Successful Participation At Trade Fairs Through Targeted Press Work

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Analytics of Life

Author : Mert Damlapinar
Publisher : NLITX
ISBN 13 :
Total Pages : 347 pages
Book Rating : 4./5 ( download)

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Book Synopsis Analytics of Life by : Mert Damlapinar

Download or read book Analytics of Life written by Mert Damlapinar and published by NLITX. This book was released on 2019-11-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understanding of the various stages of artificial intelligence, the risks and powerful benefits. And it provides a way to look at big data and machine learning that enables us to make the most of this exciting new realm of technology in our day-to-day jobs and our small businesses. Questions you can find answers* * What is artificial intelligence (AI)? * What is the difference between AI, machine learning and data analytics? * Which jobs AI will replace, which jobs are safe from data analytics revolution? * Why data analytics is the best career move? * How can I apply data analytics in my job or small business? Who is this book for? * Managers and business professionals * Marketers, product managers, and business strategists * Entrepreneurs, founders and startups team members * Consultants, advisors and educators * Almost anybody who has an interest in the future According to an article by Cade Metz in The New York Times, "Researchers say computer systems are learning from lots and lots of digitized books and news articles that could bake old attitudes into new technology." Oxford University professor Nick Bostrom argues that if machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control. MIT professor Max Tegmark describes and illuminates the recent, ground-breaking advances in Artificial Intelligence and how it might overtake human intelligence. As Oxford University economist Daniel Susskind points out, technological progress could bring about unprecedented prosperity, solving one of humanity's oldest problems: how to make sure that everyone has enough to live on. Distinguished AI researcher and professor of computer science at UC Berkeley, Russell Stuart suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Industry experts claim that AI will have a negative impact on blue-collar jobs, but Mert predicts that Americans and Europeans will experience a strong impact on white-collar jobs as well. And Mert also provides research results and a clear description of which jobs will be affected and how soon, which jobs could be enhanced with AI. Analytics of Life also provides solutions and insight into some of the most profound changes to come in human history.

Language and Business

Author : Sylvia-Michèle Sternkopf
Publisher : diplom.de
ISBN 13 : 3832481613
Total Pages : 385 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis Language and Business by : Sylvia-Michèle Sternkopf

Download or read book Language and Business written by Sylvia-Michèle Sternkopf and published by diplom.de. This book was released on 2004-07-28 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Small and medium-sized enterprises (SMEs) are the backbone of the German economy. Against the background of continuing globalisation, they are increasingly faced with the challenge of internationalisation. This study was designed as an empirical investigation of how well SMEs in the federal state of Saxony are prepared for this task of the future, which measures they take in order to market their products and services in the global marketplace, and it tries to identify their strengths and weaknesses in this respect. The very nature of this thesis is thus a truly interdisciplinary approach, investigating marketing aspects as well as linguistic factors. The main focus was on the language small and medium-sized companies use for their international communications. English has long become the lingua franca of the globalising economy, and this study set out to investigate how well SMEs are prepared to meet the linguistic requirements imposed on them by global business. Enterprises in the new German states are widely believed to be disadvantaged with regard to their communicative competence in English, since English played only a minor role for decades, but has risen to decisive significance within the past couple of years, taking many companies and their employees by surprise, finding them not as well prepared as their colleagues in the old German states. Still, finding their way to the new export markets in Western Europe, the Americas and Asia are vital for the survival of Saxon economy, and communicative competence in English as the lingua franca of international business is the major prerequisite for achieving this objective. Corporate communicative competence involves various aspects, including the foreign language skills of the employees covering the entire range of linguistic skills from oral communication including listening and speaking, giving presentations or participating in negotiations to writing skills ranging from reading and writing of various text types, including media literacy. Apart from the personal linguistic competence of the employees, the corporate linguistic competence of the company also plays a major role for the perception of the company on its international markets. Therefore this study focused on investigating how well SMEs present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools hey apply for communicating [...]

How to successfully participate in international trade show

Author :
Publisher : IICA
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to successfully participate in international trade show by :

Download or read book How to successfully participate in international trade show written by and published by IICA. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

SALES MANAGEMENT: Key to Effective Sales

Author : Pundrik Mishra
Publisher : Global India Publications
ISBN 13 : 9789380228457
Total Pages : 316 pages
Book Rating : 4.2/5 (284 download)

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Book Synopsis SALES MANAGEMENT: Key to Effective Sales by : Pundrik Mishra

Download or read book SALES MANAGEMENT: Key to Effective Sales written by Pundrik Mishra and published by Global India Publications. This book was released on 2009-12 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales is the most important part in a company's growth and managing the sales is also an uphill task. This book focuses on some of the important aspects of sales management. After the introductory chapter on sales management, this book further traces important topics like importance of sales promotion, global dimension of sales promotion, key promotional concepts, managing sales, current trends in sales, management of direct selling and marketing, personal selling, etc. Proper examples have been given where necessary which will help readers in understandingthe topics. Simple language throughout the book will also help students in understanding the subject easily.

English in Marketing

Author : Sylva-Michèle Sternkopf
Publisher : BoD – Books on Demand
ISBN 13 : 3865960545
Total Pages : 382 pages
Book Rating : 4.8/5 (659 download)

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Book Synopsis English in Marketing by : Sylva-Michèle Sternkopf

Download or read book English in Marketing written by Sylva-Michèle Sternkopf and published by BoD – Books on Demand. This book was released on 2005-09-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: What measures do German SMEs take to successfully present themselves on the international market place? In contrast to larger groups, where dedicated communication departments cooperate closely with renowned advertising agencies to disseminate the marketing message and to reach exactly the right target groups, corporate communication in medium-sized companies is often characterised by ad-hoc decisions, tight budgets and a lower esteem for the value of professional communication. This empirical survey investigates “International Communication Strategies in SMEs”, uncovers reasons and consequences of this approach, illuminates the role of the English language in international marketing and provides tangible tips what SMEs can do to improve their international market presence.

Export America

Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Export America by :

Download or read book Export America written by and published by . This book was released on 2000 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Daily Graphic

Author : Yaw Boadu-Ayeboafoh
Publisher : Graphic Communications Group
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4./5 ( download)

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Book Synopsis Daily Graphic by : Yaw Boadu-Ayeboafoh

Download or read book Daily Graphic written by Yaw Boadu-Ayeboafoh and published by Graphic Communications Group. This book was released on 2006-03-04 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fitness for Work

Author : John Hobson
Publisher : Oxford University Press
ISBN 13 : 0192536397
Total Pages : 889 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Fitness for Work by : John Hobson

Download or read book Fitness for Work written by John Hobson and published by Oxford University Press. This book was released on 2019-02-14 with total page 889 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'bible' of occupational health, Fitness for Work is the most in-depth and comprehensive resource available on the relationship between ill health and employment. The specialist advice given covers health hazards in the work place, fitness for work, and rehabilitation after illness or injury. A truly current source, it discusses the social aspects of work, and problems associated with our ageing workforce and changing population. Communicating occupational health advice to patients, employees, and doctors, Fitness for Work improves relationships in the workplace. It details the impact of a patient's health on work, and how they can be supported to gain or remain in employment. This invaluable source argues that in a suitable role, an employee can derive immense benefits to their health and well-being from work. Importantly, this comprehensive title also presents tactics on how to reduce inappropriate barriers to work for those who have overcome an injury or disease, and those who live with chronic conditions. Fully revised and updated, the sixth edition of Fitness for Work is based on the latest research evidence and clinical advances. The first half of the book focuses on the general principles of fitness to work and occupational health practice, such as legal aspects, ethical principles, health promotion, health surveillance and general principles of rehabilitation. In addition, it advises on sickness absence, ill health retirement, medication, transport, vibration and travel. In the second half of the book, chapters are arranged by clinical speciality or topic, and are co-authored by a topic specialist and a specialist occupational physician providing a comprehensive view of the subject. For effortless reference, each specialty chapter outlines the conditions covered, their prevalence and impact, and discusses the clinical aspects and treatment that affects work capacity. All recommendations are evidence-based and make use of the NICE guidelines. The definitive text on the relationship between health and work, Fitness for Work delivers a wealth of valuable consensus guidance, codes of practice, and locally evolved standards. This highly-regarded resource is essential for all occupational health practitioners.

101 Startup Lessons

Author : George Deeb
Publisher : BlogIntoBook.com
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4./5 ( download)

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Book Synopsis 101 Startup Lessons by : George Deeb

Download or read book 101 Startup Lessons written by George Deeb and published by BlogIntoBook.com. This book was released on 2013-11-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the information an entrepreneur needs to strategize, fund, develop, launch and market their businesses. Join the 100,000+ readers who have already benefitted from this book, freely available and continuously updated on the Red Rocket Blog website. TESTIMONIALS David Rabjohns, Founder & CEO at MotiveQuest "George's passion, ideas and involvement with MotiveQuest has been "game changing" for us. From jumpstarting our sales and marketing plans and team, to productizing our business and procedures, Red Rocket has had an immediate and meaningful impact from day one. I highly recommend Red Rocket. If you want to grow, strap on the Red Rocket.“ Tyler Spalding, Founder & CEO at StyleSeek "Red Rocket has been a great investor for our business and vocal champion of our brand. As a proven entrepreneur himself, George has provided valuable insights and recommendations on how to best build my business. Red Rocket would be a great partner in helping build your business.“ Seth Rosenberg, SVP at Camping World "Red Rocket helped us do a high level assessment of our e-commerce efforts and assisted with the development of a digital strategy and marketing plan. Red Rocket identified some immediate opportunities, which we are implementing. I am pleased to recommend Red Rocket for your e-commerce and digital marketing needs.“ Andrew Hoog, Founder and CEO at viaForensics "As viaForensics experienced significant growth, we recognized the need for an experienced advisor with start-up chops who could help us refine critical steps in our transition from a service company to a product-based company. Red Rocket's expertise in growth planning including organizational structure, financial modeling and competitive analysis were instrumental in refining our strategy. He helped facilitate key decisions the management team needed to make in order to take the company to the next level. We are very pleased with Red Rocket's contributions to viaForensics and highly recommend his services to other start-ups facing similar growth.“ Jerry Freeman, Founder & CEO at PaletteApp “Red Rocket has been a key instigator in helping raise funds for PaletteApp. They have helped me tremendously in realizing what an investor wants to see and how best to present it. George has great experience and understanding of how to fund and launch a new company. We feel fortunate that he has thrown his hat into our arena.” Scott Skinger, CEO at TrainSignal "Red Rocket helped us in a variety of ways, from financial modeling to introductions to lenders. Their biggest win was helping us do preliminary investigative research on one of our competitors, that ultimately sparked a dialog that lead to the $23.6MM sale of our business to that company. We couldn't be more happy with Red Rocket's involvement with our business. Overall, a great advisor to have in your corner."

AgExporter

Author :
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis AgExporter by :

Download or read book AgExporter written by and published by . This book was released on 1989 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Implementation of Smart Technologies for Business Success and Sustainability

Author : Allam Hamdan
Publisher : Springer Nature
ISBN 13 : 3031102126
Total Pages : 964 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis The Implementation of Smart Technologies for Business Success and Sustainability by : Allam Hamdan

Download or read book The Implementation of Smart Technologies for Business Success and Sustainability written by Allam Hamdan and published by Springer Nature. This book was released on 2022-09-24 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry 4.0 technologies identified as the main contributor to the digitalization era. New technology delivers optimal outputs by utilization of effective resource. Therefore, smart technologies that has inventive and creative objects became critical to enterprise; recent studies shows that its led enterprises business such as SMEs to considerable investments, which many organizations over the world attempt to use innovative technologies such as IoT and AI, these technologies have potential on sustainable business models. In addition to that, innovation usage in business models led to significant benefits towards sustainability concept in SMEs marketplace. Furthermore, Sustainability objectives refers to corporate sustainability term, which integrate enterprise operations with social, educational, environmental and economic benefits, as process of decision-making can impact during sustainability implications. This book focus on the implementation of smart technologies for growing business, the book includes research articles and expository papers on the applications of technology on Decision Making, Healthcare, Smart Universities, Advertising, E-marketing, Public Sector and Digital Government, FinTech, RegTech. Some researchers also discussed the role of smart technologies in the current COVID-19 pandemic, whether in the health sector, education, and others. On all of these, the researchers discussed the impact of smart technologies on decision-making in those vital sectors of the economy.

Fundamentals of High-technology Marketing

Author : Ira S. Kalb
Publisher : K&A Press
ISBN 13 : 092405008X
Total Pages : 347 pages
Book Rating : 4.9/5 (24 download)

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Book Synopsis Fundamentals of High-technology Marketing by : Ira S. Kalb

Download or read book Fundamentals of High-technology Marketing written by Ira S. Kalb and published by K&A Press. This book was released on 1997 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Effective and Efficient Organisations?

Author : Iris A. Hauswirth
Publisher : Springer Science & Business Media
ISBN 13 : 3790817317
Total Pages : 260 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Effective and Efficient Organisations? by : Iris A. Hauswirth

Download or read book Effective and Efficient Organisations? written by Iris A. Hauswirth and published by Springer Science & Business Media. This book was released on 2007-05-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a conceptual framework for the relationship between organisation and output, and applies it to the analysis of German and British export support services. These findings help to explain why one organisation may be different from another, but equally effective and efficient, and why no panacea for effective and efficient organisation has been found. They also suggest angles from which existing organisations and blueprints of ‘better’ organisations can be examined.

The Architect's Handbook of Professional Practice

Author : Joseph A. Demkin
Publisher : John Wiley & Sons
ISBN 13 : 9780471419693
Total Pages : 1040 pages
Book Rating : 4.4/5 (196 download)

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Book Synopsis The Architect's Handbook of Professional Practice by : Joseph A. Demkin

Download or read book The Architect's Handbook of Professional Practice written by Joseph A. Demkin and published by John Wiley & Sons. This book was released on 2001 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Samples of all AIA contract documents.

Marketing Destinations and Venues for Conferences, Conventions and Business Events

Author : Tony Rogers
Publisher : Routledge
ISBN 13 : 1317528786
Total Pages : 343 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Marketing Destinations and Venues for Conferences, Conventions and Business Events by : Tony Rogers

Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Tony Rogers and published by Routledge. This book was released on 2015-11-19 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Marketing in the International Aerospace Industry

Author : Wesley E. Spreen
Publisher : Routledge
ISBN 13 : 1351919784
Total Pages : 304 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Marketing in the International Aerospace Industry by : Wesley E. Spreen

Download or read book Marketing in the International Aerospace Industry written by Wesley E. Spreen and published by Routledge. This book was released on 2016-12-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aerospace industry has a unique business culture and business practices. It is also subject to unique regulatory requirements and financing conventions. Aerospace products are unlike anything else. Pricing arrangements are arcane, and large-scale cooperative alliances among industry players are commonplace. The market is dichotomized into parts, civil and military, of approximately equal value, and is further divided into dozens of major product segments. The complexity of the aerospace market is commensurate with its size. It is a leading exporter among industrialized nations, employing millions of highly-skilled workers and serving as a technology incubator, while developing nations target the aerospace industry for development within their own economies. Yet, in spite of the importance and uniqueness of the aerospace industry, there has been no serious comprehensive guidance about how the industry's markets function. Marketing in the International Aerospace Industry provides that much-needed overview and best-practice guidance. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management. The book has a fundamentally international optic of the aerospace industry. It consistently examines universal management issues from the point of view of the aerospace industries in the United States, the UK, France, Germany, and Japan, comparing and contrasting national practices in these countries and elsewhere.