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Succeed Through Customer Knowledge
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Book Synopsis Succeed Through Customer Knowledge by : Kazuki Nishiguchi
Download or read book Succeed Through Customer Knowledge written by Kazuki Nishiguchi and published by SCB Distributors. This book was released on 2021-12-15 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category. In this book he provides extensive insights into viable marketing frameworks and guidelines that enable you to gain a deep cognizance of your customer base and develop tailor made marketing solutions to maximize on the knowledge gained.
Book Synopsis Succeed Through Customer Knowledge by : Kazuki Nishiguchi
Download or read book Succeed Through Customer Knowledge written by Kazuki Nishiguchi and published by One Peace Books. This book was released on 2021-12-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEO of Strategy Partners and co-founder of M-Force (Management consultant and active investor) 1990 - P&G, Japan, Brand Manager / Marketing Director. 2006 - ROHTO Pharmaceutical, Executive Officer / General Manager of Marketing Division. 2015 - L'Occitane, Japan, CEO. 2016 - Contributed to L'Occitane group's most profitable year. Later became an External Director and Strategic Advisor. 2017 - SmartNews, Senior Vice President of Marketing Japan and USA. Later became a marketing strategy advisor.
Book Synopsis Customer Service by : Robert W. Lucas
Download or read book Customer Service written by Robert W. Lucas and published by . This book was released on 2009 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Customer Service, 4/e" by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided for customer service supervisory personnel
Book Synopsis The Seven Pillars of Customer Success by : Wayne McCulloch
Download or read book The Seven Pillars of Customer Success written by Wayne McCulloch and published by Lioncrest Publishing. This book was released on 2021-04-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch has more than 25 years of experience in the software industry-years spent in training, adoption, and customer experience, the building blocks for customer success. Now he's sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization. From customer journey actions to the development of transformation advisors, you'll read detailed examples of how companies have put these seven pillars to the test. To create a culture of customer success and stand out in the marketplace, you need a proven framework and knowledgeable perspective-this book provides both, and more.
Book Synopsis Successful Customer Relationship Management Programs and Technologies: Issues and Trends by : Eid, Riyad
Download or read book Successful Customer Relationship Management Programs and Technologies: Issues and Trends written by Eid, Riyad and published by IGI Global. This book was released on 2012-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
Author :Prof. Eric Tsui Publisher :Academic Conferences and publishing limited ISBN 13 :191121862X Total Pages :421 pages Book Rating :4.9/5 (112 download)
Book Synopsis ICICKM 2017 14th International Conference on Intellectual Capital Knowledge Management & Organisational Learning by : Prof. Eric Tsui
Download or read book ICICKM 2017 14th International Conference on Intellectual Capital Knowledge Management & Organisational Learning written by Prof. Eric Tsui and published by Academic Conferences and publishing limited. This book was released on 2017-07-12 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Best Practices in Customer Service by : John A. Woods
Download or read book Best Practices in Customer Service written by John A. Woods and published by AMACOM Div American Mgmt Assn. This book was released on 1999 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Skills and Training Directory by : Institute of Management
Download or read book Skills and Training Directory written by Institute of Management and published by Kogan Page Publishers. This book was released on 2003 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to current best practice and new thinking at all levels, and a directory of the wide-ranging sources of information and support available to anyone involved in human resource development. This revised edition covers new trends, preparing for future skills requirements and applications.
Book Synopsis College Knowledge by : David T. Conley
Download or read book College Knowledge written by David T. Conley and published by John Wiley & Sons. This book was released on 2008-01-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although more and more students have the test scores and transcripts to get into college, far too many are struggling once they get there. These students are surprised to find that college coursework demands so much more of them than high school. For the first time, they are asked to think deeply, write extensively, document assertions, solve non-routine problems, apply concepts, and accept unvarnished critiques of their work. College Knowledge confronts this problem by looking at the disconnect between what high schools do and what colleges expect and proposes a solution by identifying what students need to know and be able to do in order to succeed. The book is based on an extensive three-year project sponsored by the Association of American Universities in partnership with The Pew Charitable Trusts. This landmark research identified what it takes to succeed in entry-level university courses. Based on the project's findings - and interviews with students, faculty, and staff - this groundbreaking book delineates the cognitive skills and subject area knowledge that college-bound students need to master in order to succeed in today's colleges and universities. These Standards for Success cover the major subject areas of English, mathematics, natural sciences, social sciences, second languages, and the arts.
Book Synopsis Building a Winning Sales Force by : Andris A. ZOLTNERS
Download or read book Building a Winning Sales Force written by Andris A. ZOLTNERS and published by AMACOM Div American Mgmt Assn. This book was released on 2009-02-11 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales force effectiveness drives every company's success, but keeping a sales organization at the top of its game is a constant challenge. As experts in the field, Andy Zoltners and Prabha Sinha have helped sales leaders around the world perfect their sales strategy, operations, and execution. Combining strategic insight with pragmatic advice, Building a Winning Sales Force provides current and aspiring sales leaders with innovative yet practical solutions to many of the most common issues faced by today’s sales organizations. The book shows readers how to: assess how good their sales force really is • identify sales force improvement opportunities • implement tools and processes that have immediate impact on sales effectiveness • attract and retain the best salespeople • design incentive compensation plans • set goals • manage sales performance • motivate the sales force With practical advice and case studies of companies that have conquered even the most challenging obstacles, Building a Winning Sales Force will enable every company to drive sales and stay competitive.
Book Synopsis The Diversity Scorecard by : Edward Hubbard
Download or read book The Diversity Scorecard written by Edward Hubbard and published by Routledge. This book was released on 2012-07-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Diversity Scorecard' is designed to provide step-by-step instructions, worksheets and examples to help diversity executives and managers analyze and track the impact of their diversity initiatives to mobilize the organization for strategic culture change. Diversity is not a program; it is a systemic process of organizational change that requires measurement for organizational improvement and success. Measuring the progress and results of diversity initiatives is a key strategic requirement to demonstrate its contribution to organizational performance. Diversity executives, professionals and managers know they must begin to show how diversity is linked to the bottom-line in hard numbers or they will have difficulty maintaining funds, gaining support, and obtaining resources to generate progress. Many organizations collect some type of diversity-related data today, even if it focuses only on Affirmative Action statistics. "The Diversity Scorecard" focuses on tools and techniques to make sure diversity professionals are collecting and measuring the right type of data that will help ensure the organization"s success both now and in the future. This book helps the reader spend some time thinking about what they currently measure and adding new measures to a database to track progress towards their diversity vision. The basic premises of this book are that it is important to develop measures that focus on the past, present, and future; and that measures need to consider the needs of the organization"s diverse workforce, its work climate, diverse customers, the community, and shareholders. Part I of "The Diversity Scorecard" identifies the need for diversity measurement highlighting a business case for diversity and providing an introduction to diversity measurement. Part II of the book outlines the diversity return on investment (DROI) process taking you through step-by-step processes and techniques. Part III teaches you how to use measures in six key categories - Diversity Leadership Commitment, Workforce Profile Representation, Workplace Climate, Learning & Growth, Diverse Customer / Community Partnerships, and Financial Impact - to build a diversity scorecard that is aligned and linked with the business strategy of the organization. Finally, in Part IV, Dr. Hubbard discusses implementation issues involving strategic change procedures and techniques to avoid the pitfalls inherent in a diversity-based cultural transition process.
Book Synopsis Supply Chain 5.0: The Next Generation Of Business Success Through Customer Centricity, Sustainability & Human Rights And Digitalization by : Prateek Jain
Download or read book Supply Chain 5.0: The Next Generation Of Business Success Through Customer Centricity, Sustainability & Human Rights And Digitalization written by Prateek Jain and published by World Scientific. This book was released on 2023-10-18 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Supply Chain 5.0: The Next Generation of Business Success through Customer Centricity, Sustainability & Human Rights and Digitalization' unveils a transformative era in supply chain management, presenting a groundbreaking business model that integrates three pivotal elements: Customer Centricity, Sustainability & Human Rights, and the interplay of Advanced Digitalization. This insightful book guides businesses through the evolving landscape, showcasing how they can synchronize these elements to revolutionize their operations and unlock unparalleled value, ensuring future success. As consumer expectations shift and the world demands responsible practices, embracing the new generation of Supply Chain isn't just an option — it's the only way for organizations to thrive and shape a profitable and sustainable future.
Download or read book Profit Brand written by Nick Wreden and published by Kogan Page Publishers. This book was released on 2005-09-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It also illustrates how organizations can do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy. Focusing on concepts which have often been ignored - including profitability, accountability and sustainability - and packed with global examples from IBM, Disney, Amex and KLM, Profit Brand highlights both good and bad marketing practice. This is essential reading for branding and marketing professionals, CEOs, finance directors, and students of business and marketing.
Book Synopsis Trends and Innovations in Marketing Information Systems by : Tsiakis, Theodosios
Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios and published by IGI Global. This book was released on 2015-10-21 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Book Synopsis Hidden Champions Case Compendium by : Jan-Philipp Büchler
Download or read book Hidden Champions Case Compendium written by Jan-Philipp Büchler and published by Springer Nature. This book was released on with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1616928530 Total Pages :2042 pages Book Rating :4.6/5 (169 download)
Book Synopsis Enterprise Information Systems: Concepts, Methodologies, Tools and Applications by : Management Association, Information Resources
Download or read book Enterprise Information Systems: Concepts, Methodologies, Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2010-09-30 with total page 2042 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume collection, titled Enterprise Information Systems: Concepts, Methodologies, Tools and Applications, provides a complete assessment of the latest developments in enterprise information systems research, including development, design, and emerging methodologies. Experts in the field cover all aspects of enterprise resource planning (ERP), e-commerce, and organizational, social and technological implications of enterprise information systems.
Book Synopsis Balanced Scorecard Step-by-Step by : Paul R. Niven
Download or read book Balanced Scorecard Step-by-Step written by Paul R. Niven and published by John Wiley and Sons. This book was released on 2010-06-15 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRAISE FOR Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results, Second Edition "As a practitioner and thought leader, Paul Niven is superbly bridging the gulf between BSC theory and application through hands-on experiences and real-world case studies. The book provides a practical road map, step-by-step, to plan, execute, and sustain a winning scorecard campaign. Easy to read . . . tells a powerful story with lessons learned/best practices from global customer implementations. Must-read for anyone interested in BSC or grappling with how to create a strategically aligned organization." —Vik Torpunuri, President and CEO, e2e Analytix "In Balanced Scorecard Step-by-Step, Second Edition, Paul Niven provides an intuitive and incredibly effective blueprint for transitioning strategic ambition to execution. Paul's pragmatic approach provides leaders with a tool for managing a company's journey from strategic ideas to world-class performance. The Balanced Scorecard is a masterful tool for guiding companies through transformation, and I speak from personal experience when I say Paul's blueprint works! It is the most effective guide I have seen. Balanced Scorecard Step-by-Step will serve any leader well if their ambition is to efficiently engage their teams in achieving a set of strategic goals." —Allan A. MacDonald, Vice President, Sales and Customer Solutions Bell Canada National Markets "Paul Niven has done it again!!! With this book, he has further operationalized the enlightened Balanced Scorecard concept into a fully functional system that optimizes business execution and performance!" —Barton Johnson, President, Financial Freedom Senior Funding Corporation, The Reverse Mortgage Specialist
