s writing does what he does best—it marries the philosophies of East and West to create something entirely new and remarkable.

You Are Awesome

Download You Are Awesome PDF Online Free

Author :
Publisher : Gallery Books
ISBN 13 : 1982135883
Total Pages : 288 pages
Book Rating : 4.9/5 (821 download)

DOWNLOAD NOW!


Book Synopsis You Are Awesome by : Neil Pasricha

Download or read book You Are Awesome written by Neil Pasricha and published by Gallery Books. This book was released on 2019-11-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 international bestseller Publishers Weekly bestseller The Globe and Mail (Toronto) The Toronto Star bestseller The Vancouver Sun bestseller From Neil Pasricha—New York Times, million-copy bestselling author of The Book of Awesome series and The Happiness Equation, thought leader for the next generation, and one of the most popular TED speakers in the world—comes a revelatory and inspiring book that will change the way we view failure and help us build resilience. We are lucky. For most of us, famine, plague, economic depression, and other life-threatening catastrophes are the stuff of history books. We’re living in an era with the highest-ever rates of longevity, education, and wealth. Cars drive us home as our phones entertain us before we arrive to food delivered to the front door. We have it all! But there’s just one side effect. We no longer have the tools to handle failure...or even perceived failure. When we fall, we lie on the sidewalk crying. When we spill, we splatter. When we crack, we shatter. We are turning into an army of porcelain dolls. A rude email from the boss means calling in sick. Only two likes on our post means we don’t have friends. Cell phones show us we’re never good enough. Yesterday’s butterflies are tomorrow’s panic attacks. Record numbers of students have clinical anxiety. And what about depression, loneliness, and suicide? All rising! What do we desperately need to learn? RESILIENCE. And we need to learn it fast. Read You Are Awesome to learn: • The single word that keeps your options open after failure • What every commencement speech gets wrong • 3 ways to dramatically accelerate your ability to learn and adapt • The 2-minute morning practice that helps eliminate worry • Why you need an Untouchable Day (and how to get one) • and much, much more... Because the truth is, you really are awesome.

Summary of The Tipping Point

Download Summary of The Tipping Point PDF Online Free

Author :
Publisher : BookSummaryGr
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.2/5 (28 download)

DOWNLOAD NOW!


Book Synopsis Summary of The Tipping Point by : Alexander Cooper

Download or read book Summary of The Tipping Point written by Alexander Cooper and published by BookSummaryGr. This book was released on 2021-11-03 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary of The Tipping Point - How Little Things Can Make a Big Difference - A Comprehensive Summary PART 1: ‘TIPPING’ AN IDEA The first chapter of the book starts by explaining the author’s idea about how many companies function today. As we may or may not know, many companies are trying to sell as many of their products as possible. That is why they are trying to “tip” those products. Those companies want to spread “the word” about their products. And the want to spread it to as many people as possible, but this is not an easy task. The reason for that is that for something to “tip” there needs to be the right conditions for that to happen. If the conditions are not favorable, tipping will never occur. Here the author compares tipping a message to the spreading of a virus. It is actually more or less the same. A virus will never be able to spread out of a controlled environment unless there is an opportunity for it. From all this Gladwell comes up with three of his “laws.” These laws describe the conditions necessary for “tipping” to occur, and without them, “a virus will always stay inside.” These laws are: The Law of the Few The Stickiness Factor The Power of Context Without these three laws, information will never be able to spread out to the intended group of people. To be continued... Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc. Get a copy of this summary and learn about the book.

Motivating the Middle

Download Motivating the Middle PDF Online Free

Author :
Publisher : Wheatmark, Inc.
ISBN 13 : 1604946903
Total Pages : 81 pages
Book Rating : 4.6/5 (49 download)

DOWNLOAD NOW!


Book Synopsis Motivating the Middle by : T. J. Sullivan

Download or read book Motivating the Middle written by T. J. Sullivan and published by Wheatmark, Inc.. This book was released on 2011-11 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you lead a student organization and you're frustrated that you and a few others do all the work, you need to motivate a specific set of overlooked members. It's the concept that will set student leaders free. Stop focusing on those who check out or cause problems, and start focusing on those "middle third members" who hate drama, care for your organization, and prefer to play a supporting role. Directing your efforts toward the middle -- and understanding what they can contribute -- may solve your most pressing leadership challenges. Motivating the Middle offers a simple, empowering strategy for student government officers, team captains, chapter presidents, club leaders, residence life staff, and other college students looking to make a difference on today's campuses. About the Author T.J. Sullivan is the cofounder and CEO of CAMPUSPEAK. Since 1992, T.J. Sullivan has spoken professionally to millions of college students, empowering them to take nontraditional approaches to advanc-ing their organizations. Visit his blog at www.tjsullivan.com.

What the Dog Saw

Download What the Dog Saw PDF Online Free

Author :
Publisher : Penguin UK
ISBN 13 : 0141044802
Total Pages : 422 pages
Book Rating : 4.1/5 (41 download)

DOWNLOAD NOW!


Book Synopsis What the Dog Saw by : Malcolm Gladwell

Download or read book What the Dog Saw written by Malcolm Gladwell and published by Penguin UK. This book was released on 2010 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malcolm Gladwell is the master of playful yet profound insight. His ability to see underneath the surface of the seemingly mundane taps into a fundamental human impulse: curiosity. From criminology to ketchup, job interviews to dog training, Malcolm Gladwell takes everyday subjects and shows us surprising new ways of looking at them, and the world around us. Are smart people overrated? What can pit bulls teach us about crime? Why are problems like homelessness easier to solve than to manage? How do we hire when we can’t tell who’s right for the job? Gladwell explores the minor geniuses, the underdogs and the overlooked, and reveals how everyone and everything contains an intriguing story. What the Dog Saw is Gladwell at his very best – asking questions and seeking answers in his inimitable style.

Malcolm Gladwell: Collected

Download Malcolm Gladwell: Collected PDF Online Free

Author :
Publisher : Little, Brown
ISBN 13 : 9780316123099
Total Pages : 0 pages
Book Rating : 4.1/5 (23 download)

DOWNLOAD NOW!


Book Synopsis Malcolm Gladwell: Collected by : Malcolm Gladwell

Download or read book Malcolm Gladwell: Collected written by Malcolm Gladwell and published by Little, Brown. This book was released on 2011-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell's rare ability to connect with audiences of such varied interests has ensured that each title become a phenomenal bestseller with more than ten million copies in print combined. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, including for the first time illustrations throughout each book, MALCOLM GLADWELL: COLLECTED is a perfect treasury of prose and provocation for Gladwell fans old and new.

The Bomber Mafia

Download The Bomber Mafia PDF Online Free

Author :
Publisher : Penguin UK
ISBN 13 : 0141998385
Total Pages : 256 pages
Book Rating : 4.1/5 (419 download)

DOWNLOAD NOW!


Book Synopsis The Bomber Mafia by : Malcolm Gladwell

Download or read book The Bomber Mafia written by Malcolm Gladwell and published by Penguin UK. This book was released on 2021-04-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES BESTSELLER 'A parable written for the age of technological disruption . . . brilliantly told' Sunday Times The international bestselling author returns with an exploration of one of the grandest obsessions of the twentieth century 'The Bomber Mafia is a case study in how dreams go awry. When some shiny new idea drops from the heavens, it does not land softly in our laps. It lands hard, on the ground, and shatters.' In the years before the Second World War, in a sleepy air force base in central Alabama, a small group of renegade pilots put forth a radical idea. What if we made bombing so accurate that wars could be fought entirely from the air? What if we could make the brutal clashes between armies on the ground a thing of the past? This book tells the story of what happened when that dream was put to the test. The Bomber Mafia follows the stories of a reclusive Dutch genius and his homemade computer, Winston Churchill's forbidding best friend, a team of pyromaniacal chemists at Harvard, a brilliant pilot who sang vaudeville tunes to his crew, and the bomber commander, Curtis Emerson LeMay, who would order the bloodiest attack of the Second World War. In this tale of innovation and obsession, Gladwell asks: what happens when technology and best intentions collide in the heat of war? And what is the price of progress?