Successful Wine Marketing

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 0387299653
Total Pages : 303 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Successful Wine Marketing by : James Lapsley

Download or read book Successful Wine Marketing written by James Lapsley and published by Springer Science & Business Media. This book was released on 2013-11-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

Making Good Wine

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Publisher : Macmillan Publishers Aus.
ISBN 13 : 1742625851
Total Pages : 336 pages
Book Rating : 4.7/5 (426 download)

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Book Synopsis Making Good Wine by : Bryce Rankine

Download or read book Making Good Wine written by Bryce Rankine and published by Macmillan Publishers Aus.. This book was released on 2007-11-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Good Wine has become the classic text on Australian and New Zealand winemaking, read and treasured by professional and amateur winemakers, students, wine lovers and buffs alike who want to know more about wine. Clearly and expertly it explains the principles as well as the practices of winemaking, and highlights the remarkable nature of the product. Written by Bryce Rankine, long-time head of oenology at South Australia's famous Roseworthy College, this the definitive work on winemaking in Australia and New Zealand.

Successful Wine Making

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Publisher :
ISBN 13 : 9781258470777
Total Pages : 154 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Successful Wine Making by : H. E. Bravery

Download or read book Successful Wine Making written by H. E. Bravery and published by . This book was released on 2012-09-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles and Practices of Winemaking

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Publisher : Springer Science & Business Media
ISBN 13 : 1475762550
Total Pages : 616 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis Principles and Practices of Winemaking by : Roger B. Boulton

Download or read book Principles and Practices of Winemaking written by Roger B. Boulton and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential text and reference offers a complete guide to winemaking. The authors, all well-known experts in their field, concentrate on the process of wine production, stressing the chemistry, biochemistry, microbiology and underlying science of enology. They present in-depth discussion of every aspect of the wine production process, from the selection of grapes and preparation of the must and the juice, through aging, bottling and storage of finished wines. Novices and experienced winemakers alike will find this clearly written and expertly crafted book an indispensable source of practical instruction and information.

A Very Good Year

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Author :
Publisher : Large Print Press
ISBN 13 : 9780786279685
Total Pages : 420 pages
Book Rating : 4.2/5 (796 download)

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Book Synopsis A Very Good Year by : Mike Weiss

Download or read book A Very Good Year written by Mike Weiss and published by Large Print Press. This book was released on 2005 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the author's two-year exploration of a successful Sonoma County winery, a visit during which he learned about the intricate process of grape cultivating, the minutiae of wine creation, and the detailed efforts of marketing and selling.

The Business of Winemaking

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Publisher : Board and Bench Publishing
ISBN 13 : 1935879561
Total Pages : 388 pages
Book Rating : 4.9/5 (358 download)

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Book Synopsis The Business of Winemaking by : Jeffrey L. Lamy [Author]

Download or read book The Business of Winemaking written by Jeffrey L. Lamy [Author] and published by Board and Bench Publishing. This book was released on 2015-12-01 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Winemaking places all facets of the wine business in perspective for investors, owners, and anyone else who is interested in how the wine business operates. Abundantly illustrated and written in a readily understandable style, the book addresses the technical rudiments of viticulture and enology and all of its related business actions: market analysis, vineyard and winery design, construction and equipment costs, regulatory and legislative issues, accounting and recordkeeping, financial analysis, tax considerations, typical salaries by geographical area, the minimum economic size of vineyards, the business plan, financing, product pricing, advertising, and sustainable farming and immigrant labor. This book features comprehensive case studies from 20 winery sites from coast to coast, making it an ideal resource for anyone wanting to better understand the inner workings of a successfully run winery.

Wine Production

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405173548
Total Pages : 155 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Wine Production by : Keith Grainger

Download or read book Wine Production written by Keith Grainger and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The standard of wines made today is arguably higher than any timein the six thousand years of vinous history. The level of knowledgeof producers and the ability to control the processes in wineproduction is also greatly improved. Authors Keith Grainger and Hazel Tattersall detail theseprocesses, from vine to bottle, looking at key factors such asgeography, winemaking techniques, the impact of decisions made uponstyle and quality, and problems that may be encountered. Theauthors are not afraid to discuss practices that may be regarded ascontroversial. Highly regarded consultants to the wine industry, Grainger andTattersall present a clear and accessible handbook: Bullet points Vineyard and winery photographs Diagrams Text boxes Wine Production: Vine to Bottle is a concise and easy-to-usereference guide for all busy food and beverage industryprofessionals, students and others needing a working knowledge ofwine production.

The Joy of Home Winemaking

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Author :
Publisher : Harper Collins
ISBN 13 : 0062230166
Total Pages : 364 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis The Joy of Home Winemaking by : Terry A. Garey

Download or read book The Joy of Home Winemaking written by Terry A. Garey and published by Harper Collins. This book was released on 2012-07-24 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Port and sherries, whites, reds, roses and melomels—make your own wine without owning a vineyard! If you can follow a simple recipe, you can create delectable table wines in your own home. It's fun, it's easy-and the results will delightfully complement your favorite meals and provide unparalleled pleasure by the glass when friends come calling. You don't have tore-create Bordeaux in your basement to be a successful home vintner-you can make raisin wine and drink it like sherry, or use it to accent your Chinese cooking. Raspberry or apricot wine lend themselves to delicious desserts. And if you are interested in more exotic concoctions, rhubarb champagne is the ultimate treat. The Joy of Home Winemaking is your comprehensive guide to: the most up-to-date techniques and equipment readily available and affordable ingredients and materials aging, bottling, racking, blending, and experimenting dozens of original recipes for great-tasting fruit wines, spice wines, herb wines, sparkling wines, sherries, liqueurs even homemade soda pop! a sparkling brief history of winemaking helpful illustrations and glossary an extensive mail-order resource section Whether you prefer your wine dry of slightly sweet, The Joy of Home Winemaking has all the information you need to go from casual connoisseur to expert home vintner in no time.

Home Winemaking

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Publisher : Adventure Publications
ISBN 13 : 1591939488
Total Pages : 713 pages
Book Rating : 4.5/5 (919 download)

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Book Synopsis Home Winemaking by : Jack Keller

Download or read book Home Winemaking written by Jack Keller and published by Adventure Publications. This book was released on 2021-05-25 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Instructions and Superb Recipes from a Winemaking Legend With local breweries and wineries popping up everywhere, learning how to make wine is on everyone’s “to do” list. Utilize the guidance of home-winemaking legend Jack Keller. In the 1990s, Jack started one of the first (if not the first) wine blogs on the internet. His expertise is shared with you in Home Winemaking. It takes a fun, practical, step-by-step approach to making your own wine. The book begins with an introduction to winemaking, including basic principles, equipment needed, and exactly what to do. After the fundamentals are covered, you’re introduced to a variety of tested, proven, delicious recipes. More than just grape wines, you’ll learn how to make wine out of everything from juices and concentrates to foraged ingredients such as berries and roots. There are even recipes that utilize dandelions and other unexpected ingredients. With 65 recipe options, you can expand your winemaking season indefinitely! Jack’s simple approach to the subject is perfect for beginners, but winemakers of every skill level will appreciate the recipes and information. So get this essential winemaking book, and get started. You’ll be sipping to your success in no time.

Windows on the World Complete Wine Course

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Author :
Publisher : Sterling Publishing Company, Inc.
ISBN 13 : 9781402767678
Total Pages : 356 pages
Book Rating : 4.7/5 (676 download)

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Book Synopsis Windows on the World Complete Wine Course by : Kevin Zraly

Download or read book Windows on the World Complete Wine Course written by Kevin Zraly and published by Sterling Publishing Company, Inc.. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how and where wine is made and how this affects its quality and pricing, including information on how the professionals taste and rate wine and a country-by-country tour of the latest vintages.

Wine Production and Quality

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Publisher : John Wiley & Sons
ISBN 13 : 1118934555
Total Pages : 325 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Wine Production and Quality by : Keith Grainger

Download or read book Wine Production and Quality written by Keith Grainger and published by John Wiley & Sons. This book was released on 2016-03-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gourmand Award for the No. 1 Best Wine Book in the World for Professionals Since the publication of Wine Production: Vine to Bottle (2005) and Wine Quality: Tasting and Selection (2009), there has been a great deal of change in the wine industry, and the perceptions of critics and expectations of consumers have shifted. Wine Production and Quality, Second Edition brings together its two predecessors in one updated and considerably expanded volume. This comprehensive guide explores the techniques of wine production in the vineyard and winery, and considers their impact upon the taste, style and quality of wine in the bottle. Part 1 of the book provides a structured yet easily readable understanding of wine production, from vine to bottle. The impact of natural factors, including climate and soil, is considered, together with the decisions made and work undertaken in the vineyard and winery. Part 2 looks at quality in wines: the concepts and techniques of tasting are detailed, along with the challenges in recognising and assessing quality. Also discussed are the steps producers may take, and the limitations they may face, in creating quality wines. The book will prove valuable to beverage industry professionals, wine trade students, wine merchants, sommeliers, restaurateurs , and wine lovers as well as those entering (or thinking of entering) the highly competitive world of wine production.

The Complete Idiot's Guide to Starting and Running a Winery

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Author :
Publisher : Penguin
ISBN 13 : 1440653488
Total Pages : 372 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Starting and Running a Winery by : Thomas Pellechia

Download or read book The Complete Idiot's Guide to Starting and Running a Winery written by Thomas Pellechia and published by Penguin. This book was released on 2008-11-04 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines

Successful Winemaking at Home

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Publisher : Prentice Hall
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Successful Winemaking at Home by : H. E. Bravery

Download or read book Successful Winemaking at Home written by H. E. Bravery and published by Prentice Hall. This book was released on 1963 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to make Your Own Wines and Liqueurs.

Successful Wine Making at Home

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (78 download)

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Book Synopsis Successful Wine Making at Home by : H. E. Bravery

Download or read book Successful Wine Making at Home written by H. E. Bravery and published by . This book was released on 1963 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Authentic Wine

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Publisher : Univ of California Press
ISBN 13 : 0520275756
Total Pages : 272 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Authentic Wine by : Jamie Goode

Download or read book Authentic Wine written by Jamie Goode and published by Univ of California Press. This book was released on 2013-02-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Naturalness is a hot topic in the wine world. But what exactly is a natural wine? For this book, best-selling wine writer Jamie Goode has teamed up with winemaker and Master of Wine Sam Harrop to explore the wide range of issues surrounding authenticity in wine. Sam Harrop initially trained as a winemaker in New Zealand.

Successful Social Media and Ecommerce Strategies in the Wine Industry

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Author :
Publisher : Springer
ISBN 13 : 1137602988
Total Pages : 183 pages
Book Rating : 4.1/5 (376 download)

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Book Synopsis Successful Social Media and Ecommerce Strategies in the Wine Industry by : Gergely Sznolnoki

Download or read book Successful Social Media and Ecommerce Strategies in the Wine Industry written by Gergely Sznolnoki and published by Springer. This book was released on 2016-04-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Wine Science

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Author :
Publisher : Mitchell Beazley
ISBN 13 : 1845339819
Total Pages : 476 pages
Book Rating : 4.8/5 (453 download)

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Book Synopsis Wine Science by : Jamie Goode

Download or read book Wine Science written by Jamie Goode and published by Mitchell Beazley. This book was released on 2014-04-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revolutionary book is the only indepth reference to detail the processes, developments, and factors affecting the science of winemaking. Jamie Goode, a highly regarded expert on the subject, skilfully opens up this complex subject and explains the background to the various processes involved and the range of issues surrounding their uses. He reports on the vital progress in winemaking research that has been made in the last decade and explains the practical application of science with reference to the range of winemaking techniques used around the world, as well as viticultural practices, organics and ecology, and lifestyle influences. Written in a uniquely accessible style, the book is divided into three sections covering the vineyard, the winery and human interaction with wine. It also features over 80 illustrations and photographs to help make even the most complex topics clear, straightforward and easy to understand.