Success In the Food Social Enterprises

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Publisher : eBookIt.com
ISBN 13 : 145662542X
Total Pages : 221 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis Success In the Food Social Enterprises by : Vincent Gabriel

Download or read book Success In the Food Social Enterprises written by Vincent Gabriel and published by eBookIt.com. This book was released on 2015-12-31 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been my consistent objective to use my books, courses and practical aid to be able to help others. My heart is always touched by the brave efforts of the outstanding people, whom society describes as the marginalised to eke out a living in communities that choose to forget them. It is the aim of this book to facilitate their efforts. Social Enterprises are unique. They cannot adopt the ruthless, cunning, often dishonest and sometimes unethical practices that some business organisations resort too. On the other hand they cannot soft pedal their way out of the jungle of the complicated and difficult universe of the market place of buying and selling. This book is the middle way of real life management techniques and basic humane approaches to the art and the science of kindness. In a way it is meant to be an eye-opener for the Boards of Directors, the managers and the generous public to see how each and every social enterprise must position itself between: Profit—giving and Self-reliance—dependence I wish every reader a useful experience upon reading this book.

Charity, Comfort Food, and Commerce

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Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.:/5 (925 download)

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Book Synopsis Charity, Comfort Food, and Commerce by : Jennifer M. Wheeler

Download or read book Charity, Comfort Food, and Commerce written by Jennifer M. Wheeler and published by . This book was released on 2014 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

In the Business of Change

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Publisher : New Society Publishers
ISBN 13 : 1550926640
Total Pages : 194 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis In the Business of Change by : Elisa Birnbaum

Download or read book In the Business of Change written by Elisa Birnbaum and published by New Society Publishers. This book was released on 2018-05-29 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the social entrepreneurs who are using business to disrupt the status quo and rebuild their communities Our communities are facing the fallout from the demise of vital industry, bankrupt economies, bad policy or policing, and political mismanagement. People are looking for answers, and the "same old" simply won't do. In the Business of Change is a practical and inspirational guide that showcases how social entrepreneurs from places such as New York, Chicago, Los Angeles, San Francisco, and Vancouver, who are weary of waste, injustice, and government inaction, are using business savvy to tackle challenges in their communities. Part storytelling, part lessons learned, coverage includes: Profiles of remarkable individuals and companies in such diverse sectors as employment, food, art, education, and social justice An overview of lessons learned and real impacts on the ground Tips for getting started, connecting to the local community, and scaling up. In the Business of Change is for everyone who wants to rebuild their communities and believes that business can be a powerful, positive force for change.

Scaling the Social Enterprise

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Publisher : Edward Elgar Publishing
ISBN 13 : 1788113721
Total Pages : 224 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Scaling the Social Enterprise by : Walske, Jennifer M.

Download or read book Scaling the Social Enterprise written by Walske, Jennifer M. and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scaling the Social Enterprise is an ideal text for courses that focus on social entrepreneurship and social innovation, at either the graduate or undergraduate level. Common themes across high growth social startups discussed in the book include: • building and modifying a management team for growth • creating and maintaining a dynamic stakeholder network • choosing corporate form and funders • moving from idea to pilot, to roll-out, and pivots along the way • the importance of media magic in building a brand • developing and refining one’s value chain • the pivotal role of technology in scaling Featuring high profile, high growth social startups including Fair Trade USA, Revolution Foods, Sanergy, Kiva, d.light, Back to the Roots, and Grameen America, the chapter on funding social startups also profiles social funders such as Bridges Fund Management and Better Ventures, amongst others.

Succeeding at Social Enterprise

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Publisher : John Wiley & Sons
ISBN 13 : 0470405325
Total Pages : 306 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Succeeding at Social Enterprise by : Social Enterprise Alliance

Download or read book Succeeding at Social Enterprise written by Social Enterprise Alliance and published by John Wiley & Sons. This book was released on 2010-04-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting. Praise for Succeeding at Social Enterprise "This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact." —KRISS DEIGLMEIER, executive director, Center for Social Innovation, Stanford Graduate School of Business "By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise."—JED EMERSON, www.BlendedValue.org "This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the expe-rienced social entrepreneur."—KEVIN JONES, founding principal, Good Capital "Written by the nation's leading experts on starting, building and leading a successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practi- cal advice and wisdom on the challenges of creating and sustaining a social enterprise." —DAVID ROLL, founder, Lex Mundi Pro Bono Foundation The Social Enterprise Alliance is advocate for the field, hub of information and education, and builder of a vibrant and growing community of social enterprises.

Powering Social Enterprise with Profit and Purpose

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000838978
Total Pages : 171 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Powering Social Enterprise with Profit and Purpose by : Scott Boyer

Download or read book Powering Social Enterprise with Profit and Purpose written by Scott Boyer and published by Taylor & Francis. This book was released on 2023-03-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trail-blazing social entrepreneurs are tackling the world’s most pressing problems that government, business, or charity have failed to solve. They are creating businesses with a primary mission of social change. Scott Boyer is one such social entrepreneur. This 28-year veteran of Big Pharma left a six-figure salary to start OWP Pharmaceuticals and the ROW Foundation. This commercial business and non-profit organization exist in a symbiotic relationship we call a "tandem hybrid social enterprise." This model combines a multimillion dollar business with a foundation that’s on track to become the largest funder of projects serving people with epilepsy and associated psychiatric disorders in the world. The tandem hybrid incorporates the principles learned by Scott and others for building a truly unique social enterprise from the ground up; one that is: Driven by a compelling social mission Financed by commercial success Structured to retain control Scalable and sustainable for the long haul Powering Social Enterprises With Profit And Purpose offers a detailed blueprint that has proven commercially and philanthropically successful and that can be replicated in most business sectors.

Succeeding at Social Enterprise

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Publisher : John Wiley & Sons
ISBN 13 : 0470608757
Total Pages : 304 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Succeeding at Social Enterprise by : Social Enterprise Alliance

Download or read book Succeeding at Social Enterprise written by Social Enterprise Alliance and published by John Wiley & Sons. This book was released on 2010-03-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting. Praise for Succeeding at Social Enterprise "This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact." —Kriss Deiglmeier, executive director, Center for Social Innovation, Stanford Graduate School of Business "By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise." —Jed Emerson, www.BlendedValue.org "This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the experienced social entrepreneur." —Kevin Jones, founding principal, Good Capital "Written by the nation's leading experts on starting, building and leading a successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practical advice and wisdom on the challenges of creating and sustaining a social enterprise." —David Roll, founder, Lex Mundi Pro Bono Foundation

Start Your Own Specialty Food Business

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Publisher : Entrepreneur Press
ISBN 13 : 1613083335
Total Pages : 177 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Specialty Food Business by : The Staff of Entrepreneur Media

Download or read book Start Your Own Specialty Food Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring Your Fresh Ideas to Market and Profit Fueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview of market trends, useful research for your marketing plan, and insight from practicing specialty food business owners. Determine your key growth drivers, opportunities, and how you can differentiate from other food businesses. Discover how to: Find the right avenue for your specialty food business: home-based, retail shop, production, wholesale, or distribution Create a solid business plan, get funded, and get the essential equipment Get the right licenses, codes, permits, insurance for your operations Gain a competitive edge using market and product research Find a profitable location, partnerships, and in-store shelf space Promote your business, products, and services online and offline Attract new and loyal customers using social media platforms to build your community of foodie fans. Manage daily operations, costs, and employees Plus, get valuable resource lists, sample business plans, checklists, and worksheets

Mission, Inc.

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609944321
Total Pages : 257 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis Mission, Inc. by : Kevin Lynch

Download or read book Mission, Inc. written by Kevin Lynch and published by Berrett-Koehler Publishers. This book was released on 2009-01-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business has the power to change the world, but some businesses embrace that opportunity more aggressively than others do. Social enterprises put their change mission first – what they sell or what service they provide is a means to accomplishing a larger goal, rather than an end in itself. Their front-and-center commitment to doing good makes social enterprises immensely attractive. But if you want to run one successfully, you have to manage a tricky balancing act. How can you be as efficient as any of your for-profit or nonprofit competitors while at the same time staying true to your social purpose? In this groundbreaking guide, social entrepreneurs Kevin Lynch and Julius Walls draw on their own extensive experiences and those of twenty other social enterprise leaders to focus on the fundamental blocking and tackling tactics that make the difference between success and failure. Exploring the many paradoxes that can hamstring social enterprises, the authors explain how starting and running a social enterprise requires leaders to adopt an entirely different mindset and often a wholly different perspective on the day-to-day choices they’re forced to make. Likewise, Walls and Lynch help readers grapple with a different set of expectations from employees, investors, customers, and the community. For social enterprise practitioners, these expectations present an added layer of difficulty – but they can also offer unique advantages, which the authors explain how to leverage. Whether readers are looking for guidance on finding and hiring talent, marketing, finances, or scaling, this practical, accessible guide offers clear and compelling answers that light the way.

The New Pioneers

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Publisher : Wiley
ISBN 13 : 9780470748428
Total Pages : 280 pages
Book Rating : 4.7/5 (484 download)

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Book Synopsis The New Pioneers by : Tania Ellis

Download or read book The New Pioneers written by Tania Ellis and published by Wiley. This book was released on 2010-08-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs. 'Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully,' argues Tania Ellis. With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual – for the benefit of humanity and the bottom line. Learn more about The New Pioneers and join the movement of sustainable businesses and social entrepreneurs at www.thenewpioneers.biz

Begging for Change

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Publisher : Zondervan
ISBN 13 : 006201322X
Total Pages : 244 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Begging for Change by : Robert Egger

Download or read book Begging for Change written by Robert Egger and published by Zondervan. This book was released on 2010-07-06 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are a good person. You are one of the 84 million Americans who volunteer with a charity. You are part of a national donor pool that contributes nearly $200 billion to good causes every year. But you wonder: Why don't your efforts seem to make a difference? Fifteen years ago, Robert Egger asked himself this same question as he reluctantly climbed aboard a food service truck for a night of volunteering to help serve meals to the homeless. He wondered why there were still people waiting in line for soup in this day and age. Where were the drug counselors, the job trainers, and the support team to help these men and women get off the streets? Why were volunteers buying supplies from grocery stores when restaurants were throwing away unused fresh food every night? Why had politicians, citizens, and local businesses allowed charity to become an end in itself? Why wasn't there an efficient way to solve the problem? Robert knew there had to be a better way. In 1989, he started the D.C. Central Kitchen by collecting unused food from local restaurants, caterers, and hotels and bringing it back to a central location where hot, nutritious meals were prepared and distributed to agencies around the city. Since then, the D.C. Central Kitchen has been named one of President Bush Sr.'s Thousand Points of Light and has become one of the most respected and emulated nonprofit agencies in the world, producing and distributing more than 4,000 meals a day. Its highly successful 12-week job-training program equips former homeless transients and drug addicts with culinary and life skills to gain employment in the restaurant business. In Begging for Change, Robert Egger looks back on his experience and exposes the startling lack of logic, waste, and ineffectiveness he has encountered during his years in the nonprofit sector, and calls for reform of this $800 billion industry from the inside out. In his entertaining and inimitable way, he weaves stories from his days in music, when he encountered legends such as Sarah Vaughan, Mel Torme, and Iggy Pop, together with stories from his experiences in the hunger movement -- and recently as volunteer interim director to help clean up the beleaguered United Way National Capital Area. He asks for nonprofits to be more innovative and results-driven, for corporate and nonprofit leaders to be more focused and responsible, and for citizens who contribute their time and money to be smarter and more demanding of nonprofits and what they provide in return. Robert's appeal to common sense will resonate with readers who are tired of hearing the same nonprofit fund-raising appeals and pity-based messages. Instead of asking the "who" and "what" of giving, he leads the way in asking the "how" and "why" in order to move beyond our 19th-century concept of charity, and usher in a 21st-century model of change and reform for nonprofits. Enlightening and provocative, engaging and moving, this book is essential reading for nonprofit managers, corporate leaders, and, most of all, any citizen who has ever cared enough to give of themselves to a worthy cause.

Scaling Global Change

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Publisher : John Wiley & Sons
ISBN 13 : 1119483859
Total Pages : 341 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Scaling Global Change by : Erin Ganju

Download or read book Scaling Global Change written by Erin Ganju and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your start-up into a global influence with real-world impact Scaling Global Change provides social entrepreneurs with the strong organizational foundation they need to change the world. Through the story of Room to Read, one of the fastest-growing nonprofits in the last 18 years, this book features clear, real-world lessons for growing a non-profit or social enterprise, with special insight into girls’ education and literacy programming in lower-income countries. By outlining theories of program, operational, and system-level change, the discussion delves into the meat of the entrepreneurial spirit and applies it directly to everyday strategic decisions. The book begins with an overview of essential communication, vision, and execution fundamentals, and then dives into a discussion of metrics, monitoring, planning, leadership, and more. Clear guidance on internal operations, fundraising, team building, management, and other central topics provides a roadmap for new and experienced leaders, while further exploration of influence, strategy, and government funding relates the wisdom of experience from the perspective of a successful organization. Cross the chasm from start-up to mature organization with worldwide impact Gain insight into the theoretical and practical underpinnings of nonprofit success Adopt new perspectives on effectiveness, excellence, and influence Translate ideas into action in a way that will change the world Social entrepreneurship has taken off more than ever, and the market is crowded with optimistic leaders wanting to change the world. How do you differentiate your organization from the pack? How can you stand out, stand up, and make a real impact? These lessons are gained through experience and building a strong organizational culture; Room to Read has treaded this path and found itself at the heights of success. With Scaling Global Change, you reap the benefit of experiential lessons while applying them to the success of your own organization. **All Royalties from the sale of Scaling Global Change will be donated directly to Room To Read**

Social Enterprise

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Author :
Publisher : Palgrave
ISBN 13 : 9780230203723
Total Pages : 0 pages
Book Rating : 4.2/5 (37 download)

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Book Synopsis Social Enterprise by : Frank Martin

Download or read book Social Enterprise written by Frank Martin and published by Palgrave. This book was released on 2010-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social enterprises are dynamic businesses with a conscience working in the UK and internationally to deliver lasting social and environmental change. Well known social enterprises include Cafedirect, The Big Issue, The Co-operative Group, the Eden Project and Jamie Oliver's Fifteen, but there are thousands more operating in a wide range of industries from farmers' markets and recycling companies to transport providers and childcare. This landmark text considers how a social enterprise can sustain and develop its activities, and compares the way we measure success in social organisations to other forms of business. Social Enterprise is an ideal resource for all students and entrepreneurs who want to make business and society better. Key features: • Real-world case studies and mini-examples demonstrate the realities of creating and running a social enterprise • Quotations from active social entrepreneurs reveal the challenges and inspirations specific to this area of the economy • Clearly defines social ventures and their role in societies and economies • A companion website featuring web-links and support materials Social Enterprise is recommended for students on Business Studies degrees, MBAs and those studying civic or community enterprise, as well as practitioners and lecturers.

Melons to Money

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Author :
Publisher : CreateSpace
ISBN 13 : 9781484934074
Total Pages : 164 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis Melons to Money by : Gayle Pincus

Download or read book Melons to Money written by Gayle Pincus and published by CreateSpace. This book was released on 2013-09 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jason Greene is terrified. As the newly minted CEO of NextPlace4Good, Jason is proud of its vital connection with homeless youth, getting each to safe shelter and a better life. Now, in the face of explosive demand for their services, NextPlace4Good faces dramatic cutbacks in revenues. How will they survive? Urgently and skillfully, Jason's new board member, Michael, guides him from dire straits to financial stability and then toward sustainability. As their story is told, so is the process of launching a social enterprise. From feasibility to funding and from readiness to revenues, the team wrestles every barrier to the ground. Their social enterprise, WorkPlace4Good, becomes a source of job training and employment, a source of healthy, affordable food and a source for earnings to invest in mission growth. Melons to Money: Growing Food, Lives & Social Enterprise is a story for enterprising nonprofit leaders and social entrepreneurs.

A New Way to Think

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Publisher : Harvard Business Press
ISBN 13 : 1647823528
Total Pages : 140 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis A New Way to Think by : Roger L. Martin

Download or read book A New Way to Think written by Roger L. Martin and published by Harvard Business Press. This book was released on 2022-05-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of "10 Must-Read Career and Leadership Books For 2022" by Forbes The ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers. Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm. Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it. Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more. Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential guide for any current or aspiring business leader.

Social Entrepreneurship

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Author :
Publisher : Oxford University Press
ISBN 13 : 0195396332
Total Pages : 172 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Social Entrepreneurship by : David Bornstein

Download or read book Social Entrepreneurship written by David Bornstein and published by Oxford University Press. This book was released on 2010-04-16 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In development circles, there is now widespread consensus that social entrepreneurs represent a far better mechanism to respond to needs than we have ever had before--a decentralized and emergent force that remains our best hope for solutions that can keep pace with our problems and create a more peaceful world.David Bornstein's previous book on social entrepreneurship, How to Change the World, was hailed by Nicholas Kristof in The New York Times as "a bible in the field" and published in more than twenty countries. Now, Bornstein shifts the focus from the profiles of successful social innovators in that book--and teams with Susan Davis, a founding board member of the Grameen Foundation--to offer the first general overview of social entrepreneurship. In a Q & A format allowing readers to go directly to the information they need, the authors map out social entrepreneurship in its broadest terms as well as in its particulars.Bornstein and Davis explain what social entrepreneurs are, how their organizations function, and what challenges they face. The book will give readers an understanding of what differentiates social entrepreneurship from standard business ventures and how it differs from traditional grant-based non-profit work. Unlike the typical top-down, model-based approach to solving problems employed by the World Bank and other large institutions, social entrepreneurs work through a process of iterative learning--learning by doing--working with communities to find unique, local solutions to unique, local problems. Most importantly, the book shows readers exactly how they can get involved.Anyone inspired by Barack Obama's call to service and who wants to learn more about the essential features and enormous promise of this new method of social change, Social Entrepreneurship is the ideal first place to look.

The Lean Startup

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Author :
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.