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Author : Henry Obermeyer
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book Successful Advertising Management written by Henry Obermeyer and published by . This book was released on 1969 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Conner Acevedo
Publisher : Scientific e-Resources
ISBN 13 : 183947310X
Total Pages : 340 pages
Book Rating : 4.8/5 (394 download)
Download or read book Consumer Behaviour and Advertising Management written by Conner Acevedo and published by Scientific e-Resources. This book was released on 2018-01-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.
Author : Jaishri Jethwaney
Publisher : OUP India
ISBN 13 : 9780198074120
Total Pages : 684 pages
Book Rating : 4.0/5 (741 download)
Download or read book Advertising Management written by Jaishri Jethwaney and published by OUP India. This book was released on 2012-11-22 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.
Author : Larry Percy
Publisher :
ISBN 13 : 9780191968914
Total Pages : 0 pages
Book Rating : 4.9/5 (689 download)
Download or read book Strategic Advertising Management written by Larry Percy and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barry J. McLeish
Publisher : John Wiley & Sons
ISBN 13 : 0470925531
Total Pages : 288 pages
Book Rating : 4.4/5 (79 download)
Download or read book Successful Marketing Strategies for Nonprofit Organizations written by Barry J. McLeish and published by John Wiley & Sons. This book was released on 2010-10-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
Author : Donald W Jugenheimer
Publisher : Routledge
ISBN 13 : 1317477650
Total Pages : 231 pages
Book Rating : 4.3/5 (174 download)
Download or read book Advertising Management written by Donald W Jugenheimer and published by Routledge. This book was released on 2014-12-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Author : Oliver Busch
Publisher : Springer
ISBN 13 : 331925023X
Total Pages : 280 pages
Book Rating : 4.3/5 (192 download)
Download or read book Programmatic Advertising written by Oliver Busch and published by Springer. This book was released on 2015-11-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Author : Martyn P. Davis
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 ( download)
Download or read book Successful Advertising written by Martyn P. Davis and published by Burns & Oates. This book was released on 1997 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to be truly international, this book presents readers with alternative answers - answers which will lead to different advertising campaigns with different messages addressed to different markets through different media.
Author : Jaishri Jethwaney
Publisher : Oxford University Press, USA
ISBN 13 : 9780195678437
Total Pages : 716 pages
Book Rating : 4.6/5 (784 download)
Download or read book Advertising Management written by Jaishri Jethwaney and published by Oxford University Press, USA. This book was released on 2006 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to meet the needs of management students, this book explores the concepts of advertising management explained through examples and case studies. It provides a coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy and planning, and agency relationships.
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 ( download)
Download or read book Effective Advertising written by United States. Small Business Administration and published by . This book was released on 1965 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James W. Taylor
Publisher : N T C Business Books
ISBN 13 : 9780844235288
Total Pages : 260 pages
Book Rating : 4.2/5 (352 download)
Download or read book How to Develop a Successful Advertising Plan written by James W. Taylor and published by N T C Business Books. This book was released on 1993 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry Percy
Publisher : Oxford University Press
ISBN 13 : 0198703651
Total Pages : 455 pages
Book Rating : 4.1/5 (987 download)
Download or read book Strategic Advertising Management written by Larry Percy and published by Oxford University Press. This book was released on 2016 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Author : David A. Aaker
Publisher :
ISBN 13 :
Total Pages : 614 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising Management written by David A. Aaker and published by . This book was released on 1992 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roman G. Hiebing
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.X/5 (4 download)
Download or read book How to Write a Successful Marketing Plan written by Roman G. Hiebing and published by N T C Business Books. This book was released on 1997 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing add even more valuable and detailed insight into the planning process.
Author : John R. Rossiter
Publisher :
ISBN 13 : 9780071155144
Total Pages : 640 pages
Book Rating : 4.1/5 (551 download)
Download or read book Advertising Communications and Promotion Management written by John R. Rossiter and published by . This book was released on 1998 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Author : Roman G. Hiebing
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.3/5 (97 download)
Download or read book The Successful Marketing Plan written by Roman G. Hiebing and published by N T C Business Books. This book was released on 1990 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry Percy
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 ( download)
Download or read book Strategic Advertising Management written by Larry Percy and published by Oxford University Press, USA. This book was released on 2001 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors firstly address what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to include expanded chapter introductions and explicit key concepts. The chapters on 'Developing a Communication Strategy' and 'Processing the Message' have been significantly expanded, as has the concluding part-'Integrating Advertising and Promotion'. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. Accompanying the new edition is a companion web site containing, for lecturers: PowerPoint slides with selected figures from the text and suggested classroom exercises; and for students: web links and additional questions. Book jacket.
