Study Guide to Accompany Marketing by Carl McDaniel, Jr., William R. Darden

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Publisher :
ISBN 13 :
Total Pages : 358 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Study Guide to Accompany Marketing by Carl McDaniel, Jr., William R. Darden by : Gary L. Clark

Download or read book Study Guide to Accompany Marketing by Carl McDaniel, Jr., William R. Darden written by Gary L. Clark and published by . This book was released on 1987 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Revoked

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Publisher :
ISBN 13 :
Total Pages : 225 pages
Book Rating : 4.:/5 (118 download)

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Book Synopsis Revoked by : Allison Frankel

Download or read book Revoked written by Allison Frankel and published by . This book was released on 2020 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[The report] finds that supervision -– probation and parole -– drives high numbers of people, disproportionately those who are Black and brown, right back to jail or prison, while in large part failing to help them get needed services and resources. In states examined in the report, people are often incarcerated for violating the rules of their supervision or for low-level crimes, and receive disproportionate punishment following proceedings that fail to adequately protect their fair trial rights."--Publisher website.

Accommodating the Spectrum of Individual Abilities

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Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Accommodating the Spectrum of Individual Abilities by :

Download or read book Accommodating the Spectrum of Individual Abilities written by and published by . This book was released on 1983 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Perryville

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Publisher : University Press of Kentucky
ISBN 13 : 0813137144
Total Pages : 669 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Perryville by : Kenneth W. Noe

Download or read book Perryville written by Kenneth W. Noe and published by University Press of Kentucky. This book was released on 2001-09-21 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Seaborg Civil War Prize: “Impressively researched . . . will please many readers, especially those who enjoy exciting battle histories.” ―Journal of Military History On October 8, 1862, Union and Confederate forces clashed near Perryville in what would be the largest battle ever fought on Kentucky soil. The climax of a campaign that began two months before in northern Mississippi, Perryville came to be recognized as the high-water mark of the western Confederacy. Perryville: This Grand Havoc of Battle is the definitive account of this important conflict. While providing all the parry and thrust one might expect from an excellent battle narrative, the book also reflects the new trends in Civil War history in its concern for ordinary soldiers and civilians caught in the slaughterhouse. The last chapter, unique among Civil War battle narratives, even discusses the battle’s veterans, their families, efforts to preserve the battlefield, and the many ways Americans have remembered and commemorated Perryville. “This superb book unravels the complexities of Perryville, but discloses these military details within their social and political contexts. These considerations greatly enrich our understanding of war, history, and human endeavor.” —Virginia Quarterly Review “It should remain the definitive work of the Perryville campaign for many years.” —Bowling Green Daily News

Alligators, Buffaloes, and Bushmasters

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ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Alligators, Buffaloes, and Bushmasters by : Alfred Dunlop Bailey

Download or read book Alligators, Buffaloes, and Bushmasters written by Alfred Dunlop Bailey and published by . This book was released on 1986 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Literature Lost

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Publisher : Yale University Press
ISBN 13 : 9780300075793
Total Pages : 274 pages
Book Rating : 4.0/5 (757 download)

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Book Synopsis Literature Lost by : John Martin Ellis

Download or read book Literature Lost written by John Martin Ellis and published by Yale University Press. This book was released on 1997-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the span of less than a generation, university humanities departments have experienced an almost unbelievable reversal of attitudes, now attacking and undermining what had previously been considered best and most worthy in the Western tradition. John M. Ellis here scrutinizes the new regime in humanistic studies. He offers a careful, intelligent analysis that exposes the weaknesses of notions that are fashionable in humanities today. In a clear voice, with forceful logic, he speaks out against the orthodoxy that has installed race, gender, and class perspectives at the center of college humanities curricula. Ellis begins by showing that political correctness is a recurring impulse of Western society and one that has a discouraging history. He reveals the contradictions and misconceptions that surround the new orthodoxy and demonstrates how it is most deficient just where it imagines itself to be superior. Ellis contends that humanistic education today, far from being historically aware, relies on anachronistic thinking; far from being skeptical of Western values, represents a ruthless and unskeptical Western extremism; far from being valuable in bringing political perspectives to bear, presents politics that are crude and unreal; far from being sophisticated in matters of "theory," is largely ignorant of the range and history of critical theory; far from valuing diversity, is unable to respond to the great sweep of literature. In a concluding chapter, Ellis surveys the damage that has been done to higher education and examines the prospects for change.

The Emotional Shopper

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ISBN 13 : 9781601989147
Total Pages : 94 pages
Book Rating : 4.9/5 (891 download)

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Book Synopsis The Emotional Shopper by : Leonard Lee

Download or read book The Emotional Shopper written by Leonard Lee and published by . This book was released on 2015-05-29 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emotional Shopper: Assessing the Effectiveness of Retail Therapy examines the question to what extent retail therapy really works. The monograph reviews the extant literature on shopping behavior and emotions, and adopts a tripartite approach to provide a more systematic and holistic treatment of this subject. The author assesses whether retail therapy works according to three perspectives: (1) motivational, (2) behavioral, and (3) emotional. Shopping is seen as a hedonic experience that triggers a variety of emotions. The incidence (or lack) of these specific emotions when consumers shop is examined. The Emotional Shopper: Assessing the Effectiveness of Retail Therapy first reviews some conceptual foundations of the notion of retail therapy, including its definition and scope as well as the scales that researchers have developed to measure it. Next, it delves into the three aforementioned perspectives, assessing the effectiveness of retail therapy from each perspective by discussing and analyzing relevant work that has adopted the particular perspective. Finally, the author concludes with a general discussion of the main findings as well as some questions and directions for future research.

Consumer Behaviour in Sport and Events

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Publisher : Routledge
ISBN 13 : 113644162X
Total Pages : 252 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Consumer Behaviour in Sport and Events by : Daniel Funk

Download or read book Consumer Behaviour in Sport and Events written by Daniel Funk and published by Routledge. This book was released on 2008-10-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

New Venture Creation

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Publisher :
ISBN 13 : 9780071254380
Total Pages : 658 pages
Book Rating : 4.2/5 (543 download)

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Book Synopsis New Venture Creation by : Jeffry A. Timmons

Download or read book New Venture Creation written by Jeffry A. Timmons and published by . This book was released on 2007 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new 7th Edition of New Venture Creation: Entrepreneurship for the 21st Century, is the most heavily revised edition since its existence, yet it still maintains the market defining "Timmons Model of the Entrepreneurial Process." As always, Timmons & Spinelli cover the process of getting a new venture started, growing the venture, and successfully harvesting it. Through text, case studies, and hands-on exercises, this how-to text guides students in discovering the concepts of entrepreneurship and the competencies, skills, tools, and experience to equip students to successfully launch a new venture and recognize entrepreneurial opportunities.

Treatises on Physiology and Phrenology

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ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Treatises on Physiology and Phrenology by : Peter Mark Roget

Download or read book Treatises on Physiology and Phrenology written by Peter Mark Roget and published by . This book was released on 1838 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Antebellum Natchez

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Publisher : LSU Press
ISBN 13 : 9780807118603
Total Pages : 372 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Antebellum Natchez by : D. Clayton James

Download or read book Antebellum Natchez written by D. Clayton James and published by LSU Press. This book was released on 1993-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antebellum Natchez is most often associated with the grand and romantic aspects of the Old South and its landed gentry. Yet there was, as this book so amply illustrates, another Natchez—the Natchez of ordinary citizens, small businessmen, and free Negroes, and the Natchez under-the-Hill of brawling boatmen, professional gamblers, and bold-faced strumpets. Antebellum Natchez not only takes a critical look at the town’s aristocracy but also examines the depth of its commercial activities and the life of its middle- and lower-class elements. Author D. Clayton James brings the political, economic, and social aspects of antebellum Natchez into perspective and debunks a number of myths and illusions, including the notion that the town was a stronghold of Federalism and Whiggery. Starting with the Natchez Indians and their “Sun God” culture, James traces the development of the town from the native village through the plotting and intrigue of the changing regimes of the French, Spanish, British, and Americans. James makes a perceptive analysis of the aristocrats’ role in restricting the growth of the town, which in 1800 appeared likely to become the largest city in the transmontane region. “The attitudes and behavior of the aristocrats of Natchez during the final three decades of the antebellum period were characterized by escapism and exclusiveness,” says James. “With the aristocrats sullenly withdrawing into their world...Natchez lost forever the opportunity to become a major metropolis, and Mississippi was led to ruin.” Quoting generously from diaries, journals, and other records, the author gives the reader a valuable insight into what life in a Southern town was like before the Civil War. Antebellum Natchez is an important account of the role of Natchez and its colorful figures—John Quitman, Robert Walker, Manuel Gayoso de Lemos, William C. C. Claiborne, and a host of others—in the colonial affairs of the Lower Mississippi Valley and the growth of the Old Southwest.

Claude A. Swanson of Virginia

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Publisher : University Press of Kentucky
ISBN 13 : 0813162955
Total Pages : 313 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Claude A. Swanson of Virginia by : Henry C. FerrellJr.

Download or read book Claude A. Swanson of Virginia written by Henry C. FerrellJr. and published by University Press of Kentucky. This book was released on 2014-07-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning most of the years of the one-party South, the public career of Virginian Claude A. Swanson, congressman, governor, senator, and secretary of the navy, extended from the second administration of Grover Cleveland into that of Franklin Roosevelt. His record, writes Henry C. Ferrell, Jr., in this definitive biography, is that of "a skillful legislative diplomat and an exceedingly wise executive encompassed in the personality of a professional politician." As a congressman, Swanson abandoned Cleveland's laissez faire doctrines to become the leading Virginia spokesman for William Jennings Bryan and the Democratic platform of 1896. His achievements as a reform governor are equaled by few Virginia chief executives. In the Senate, Swanson worked to advance the programs of Woodrow Wilson. In the 1920s, he contributed to formulation of Democratic alternatives to Republican policies. In Roosevelt's New Deal cabinet, he helped the Navy obtain favorable treatment during a decade of isolation. The warp and woof of local politics are well explicated by Ferrell to furnish insight into personalities and events that first produced, then sustained, Swan-son's electoral success. He examines Virginia educational, moral, and social reforms; disfranchisement movements; racial and class politics; and the impact of the woman's vote. And he records the growth of the Hampton Roads military-industrial complex, which Swanson brought about. In Virginia, Swanson became a dominant political figure, and Ferrell's study challenges previous interpretations of Virginia politics between 1892 and 1932 that pictured a powerful, reactionary Democratic "Organization," directed by Thomas Staples Martin and his successor Harry Flood Byrd, Sr., defeating would-be progressive reformers. A forgotten Virginia emerges here, one that reveals the pervasive role of agrarians in shaping the Old Dominion's politics and priorities.

Brand Gender

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Publisher : Springer
ISBN 13 : 3319602195
Total Pages : 276 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Brand Gender by : Theo Lieven

Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Intelligence Analysis for Tomorrow

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Publisher : National Academies Press
ISBN 13 : 0309163420
Total Pages : 116 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Intelligence Analysis for Tomorrow by : National Research Council

Download or read book Intelligence Analysis for Tomorrow written by National Research Council and published by National Academies Press. This book was released on 2011-04-08 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intelligence community (IC) plays an essential role in the national security of the United States. Decision makers rely on IC analyses and predictions to reduce uncertainty and to provide warnings about everything from international diplomatic relations to overseas conflicts. In today's complex and rapidly changing world, it is more important than ever that analytic products be accurate and timely. Recognizing that need, the IC has been actively seeking ways to improve its performance and expand its capabilities. In 2008, the Office of the Director of National Intelligence (ODNI) asked the National Research Council (NRC) to establish a committee to synthesize and assess evidence from the behavioral and social sciences relevant to analytic methods and their potential application for the U.S. intelligence community. In Intelligence Analysis for Tomorrow: Advances from the Behavioral and Social Sciences, the NRC offers the Director of National Intelligence (DNI) recommendations to address many of the IC's challenges. Intelligence Analysis for Tomorrow asserts that one of the most important things that the IC can learn from the behavioral and social sciences is how to characterize and evaluate its analytic assumptions, methods, technologies, and management practices. Behavioral and social scientific knowledge can help the IC to understand and improve all phases of the analytic cycle: how to recruit, select, train, and motivate analysts; how to master and deploy the most suitable analytic methods; how to organize the day-to-day work of analysts, as individuals and teams; and how to communicate with its customers. The report makes five broad recommendations which offer practical ways to apply the behavioral and social sciences, which will bring the IC substantial immediate and longer-term benefits with modest costs and minimal disruption.

Who's who in Colored America

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Publisher :
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Who's who in Colored America by :

Download or read book Who's who in Colored America written by and published by . This book was released on 1927 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Effective Strategy Implementation

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Publisher : Gabler Verlag
ISBN 13 : 9783834927682
Total Pages : 131 pages
Book Rating : 4.9/5 (276 download)

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Book Synopsis Effective Strategy Implementation by : Adele J. Huber

Download or read book Effective Strategy Implementation written by Adele J. Huber and published by Gabler Verlag. This book was released on 2011-07-29 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.

Senate Joint Resolutions

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Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Senate Joint Resolutions by : Ohio. General Assembly. Senate

Download or read book Senate Joint Resolutions written by Ohio. General Assembly. Senate and published by . This book was released on 1925 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: