Let My People Go Surfing

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Author :
Publisher : Penguin
ISBN 13 : 1101201223
Total Pages : 276 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Let My People Go Surfing by : Yvon Chouinard

Download or read book Let My People Go Surfing written by Yvon Chouinard and published by Penguin. This book was released on 2006-09-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

Let My People Go Surfing

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Author :
Publisher : Penguin
ISBN 13 : 1101992530
Total Pages : 274 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Let My People Go Surfing by : Yvon Chouinard

Download or read book Let My People Go Surfing written by Yvon Chouinard and published by Penguin. This book was released on 2016-09-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

The Responsible Company

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Author :
Publisher : Patagonia
ISBN 13 : 1938340108
Total Pages : 140 pages
Book Rating : 4.9/5 (383 download)

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Book Synopsis The Responsible Company by : Yvon Chouinard

Download or read book The Responsible Company written by Yvon Chouinard and published by Patagonia. This book was released on 2013-10-06 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.

When Fish Fly

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Publisher : Hachette Books
ISBN 13 : 1401381448
Total Pages : 124 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis When Fish Fly by : Joseph Michelli

Download or read book When Fish Fly written by Joseph Michelli and published by Hachette Books. This book was released on 2004-08-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You can energize your people and delight your customers by modeling the fabulous ideas that come from the World Famous Pike Place Fish Market." -- Ken Blanchard, co-author of The One Minute Manager In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide. When Fish Fly offers Yokoyama's cohesive strategy for achieving world famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service.

Raising the Bar

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 078797630X
Total Pages : 375 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Raising the Bar by : Gary Erickson

Download or read book Raising the Bar written by Gary Erickson and published by John Wiley & Sons. This book was released on 2012-06-22 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime? Raising the Bar tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from Erickson's life-trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range--as inspiration for his philosophy of business. Throughout the book, Erickson--a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur--convinces us that sustaining one's employees, community, and environment is good business. If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, adventure lover, intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you.

Women and Leadership around the World

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Author :
Publisher : IAP
ISBN 13 : 1681231514
Total Pages : 326 pages
Book Rating : 4.6/5 (812 download)

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Book Synopsis Women and Leadership around the World by : Faith Wambura Ngunjiri

Download or read book Women and Leadership around the World written by Faith Wambura Ngunjiri and published by IAP. This book was released on 2015-07-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women and Leadership around the World is the third volume in a new series of books (Women and Leadership: Research, Theory, and Practice) that will is now being published to inform leadership scholars and practitioners. The purpose of this volume is to explore areas of women’s leadership in four regions around the world: the Middle East, Europe, North America, and Asia Pacific. Hence, we have included 14 chapters that cover a wide range of important topics relevant to women and leadership within specific contexts around the world. Our goal for this volume is to provide readers with explorations of women’s experiences as leaders, including recent research studies, analysis and interpretation of statistics unpacking the status of women in various sectors and countries, stories of influential women leaders with national or local spheres of influence, and including recommendations for positive change to increase women’s access to positions of authority. The volume contributors use various theories and conceptualizations to problematize, historicize, and analyze women’s limited access to power, and their agency as leaders from the grassroots to the national scene, from education to non-profits and business organizations. Overall, the book contributes interpretations of the status of women in various countries, presenting the stories behind the numbers and statistics and uncovering not only challenges but also opportunities for resiliency and effectiveness as leaders. The authors offer recommendations for change that cross national boundaries, such as structural changes in organizations that would open the door for more women to access positions of authority and be effective as leaders. It is rare to find a book with such a diverse array of topics and countries, making this a timely contribution to the literature on women and leadership. The authors remind us to continue to expand the literature base on women and leadership, drawing from both qualitative and quantitative studies as well as conceptual explorations of women as leaders in different countries, regions, indigenous communities, and across different sectors. The more we know, the better informed will be our efforts to create appropriate leadership development activities and experiences for emerging women leaders and girls around the world. This book contributes significantly to that very effort.

Spaces of Belonging

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Author :
Publisher : Rodopi
ISBN 13 : 9042022833
Total Pages : 318 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Spaces of Belonging by : Elizabeth Houston Jones

Download or read book Spaces of Belonging written by Elizabeth Houston Jones and published by Rodopi. This book was released on 2007 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questions of space, place and identity have become increasingly prominent throughout the arts and humanities in recent times. This study begins by investigating the reasons for this growth in interest and analyses the underlying assumptions on which interdisciplinary discussions about space are often based. After tracing back the history of contact between Geography and Literary Studies from both disciplinary perspectives, it goes on to discuss recent academic work in the field and seeks to forge a new conceptual framework through which contemporary discussions of space and literature can operate. The book then moves on to a thorough application of the interdisciplinary model that it has established. Having argued that the experience of contemporary space has rendered questions of home and belonging particularly pressing, it undertakes detailed analysis of how these phenomena are articulated in a selection of recent French life writing texts. The close, text-led readings reveal that whilst not often highlighted for their relevance to the analysis of space, these works do in fact narrate the impact of some of the most significant cultural experiences of the twentieth century, including the Holocaust and the AIDS crisis, upon geo-cultural senses of identity. Home is shown to be a deeply problematic, yet strongly desired, element of the contemporary world. The book concludes by addressing the underlying thesis that contemporary life writing might provide just the 'postmodern maps' that could help not only literary scholars, but also geographers, better understand the world today. Key names and concepts: Serge Doubrovsky - Hervé Guibert - Fredric Jameson - Philippe Lejeune - Régine Robin; Autofiction - Cultural Geography - Interdisciplinarity - Place and Identity - Postmodernism - Space - Postmodern Space - Literary Studies - Twentieth-Century Life Writing.

Simple Fly Fishing

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Author :
Publisher : Patagonia
ISBN 13 : 1938340280
Total Pages : 304 pages
Book Rating : 4.9/5 (383 download)

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Book Synopsis Simple Fly Fishing by : Yvon Chouinard

Download or read book Simple Fly Fishing written by Yvon Chouinard and published by Patagonia. This book was released on 2014-04-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport.

Fixation

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Publisher :
ISBN 13 : 1642830453
Total Pages : 213 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Fixation by : Sandra Goldmark

Download or read book Fixation written by Sandra Goldmark and published by . This book was released on 2020-09-22 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our massive, global system of consumption is broken. Our individual relationship with our stuff is broken. In each of our homes, some stuff is broken. And the strain of rampant consumerism and manufacturing is breaking our planet. We need big, systemic changes, from public policy to global economic systems. Since founding Fixup, a pop-up repair shop that brought her coverage in The New York Times, Salon, New York Public Radio, and more, Sandra Goldmark has become a leader in the movement to demand better "stuff" and to bring companies on board. Her solution is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on. Fixation charts the path to the next frontier in the health, wellness, and environmental movements--learning how to value stewardship over waste. Passionate, wise, and practical, Fixation offers us a new understanding of stuff by building a value chain where good design, reuse, and repair are the status quo.

Engines of Liberty

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Publisher : Basic Books
ISBN 13 : 0465098517
Total Pages : 322 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Engines of Liberty by : David Cole

Download or read book Engines of Liberty written by David Cole and published by Basic Books. This book was released on 2016-03-29 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the national legal director of the ACLU, an essential guidebook for anyone seeking to stand up for fundamental civil liberties and rights One of Washington Post's Notable Nonfiction Books of 2016 In an age of executive overreach, what role do American citizens have in safeguarding our Constitution and defending liberty? Must we rely on the federal courts, and the Supreme Court above all, to protect our rights? In Engines of Liberty, the esteemed legal scholar David Cole argues that we all have a part to play in the grand civic dramas of our era -- and in a revised introduction and conclusion, he proposes specific tactics for fighting Donald Trump's policies. Examining the most successful rights movements of the last thirty years, Cole reveals how groups of ordinary Americans confronting long odds have managed, time and time again, to convince the courts to grant new rights and protect existing ones. Engines of Liberty is a fundamentally new explanation of how our Constitution works and the part citizens play in it.

The Reality Game

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Author :
Publisher : PublicAffairs
ISBN 13 : 1541768248
Total Pages : 221 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis The Reality Game by : Samuel Woolley

Download or read book The Reality Game written by Samuel Woolley and published by PublicAffairs. This book was released on 2020-01-07 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fake news posts and Twitter trolls were just the beginning. What will happen when misinformation moves from our social media feeds into our everyday lives? Online disinformation stormed our political process in 2016 and has only worsened since. Yet as Samuel Woolley shows in this urgent book, it may pale in comparison to what's to come: humanlike automated voice systems, machine learning, "deepfake" AI-edited videos and images, interactive memes, virtual reality, and more. These technologies have the power not just to manipulate our politics, but to make us doubt our eyes and ears and even feelings. Deeply researched and compellingly written, The Reality Game describes the profound impact these technologies will have on our lives. Each new invention built without regard for its consequences edges us further into this digital dystopia. Yet Woolley does not despair. Instead, he argues pointedly for a new culture of innovation, one built around accountability and especially transparency. With social media dragging us into a never-ending culture war, we must learn to stop fighting and instead prevent future manipulation. This book shows how we can use our new tools not to control people but to empower them.

The Unpublished David Ogilvy

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Author :
Publisher : Profile Books(GB)
ISBN 13 : 9781781250877
Total Pages : 0 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis The Unpublished David Ogilvy by : David Ogilvy

Download or read book The Unpublished David Ogilvy written by David Ogilvy and published by Profile Books(GB). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The private life of one of one of the original 'Mad Men'.

Barbarian Days

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Publisher : Penguin
ISBN 13 : 0143109391
Total Pages : 466 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Barbarian Days by : William Finnegan

Download or read book Barbarian Days written by William Finnegan and published by Penguin. This book was released on 2016-04-26 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the 2016 Pulitzer Prize for Autobiography** Included in President Obama’s 2016 Summer Reading List “Without a doubt, the finest surf book I’ve ever read . . . ” —The New York Times Magazine Barbarian Days is William Finnegan’s memoir of an obsession, a complex enchantment. Surfing only looks like a sport. To initiates, it is something else: a beautiful addiction, a demanding course of study, a morally dangerous pastime, a way of life. Raised in California and Hawaii, Finnegan started surfing as a child. He has chased waves all over the world, wandering for years through the South Pacific, Australia, Asia, Africa. A bookish boy, and then an excessively adventurous young man, he went on to become a distinguished writer and war reporter. Barbarian Days takes us deep into unfamiliar worlds, some of them right under our noses—off the coasts of New York and San Francisco. It immerses the reader in the edgy camaraderie of close male friendships forged in challenging waves. Finnegan shares stories of life in a whites-only gang in a tough school in Honolulu. He shows us a world turned upside down for kids and adults alike by the social upheavals of the 1960s. He details the intricacies of famous waves and his own apprenticeships to them. Youthful folly—he drops LSD while riding huge Honolua Bay, on Maui—is served up with rueful humor. As Finnegan’s travels take him ever farther afield, he discovers the picturesque simplicity of a Samoan fishing village, dissects the sexual politics of Tongan interactions with Americans and Japanese, and navigates the Indonesian black market while nearly succumbing to malaria. Throughout, he surfs, carrying readers with him on rides of harrowing, unprecedented lucidity. Barbarian Days is an old-school adventure story, an intellectual autobiography, a social history, a literary road movie, and an extraordinary exploration of the gradual mastering of an exacting, little-understood art.

It's How We Play the Game

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Author :
Publisher : Scribner
ISBN 13 : 1982116927
Total Pages : 320 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis It's How We Play the Game by : Ed Stack

Download or read book It's How We Play the Game written by Ed Stack and published by Scribner. This book was released on 2020-05-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Porchlight’s Best Leadership & Strategy Book of The Year An inspiring memoir from the CEO of DICK’s Sporting Goods that is “not only entertaining but will be of great value to any entrepreneur” (Phil Knight, New York Times bestselling author of Shoe Dog). It’s How We Play the Game shows how a trailblazing business was created by giving back to the community and by taking principled, and sometimes controversial, stands—including against the type of weapons that are too often used in mass shootings and other tragedies. Ed Stack’s memoir tells the story of a complicated founder and an ambitious son—one who transformed a business by making it about more than business, conceiving it as a force for good in the communities it serves. In 1948, Ed Stack’s father started Dick’s Bait and Tackle in Binghamton, New York. Ed Stack bought the business from his father in 1984, and grew it into the largest sporting goods retailer in the country, with 800 locations and close to $9 billion in sales. The transformation Ed wrought wasn’t easy: economic headwinds nearly toppled the chain twice. But DICK’s support for embattled youth sports programs earned the stores surprising loyalty, and the company won even more attention when, in the wake of yet another school shooting—at Marjory Stoneman Douglas High School in Parkland, Florida—it chose to become the first major retailer to pull all semi-automatic weapons from its shelves, raise the age of gun purchase to twenty-one, and, most strikingly, destroy the assault-style-type rifles then in its inventory. With vital lessons for anyone running a business and eye-opening reflections about what a company owes the people it serves, It’s How We Play the Game is “a compelling narrative…In a genre that can frequently be staid, Mr. Stack’s corporate biography is deeply personal…[Features] surprising openness [and] interesting and humorous anecdotes” (Pittsburgh Post-Gazette).

The War on Journalism

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Author :
Publisher : Random House Australia
ISBN 13 : 0857986856
Total Pages : 490 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis The War on Journalism by : Andrew Fowler

Download or read book The War on Journalism written by Andrew Fowler and published by Random House Australia. This book was released on 2015-08-03 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Racked by public distrust, cowed by government surveillance and powerful corporations, the mainstream media is in crisis. Newspapers which flourished for centuries and TV networks that once ruled the world are failing. Andrew Fowler’s The War on Journalism tells how the media helped write its own epitaph. Drawing on personal interviews and his background in investigative journalism, Fowler traces the decline of the culture of truthbringing. It’s a tale of sackings, cutbacks and self-censoring editors, deals, threats and government standover tactics. Alongside tabloids like the News of the World, notorious for phone hacking, giants like the BBC, Australia’s ABC, The Washington Post and The New York Times, The Guardian and Le Monde come under fire. When first WikiLeaks and then Edward Snowden blew the whistle, they did more than reveal explosive secrets: they undermined establishment, or insider, media – where governments ‘leaked’ information to favoured reporters in return for sympathetic coverage. Along with lawyer-turned-gonzo-journalist Glenn Greenwald, these outsiders challenged everyone from The Guardian on the left to Rupert Murdoch’s global media empire on the right. The establishment fought back with draconian laws to silence the new journalism. From the UK to the US to Australia, governments harass journalists, threatening to jail both whistleblowers and those who publish their leaks. Staying one move ahead of post-9/11 intelligence agencies is fraught. Every cell phone is a mobile tracking device. The public’s right to know is a battleground. At stake are the kind of journalism that survives and the kind of world in which we will live: democratic or dominated by executive government, unchallenged and unaccountable, spying on its own citizens and producing fraudulent arguments to fight horrific wars. The internet – which promised people easy access to information and each other – is now being used to produce a dark future. This is a defining moment, not just for journalism but for us all.

Creativity, Inc. (The Expanded Edition)

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Author :
Publisher : Random House
ISBN 13 : 0679644504
Total Pages : 367 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull

Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2014-04-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

The B Corp Handbook

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626560447
Total Pages : 225 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis The B Corp Handbook by : Ryan Honeyman

Download or read book The B Corp Handbook written by Ryan Honeyman and published by Berrett-Koehler Publishers. This book was released on 2014-10-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.