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Summary Of Kara Swishers Burn Book
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Book Synopsis Summary of Kara Swisher's Burn Book by : Milkyway Media
Download or read book Summary of Kara Swisher's Burn Book written by Milkyway Media and published by Milkyway Media. This book was released on 2024-04-19 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy now to get the main key ideas from Kara Swisher's Burn Book Kara Swisher critically examines the intersection of technology, power, and ethics in Burn Book (2024). She discusses how tech companies spread misinformation and explores the tangible harm that online platforms may cause. In her three decades as a technology reporter, Swisher has interviewed Elon Musk, Mark Zuckerberg, Jeff Bezos, Steve Jobs, and other tech moguls. She details how their complex personalities have shaped the industry, while also relating her personal journey. Putting it all together, Swisher advocates for a more ethical approach to technology, emphasizing the need for tech companies to take accountability for their actions.
Book Synopsis Summary of Burn Book by Kara Swisher: A Tech Love Story by : Justin Reese
Download or read book Summary of Burn Book by Kara Swisher: A Tech Love Story written by Justin Reese and published by BookRix. This book was released on 2024-03-05 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISCLAIMER This book does not in any capacity mean to replace the original book but to serve as a vast summary of the original book. Summary of Burn Book by Kara Swisher: A Tech Love Story IN THIS SUMMARIZED BOOK, YOU WILL GET: Chapter provides an astute outline of the main contents. Fast & simple understanding of the content analysis. Exceptionally summarized content that you may skip in the original book Burn Book is a memoir by award-winning journalist Kara Swisher, detailing the evolution of the digital world and the tech industry's founders who wanted to change the world but broke it instead. Swisher has interviewed tech titans like Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Sheryl Sandberg, Bob Iger, Larry Page, Sergey Brin, Meg Whitman, Peter Thiel, Sam Altman, and Mark Zuckerberg over three decades. Despite the damage she chronicles, Swisher remains optimistic about tech's potential to help solve problems and calls for better, more thoughtful choices. The book is a love story to, for, and about tech from someone who knows it better than anyone.
Download or read book Aol.com written by Kara Swisher and published by Three Rivers Press. This book was released on 1999 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In aol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL. But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors. Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as avibrant virtual community rather than an online shopping center or business tool. Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOL's fight against the Communications Decency Act. Re-creating all of the major moments in AOL's frenzied history, aol.com is a fascinating and important inside story about the birth of a new medium, the enterprising innovators who are leading it, and the way it is changing our culture.
Book Synopsis There Must Be a Pony in Here Somewhere by : Kara Swisher
Download or read book There Must Be a Pony in Here Somewhere written by Kara Swisher and published by Crown Currency. This book was released on 2003-10-14 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: “AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began digging excitedly. When someone asked him what he was doing covered in muck, the foolish boy answered brightly, ‘There must be a pony in here somewhere!’” —From the Prologue If you’re wondering what happened after “a company without assets acquired a company without a clue,” as Kara Swisher wryly writes, it’s time to crack open this trenchant book about the doomed merger of America Online and Time Warner. On a quest to discover how the deal of the century became the messiest merger in history, Swisher delivers a rollicking narrative and a keen analysis of this debacle that is a must-read for anyone who wants to understand what it all means for the digital future. Packed with new revelations and on-the-record interviews with key players, it is the first detailed examination of the merger’s aftermath and also looks forward to what is coming next. It certainly has not been a pretty picture so far—with $100 billion in losses, a sinking stock price, employees in revolt, and lawsuits galore. As Swisher writes, “It is hard not to feel a bit queasy about the whole sorry mess. . . . It felt a bit like I was watching someone fall down a flight of stairs in slow motion, and every bump and thump made me wince. It made me reassess old ideas and wonder what I had gotten wrong. And it left me deeply confused as to what had happened and, more important, what was coming next.” For Swisher, finding the answers to what went awry is important because she remains a staunch believer in the digital future—maybe not in the AOL Time Warner merger, but in the essential idea at the heart of it that someday the distinction of old and new media will no longer exist. Borrowing from Winston Churchill, Swisher calls it “the end of the beginning” of the digital revolution. “By that, I mean that it is from the ashes of this bust that the really important companies of the next era will emerge. And that evolution will, I believe, be shaped by what happened—and what is happening now—at AOL Time Warner.” To figure it all out, Swisher takes her reader on a journey that begins with a portrait of two wildly different corporate cultures and businesses that somehow came to believe, in the crucible of the red-hot Internet era, that they could successfully join forces and achieve unprecedented growth and success. When the merger was announced in early 2000, the irresistible combination was hailed as the new paradigm and its executives—Steve Case, Jerry Levin, Bob Pittman—as popular icons of the future. But after the boom so spectacularly turned to bust and the visions of New Media Supremacy lay in ruins, Swisher searches for clues about where the merger went wrong and who is to blame. More important, she looks to the future of both AOL Time Warner and the Internet as she seeks to answer the key question that the noise of the disaster has all but drowned out. Will the demise of the AOL Time Warner merger be the final and inevitable chapter of the dot-com debacle or will it herald a new paradigm altogether? This book, then, is a primer for the time to come, using the story of the AOL Time Warner merger as the vehicle to show the troubled journey into the future.
Download or read book Temp written by Louis Hyman and published by Penguin. This book was released on 2019-08-20 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the William G. Bowen Prize Named a "Triumph" of 2018 by New York Times Book Critics Shortlisted for the 800-CEO-READ Business Book Award The untold history of the surprising origins of the "gig economy"--how deliberate decisions made by consultants and CEOs in the 50s and 60s upended the stability of the workplace and the lives of millions of working men and women in postwar America. Over the last fifty years, job security has cratered as the institutions that insulated us from volatility have been swept aside by a fervent belief in the market. Now every working person in America today asks the same question: how secure is my job? In Temp, Louis Hyman explains how we got to this precarious position and traces the real origins of the gig economy: it was created not by accident, but by choice through a series of deliberate decisions by consultants and CEOs--long before the digital revolution. Uber is not the cause of insecurity and inequality in our country, and neither is the rest of the gig economy. The answer to our growing problems goes deeper than apps, further back than outsourcing and downsizing, and contests the most essential assumptions we have about how our businesses should work. As we make choices about the future, we need to understand our past.
Download or read book American Crucifixion written by Alex Beam and published by Public Affairs. This book was released on 2014-04-22 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: On June 27, 1844, a mob stormed the jail in the dusty frontier town of Carthage, Illinois. Clamorous and angry, they were hunting down a man they saw as a grave threat to their otherwise quiet lives: the founding prophet of Mormonism, Joseph Smith. They wanted blood. At thirty-nine years old, Smith had already lived an outsized life. In addition to starting the Church of Latter-day Saints and creating his own “Golden Bible” – the Book of Mormon – he had worked as a water-dowser and treasure hunter. He’d led his people to Ohio, then Missouri, then Illinois, where he founded a city larger than fledgling Chicago. He was running for President. And, secretly, he had married more than thirty women. In American Crucifixion, Alex Beam tells how Smith went from charismatic leader to public enemy: how his most seismic revelation – the doctrine of polygamy – created a rift among his people; how that schism turned to violence; and how, ultimately, Smith could not escape the consequences of his ambition and pride. Mormonism is America’s largest and most enduring native religion, and the “martyrdom” of Joseph Smith is one of its transformational events. Smith’s brutal assassination propelled the Mormons to colonize the American West and claim their place in the mainstream of American history. American Crucifixion is a gripping story of scandal and violence, with deep roots in our national identity.
Download or read book The Every written by Dave Eggers and published by Vintage. This book was released on 2021-11-16 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the award-winning, bestselling author of The Circle comes an exciting new follow-up. When the world’s largest search engine/social media company, the Circle, merges with the planet’s dominant ecommerce site, it creates the richest and most dangerous—and, oddly enough, most beloved—monopoly ever known: the Every. Delaney Wells is an unlikely new hire at the Every. A former forest ranger and unwavering tech skeptic, she charms her way into an entry-level job with one goal in mind: to take down the company from within. With her compatriot, the not-at-all-ambitious Wes Makazian, they look for the Every's weaknesses, hoping to free humanity from all-encompassing surveillance and the emoji-driven infantilization of the species. But does anyone want what Delaney is fighting to save? Does humanity truly want to be free? Studded with unforgettable characters, outrageous outfits, and lacerating set-pieces, this companion to The Circle blends absurdity and terror, satire and suspense, while keeping the reader in apprehensive excitement about the fate of the company—and the human animal.
Book Synopsis Chaos Monkeys by : Antonio Garcia Martinez
Download or read book Chaos Monkeys written by Antonio Garcia Martinez and published by HarperCollins. This book was released on 2018-07-24 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times bestseller, now available in paperback and featuring a new afterword from the author—the insider's guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley “Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.” — Andrew Ross Sorkin, New York Times Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.
Book Synopsis Trident K9 Warriors by : Mike Ritland
Download or read book Trident K9 Warriors written by Mike Ritland and published by Macmillan. This book was released on 2013-04-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's account of the world of elite Navy SEAL military canines traces the author's international search for eligible dog combat unit candidates with whom SEAL handlers eventually forged close bonds and saved countless lives.
Download or read book Burn Book written by Kara Swisher and published by Simon and Schuster. This book was released on 2024-02-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant New York Times Bestseller From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead. “Swisher, the bad-ass journalist and OG chronicler of Silicon Valley…takes no prisoners in this highly readable look at the evolution of the digital world…Bawdy, brash, and compulsively thought-provoking, just like its author, Burn Book sizzles” (Booklist, starred review). Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. From “the queen of all media” (Walt Mossberg, The Wall Street Journal), this is the inside story we’ve all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world. When tech titans crowed that they would “move fast and break things,” Kara Swisher was moving faster and breaking news. While covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the facts about this new world order. Her consistent scoops drove one CEO to accuse her of “listening in the heating ducts” and prompted Facebook’s Sheryl Sandberg to once observe: “It is a constant joke in the Valley when people write memos for them to say, ‘I hope Kara never sees this.’” While still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in covering the nascent Internet. She went on to work for The Wall Street Journal, joining with Walt Mossberg to start the groundbreaking D: All Things Digital conference, as well as pioneering tech news sites. Swisher has interviewed everyone who matters in tech over three decades, right when they presided over an explosion of world-changing innovation that has both helped and hurt our world. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Sheryl Sandberg, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, Sam Altman, and Mark Zuckerberg are just a few whom Swisher made sweat—figuratively and, in Zuckerberg’s case, literally. Despite the damage she chronicles, Swisher remains optimistic about tech’s potential to help solve problems and not just create them. She calls upon the industry to make better, more thoughtful choices, even as a new set of powerful AI tools are poised to change the world yet again. At its heart, this book is a love story to, for, and about tech from someone who knows it better than anyone.
Book Synopsis The Algebra of Happiness by : Scott Galloway
Download or read book The Algebra of Happiness written by Scott Galloway and published by Penguin. This book was released on 2019-05-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unconventional book of wisdom and life advice from renowned business school professor and New York Times bestselling author of The Four Scott Galloway. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures deal with life strategy, not business. In the classroom, on his blog, and in YouTube videos garnering millions of views, he regularly offers hard-hitting answers to the big questions: What's the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance possible? What are the elements of a successful relationship? The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories. Whether it's advice on if you should drop out of school to be an entrepreneur (it might have worked for Steve Jobs, but you're probably not Steve Jobs), ideas on how to position yourself in a crowded job market (do something "boring" and move to a city; passion is for people who are already rich), discovering what the most important decision in your life is (it's not your job, your car, OR your zip code), or arguing that our relationships to others are ultimately all that matter, Galloway entertains, inspires, and provokes. Brash, funny, and surprisingly moving, The Algebra of Happiness represents a refreshing perspective on our need for both professional success and personal fulfillment, and makes the perfect gift for any new graduate, or for anyone who feels adrift.
Download or read book Tools and Weapons written by Brad Smith and published by Penguin. This book was released on 2019-09-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times bestseller. From Microsoft's president and one of the tech industry's broadest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. “A colorful and insightful insiders’ view of how technology is both empowering and threatening us. From privacy to cyberattacks, this timely book is a useful guide for how to navigate the digital future.” —Walter Isaacson Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon, and new approaches are needed to manage an era defined by even more powerful inventions like artificial intelligence. Companies that create technology must accept greater responsibility for the future, and governments will need to regulate technology by moving faster and catching up with the pace of innovation. In Tools and Weapons, Brad Smith and Carol Ann Browne bring us a captivating narrative from the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of artificial intelligence, big tech's relationship to inequality, and the challenges for democracy, far and near. While in no way a self-glorifying "Microsoft memoir," the book pulls back the curtain remarkably wide onto some of the company's most crucial recent decision points as it strives to protect the hopes technology offers against the very real threats it also presents. There are huge ramifications for communities and countries, and Brad Smith provides a thoughtful and urgent contribution to that effort.
Book Synopsis Is That a Fish in Your Ear? by : David Bellos
Download or read book Is That a Fish in Your Ear? written by David Bellos and published by Farrar, Straus and Giroux. This book was released on 2011-10-11 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Notable Book for 2011 One of The Economist's 2011 Books of the Year People speak different languages, and always have. The Ancient Greeks took no notice of anything unless it was said in Greek; the Romans made everyone speak Latin; and in India, people learned their neighbors' languages—as did many ordinary Europeans in times past (Christopher Columbus knew Italian, Portuguese, and Castilian Spanish as well as the classical languages). But today, we all use translation to cope with the diversity of languages. Without translation there would be no world news, not much of a reading list in any subject at college, no repair manuals for cars or planes; we wouldn't even be able to put together flat-pack furniture. Is That a Fish in Your Ear? ranges across the whole of human experience, from foreign films to philosophy, to show why translation is at the heart of what we do and who we are. Among many other things, David Bellos asks: What's the difference between translating unprepared natural speech and translating Madame Bovary? How do you translate a joke? What's the difference between a native tongue and a learned one? Can you translate between any pair of languages, or only between some? What really goes on when world leaders speak at the UN? Can machines ever replace human translators, and if not, why? But the biggest question Bellos asks is this: How do we ever really know that we've understood what anybody else says—in our own language or in another? Surprising, witty, and written with great joie de vivre, this book is all about how we comprehend other people and shows us how, ultimately, translation is another name for the human condition.
Download or read book Brotopia written by Emily Chang and published by Penguin. This book was released on 2019-03-05 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant National Bestseller A PBS NewsHour-New York Times Book Club Pick "Excellent." —San Francisco Chronicle Silicon Valley is a modern utopia where anyone can change the world. Unless you're a woman. It's time to break up the boys' club. Incisive, powerful, and a fierce rallying cry, Emily Chang shows us how to fix Silicon Valley’s toxic culture--to bring down Brotopia, once and for all. Silicon Valley is not a fantasyland of unicorns, virtual reality rainbows, and 3D-printed lollipops for women in tech. Instead, it’s a "Brotopia," where men hold the cards and make the rules. While millions of dollars may seem to grow on trees in this land of innovation, tech’s aggressive, misogynistic, work-at-all costs culture has shut women out of the greatest wealth creation in the history of the world. Brotopia reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures even as its companies claim the moral high ground, and how women are speaking out and fighting back. Drawing on her deep network of Silicon Valley insiders, Chang opens the boardroom doors of male-dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Exposing the flawed logic in common excuses for why tech has long suffered the “pipeline” problem and invests in the delusion of meritocracy, Brotopia also shows how bias coded into AI, internet troll culture, and the reliance on pattern recognition harms not just women in tech but us all, and at unprecedented scale.
Download or read book Valley of Genius written by Adam Fisher and published by Hachette+ORM. This book was released on 2014-11-04 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the most important book on Silicon Valley I've read in two decades. It will take us all back to our roots in the counterculture, and will remind us of the true nature of the innovation process, before we tried to tame it with slogans and buzzwords." -- Po Bronson, #1 New York Times bestselling author of The Nudist on the Late Shift and Nurtureshock A candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley -- from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way. Rarely has one economy asserted itself as swiftly--and as aggressively--as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers the American economy and global innovation. So how did this omnipotent and ever-morphing place come to be? It was not by planning. It was, like many an empire before it, part luck, part timing, and part ambition. And part pure, unbridled genius... Drawing on over two hundred in-depth interviews, Valley of Genius takes readers from the dawn of the personal computer and the internet, through the heyday of the web, up to the very moment when our current technological reality was invented. It interweaves accounts of invention and betrayal, overnight success and underground exploits, to tell the story of Silicon Valley like it has never been told before. Read it to discover the stories that Valley insiders tell each other: the tall tales that are all, improbably, true.
Download or read book Power Inc written by David Rothkopf and published by Penguin Canada. This book was released on 2012-02-28 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of the corporate supercitizen and the consequences for society Only about thirty countries possess the powers usually associated with sovereign nations. The rest can’t actually defend their borders, govern their finances independently, or meet the basic needs of their people. In this provocative and persuasive new book, David Rothkopf calls these others semistates and argues that they’re much less powerful than hundreds of corporate supercitizens. A multitude of facts demonstrates the reach of the modern corporation. Walmart has revenues greater than the GDP of all but twenty-five nations. The world’s largest asset manager, BlackRock, controls $3.3 trillion, almost as much as the currency reserves held by China and Japan combined. Corporations in Third World countries routinely hire mercenary armies to enforce their will, and in some cases (such as Shell in Nigeria), they control the politicians as well. Striking a balance between public and private power has become the defining challenge for all societies. In Power, Inc., Rothkopf argues that the decline of the state is irreversible. The way forward is to harness corporate resources in the service of individual nations to forge a radically new relationship between the individual and the institutions that govern our lives.
Book Synopsis The Happiness Equation by : Neil Pasricha
Download or read book The Happiness Equation written by Neil Pasricha and published by Penguin. This book was released on 2016-03-08 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 international bestseller from the author of The Book of Awesome that “reveals how all of us can live happier lives” (Gretchen Rubin). What is the formula for a happy life? Neil Pasricha is a Harvard MBA, a New York Times–bestselling author, a Walmart executive, a father, a husband. After selling more than a million copies of the Book of Awesome series, wherein he observed the everyday things he thought were awesome, he now shifts his focus to the practicalities of living an awesome life. In his new book The Happiness Equation, Pasricha illustrates how to want nothing and do anything in order to have everything. If that sounds like a contradiction in terms, you simply have yet to unlock the 9 Secrets to Happiness. Each secret takes a piece out of the core of common sense, turns it on its head to present it in a completely new light, and then provides practical and specific guidelines for how to apply this new outlook to lead a fulfilling life. Once you've unlocked Pasricha’s 9 Secrets, you will understand counter intuitive concepts such as: Success Does Not Lead to Happiness, Never Take Advice, and Retirement Is a Broken Theory. You will learn and then master three brand-new fundamental life tests: the Saturday Morning Test, The Bench Test, and the Five People Test. You will know the difference between external goals and internal goals and how to make more money than a Harvard MBA (hint: it has nothing to do with your annual salary). You will discover that true wealth has nothing to do with money, multitasking is a myth, and the elimination of options leads to more choice. The Happiness Equation is a book that will change how you think about pretty much everything—your time, your career, your relationships, your family, and, ultimately, of course, your happiness.
