Summary Of Kyle Gray Tom Morkess The Story Engine

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Summary of Kyle Gray & Tom Morkes's The Story Engine

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 : 1669381714
Total Pages : 43 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of Kyle Gray & Tom Morkes's The Story Engine by : Everest Media,

Download or read book Summary of Kyle Gray & Tom Morkes's The Story Engine written by Everest Media, and published by Everest Media LLC. This book was released on 2022-04-06T22:59:00Z with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Content marketing is a demanding craft that requires constant attention to detail. It was difficult for Dan to balance it with the demands of managing a growing business and personal brand. That’s where I came in. #2 I had to learn how to write for an audience of thousands of entrepreneurs, marketers, startup founders, and other ridiculously talented people. I had never worked remotely before, and found it difficult to communicate with my team using tools like Slack and Trello. #3 I had produced a few good articles, but I was nowhere near hitting the publishing goals. I was frustrated, exhausted, and terrified to open my computer each morning. I had begun to doubt if content marketing was something I would ever be good at. #4 I began working on the blog’s standard operating procedures and documents, and then tailored them to meet my needs and reflect my understanding of the expectations for the blog. Before I began working on them, these documents were incomplete and vague.

The Story Engine

Author : Kyle Gray
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546424581
Total Pages : 254 pages
Book Rating : 4.4/5 (245 download)

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Book Synopsis The Story Engine by : Kyle Gray

Download or read book The Story Engine written by Kyle Gray and published by Createspace Independent Publishing Platform. This book was released on 2017-05 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Story Engine provides your with everything you need to reap the benefits of content marketing. You'll learn how to plan content marketing success early, and how to avoid common pitfalls. We will explore how to build a team to handle time-consuming parts of creation and still feel secure knowing that your content fits your unique brand. All this without breaking your budget"--Back cover.

Youtility

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Business Communication

Author : Kitty O. Locker
Publisher :
ISBN 13 : 9780071109178
Total Pages : 559 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Business Communication by : Kitty O. Locker

Download or read book Business Communication written by Kitty O. Locker and published by . This book was released on 2006-06-01 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents a unique approach to a hands-on business communication course. The modular structure allows teachers to focus on specific skills and provides greater flexibility for short courses and different teaching approaches.

Brand Storytelling

Author : Miri Rodriguez
Publisher : Kogan Page Publishers
ISBN 13 : 1398610097
Total Pages : 257 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Brand Storytelling by : Miri Rodriguez

Download or read book Brand Storytelling written by Miri Rodriguez and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

Z.E.R.O.

Author : Joseph Jaffe
Publisher : John Wiley & Sons
ISBN 13 : 1118801156
Total Pages : 288 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Z.E.R.O. by : Joseph Jaffe

Download or read book Z.E.R.O. written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets

Why Good People Can't Get Jobs

Author : Peter Cappelli
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630131
Total Pages : 109 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis Why Good People Can't Get Jobs by : Peter Cappelli

Download or read book Why Good People Can't Get Jobs written by Peter Cappelli and published by University of Pennsylvania Press. This book was released on 2012-05-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work. Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students for jobs; the government isn't letting in enough high-skill immigrants; and even when the match is right, prospective employees won't accept jobs at the wages offered. In this powerful and fast-reading book, Peter Cappelli, Wharton management professor and director of Wharton's Center for Human Resources, debunks the arguments and exposes the real reasons good people can't get hired. Drawing on jobs data, anecdotes from all sides of the employer-employee divide, and interviews with jobs professionals, he explores the paradoxical forces bearing down on the American workplace and lays out solutions that can help us break through what has become a crippling employer-employee stand-off. Among the questions he confronts: Is there really a skills gap? To what extent is the hiring process being held hostage by automated software that can crunch thousands of applications an hour? What kind of training could best bridge the gap between employer expectations and applicant realities, and who should foot the bill for it? Are schools really at fault? Named one of HR Magazine's Top 20 Most Influential Thinkers of 2011, Cappelli not only changes the way we think about hiring but points the way forward to rev America's job engine again.

Web Design Complete Reference

Author : Thomas A. Powell
Publisher : Mcgraw-hill
ISBN 13 : 9780072224429
Total Pages : 932 pages
Book Rating : 4.2/5 (244 download)

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Book Synopsis Web Design Complete Reference by : Thomas A. Powell

Download or read book Web Design Complete Reference written by Thomas A. Powell and published by Mcgraw-hill. This book was released on 2002-08-23 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design, build, and maintain dynamic Web sites that balance form and function. You’ll find thorough explanations of effective site architecture, layout, and navigational features, and discover how to add graphics, links, and multimedia. Also learn to handle privacy and security issues with respect to site design, and program dynamic Web applications.

Hook Point

Author : Brendan Kane
Publisher : Waterside Productions
ISBN 13 : 9781949001006
Total Pages : 0 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Hook Point by : Brendan Kane

Download or read book Hook Point written by Brendan Kane and published by Waterside Productions. This book was released on 2020-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

The Art of Instigating

Author : Tom Morkes
Publisher :
ISBN 13 : 9781940715094
Total Pages : 78 pages
Book Rating : 4.7/5 (15 download)

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Book Synopsis The Art of Instigating by : Tom Morkes

Download or read book The Art of Instigating written by Tom Morkes and published by . This book was released on 2019-03-11 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: All of the greatest writers, painters, warriors, leaders, inventors, explorers, builders, creators and innovators throughout history understood instigation. They understood how to harness its power, how to apply it in productive, fruitful endeavors, and they used it to create their life's work.These great men and women - the ones who mastered the Art of Instigating - are the people whose books we read, in whose buildings we work, whose art we hang on our walls, and in whose nations we grow, communicate, and thrive.They mastered the art of instigating and brought to life the things that now shape our lives.WHAT IS THE ART OF INSTIGATING?The Art of Instigating is both a method and a practice for creating, making, building, breaking, testing, and conquering. Instigating is the essential practice of every great creator, and at the core of every successful venture.Fundamentally, the Art of Instigating is about taking an idea and turning it into reality.CAN I LEARN THE ART OF INSTIGATING?Absolutely yes. In The Art of Instigating I'll show you how to apply and master the Art of Instigating so you can write the book you've always wanted to write, paint the masterpiece you've always envisioned, build the business you've always longed for, and create and lead the organization you know the world needs.WHY IS THIS SO IMPORTANT?Because it's the difference between true success and failure, between pride in your work and the intense guilt of a wasted life, between being the incredible person you dreamed you could become and the mediocre person you ended up becoming...It's important because YOUR IDEAS are important - and they deserve to be brought to life.PRAISE FOR THE ART OF INSTIGATING"One of the most powerful ebooks of all time. Get it!" - Success Begins Today"Be prepared. The Art of Instigating will shake your world." - Bruce Collins"This book is incredibly challenging and encouraging in that uncomfortable but fruitful way. Thanks Tom." - Melissa LabuschagneHOW DO WE LEARN THE ART OF INSTIGATING?In The Art of Instigating I explore, analyze, and extract information from the people who mastered the art (from people like Seth Godin, Michael Masterson, Steven Pressfield, and Steve Jobs, to C.S. Lewis, Da Vinci, Napoleon, and Aristotle) and package it into simple, practical content, so that you can apply their knowledge in your own life.

Content Strategy for the Web

Author : Kristina Halvorson
Publisher : New Riders
ISBN 13 : 0132883244
Total Pages : 256 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Content Strategy for the Web by : Kristina Halvorson

Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds

Author : Ekaterina Walter
Publisher : McGraw Hill Professional
ISBN 13 : 1260440206
Total Pages : 288 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds by : Ekaterina Walter

Download or read book The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2018-11-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How? By following these laws: •The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your Communities Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.

The Complete Guide to Pay What You Want Pricing

Author : Thomas Morkes
Publisher : Insurgent Publishing LLC
ISBN 13 : 9781940715179
Total Pages : 0 pages
Book Rating : 4.7/5 (151 download)

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Book Synopsis The Complete Guide to Pay What You Want Pricing by : Thomas Morkes

Download or read book The Complete Guide to Pay What You Want Pricing written by Thomas Morkes and published by Insurgent Publishing LLC. This book was released on 2021-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Complete Guide to Pay What You Want Pricing, you will discover:1. how to delight your audience?2. how to expand your marketing reach?3. and how to multiply sales of new and existing products or services?By letting your customers choose their price.

The Content Code

Author : Mark W. Schaefer
Publisher : Mark W.\Schaefer
ISBN 13 : 9780692372333
Total Pages : 0 pages
Book Rating : 4.3/5 (723 download)

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Book Synopsis The Content Code by : Mark W. Schaefer

Download or read book The Content Code written by Mark W. Schaefer and published by Mark W.\Schaefer. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--

Radically Transparent

Author : Andy Beal
Publisher : John Wiley & Sons
ISBN 13 : 0470577800
Total Pages : 551 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Radically Transparent by : Andy Beal

Download or read book Radically Transparent written by Andy Beal and published by John Wiley & Sons. This book was released on 2009-08-14 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.

Wings of Forgiveness

Author : Kyle Gray
Publisher : Hay House, Inc
ISBN 13 : 1781805296
Total Pages : 199 pages
Book Rating : 4.7/5 (818 download)

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Book Synopsis Wings of Forgiveness by : Kyle Gray

Download or read book Wings of Forgiveness written by Kyle Gray and published by Hay House, Inc. This book was released on 2015-04-27 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wings of Forgiveness is a book for anyone who is ready to release their past and find freedom from fear. Kyle has found through his personal psychic practice and work with the angels that when people are experiencing difficulties, there is one topic that helps click everything else into place – forgiveness. Forgiveness is not an easy subject, but it is a necessary focus in spirituality and personal growth. In this book, the reader is taken on a journey – not outside of themselves, but within. Drawing on many spiritual texts, including A Course in Miracles and The Gnostic Gospels, Kyle shows that we truly are all held and cherished by the divine, and makes these sacred concepts more accessible for his 21st-century readers. Together with the angels, he will show you how to call in the power of heaven to help you forgive, release all that no longer serves you and experience joy and peace.

Angels Whisper in My Ear

Author : Kyle Gray
Publisher : Hay House, Inc
ISBN 13 : 1781806047
Total Pages : 233 pages
Book Rating : 4.7/5 (818 download)

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Book Synopsis Angels Whisper in My Ear by : Kyle Gray

Download or read book Angels Whisper in My Ear written by Kyle Gray and published by Hay House, Inc. This book was released on 2015-09-08 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the age of four, Angel Whisperer Kyle Gray has been blessed by the presence of angels. They stood alongside him as he developed his talents to become the UK's youngest professional psychic medium at the age of sixteen. In this book, Kyle takes the reader on an emotional and uplifting journey into the world of angels. He reveals his own beautiful and inspiring story of learning to communicate with the other side, which started when his beloved grandmother passed over. This communication was to become his vocation and purpose, and Kyle is now known for the startling accuracy of his readings. Drawing on his years of experience helping people to share the wisdom and messages of the angels, Angels Whisper in My Ear teaches you ways in which you too can make your own connections, change your ways of thinking and finally achieve everything you have ever dreamed of. An intensely personal and moving book, it offers comfort, wisdom and practical advice that will help transform your life.