Streetsmart Financial Basics for Nonprofit Managers

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Publisher : John Wiley & Sons
ISBN 13 : 111906127X
Total Pages : 368 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Streetsmart Financial Basics for Nonprofit Managers by : Thomas A. McLaughlin

Download or read book Streetsmart Financial Basics for Nonprofit Managers written by Thomas A. McLaughlin and published by John Wiley & Sons. This book was released on 2016-02-23 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to the basics of nonprofit financial management Let's be honest. Most books about financial management are densely written, heavy on jargon, and light on practicality. Expert financial consultant and author Tom McLaughlin takes a different approach with his fourth edition of Streetsmart Financial Basics for Nonprofit Managers. This comprehensive guide provides effective, easy-to-use tips, tools, resources, and analyses. The light, humorous tone in Streetsmart Financial Basics for Nonprofit Managers makes it an accessible resource for nonprofit executives, board members, students, and those new to the field. This book forgoes useless, pretentious verbiage in order to outline real-world strategies that work. This edition includes: New insights, updates, vignettes, case studies, and examples to deal with the implications of nonprofit financial management An examination of nonprofit business models in relation to growing demands from the government and other funders How to construct business plans for virtually any nonprofit entity Customizable resources—including financial worksheets, forms, and Excel templates to help nonprofit managers complete their day to day assignments A guided tour through common aspects of nonprofit management, such as financial analysis, accounting, and operations Practical and informative, Streetsmart Financial Basics for Nonprofit Managers is the go-to financial management reference for nonprofit managers, boards of directors, and funders.

Financial Management for Nonprofit Organizations

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Publisher : John Wiley & Sons
ISBN 13 : 1119382599
Total Pages : 770 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Financial Management for Nonprofit Organizations by : John Zietlow

Download or read book Financial Management for Nonprofit Organizations written by John Zietlow and published by John Wiley & Sons. This book was released on 2018-04-06 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential tools and guidance for effective nonprofit financial management Financial Management for Nonprofit Organizations provides students, professionals, and board members with a comprehensive reference for the field. Identifying key objectives and exploring current practices, this book offers practical guidance on all major aspects of nonprofit financial management. As nonprofit organizations fall under ever-increasing scrutiny and accountability, this book provides the essential knowledge and tools professional need to maintain a strong financial management system while serving the organization’s stated mission. Financial management, cash flow, and financial sustainability are perennial issues, and this book highlights the concepts, skills, and tools that help organizations address those issues. Clear guidance on analytics, reporting, investing, risk management, and more comprise a singular reference that nonprofit finance and accounting professionals and board members should keep within arm’s reach. Updated to reflect the post-recession reality and outlook for nonprofits, this new edition includes new examples, expanded tax-exempt financing material, and recession analysis that informs strategy going forward. Articulate the proper primary financial objective, target liquidity, and how it ensures financial health and sustainability Understand nonprofit financial practices, processes, and objectives Manage your organization’s resources in the context of its mission Delve into smart investing and risk management best practices Manage liquidity, reporting, cash and operating budgets, debt and other liabilities, IP, legal risk, internal controls and more Craft appropriate financial policies Although the U.S. economy has recovered, recovery has not addressed the systemic and perpetual funding challenges nonprofits face year after year. Despite positive indicators, many organizations remain hampered by pursuit of the wrong primary financial objective, insufficient funding and a lack of investment in long-term sustainability; in this climate, financial managers must stay up-to-date with the latest tools, practices, and regulations in order to serve their organization’s interests. Financial Management for Nonprofit Organizations provides clear, in-depth reference and strategy for navigating the expanding financial management function.

Financial Management for Nonprofit Organizations

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Publisher : John Wiley & Sons
ISBN 13 : 1118046277
Total Pages : 819 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Financial Management for Nonprofit Organizations by : John Zietlow

Download or read book Financial Management for Nonprofit Organizations written by John Zietlow and published by John Wiley & Sons. This book was released on 2011-02-15 with total page 819 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indispensable for all types and sizes of nonprofit organizations, this important book imparts a clear sense of the technical expertise and proficiency needed as a nonprofit financial officer and includes real-world case studies, checklists, tables, and sample policies to clarify and explain financial concepts.

Budgeting and Financial Management for Nonprofit Organizations

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Author :
Publisher : Waveland Press
ISBN 13 : 1478649526
Total Pages : 334 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Budgeting and Financial Management for Nonprofit Organizations by : Lynne A. Weikart

Download or read book Budgeting and Financial Management for Nonprofit Organizations written by Lynne A. Weikart and published by Waveland Press. This book was released on 2021-08-30 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit’s mission cannot be achieved unless there are resources available to fund it—without a sound financial strategy, a nonprofit cannot thrive. By creating stable financial foundations for their nonprofits, managers take advantage of the nonprofit sector’s size and scope, realize all of the sources and distribution of revenues, and effectively develop fiscal risk assessment methods and apply strategies to mitigate risk. Nonprofit managers must comprehend and efficiently use the financial tools available to them to develop financial policies that will help them to succeed in many types of economies. The Second Edition presents financial concepts in a straightforward format grounded in real examples that are readily accessible to students from any background. The authors provide the groundwork for solid accounting principles and ethical guidelines, define and set standards for internal controls and audits, and explain the ingredients used to measure program performance. Today’s nonprofits must also be aware of the growing scope of the fourth sector of social enterprise, which can inspire nonprofits to be flexible, creative, and innovative in achieving their missions.

Nonprofit Sustainability

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Publisher : John Wiley & Sons
ISBN 13 : 047088696X
Total Pages : 210 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Nonprofit Sustainability by : Jeanne Bell

Download or read book Nonprofit Sustainability written by Jeanne Bell and published by John Wiley & Sons. This book was released on 2010-11-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for NONPROFIT SUSTAINABILITY "This is much more than a financial how-to book. It's a nonprofit's guide to empowerment. It demystifies mission impact and financial viability using The Matrix Map to provide strategic options for any organization. A must-read for every nonprofit CEO, CFO, and board member." —Julia A. McClendon, chief executive officer, YWCA Elgin, Illinois "This book should stay within easy reaching distance and end up completely dog-eared because it walks the reader through a practical but sometimes revelatory process of choosing the right mix of programs for mission impact and financial sustainability. Its use is a practice in which every nonprofit should engage its board once a year." —Ruth McCambridge, editor in chief, The Nonprofit Quarterly "Up until a few years ago, funding and managing a nonprofit was a bit like undertaking an ocean voyage. Now, it's akin to windsurfing—you must be nimble, prepared to maximize even the slightest breeze, and open to modifying your course at a moment's notice. Innovative executive directors or bold board members who want their organization to be able to ride the big waves of the new American economy must read this book." —Robert L. E. Egger, president, DC Central Kitchen/Campus Kitchens Project/V3 Campaign "Most nonprofits struggle to find a long-term sustainable business model that will enable them to deliver impact on their mission. Thanks to Jeanne Bell, Jan Masaoka, and Steve Zimmerman help is now in sight. This book offers practical, concrete steps you can take to develop your own unique path to sustainability without compromising your mission." —Heather McLeod Grant, consultant, Monitor Institute, and author, Forces for Good: The Six Practices of High-Impact Nonprofits "At last! An urgently needed framework to prepare leaders to meet head-on the persistent twin challenges of impact and sustainability. This is a practical tool based on good business principles that can bring boards and staff members together to lead their organizations to sustainable futures." —Nora Silver, adjunct professor and director, Center for Nonprofit and Public Leadership, Haas School of Business, University of California, Berkeley "Together, Jeanne Bell, Jan Masaoka, and Steve Zimmerman equal wisdom, experience, and know-how on sustainability and lots of other things. Buy, read, and learn from this terrific book!" —Clara Miller, president and CEO, Nonprofit Finance Fund "Wisdom, experience, and know-how. Buy, read, and learn from this terrific book!" —Clara Miller, president and CEO, Nonprofit Finance Fund

Streetsmart Financial Basics for Nonprofit Managers

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471421103
Total Pages : 257 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Streetsmart Financial Basics for Nonprofit Managers by : Thomas A. McLaughlin

Download or read book Streetsmart Financial Basics for Nonprofit Managers written by Thomas A. McLaughlin and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential, accessible guidelines for interpreting and using financial information "A wonderful resource for nonprofit managers and board members alike. It hits the mark by simplifying accounting concepts and providing practical advice that can help nonprofits achieve a higher degree of accountability." -Paula Van Ness, President and CEO, Make-A-Wish Foundation of America "After thirty-three years of managing in the nonprofit sector, I find I could have used the information in Streetsmart when I first began my career. The book is a must-read for anyone interested in the effective management of nonprofit organizations." -George W. Kessinger, President and CEO, Goodwill Industries International, Inc. "The first edition of McLaughlin's book was a masterpiece-clearly written, concise, and insightful. These traits also characterize the Second Edition. This is an excellent text for students and also a reference that every nonprofit professional should have on their bookshelf." -Norman A. Dolch, PhD, Director of the Nonprofit Programs and Professor of Sociology Louisiana State University in Shreveport "Tom McLaughlin contributes a valuable tool to those working for the betterment of society in the nonprofit fields: an important, highly readable, intelligent review of those issues which determine success and failure. All too often, well-meaning nonprofit managers find their organizations in constant crisis due to their mission-focus and mission-drive to the detriment of sound financial management. Streetsmart Financial Basics is a fast way of balancing management skills short of returning for an MBA." -Jeffrey R. Solomon, PhD, President, The Andrea and Charles Bronfman Philanthropies The Second Edition of this popular resource explains in plain English how to read, interpret, and implement financial data from bookkeepers and accountants to make management decisions that ensure an organization's long-term financial viability. Organized into four distinct parts-Analysis, Accounting, Operations, and Control-this book offers a host of hands-on resources for managers, including: * A CD-ROM containing spreadsheet templates for financial reports, word-processing checklists, sample documents, and real-world examples of management in action * Dozens of easy-to-read charts, tables, checklists, and instructive sidebars * Inserted text boxes highlighting supplemental information * Special comments in the narrative linking the material to personal financial management matters

Bookkeeping for Nonprofits

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Publisher : John Wiley & Sons
ISBN 13 : 1118429702
Total Pages : 264 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Bookkeeping for Nonprofits by : Murray Dropkin

Download or read book Bookkeeping for Nonprofits written by Murray Dropkin and published by John Wiley & Sons. This book was released on 2012-06-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOKKEEPING FOR NONPROFITS Bookkeeping for Nonprofits is a hands-on guide that offers nonprofit leaders, managers, and staff the tools they need to create and maintain a complete and accurate set of accounting records. This much-needed resource provides those with little or no bookkeeping experience with practical advice in a highly accessible format. Written by Murray Dropkin and Jim Halpin, Bookkeeping for Nonprofits is a step-by-step introduction to keeping accounting records, which form the foundation for a nonprofit organization's financial reports, tax returns, budgets, cash forecasts, and grant proposals. Using this volume as a guide, nonprofit leaders and staff will be able to set up books with or without accounting software and ensure that the records meet the needs of their organization. Bookkeeping for Nonprofits is a comprehensive resource that Discusses how transactions provide day-to-day information for tracking cash balances and cash requirements Shows how transactions provide information to management and the board of directors for budgeting and other essential tasks Explains basic bookkeeping concepts, such as the accounting equation, the chart of accounts, and income and expense tracking Guides readers through the nuts and bolts of recording a transaction Provides an overview of alternative recordkeeping methodologies and how to choose among them Designed to be easy to use, the book is filled with illustrations and checklists. "Bookkeeping for Nonprofits is the remarkable new guide for a new generation of accounting challenges bookkeepers face every day." —Frances Hesselbein, chairman and founding president, Leader to Leader Institute "Bookkeeping for Nonprofits provides a rare combination of consummate professionalism and clear, accessible writing. Underlying the wealth of technical information lies a great deal of wisdom. The authors have found a way to translate their enormous, on-the-ground experience into usable, actionable policies, procedures, and practices. It is a book that gives all you need to create a fiscally responsible agency with the bonus of helping you become a better manager and a wiser person." —Peter Block, business consultant and author of Flawless Consulting and The Empowered Manager "Bookkeeping for Nonprofits provides an excellent understanding of the practical application of bookkeeping in the real work environment." —Ron Werthman, vice president, finance/treasurer and CFO, Johns Hopkins Health System, The Johns Hopkins Hospital "This is a wonderful book that every bookkeeper in a nonprofit organization should have." —Eusebio David, fiscal director, Federation of Multicultural Programs, Inc.

The Budget-Building Book for Nonprofits

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Publisher : John Wiley & Sons
ISBN 13 : 1118047540
Total Pages : 242 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Budget-Building Book for Nonprofits by : Murray Dropkin

Download or read book The Budget-Building Book for Nonprofits written by Murray Dropkin and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling nuts-and-bolts workbook, now in its second edition, has become the gold standard for nonprofit managers and boards who must work through the budget cycle. The book offers practical tools and guidance for completing each step of the budgeting process. Designed to be comprehensive and easy to use, The Budget-Building Book for Nonprofits provides everything budgeters and nonfinancial managers need to prepare, approve, and implement their own budgets. Includes new chapters on Zero-Based and Capital Budgeting as well as an accompanying website with spreadsheets, worksheets and a new budget-building software, the CMS Nonprofit Budget Builder, designed to help you implement the concepts in the book. The software includes an expandable standard chart of accounts (COA) and will aid in building, organizing, tracking and planning budgets.

Financing Nonprofits

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Author :
Publisher : Rowman Altamira
ISBN 13 : 9780759109896
Total Pages : 460 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Financing Nonprofits by : Dennis R. Young

Download or read book Financing Nonprofits written by Dennis R. Young and published by Rowman Altamira. This book was released on 2007 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits often struggle financially, overwhelmed by the need to muster a complex combination of income streams that range from grants and government funding to gifts-in-kind and volunteer labor. Financing Nonprofits draws upon a growing body of scholarship on the economics and organizational theory of nonprofit organizations to offer a set of practically applicable principles that can guide nonprofits towards firmer financial ground. Organized under the auspices of the National Center on Nonprofit Enterprise, Financing Nonprofits is both an invaluable resource to nonprofit leaders and an ideal classroom resource for students of nonprofit finance.

Finance Fundamentals for Nonprofits, with Website

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Publisher : John Wiley & Sons
ISBN 13 : 1118004515
Total Pages : 224 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Finance Fundamentals for Nonprofits, with Website by : Woods Bowman

Download or read book Finance Fundamentals for Nonprofits, with Website written by Woods Bowman and published by John Wiley & Sons. This book was released on 2011-08-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to the financial requirements a nonprofit organization must follow to indefinitely maintain the volume and quality of their services An organization may have plenty of capacity in the long run, but in the short run, donor restrictions and limited financing options are constraining. Here-and-now liquid assets are the only resources available. Finance Fundamentals for Nonprofits: Building Capacity and Sustainability shows how to measure a nonprofit organization's financial capacity in different time frames and how to measure its ability to sustain capacity in each case. Explains how nonprofits differ from businesses and how they promote values-centered management Reveals how to improve financial capacity and sustainability Written by a nonprofit scholar Filled with real-world case studies and actionable advice relating financial health to financial capacity and sustainability, this book is essential reading for every nonprofit professional.

Financial and Accounting Guide for Not-for-Profit Organizations

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470457066
Total Pages : 290 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Financial and Accounting Guide for Not-for-Profit Organizations by : Malvern J. Gross

Download or read book Financial and Accounting Guide for Not-for-Profit Organizations written by Malvern J. Gross and published by John Wiley & Sons. This book was released on 2010-05-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This Seventh Edition is filled with authoritative advice on the financial reporting, accounting, and control situations unique to not-for-profit organizations. It contains discussions of the accounting and reporting guidelines for different types of organizations, complete guidance on tax and compliance reporting requirements, illustrated explanations of various types of acceptable financial statements, and much more!"--Publisher's Website.

Nonprofit Strategic Positioning

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Publisher : John Wiley & Sons
ISBN 13 : 0471788287
Total Pages : 269 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Nonprofit Strategic Positioning by : Thomas A. McLaughlin

Download or read book Nonprofit Strategic Positioning written by Thomas A. McLaughlin and published by John Wiley & Sons. This book was released on 2006-05-26 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.

Not-for-Profit Budgeting and Financial Management

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Publisher : John Wiley & Sons
ISBN 13 : 9780470642405
Total Pages : 240 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Not-for-Profit Budgeting and Financial Management by : Edward J. McMillan

Download or read book Not-for-Profit Budgeting and Financial Management written by Edward J. McMillan and published by John Wiley & Sons. This book was released on 2010-05-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take control of your organization's short- and long-term financial plan Now fully revised, Not-for-Profit Budgeting and Financial Management, Second Edition, offers a financial planning system that is not only easy to use and monitor, but also ensures true fiscal accountability in the complex not-for-profit arena. Adds three entirely new chapters on Footnoting the Statement of Activity, Presenting Cash Prepared and Accrual Statements on the same page, and The Importance of the Executive Summary Fully updated with the latest financial advice to benefit your nonprofit Explains how to separate controllable, semi-controllable, and fixed expenses Reveals how you can prepare and present such top-notch budget documents that budgets will be approved the first time Written in a nontechnical, understandable format, incorporating dozens of relevant forms and documents, this completely revised and expanded edition will enable your nonprofit organization to create and manage reasonable financial plans that fit their organization's needs.

Model Policies and Procedures for Not-for-Profit Organizations

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780470249208
Total Pages : 320 pages
Book Rating : 4.2/5 (492 download)

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Book Synopsis Model Policies and Procedures for Not-for-Profit Organizations by : Edward J. McMillan

Download or read book Model Policies and Procedures for Not-for-Profit Organizations written by Edward J. McMillan and published by John Wiley & Sons. This book was released on 2008-03-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What every not-for-profit must know about accounting, tax, and reporting requirements In the challenging world of not-for-profit management, executives are held responsible for virtually every aspect of their organization's activities, such as legal issues, marketing, lobbying, editorial, membership operations, budgeting, and, of course, finance. For one person to be an authority in every area, however, is virtually impossible. Completely revised and expanded, the Fourth Edition of this invaluable tool is useful as a guide to nonprofit accountants, financial managers, and executives new to the area of financial management. Addressing the accounting, internal control, and office administration issues that confront executives in nonprofit organizations, this book: * Helps professionals develop formal policies in accounting and finance * Shows how to strengthen an organization's financial procedures while assuring board members that they are meeting fiduciary responsibilities * Provides more than 200 sample policies and forms both in the book and on the accompanying Web site offering downloadable and customizable versions of those forms * Covers major topics including accounting and financial policies, office administration policies, and internal control and risk reduction policies * Contains dozens of new model accounting and financial policies and forms, covering Sarbanes-Oxley issues, codes of ethics, identity theft, fraud, binding arbitrations, compensation committees, new bank rules, fiduciary obligations of board members, and many more topics Model Policies and Procedures for Not-for-Profit Organizations, Fourth Edition offers provocative strategies for financial management and serves as a road map to sound fiscal and organizational structure for nonprofit organizations.

Marketing for Nonprofit Organizations

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Publisher : Oxford University Press, USA
ISBN 13 : 0190090804
Total Pages : 241 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Marketing for Nonprofit Organizations by : Stacy Landreth Grau

Download or read book Marketing for Nonprofit Organizations written by Stacy Landreth Grau and published by Oxford University Press, USA. This book was released on 2021 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"--

Leadership with Impact

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Publisher : Oxford University Press
ISBN 13 : 0190932430
Total Pages : 320 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Leadership with Impact by : Juan Carlos Araque

Download or read book Leadership with Impact written by Juan Carlos Araque and published by Oxford University Press. This book was released on 2018-12-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership with ImpactÂoffers new ways of thinking and approaching complex problems through a conceptual and practical leadership approach founded on innovation and diversity. The authors introduce the I.D.D.E.A. (Innovation, Design, Diversity, Execution, and Assessment) Leadership Framework through which health and human service practitioners can easily design, implement, and evaluate innovative programs to help vulnerable populations and promote organizational and social change. Innovative leaders (also referred to as "social architects" in the text) will have the opportunity to explore complex social issues with an innovative lens and build solutions with the use of the latest evidence, technology, and collaborative practices. Additionally, chapters highlight "leadership profiles" and case scenarios comprised of health and human service leader interviews covering their perspectives and approaches to problem-solving. The content is responsive to social justice issues and prompts innovative leaders to be cognizant of diversity and learning how to recognize and apply culturally proficient practices in the workplace. Finally, the book offers assessment tools for the leader/practitioner to be mindful of their own engagement with others and evaluate their sustainable efforts.

Research as Resistance, 2e

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Publisher : Canadian Scholars’ Press
ISBN 13 : 1551308827
Total Pages : 280 pages
Book Rating : 4.5/5 (513 download)

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Book Synopsis Research as Resistance, 2e by : Leslie Allison Brown

Download or read book Research as Resistance, 2e written by Leslie Allison Brown and published by Canadian Scholars’ Press. This book was released on 2015 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: