Success Factors Of New Product Development

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Success Factors of New Product Development

Author :
Publisher : GRIN Verlag
ISBN 13 : 3638572528
Total Pages : 29 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis Success Factors of New Product Development by :

Download or read book Success Factors of New Product Development written by and published by GRIN Verlag. This book was released on 2006-11-22 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,6, University of Cooperative Education Mannheim (Institut für Wirtschaft), course: "International Business Administration", language: English, abstract: In the last decades the way of doing business around the world has changed more than ever before. In our times it is not only important for companies to have a few products which sell good but to come up with successful new products from time to time. Especially in the consumer goods sector this applies very strongly. With shorter product-life-cycles companies are forced to change and invent new products or they will get pushed out of the market. The fact that customer preferences change very fast and the progress in technology is faster than ever along with the information being available better and more rapid is putting pressure on companies to come up with new products over and over again (Akgün, 2004, p. 1). Coming up with ideas for new products alone does not guarantee company performance to be above average. It is only by successful launches of new products that companies are able to turnover and profits. This is were the main problem is based. Many products are brought to market every year but only a small number of them is seen as being successful. The many failures that come up are very expensive for companies since they might involve a lot of costs for research and development, market research, employees involved in the development and other types of cost related to New Product Development. According to Kotler et al. (2002, p. 500) a study estimated that new consumer packaged goods fail at a rate of 80 per cent. Companies that try to stay competitive ask themselves what they can do to create successful new products. The factors that divide failures from successes are vital to managers around the world in order to stay in business. It is not always easy to understand the determinants that are crucial to the suc- cess of a product.

New Products: The Key Factors in Success

Author : Robert G. Cooper
Publisher : Marketing Classics Press
ISBN 13 : 1613112300
Total Pages : 57 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis New Products: The Key Factors in Success by : Robert G. Cooper

Download or read book New Products: The Key Factors in Success written by Robert G. Cooper and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Success Factors in New Product Development

Author : F. A. Johne
Publisher :
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4.:/5 (176 download)

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Book Synopsis Success Factors in New Product Development by : F. A. Johne

Download or read book Success Factors in New Product Development written by F. A. Johne and published by . This book was released on 1987 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Industrial Engineering, Management Science and Applications 2015

Author : Mitsuo Gen
Publisher : Springer
ISBN 13 : 3662472007
Total Pages : 1085 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Industrial Engineering, Management Science and Applications 2015 by : Mitsuo Gen

Download or read book Industrial Engineering, Management Science and Applications 2015 written by Mitsuo Gen and published by Springer. This book was released on 2015-05-18 with total page 1085 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a complete record of presentations made at Industrial Engineering, Management Science and Applications 2015 (ICIMSA 2015), and provides the reader with a snapshot of current knowledge and state-of-the-art results in industrial engineering, management science and applications. The goal of ICIMSA is to provide an excellent international forum for researchers and practitioners from both academia and industry to share cutting-edge developments in the field and to exchange and distribute the latest research and theories from the international community. The conference is held every year, making it an ideal platform for people to share their views and experiences in industrial engineering, management science and applications related fields.

Investigating the Influence of Success Factors on New Product Development

Author : Randy Tran
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (945 download)

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Book Synopsis Investigating the Influence of Success Factors on New Product Development by : Randy Tran

Download or read book Investigating the Influence of Success Factors on New Product Development written by Randy Tran and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Blotting Book

Author : E. F. Benson
Publisher :
ISBN 13 : 396508870X
Total Pages : 128 pages
Book Rating : 4.9/5 (65 download)

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Book Synopsis The Blotting Book by : E. F. Benson

Download or read book The Blotting Book written by E. F. Benson and published by . This book was released on 2018 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Key Success Factors of New Products / Product Innovations

Author : Raffaele Aledda
Publisher : GRIN Verlag
ISBN 13 : 3640728890
Total Pages : 102 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Key Success Factors of New Products / Product Innovations by : Raffaele Aledda

Download or read book Key Success Factors of New Products / Product Innovations written by Raffaele Aledda and published by GRIN Verlag. This book was released on 2010-10-20 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, International University of Applied Sciences, language: English, abstract: The new information age has seen an impressive shift to global markets and cross-border competition, resulting in customers increased expectations for higher quality products, competitive prices and better and faster services. Hence, companies aiming at striving success are focussing more and more on generating fast, innovative, and efficient solutions to satisfy customers’ expectations and to create value for shareholder. In view of that, the quest for new products capable to bestow the company with the differential advantage to position itself against its competitors has never been more critical than ever before. However, although innovations are generally seen as the engine of growth, only a small number survive the first year and generate significant value for shareholders. Thus, managers all around the world are keen to identify key factors of success to reduce uncertainty in the new product development process. Yet, history teaches us that product innovation is a complex and dynamic process whose success is difficult to measure, to forecast and which call for talented managers capable to identify and harmonize an array of exogenous, endogenous and consumer perception factors of success simultaneously. Most notably, consumers perception is difficult to map and far more complex to manage. Only new products and innovations that timely offer superior and unique benefits that are perceived as such by customers are marketable and sustainable in the long run and thus generate value for shareholders.

Key Success Factors of New Products / Product Innovations

Author : Raffaele Aledda
Publisher : GRIN Verlag
ISBN 13 : 3640729315
Total Pages : 109 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Key Success Factors of New Products / Product Innovations by : Raffaele Aledda

Download or read book Key Success Factors of New Products / Product Innovations written by Raffaele Aledda and published by GRIN Verlag. This book was released on 2010-10 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, International University of Applied Sciences Bad Honnef - Bonn, language: English, abstract: The new information age has seen an impressive shift to global markets and cross-border competition, resulting in customers increased expectations for higher quality products, competitive prices and better and faster services. Hence, companies aiming at striving success are focussing more and more on generating fast, innovative, and efficient solutions to satisfy customers' expectations and to create value for shareholder. In view of that, the quest for new products capable to bestow the company with the differential advantage to position itself against its competitors has never been more critical than ever before. However, although innovations are generally seen as the engine of growth, only a small number survive the first year and generate significant value for shareholders. Thus, managers all around the world are keen to identify key factors of success to reduce uncertainty in the new product development process. Yet, history teaches us that product innovation is a complex and dynamic process whose success is difficult to measure, to forecast and which call for talented managers capable to identify and harmonize an array of exogenous, endogenous and consumer perception factors of success simultaneously. Most notably, consumers perception is difficult to map and far more complex to manage. Only new products and innovations that timely offer superior and unique benefits that are perceived as such by customers are marketable and sustainable in the long run and thus generate value for shareholders.

Success Factors of New Product Development

Author : Holger Ernst
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Success Factors of New Product Development by : Holger Ernst

Download or read book Success Factors of New Product Development written by Holger Ernst and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuous development and market introduction of new products can be an important determinant of sustained company performance. For approximately 30 years, conceptual and empirical research has been undertaken to identify the critical success factors of new products. This paper reviews the findings of empirical work into the success factors of new product development (NPD). It is the prime objective of this work to summarize the most important findings in a compact and structured way. In addition, shortcomings of previous empirical work on NPD success factors will be discussed and suggestions for improvement in future empirical NPD studies will be made.

New Product Development

Author : Robert M. Monczka
Publisher :
ISBN 13 : 9780873894685
Total Pages : 0 pages
Book Rating : 4.8/5 (946 download)

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Book Synopsis New Product Development by : Robert M. Monczka

Download or read book New Product Development written by Robert M. Monczka and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to advance into new and uncharted territories, expectations placed on manufacturers will continue to grow. To stay competitive, manufacturers need to have a solid strategy to deal with issues such as shortened product life cycles, increased technology, and global competition. However, a growing part of this strategy needs to relate to suppliers and their roles in the product development process. More effective integration of suppliers into a firm's product value/supply chain will be a key factor in achieving improvements necessary to remain competitive. This issue is at the heart of New Product Development: Strategies for Supplier Integration. Written by a team of experts in the new product development field, this book is based on a three year study at Michigan State University that investigated the integration of suppliers into new product development, and provides a complete how-to guide for establishing new supplier strategies.

Critical Success Factors in New Product Development

Author : Peter Weisshuhn
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.:/5 (365 download)

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Book Synopsis Critical Success Factors in New Product Development by : Peter Weisshuhn

Download or read book Critical Success Factors in New Product Development written by Peter Weisshuhn and published by . This book was released on 1996 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food Product Development

Author : Richard Earle
Publisher : CRC Press
ISBN 13 : 9780849312090
Total Pages : 402 pages
Book Rating : 4.3/5 (12 download)

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Book Synopsis Food Product Development by : Richard Earle

Download or read book Food Product Development written by Richard Earle and published by CRC Press. This book was released on 2001-10-09 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk, often ending in failure. What are the keys to making the process a success? Based on a wealth of experience gathered over 40 years, Food Product Development provides the answers. After an introductory chapter, the first half of the book considers the four core elements of product development: the overall business strategy which directs product development, the various steps in the product development process itself, the knowledge required to fuel the process and, last but not least, keeping product development focused on consumer needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food Product Development will be an essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry. Mary D. Earle and Richard L. Earle are both Professors Emeritus in Massey University, New Zealand. Mary Earle is a pioneer in product development research, and both she and her husband have worked with industry on numerous product development projects. Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.

Handbook of Research on New Product Development

Author : Peter N. Golder
Publisher : Edward Elgar Publishing
ISBN 13 : 1784718157
Total Pages : 469 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Handbook of Research on New Product Development by : Peter N. Golder

Download or read book Handbook of Research on New Product Development written by Peter N. Golder and published by Edward Elgar Publishing. This book was released on 2018 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together

Author : Roman Pichler
Publisher : Pichler Consulting
ISBN 13 : 1916303021
Total Pages : 216 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together by : Roman Pichler

Download or read book How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together written by Roman Pichler and published by Pichler Consulting. This book was released on 2020-03-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work. Coverage includes: * Choosing the right leadership style * Cultivating empathy, building trust, and influencing others * Increasing your authority and empowering others * Directing stakeholders and development teams through common goals * Making decisions that people will support and follow through * Successfully resolving disputes and conflicts even with senior stakeholders * Listening deeply to discover and address hidden needs and interests * Practising mindfulness and embracing a growth mindset to develop as a leader Praise for How to Lead in Product Management: "Roman has done it again, delivering a practical book for the product management community that appeals to both heart and mind. How to Lead in Product Management is packed with concise, direct, and practical advice that addresses the deeper, personal aspects of the product leadership. Roman's book shares wisdom on topics including goals, healthy interactions with stakeholders, handling conflict, effective conversations, decision-making, having a growth mindset, and self-care. It is a must read for both new and experienced product people." ~Ellen Gottesdiener, Product Coach at EBG Consulting "Being a great product manager is tough. It requires domain knowledge, industry knowledge, technical skills, but also the skills to lead and inspire a team. Roman Pichler's How to Lead in Product Management is the best book I've read for equipping product managers to lead their teams." ~Mike Cohn, Author of Succeeding with Agile, Agile Estimating and Planning, and User Stories Applied "This is the book that has been missing for product people. Roman has created another masterpiece, a fast read with lots of value. It's a must read for every aspiring product manager." ~Magnus Billgren, CEO of Tolpagorni Product Management "How Lead in Product Management is for everyone who manages a product or drives important business decisions. Roman lays out the key challenges of product leadership and shows us ways of thoughtfully working with team members, stakeholders, partners, and the inevitable conflicts." ~Rich Mironov, CEO of Mironov Consulting and "Smokejumper" Head of Product

The PDMA Handbook of New Product Development

Author : Kenneth B. Kahn
Publisher : John Wiley & Sons
ISBN 13 : 1118415493
Total Pages : 375 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The PDMA Handbook of New Product Development by : Kenneth B. Kahn

Download or read book The PDMA Handbook of New Product Development written by Kenneth B. Kahn and published by John Wiley & Sons. This book was released on 2012-11-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Understanding Superior New Product Development

Author : Ina Horn
Publisher : Kohlhammer Verlag
ISBN 13 : 3170270486
Total Pages : 228 pages
Book Rating : 4.1/5 (72 download)

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Book Synopsis Understanding Superior New Product Development by : Ina Horn

Download or read book Understanding Superior New Product Development written by Ina Horn and published by Kohlhammer Verlag. This book was released on 2011-08-25 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as Book on Demand. Over the past decade, many companies in the semiconductor and aerospace industries have significantly upgraded their new product development processes, with disciplined timelines, strict design reviews, 'gates' to decision making and cross-functional collaboration. Some companies are outperforming their industry peers in terms of time-to-market and meeting customer needs. This raises the question of how companies can achieve and sustain performance based on the new product development function. To answer this question the present book analyzes the new product development process with a focus on the underlying dynamic capabilities, how such routines evolve on different organizational levels, and what are the associated social phenomena. Comparative case study evidence suggests that higher order resource reconfiguration and integration routines are established idiosyncratically. It is argued that simple, perception-based and loosely-coupled routines seem to be more effective for reconfiguring responsibilities and task sequences. On the other hand, detailed, codified and rigid higher-order routines were found more effective for integrating personnel, outsourced services and new technology.

Product Innovation and Technology Strategy

Author : Robert G. Cooper
Publisher : Stage-Gate International
ISBN 13 : 1439252246
Total Pages : 272 pages
Book Rating : 4.4/5 (392 download)

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Book Synopsis Product Innovation and Technology Strategy by : Robert G. Cooper

Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.