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English In Marketing
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Book Synopsis English for Marketing and Advertising by : Sylee Gore
Download or read book English for Marketing and Advertising written by Sylee Gore and published by Oxford University Press, USA. This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expanding series of short, specialist English courses for different professions, work skills, and industries.
Book Synopsis Marketing English Books, 1476-1550 by : Alexandra da Costa
Download or read book Marketing English Books, 1476-1550 written by Alexandra da Costa and published by Oxford University Press, USA. This book was released on 2020-11-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Book Synopsis Professional English in Use Medicine by : Eric H Glendinning
Download or read book Professional English in Use Medicine written by Eric H Glendinning and published by . This book was released on 2009-04-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional English In Use Medicine Contains 60 Units Covering A Wide Variety Of Medical Vocabulary. Topics Include Diseases And Symptoms, Investigations, Treatment, Examining And Prevention. The Book Also Introduces General Medical Vocabulary Related To Parts And Functions Of The Body, Medical And Para-Medical Personnel, Education And Training, Research, And Presentations. Primarily Designed As A Self-Study Reference And Practice Book, It Can Also Be Used For Classroom Work And One-To-One Lessons. Professional English In Use Medicine Has Been Carefully Researched Using The Institute For Applied Language Studies Medical Corpus, As Well As Authentic Texts, Documents And Cases. Professional English In Use Medicine Is A Must For Teachers Of Medical English And For Medical Practitioners Who Need To Use English At Work, Either In Their Own Country Or Abroad.
Book Synopsis Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession by : Pinheiro, Margarida M.
Download or read book Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession written by Pinheiro, Margarida M. and published by IGI Global. This book was released on 2018-11-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.
Book Synopsis Business English Marketing and Sales Student Book by : Nevine Abdel Khalik
Download or read book Business English Marketing and Sales Student Book written by Nevine Abdel Khalik and published by . This book was released on 2008-01-01 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of a series of books for learners of English in the business world that primarily promotes reading and writing skills. Learners learn to read and analyse authentic materials including poems, internet and newspaper articles. They also practise listening to recorded excerpts from actual movie scenes. The structure of the units and subsequent language exercises allows flexibility when there are different levels of learners in the same class who range from high beginners to low intermediate. The text is colourful, interesting and easy to use. Each booklet is accompanied by a teacher's companion with instructions on classroom techniques an audio CD.
Book Synopsis English in Marketing by : Sylva-Michèle Sternkopf
Download or read book English in Marketing written by Sylva-Michèle Sternkopf and published by BoD – Books on Demand. This book was released on 2005-09-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: What measures do German SMEs take to successfully present themselves on the international market place? In contrast to larger groups, where dedicated communication departments cooperate closely with renowned advertising agencies to disseminate the marketing message and to reach exactly the right target groups, corporate communication in medium-sized companies is often characterised by ad-hoc decisions, tight budgets and a lower esteem for the value of professional communication. This empirical survey investigates “International Communication Strategies in SMEs”, uncovers reasons and consequences of this approach, illuminates the role of the English language in international marketing and provides tangible tips what SMEs can do to improve their international market presence.
Book Synopsis The Language of Marketing in English by : Andrew Jenkins-Murphy
Download or read book The Language of Marketing in English written by Andrew Jenkins-Murphy and published by Allyn & Bacon. This book was released on 1981 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Professional English in Use by : Cate Farrall
Download or read book Professional English in Use written by Cate Farrall and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Professional English in Use Marketing with Answers by : Cate Farrall
Download or read book Professional English in Use Marketing with Answers written by Cate Farrall and published by Cambridge University Press. This book was released on 2008-03-24 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Book Synopsis English For Digital Marketing by : Sri Waluyo, S.Pd., M.Pd.
Download or read book English For Digital Marketing written by Sri Waluyo, S.Pd., M.Pd. and published by Deepublish. This book was released on with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: English For Digital Marketing was created by Sri Waluyo, S.Pd., M.Pd. and Fatimah Nur Arifah, S.Kom., M.Kom. This textbook is arranged to enrich and add reference for teachers, lecturers, students, and wider community as an attempt to assist them in improving their knowledge related to digital marketing using English. By using this textbook, readers are expected to be familiar with terminologies used in digital marketing world. The material and content available in this textbook are compiled from various sources of books and articles related to digital marketing. Table of Content this book: - Digital Marketing in Brief - Evolution of Digital Marketing - Advantages of Digital Marketing and etc. Spesification of this book: Category : Teaching Method Author : Sri Waluyo, S.Pd., M.Pd. and Fatimah Nur Arifah, S.Kom., M.Kom E-ISBN : 978-623-8489-66-4 Size : 15.5x23 cm Page : viii, 55 Publish Date : 2023 Deepublish publishers are book publishers that focus on publishing in the field of education, especially higher education (universities and high schools).
Book Synopsis English for Business by : Benedict Kruse
Download or read book English for Business written by Benedict Kruse and published by . This book was released on 1986 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Dictionary of Marketing by : Charles Doyle
Download or read book A Dictionary of Marketing written by Charles Doyle and published by OUP Oxford. This book was released on 2011-03-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
Book Synopsis Digital Marketing Trends and Prospects by : Dr. Shakti Kundu
Download or read book Digital Marketing Trends and Prospects written by Dr. Shakti Kundu and published by BPB Publications. This book was released on 2021-01-15 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Familiarize yourself with different effective strategies in Digital MarketingÊ Ê KEY FEATURESÊ ¥ Understand the basics terminologies in Digital Marketing ¥ Understand the impact of Search Engine Optimization (SEO) on online business ¥ Identify important elements of E-mail marketing and its applicability in the digital world ¥ Get familiar with Mobile marketing and Web analytics tools ¥ Understand different Traditional Marketing and Digital Marketing techniques DESCRIPTIONÊ The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics.Ê This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Ê WHAT YOU WILL LEARN ¥ Get familiar with B2B SEO and B2C SEO strategies in Digital MarketingÊ ¥ Understand the importance of gathering offline and online data in Email marketing ¥ Learn how to create and test landing pages ¥ Generate traffic and behavior report of marketers and targeted users ¥ Get familiar with the Web analytics tools and process. WHO THIS BOOK IS FOR This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Ê TABLE OF CONTENTSÊÊ 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics
Book Synopsis Teaching Business English by : Mark Ellis
Download or read book Teaching Business English written by Mark Ellis and published by Oxford University Press. This book was released on 1994-05-19 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives background to the business learner's world and strategies for approaching the training task, focusing on the learner's professional knowledge and experience. This book is suitable for teachers, trainers, and course organizers in the field of Business English or considering a move into it.
Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Book Synopsis The B2B Social Media Book by : Kipp Bodnar
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Book Synopsis Cambridge English for Marketing by : Nick Robinson
Download or read book Cambridge English for Marketing written by Nick Robinson and published by Ernst Klett Sprachen. This book was released on 2010 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
