SUMMARY Of 10X Is Easier Than 2X By Dan Sullivan & Dr. Benjamin Hardy:How World-Class Entrepreneurs Achieve More by Doing Less

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Publisher : BookSummaryGr
ISBN 13 :
Total Pages : 69 pages
Book Rating : 4.2/5 (224 download)

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Book Synopsis SUMMARY Of 10X Is Easier Than 2X By Dan Sullivan & Dr. Benjamin Hardy:How World-Class Entrepreneurs Achieve More by Doing Less by : Thomas Francis

Download or read book SUMMARY Of 10X Is Easier Than 2X By Dan Sullivan & Dr. Benjamin Hardy:How World-Class Entrepreneurs Achieve More by Doing Less written by Thomas Francis and published by BookSummaryGr. This book was released on 2023-09-28 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10X Is Easier Than 2X By Dan Sullivan & Dr. Benjamin Hardy Why Aiming for Double Can Hamper Results: "Chasing quantity is a road to ruin." Both product and customer margins are compromised due to this approach, accompanied by increasing managerial complexities. Diligent efforts result in minimal returns, while high returns are attainable through astute understanding and decisive actions. Instead of attaining moderate success in numerous areas, focus on achieving mastery in a select few. The worry should not be about the insufficiency of time, but rather the inclination towards dedicating it to activities of lesser value. As per the 80/20 principle, dedicating double the time to the most important 20% of tasks could potentially enable us to work just two days a week, yet achieve 60% more than currently. Grab a copy to learn more!

Who Not How

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Publisher : Hay House, Inc
ISBN 13 : 1401960588
Total Pages : 209 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Who Not How by : Dan Sullivan

Download or read book Who Not How written by Dan Sullivan and published by Hay House, Inc. This book was released on 2020-10-20 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life. Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)? When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?" This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom. This book will teach you how to make this essential paradigm-shift so you can: • Build a successful business effectively while not killing yourself • Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway • Bypass the typical scarcity and decline of aging and other societal norms • Increase your vision in all areas of life and build teams of WHOs to support you in that vision • Never be limited in your goals and ambitions again • Expand your abundance of wealth, innovation, relationships, and joy • Build a life where everything you do is your choice--how you spend your time, how much money you make, the quality of your relationships, and the type of work you do Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.

Summary of Dan Sullivan & Benjamin Hardy's 10x Is Easier Than 2x

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Publisher : Milkyway Media
ISBN 13 :
Total Pages : 19 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Dan Sullivan & Benjamin Hardy's 10x Is Easier Than 2x by : Milkyway Media

Download or read book Summary of Dan Sullivan & Benjamin Hardy's 10x Is Easier Than 2x written by Milkyway Media and published by Milkyway Media. This book was released on 2023-07-26 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy now to get the main key ideas from Dan Sullivan & Benjamin Hardy's 10x Is Easier Than 2x Achieving 10x growth is actually easier than aiming for 2x growth, according to renowned business coach Dan Sullivan. The key is prioritizing quality over quantity. In 10x Is Easier Than 2x (2023), Sullivan and his co-writer Dr. Benjamin Hardy, a psychologist, explain how to use the 10x mindset to achieve exponential growth in both personal and business endeavors. By clarifying your vision and focusing your efforts, you can achieve exceptional results and experience a transformative shift in your life and the impact you have on others.

The Gap and The Gain

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Publisher : Hay House, Inc
ISBN 13 : 1401964362
Total Pages : 265 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis The Gap and The Gain by : Dan Sullivan

Download or read book The Gap and The Gain written by Dan Sullivan and published by Hay House, Inc. This book was released on 2021-10-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: As he did in WHO NOT HOW, Dr. Benjamin Hardy shares one of Dan Sullivan’s simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on “The Gap,” but successful people focus on “The Gain.” "[T]his one simple concept is a masterclass on positive psychology, healthy relationships, mental well-being, and high-performance. Everything that psychologists know about how to create a high-functioning and successful person can be achieved using The GAP and the GAIN."- Dr. Benjamin Hardy Most people, especially highly ambitious people, are unhappy because of how they measure their progress. We all have an "ideal," a moving target that is always out of reach. When we measure ourselves against that ideal, we're in "the GAP." However, when we measure ourselves against our previous selves, we're in "the GAIN." That is where the GAP and the GAIN concept comes in. It was developed by legendary entrepreneur coach Dan Sullivan and is based on his work with tens of thousands of successful entrepreneurs. When Dan's coaching clients periodically take stock of all that they've accomplished-both personally and professionally-they are often shocked at how much they have actually achieved. They weren't able to appreciate their progress because no matter how much they were getting done, they were usually measuring themselves against their ideals or goals. In this book you will learn that measuring your current self vs. your former self has enormous psychological benefits. And that's really the key to this deceptively simple yet multi-layered concept that will have you feeling good, feeling grateful, and feeling like you are making progress even when times are tough, which will in turn bolster motivation, confidence, and future success. If you're finding that happiness eludes you no matter how much you've achieved, then learning this easy mindset shift will set you on a life-changing path to greater fulfillment and success.

Be Your Future Self Now

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Publisher : Hay House, Inc
ISBN 13 : 1401974015
Total Pages : 257 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Be Your Future Self Now by : Dr. Benjamin Hardy

Download or read book Be Your Future Self Now written by Dr. Benjamin Hardy and published by Hay House, Inc. This book was released on 2023-08-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This isn’t a book about BECOMING it’s about BEING: noted psychologist Dr. Benjamin Hardy shows how to imagine the person you want to be, then BE that person now. When you do this, your imagined FUTURE directs your behavior, rather than your past. Who is your Future-Self? That question may seem trite. But it’s literally the answer to all of your life’s questions. It’s the answer to what you’re going to do today. It’s the answer to how motivated you are, and how you feel about yourself. It’s the answer to whether you’ll distract yourself on social media for hours, whether you’ll eat junk food, and what time you get up in the morning. Your imagined Future-Self is the driver of your current reality. It is up to you to develop the ability to imagine better and more expansive visions of your Future-Self. Your current view of your Future-Self is very limited. If you seek learning, growth, and new experiences, you’ll be able to imagine a different and better Future-Self than you currently can. It’s not only useful to see your Future-Self as a different person from who you are today, but it is also completely accurate. Your Future-Self will not be the same person you are today. They will see the world differently. They’ll have had experiences, challenges, and growth you currently don’t have. They’ll have different goals and priorities. They’ll have different habits. They’ll also be in a different world—a world with different cultural values, different technologies, and different challenges.

10x Is Easier Than 2x

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Publisher : Hay House, Inc
ISBN 13 : 140196995X
Total Pages : 297 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis 10x Is Easier Than 2x by : Dan Sullivan

Download or read book 10x Is Easier Than 2x written by Dan Sullivan and published by Hay House, Inc. This book was released on 2023-05-09 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth. Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think. 10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having. 10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.

Slipstream Time Hacking

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Publisher :
ISBN 13 : 9780997071016
Total Pages : pages
Book Rating : 4.0/5 (71 download)

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Book Synopsis Slipstream Time Hacking by : Benjamin P. Hardy

Download or read book Slipstream Time Hacking written by Benjamin P. Hardy and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Time is the number one currency of life. Time is the new money. People want it more than anything else. As you read SLIPSTREAM TIME HACKING and apply the principles contained therein, you will learn to:1. Quickly design the life of your choosing2. Add decades of quality time to your life3. Achieve bigger goals than you can presently conceive4. Command time rather than the other way aroundThis book will provide you a mind-bending and soul-expanding experience like no other self-improvement book you've ever read. The goal is to radically alter your entire perception of reality and what's possible.Take control of your time - take control of your life. Our time should be of utmost quality and memorable. As you read these pages, you will see in a very real way, that most people spend only a few minutes living every 24 hours. Most people's time is on fast-forward to their deathbed. This may be you right now.The goal is to get where you want to be--your ideal life--quickly so you can live there as long as possible. You can live thousands of years' worth of life in a single life-time by understanding the principles in this book.SLIPSTREAM TIME HACKING will challenge you to answer these questions:1. Ideally, how would you spend your time?2. What activities, if you could spend the majority of your time doing, would be most impactful?3. What activities would be most meaningful and important?4. What lifestyle resonates with your firmest convictions?5. Take actionRead SLIPSTREAM TIME HACKING and live the life you always wanted to live right now.

Rocket Fuel

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Publisher : BenBella Books, Inc.
ISBN 13 : 1941631150
Total Pages : 208 pages
Book Rating : 4.9/5 (416 download)

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Book Synopsis Rocket Fuel by : Gino Wickman

Download or read book Rocket Fuel written by Gino Wickman and published by BenBella Books, Inc.. This book was released on 2015-04-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator. Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company's ultimate goals—likewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel—they have the power to reach new heights for virtually any company or organization.

How to Consciously Design Your Ideal Future

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530227419
Total Pages : 0 pages
Book Rating : 4.2/5 (274 download)

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Book Synopsis How to Consciously Design Your Ideal Future by : Benjamin P. Hardy

Download or read book How to Consciously Design Your Ideal Future written by Benjamin P. Hardy and published by Createspace Independent Publishing Platform. This book was released on 2016-03-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compilation of articles originally published at the website Thought Catalog.

Personality Isn't Permanent

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Publisher : Penguin
ISBN 13 : 0593083326
Total Pages : 274 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Personality Isn't Permanent by : Benjamin Hardy

Download or read book Personality Isn't Permanent written by Benjamin Hardy and published by Penguin. This book was released on 2020-06-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychologist and bestselling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning—and provides bold strategies for personal transformation In Personality Isn’t Permanent, Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging. Hardy liberates us from the limiting belief that our “true selves” are to be discovered, and shows how we can intentionally create our desired selves and achieve amazing goals instead. He offers practical, science-based advice to for personal-reinvention, including: • Why personality tests such as Myers-Briggs and Enneagram are not only psychologically destructive but are no more scientific than horoscopes • Why you should never be the “former” anything--because defining yourself by your past successes is just as damaging to growth as being haunted by past failures • How to design your current identity based on your desired future self and make decisions here-and-now through your new identity • How to reframe traumatic and painful experiences into a fresh narrative supporting your future success • How to become confident enough to define your own life’s purpose • How to create a network of “empathetic witnesses” who actively encourage you through the highs and lows of extreme growth • How to enhance your subconscious to overcome addictions and limiting patterns • How redesign your environment to pull you toward your future, rather than keep you stuck in the past • How to tap into what psychologists call “pull motivation” by narrowing your focus on a single, definable, and compelling outcome The book includes true stories of intentional self-transformation—such as Vanessa O’Brien, who quit her corporate job and set the Guinness World Record for a woman climbing the highest peak on every continent in the fastest time; Andre Norman, who became a Harvard fellow after serving a fourteen-year prison sentence; Ken Arlen, who instantly quit smoking by changing his identity narrative; and Hardy himself, who transcended his childhood in a broken home, surrounded by issues of addiction and mental illness, to earn his PhD and build a happy family. Filled with strategies for reframing your past and designing your future, Personality Isn’t Permanent is a guide to breaking free from the past and becoming the person you want to be.

The Serendipity Mindset

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Publisher : Penguin
ISBN 13 : 0593086023
Total Pages : 386 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis The Serendipity Mindset by : Christian Busch

Download or read book The Serendipity Mindset written by Christian Busch and published by Penguin. This book was released on 2020-06-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere. Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply luckier than the rest of us. Good fortune—serendipity—just seems to happen to them. Is that true? Or are some people better at creating the conditions for coincidences to arise and taking advantage of them when they do? How can we connect the dots of seemingly random events to improve our lives? In The Serendipity Mindset, Christian Busch explains that serendipity isn’t about luck in the sense of simple randomness. It’s about seeing links that others don’t, combining these observations in unexpected and strategic ways, and learning how to detect the moments when apparently random or unconnected ideas merge to form new opportunities. Busch explores serendipity from a rational and scientific perspective and argues that there are identifiable approaches we can use to foster the conditions to let serendipity grow. Drawing from biology, chemistry, management, and information systems, and using examples of people from all walks of life, Busch illustrates how serendipity works and explains how we can train our own serendipity muscle and use it to turn the unexpected into opportunity. Once we understand serendipity, Busch says, we become curators of it, and luck becomes something that no longer just happens to us—it becomes a force that we can grasp, shape, and hone. Full of exciting ideas and strategies, The Serendipity Mindset offers a clear blueprint for how we can cultivate serendipity to increase innovation, influence, and opportunity in every aspect of our lives.

The Millionaire Dropout

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Publisher : John Wiley & Sons
ISBN 13 : 1118652770
Total Pages : 250 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Millionaire Dropout by : Vince Stanzione

Download or read book The Millionaire Dropout written by Vince Stanzione and published by John Wiley & Sons. This book was released on 2013-05-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: If like millions of others you know deep down that you deserve to do better than where you are today, than this book is for you. Not a book based on old fashion theories or textbook scenarios, The Millionaire Dropout is instead based on tried and tested methods of increasing personal skills, increasing your wealth, improving your life-style and releasing all the personal power that is locked up inside you. Based on the author’s firsthand experience of bootstrapping himself out of failure, The Millionaire Dropout is for anyone who wants to learn the secrets for increasing their income and their standard of living. Divided into three sections readers will walk through the stages for taking control of their life, learning how to make more money, and learning how be smart with their successes. Everyone owes it to themselves to invest a little time and effort into increasing their standard of living and releasing the personal power that is locked up inside of us all.

Peaks and Valleys

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Publisher : Simon and Schuster
ISBN 13 : 1451606613
Total Pages : 114 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Peaks and Valleys by : Spencer Johnson

Download or read book Peaks and Valleys written by Spencer Johnson and published by Simon and Schuster. This book was released on 2010-04-03 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of Who Moved My Cheese?, a brilliant new parable that shows readers how to stay calm and successful, even in the most challenging of environments. A young man lives unhappily in a valley. One day he meets an old man who lives on a mountain peak. At first the young man doesn’t realize that he is talking to one of the most peaceful and successful people in the world. But in the course of further encounters and conversations, the young man comes to understand that he can apply the old man’s remarkable principles and practical tools to his own life to change it for the better. Spencer Johnson knows how to tell a deceptively simple story that teaches deep lessons. The One Minute Manager (co-written with Ken Blanchard) sold 15 million copies and stayed on the New York Times bestseller list for more than twenty years. Since it was published a decade ago, Who Moved My Cheese? has sold more than 25 million copies. In fact there are more than 46 million copies of Spencer Johnson’s books in print, in forty-seven languages—and with today’s economic uncertainty, his new book could not be more relevant. Pithy, wise, and empowering, Peaks and Valleys is clearly destined to becomeanother Spencer Johnson classic.

The 12 Week Year

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Publisher : John Wiley & Sons
ISBN 13 : 1118616421
Total Pages : 208 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The 12 Week Year by : Brian P. Moran

Download or read book The 12 Week Year written by Brian P. Moran and published by John Wiley & Sons. This book was released on 2013-05-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementation Turn your organization's idea of a year on its head, and speed your journey to success.

The Art of Stopping Time

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Author :
Publisher : Rodale
ISBN 13 : 1623369096
Total Pages : 226 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis The Art of Stopping Time by : Pedram Shojai

Download or read book The Art of Stopping Time written by Pedram Shojai and published by Rodale. This book was released on 2017-10-24 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: We’re all struggling to find time in our lives, but somehow there’s never enough to go around. We’re too tired to think, too wired to focus, less efficient than we want to be, and guilty about not getting enough time with our loved ones. We all know that we feel starved for time, but what are we actually doing about it? Precious little. In The Art of Stopping Time, New York Times bestselling author Pedram Shojai guides us towards success with what he calls Time Prosperity—having the time to accomplish what you want in life without feeling compressed, stressed, overburdened, or hurried. So how do we achieve this Time Prosperity? We learn to Stop Time. To do that, Shojai walks us though a 100-day Gong, which is based on the Chinese practice of designating an amount of time each day to perform a specific task. The ritual helps you become mindful, train your mind, instill new habits, and fundamentally transform your relationship with time. We can find moments of mental awareness while in the shower, eating a snack, listening to podcasts, and even while binge-watching our favorite TV shows. He shares how to use Gongs to reprogram your habits, reduce stress, increase energy, exercise the ancient practice of mindfulness, and become a master of your time. Whether you do one per day, a bunch at a time, or read the whole book in one sitting, practicing the Gongs is a dedicated act of self-love that snaps us out of our daily trance and brings the light of awareness to our consciousness. The more we practice, the more we wake up, and the better off we are.

Hustle

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Publisher : Rodale Books
ISBN 13 : 1623367174
Total Pages : 274 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis Hustle by : Neil Patel

Download or read book Hustle written by Neil Patel and published by Rodale Books. This book was released on 2016-09-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times, Los Angeles Times, USA Today, and IndieBound bestseller that Fortune says is a must-read for any entrepreneur! The dynamic, game-changing guide to finding success and fearlessly outsmarting the system. Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn’t always lead to fulfillment. In fact, according to Gallup research, nearly 90 percent of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle. The secret lies in making manageable tweaks and placing small bets on pursuits that propel you from who you are today to the person you’re destined to become. In Hustle, Neil Patel, Patrick Vlaskovits, and Jonas Koffler—three of the nation’s top entrepreneurs and consultants—have teamed up to teach you how to look at work and life through a new lens—one based on discovering projects you enjoy and the people and opportunities that support your talents, growth, income, and happiness. The authors reveal their groundbreaking three-part framework of Heart, Head, and Habits. Along the way, you will learn to redefine hustle as the optimal path to success using powerful, often counterintuitive, advice, including: • Why you must own your dreams, not rent dreams from others • Ways to create your own luck and “POP” • How to betray yourself to stay true to yourself—and develop your potential • The four major career hustles and the path that's best for you More than just an inspirational career guide, Hustle aims to fundamentally transform the way you work and live, and give yourself permission to thrive in today’s uncertain world.

Epic Measures

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Author :
Publisher : Harper Collins
ISBN 13 : 0062237527
Total Pages : 169 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Epic Measures by : Jeremy N. Smith

Download or read book Epic Measures written by Jeremy N. Smith and published by Harper Collins. This book was released on 2015-04-07 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moneyball meets medicine in this remarkable chronicle of one of the greatest scientific quests of our time and the visionary mastermind behind it. Medical doctor and economist Christopher Murray began the Global Burden of Disease study to gain a truer understanding of how we live and how we die. While it is one of the largest scientific projects ever attempted—as breathtaking as the first moon landing or the Human Genome Project—the questions it answers are meaningful for every one of us: What are the world's health problems? Who do they hurt? How much? Where? Why? Murray argues that the ideal existence isn't simply the longest, but the one lived well and with the least illness. Until we can accurately measure global health issues, we cannot understand what makes us sick or do much to improve it. Challenging the accepted wisdom of the WHO and the UN, the charismatic and controversial health maverick has made enemies—as well as some influential friends, including Bill Gates who gave Murray a $100 million grant. Told with novelistic verve by acclaimed journalist Jeremy N. Smith, the story of Murray's lifelong determination to understand how we live and die encompasses wars and famines, presidents and activists, billionaires and billions of people worldwide living in poverty. It shows the human side of scientific revolutions and of revolutionary scientists—their breakthroughs and setbacks, their genius and their flaws, their champions and their critics—as they strive to bring the news of their findings to the world. This transformational effort is far from over, but the story of its genesis and impact is already an epic tale.