Strengthening Audience Engagement For Institutional Theatres

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Strengthening Audience Engagement for Institutional Theatres

Author : Sara Elizabeth Waugh
Publisher :
ISBN 13 : 9781321710540
Total Pages : 123 pages
Book Rating : 4.7/5 (15 download)

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Book Synopsis Strengthening Audience Engagement for Institutional Theatres by : Sara Elizabeth Waugh

Download or read book Strengthening Audience Engagement for Institutional Theatres written by Sara Elizabeth Waugh and published by . This book was released on 2015 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: This thesis, presented in partial fulfillment of the requirements for the degree of Master of Business Administration/Master of Fine Arts in Theatre Management, argues that institutional theatre companies must immediately begin to develop marketing strategies focused on increasing information accessibility and community engagement via popular social web platforms like Facebook in order to increase current and future audience growth and retention rates. With so many performing arts events taking place annually on college campuses it is important that performing arts departments and institutional theatre companies located on college campuses focus on increasing awareness of campus arts offerings. Traditional theatre audiences, Baby Boomers and older generations, are undeniably aging out, and theatre communities nationwide, professional and institutional, are suffering from the inability to spark the interest of and engage with new, younger patrons. Empirical research indicates that currently Millennial consumers are the largest generational cohort since the Baby Boomers, have more purchasing power than any other generation currently living, and are spending most of their social time online. A University of Michigan Social Research study found that 80 to 90 percent of Millennials use social media, three out of four have created a profile on a social networking site, and 80 percent sleep with their cell phones next to them. (Fromm 2013, 76) It therefore seems unwise for marketers in any industry to ignore statistics like these and not immediately begin to develop social media strategies for marketing with the Millennial consumer group, especially campus performing arts marketers. By increasing awareness of campus arts offerings, institutional theatre companies can help develop long term affinity for the arts within the Millennial cohort and beyond. Additional research, as shown in this thesis, indicates that marketing via Facebook is increasing in popularity for many organizations because of the ease with which consumers can communicate directly with the company as well as with fellow consumers. Colleges and universities are prime candidates for initiating social media marketing strategies because Millennial student audiences can communicate and get involved with the arts on college campuses. These factors, among many others that will be discussed throughout this thesis, present a compelling case for institutional theatre companies to begin developing or re-strategizing current social media marketing strategies in order to capture the interest of the dominant Millennial consumer group, and strengthen audience retention across demographics. By creating indexes with which to measure and score a sample of US institutional theatre companies' Facebook pages' online community engagement efforts, this thesis is able to analyze current levels of institutional theatre companies' information accessibility and engagement efforts through the popular social media platform, Facebook, as well as the effectiveness of their efforts based on customer engagement. My research results will demonstrate the severity with which many institutions' strategies need to change as well as which institutions are actively engaging with and retaining student and public audiences.

Roads to Engagement

Author : Yirong Li
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (986 download)

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Book Synopsis Roads to Engagement by : Yirong Li

Download or read book Roads to Engagement written by Yirong Li and published by . This book was released on 2017 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of my research is audience engagement strategy at two Chicago-based nonprofit theatre companies: Steppenwolf Theatre Company and The Goodman Theatre. To clarify the meaning of "audience engagement" within the context of theatre is challenging. There is no widely applied definition of this term in the arts environment of the United States. With lenses obtained from literature and through interviews, my research will investigate how the two theatre companies frame audience engagement, both their intra-organizational collaboration, such as programming, structure, operation and communication, and inter-organizational cooperation with other institutions. My research looks at the two theaters' funding policies in response to emerging habits of audience members, brought on by social change and technological development during the past two decades. My thesis analyzes how these strategies foster a broader, longer, and stronger relationship with audiences. Correspondingly, this thesis discusses how these strategies influence organizational, day-to-day activities and collaborations, with the intent to investigate how audience engagement strategies shape new form of organizational collaboration and foster self-assessment.

Marketing the Arts

Author : Anthony Rhine
Publisher : Rowman & Littlefield
ISBN 13 : 1538128969
Total Pages : 275 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Marketing the Arts by : Anthony Rhine

Download or read book Marketing the Arts written by Anthony Rhine and published by Rowman & Littlefield. This book was released on 2020-05-13 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website

Impacting Theatre Audiences

Author : Dani Snyder-Young
Publisher : Routledge
ISBN 13 : 1000545911
Total Pages : 258 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Impacting Theatre Audiences by : Dani Snyder-Young

Download or read book Impacting Theatre Audiences written by Dani Snyder-Young and published by Routledge. This book was released on 2022-03-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dani Snyder-Young and Matt Omasta present an overview of the burgeoning subfield of audience studies in theatre and performance studies, followed by an introduction to the wide range of ways scholars can study the experiences of spectators. Consisting of chapter-length case studies, the book addresses methodologies for examining spectatorship, including qualitative, quantitative, historical/historiographic, arts-based, participatory, and mixed methods approaches. This volume will be of great interest to theatre and performance studies scholars as well as industry professionals working in marketing, audience development, and community engagement.

Tools of Engagement

Author : Elizabeth L. McClelland
Publisher :
ISBN 13 :
Total Pages : 123 pages
Book Rating : 4.:/5 (759 download)

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Book Synopsis Tools of Engagement by : Elizabeth L. McClelland

Download or read book Tools of Engagement written by Elizabeth L. McClelland and published by . This book was released on 2011 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis explores whether theatre Web sites contain tools that have the potential to deepen audience engagement in live performance. By synthesizing data from a variety of scholarly sources, it presents a thorough and specific definition of engagement (active participation through educated interpretation, conversation and critique, social connection to a theatre company's community, or creative expression) and makes a detailed case that online tools can increase audience engagement. Because it addresses the significance of engagement and Internet technologies to audience participation in the theatrical event, this study is relevant not only to theatre and arts participation scholars but also to theatre companies and other arts organizations. To provide an unbiased account of how theatre Web sites may deepen audience engagement, this study examined the Web presences of a randomly selected group of American not-for-profit theatre companies, identifying engaging elements and analyzing their features and functions. All of the sampled theatre Web presences contained elements that could increase audience engagement, and these elements offered the possibility of engagement in all its forms--educated interpretation, conversation and critique, social connection, and creative expression.

Audience Engagement in the Performing Arts

Author : Ben Walmsley
Publisher : Springer Nature
ISBN 13 : 3030266532
Total Pages : 248 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Audience Engagement in the Performing Arts by : Ben Walmsley

Download or read book Audience Engagement in the Performing Arts written by Ben Walmsley and published by Springer Nature. This book was released on 2019-09-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

Theatre, Community, and Civic Engagement in Jacobean London

Author : Mark Bayer
Publisher : University of Iowa Press
ISBN 13 : 1609380398
Total Pages : 277 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Theatre, Community, and Civic Engagement in Jacobean London by : Mark Bayer

Download or read book Theatre, Community, and Civic Engagement in Jacobean London written by Mark Bayer and published by University of Iowa Press. This book was released on 2011-10-15 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking to heart Thomas Heywood’s claim that plays “persuade men to humanity and good life, instruct them in civility and good manners, showing them the fruits of honesty, and the end of villainy,” Mark Bayer’s captivating new study argues that the early modern London theatre was an important community institution whose influence extended far beyond its economic, religious, educational, and entertainment contributions. Bayer concentrates not on the theatres where Shakespeare’s plays were performed but on two important amphitheatres, the Fortune and the Red Bull, that offer a more nuanced picture of the Jacobean playgoing industry. By looking at these playhouses, the plays they staged, their audiences, and the communities they served, he explores the local dimensions of playgoing. Focusing primarily on plays and theatres from 1599 to 1625, Bayer suggests that playhouses became intimately engaged with those living and working in their surrounding neighborhoods. They contributed to local commerce and charitable endeavors, offered a convivial gathering place where current social and political issues were sifted, and helped to define and articulate the shared values of their audiences. Bayer uses the concept of social capital, inherent in the connections formed among individuals in various communities, to construct a sociology of the theatre from below—from the particular communities it served—rather than from the broader perspectives imposed from above by church and state. By transacting social capital, whether progressive or hostile, the large public amphitheatres created new and unique groups that, over the course of millions of visits to the playhouses in the Jacobean era, contributed to a broad range of social practices integral to the daily lives of playgoers. In lively and convincing prose that illuminates the significant reciprocal relationships between different playhouses and their playgoers, Bayer shows that theatres could inform and benefit London society and the communities geographically closest to them.

Theatre for Women's Participation in Sustainable Development

Author : Beth Osnes
Publisher : Routledge
ISBN 13 : 1136728465
Total Pages : 239 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Theatre for Women's Participation in Sustainable Development by : Beth Osnes

Download or read book Theatre for Women's Participation in Sustainable Development written by Beth Osnes and published by Routledge. This book was released on 2013-11-26 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though development researchers have proven that the participation of women is necessary for effective sustainable development, development practitioners still largely lack culturally appropriate, gender-sensitive tools for including women, especially women living in poverty. Current tools used in the development approach often favour the skill set of the development practitioner and are a mismatch with the traditional, gendered knowledge and skills many women who are living in poverty do have. This study explores three case studies from India, Ethiopia, and the Guatemala that have successfully used applied theatre for women’s participation in sustainable development. This interdisciplinary book has the opportunity to be the first to bring together the theory, scholarship and practice of theatre for women’s participation in sustainable development in an international context. This work will be of great interest to scholars and practitioners in a wide variety of fields who are looking for creative solutions for utilizing the contributions of women for solving our global goals to live in a sustainable way on this one planet in a just and equitable manner.

Experiential Theatres

Author : William W. Lewis
Publisher : Taylor & Francis
ISBN 13 : 1000788318
Total Pages : 281 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Experiential Theatres by : William W. Lewis

Download or read book Experiential Theatres written by William W. Lewis and published by Taylor & Francis. This book was released on 2022-11-29 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiential Theatres is a collaboratively edited and curated collection that delivers key insights into the processes of developing experiential performance projects and the pedagogies behind training theatre artists of the twenty-first century. Experiential refers to practices where the audience member becomes a crucial member of the performance world through the inclusion of immersion, participation, and play. As technologies of communication and interactivity have evolved in the postdigital era, so have modes of spectatorship and performance frameworks. This book provides readers with pedagogical tools for experiential theatre making that address these shifts in contemporary performance and audience expectations. Through case studies, interviews, and classroom applications the book offers a synthesis of theory, practical application, pedagogical tools, and practitioner guidance to develop a praxis-based model for university theatre educators training today’s theatre students. Experiential Theatres presents a holistic approach for educators and students in areas of performance, design, technology, dramaturgy, and theory to help guide them through the processes of making experiential performance.

The Routledge Companion to Dramaturgy

Author : Magda Romanska
Publisher : Routledge
ISBN 13 : 113512289X
Total Pages : 569 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The Routledge Companion to Dramaturgy by : Magda Romanska

Download or read book The Routledge Companion to Dramaturgy written by Magda Romanska and published by Routledge. This book was released on 2014-08-07 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dramaturgy, in its many forms, is a fundamental and indispensable element of contemporary theatre. In its earliest definition, the word itself means a comprehensive theory of "play making." Although it initially grew out of theatre, contemporary dramaturgy has made enormous advances in recent years, and it now permeates all kinds of narrative forms and structures: from opera to performance art; from dance and multimedia to filmmaking and robotics. In our global, mediated context of multinational group collaborations that dissolve traditional divisions of roles as well as unbend previously intransigent rules of time and space, the dramaturg is also the ultimate globalist: intercultural mediator, information and research manager, media content analyst, interdisciplinary negotiator, social media strategist. This collection focuses on contemporary dramaturgical practice, bringing together contributions not only from academics but also from prominent working dramaturgs. The inclusion of both means a strong level of engagement with current issues in dramaturgy, from the impact of social media to the ongoing centrality of interdisciplinary and intermedial processes. The contributions survey the field through eight main lenses: world dramaturgy and global perspective dramaturgy as function, verb and skill dramaturgical leadership and season planning production dramaturgy in translation adaptation and new play development interdisciplinary dramaturgy play analysis in postdramatic and new media dramaturgy social media and audience outreach. Magda Romanska is Visiting Associate Professor of Slavic Languages and Literatures at Harvard University, Associate Professor of Theatre and Dramaturgy at Emerson College, and Dramaturg for Boston Lyric Opera. Her books include The Post-Traumatic Theatre of Grotowski and Kantor (2012), Boguslaw Schaeffer: An Anthology (2012), and Comedy: An Anthology of Theory and Criticism (2014).

The Selection Process of the National Endowment for the Arts Theatre Program

Author : Stephen Michael Ayers
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Selection Process of the National Endowment for the Arts Theatre Program by : Stephen Michael Ayers

Download or read book The Selection Process of the National Endowment for the Arts Theatre Program written by Stephen Michael Ayers and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 1992 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is dedicated to building and understanding of how this country's only government subsidized arts support organization came into existence. Readers will find a brief narrative on the relationship between the United States Government and the precarious business of the cultural arts. A survey was conducted to identify the range of theatre organizations that apply for and receive funding. Readers will also find a good look at the NEA Theatre program and that branch of the Endowment's selection process. The author's conclusion offers some suggestions for improvement. In addition, there is a section on the NEA's legislative history and a summary on the «state of the arts, » particularly for the smaller, newer and experimental groups.

The Complete Book of Grant Writing

Author : Nancy Burke Smith
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402220588
Total Pages : 274 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis The Complete Book of Grant Writing by : Nancy Burke Smith

Download or read book The Complete Book of Grant Writing written by Nancy Burke Smith and published by Sourcebooks, Inc.. This book was released on 2006 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most complete grant writing book on the market, including sample letters and 15 sample grant proposals.

The Routledge Companion to Contemporary European Theatre and Performance

Author : Ralf Remshardt
Publisher : Taylor & Francis
ISBN 13 : 1000913643
Total Pages : 978 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Routledge Companion to Contemporary European Theatre and Performance by : Ralf Remshardt

Download or read book The Routledge Companion to Contemporary European Theatre and Performance written by Ralf Remshardt and published by Taylor & Francis. This book was released on 2023-08-24 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive overview of contemporary European theatre and performance as it enters the third decade of the twenty-first century. It combines critical discussions of key concepts, practitioners, and trends within theatre-making, both in particular countries and across borders, that are shaping European stage practice. With the geography, geopolitics, and cultural politics of Europe more unsettled than at any point in recent memory, this book’s combination of national and thematic coverage offers a balanced understanding of the continent’s theatre and performance cultures. Employing a range of methodologies and critical approaches across its three parts and ninety-four chapters, this book’s first part contains a comprehensive listing of European nations, the second part charts responses to thematic complexes that define current European performance, and the third section gathers a series of case studies that explore the contribution of some of Europe’s foremost theatre makers. Rather than rehearsing rote knowledge, this is a collection of carefully curated, interpretive accounts from an international roster of scholars and practitioners. The Routledge Companion to Contemporary European Theatre and Performance gives undergraduate and graduate students as well as researchers and practitioners an indispensable reference resource that can be used broadly across curricula.

Sustainable Theatre: Theory, Context, Practice

Author : Iphigenia Taxopoulou
Publisher : Bloomsbury Publishing
ISBN 13 : 1350215724
Total Pages : 257 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Sustainable Theatre: Theory, Context, Practice by : Iphigenia Taxopoulou

Download or read book Sustainable Theatre: Theory, Context, Practice written by Iphigenia Taxopoulou and published by Bloomsbury Publishing. This book was released on 2023-04-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does the world of theatre and the performing arts intersect with the climate and environmental crisis? This timely book is the first comprehensive account of the sector's response to the defining issue of our time. The book documents a sector in transition and presents theatre professionals, practitioners and organizations with a synthesis of information, knowledge and expertise to guide them to their own endorsement of sustainable thinking and practice. It is illustrated with inspiring case studies and interviews, from London's National Theatre, to Sydney Theatre Company, to the Göteborg Opera and the American Repertory Theatre. These foreground the work of pioneering institutions and individual practitioners whose artistic ingenuity, creative activism and sense of public mission have given shape, content and purpose to what we can now call 'sustainable theatre'. Spanning almost three decades, the book approaches the topic from multiple angles and through an international perspective, recording how climate and environmental concerns have been expressed in cultural policy, arts leadership and organizational ethics; in the greening of infrastructure and daily operations; in the individual and institutional practice of sustainable theatre-making; in performing arts education; and in touring practices and international collaboration. It investigates, too, how the climate crisis influences theatre as a story-teller – on stage and beyond. Written by a leading expert in the field of culture and environmental sustainability and distilling many years of research and hands-on experience, Sustainable Theatre: Theory, Context, Practice is intended to be relevant and useful to professionals involved in the theatre and performing arts sector in many different capacities: from policy-makers, arts leaders and managers to administrators, technicians, artists, scholars and educators.

The Participatory Museum

Author : Nina Simon
Publisher : Museum 2.0
ISBN 13 : 0615346502
Total Pages : 391 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis The Participatory Museum by : Nina Simon

Download or read book The Participatory Museum written by Nina Simon and published by Museum 2.0. This book was released on 2010 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visitor participation is a hot topic in the contemporary world of museums, art galleries, science centers, libraries and cultural organizations. How can your institution do it and do it well? The Participatory Museum is a practical guide to working with community members and visitors to make cultural institutions more dynamic, relevant, essential places. Museum consultant and exhibit designer Nina Simon weaves together innovative design techniques and case studies to make a powerful case for participatory practice. "Nina Simon's new book is essential for museum directors interested in experimenting with audience participation on the one hand and cautious about upending the tradition museum model on the other. In concentrating on the practical, this book makes implementation possible in most museums. More importantly, in describing the philosophy and rationale behind participatory activity, it makes clear that action does not always require new technology or machinery. Museums need to change, are changing, and will change further in the future. This book is a helpful and thoughtful road map for speeding such transformation." -Elaine Heumann Gurian, international museum consultant and author of Civilizing the Museum "This book is an extraordinary resource. Nina has assembled the collective wisdom of the field, and has given it her own brilliant spin. She shows us all how to walk the talk. Her book will make you want to go right out and start experimenting with participatory projects." -Kathleen McLean, participatory museum designer and author of Planning for People in Museum Exhibitions "I predict that in the future this book will be a classic work of museology." --Elizabeth Merritt, founding director of the Center for the Future of Museums

Improving Support to CINC Theater Engagement Plans

Author : Roger Allen Brown
Publisher : RAND Corporation
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Improving Support to CINC Theater Engagement Plans by : Roger Allen Brown

Download or read book Improving Support to CINC Theater Engagement Plans written by Roger Allen Brown and published by RAND Corporation. This book was released on 2001 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This documented briefing contains inital findings resulting from the Phase I study on improving support to the Commander-in-chief (CINC)Theater Engagement Plans (TEPs). The purpose of the study is twofold: (1) help the Director for Strategic Plans and Policy (J-5) and the Directo for Force Structure, Resources, and Assesment (J-8) develop a framework for assessing global engagement and its associated resource demands, which would raise awareness of engagement resource support to the CINCs. The briefing concludes that although the TEP provides a useful planning mechanism for the complex activities associated with the engagement mission, it must be more closely linked to Department of Defense formal decisionmaking processes

Young Audiences, Theatre and the Cultural Conversation

Author : John O'Toole
Publisher : Springer Science & Business Media
ISBN 13 : 9400776098
Total Pages : 213 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Young Audiences, Theatre and the Cultural Conversation by : John O'Toole

Download or read book Young Audiences, Theatre and the Cultural Conversation written by John O'Toole and published by Springer Science & Business Media. This book was released on 2013-12-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers rare insights into the connection between young audiences and the performing arts. Based on studies of adolescent and post-adolescent audiences, ages 14 to 25, the book examines to what extent they are part of our society’s cultural conversation. It studies how these young people read and understand theatrical performance. It looks at what the educational components in their theatre literacy are, and what they make of the whole social event of theatre. It studies their views on the relationship between what they themselves decide and what others decide for them. The book uses qualitative and quantitative data collected in a six-year study carried out in the three largest Australian States, thirteen major performing arts companies, including the Sydney Opera House, three state theatre companies and three funding organisations. The book’s perspectives are derived from world-wide literature and company practices and its significance and ramifications are international. The book is written to be engaging and accessible to theatre professionals and lay readers interested in theatre, as well as scholars and researchers. “This extraordinary book thoroughly explains why young people (ages 14-25+) do and do not attend theatre into adulthood by delineating how three inter-linked factors (literacy, confidence, and etiquette) influence their decisions. Given that theatre happens inside spectators’ minds, the authors balance the theatre equation by focusing upon young spectators and thereby dispel numerous beliefs held by theatre artists and educators. Each clearly written chapter engages readers with astute insights and compelling examples of pertinent responses from young people, teachers, and theatre professionals. To stem the tide of decreasing theatre attendance, this highly useful book offers pragmatic strategies for artistic, educational, and marketing directors, as well as national theatre organizations and arts councils around the world. I have no doubt that its brilliantly conceived research, conducted across multiple contexts in Australia, will make a significant and original contribution to the profession of theatre on an international scale.” Jeanne Klein, University of Kansas, USA “Young Audiences, Theatre and the Cultural Conversation is a compelling and comprehensive study on attitudes and habits of youth theatre audiences by leading international scholars in the field. This benchmark study offers unique insights by and for theatre makers and administrators, theatre educators and researchers, schools, parents, teachers, students, audience members of all ages. A key strength within the book centers on the emphasis of the participant voices, particularly the voices of the youth. Youth voices, along with those of teachers and theatre artists, position the extensive field research front and center.” George Belliveau, The University of British Columbia, Canada