Strategies at Hand

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Author :
Publisher : AAPC Publishing
ISBN 13 : 9781934575185
Total Pages : 168 pages
Book Rating : 4.5/5 (751 download)

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Book Synopsis Strategies at Hand by : Robin D. Brewer

Download or read book Strategies at Hand written by Robin D. Brewer and published by AAPC Publishing. This book was released on 2010-06 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: These resource cards was created to provide special and general education teachers and paraeducators with easily accessible tools for working with students on the autism spectrum.

The Strategic Analysis Cycle Hand Book

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Author :
Publisher : Lid Publishing
ISBN 13 : 9781911498360
Total Pages : 0 pages
Book Rating : 4.4/5 (983 download)

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Book Synopsis The Strategic Analysis Cycle Hand Book by : Erik Elgersma

Download or read book The Strategic Analysis Cycle Hand Book written by Erik Elgersma and published by Lid Publishing. This book was released on 2017-05-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.

The Seven Strategies of Hand to Hand Combat

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781507688816
Total Pages : 0 pages
Book Rating : 4.6/5 (888 download)

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Book Synopsis The Seven Strategies of Hand to Hand Combat by : Ernest Emerson

Download or read book The Seven Strategies of Hand to Hand Combat written by Ernest Emerson and published by Createspace Independent Publishing Platform. This book was released on 2015-04-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about techniques. Black Belt Hall of Famer and Tier One tactical instructor, Ernest Emerson opens the doors to the previously hidden Strategies, Tactics, and Mentality of the world''s deadliest warriors, giving you the tools to upgrade your training in any system, into a truly effective program of combat ready skills. Emerson''s genius is in being able to break down human conflict (combat) into its most basic component parts and then explain them in terms that make perfect sense. Then in turn, he gives you the ability to train and supercharge those components individually so that when they are reassembled the result is an Abrams tank powered by jet engines. But, if you''re looking for a book on how to block a punch, you won''t find it here. This is about giving you the means to create a supercharged capability to take what you already know to the elite level, ready for actual combat. The difference between tier one operators and the rest of us is not that they know more techniques or possess secret skills. They know the same things as we do. They just know how to do them much better. Emerson takes you into his classroom to teach you the real secrets, the forbidden knowledge of the warrior elite, America''s Special Operations and Black Ops Units. The problem with training for real-world hand-to-hand combat skills is that almost all martial arts are over 200 years removed from actual combat and have been softened up or "sporterized" to be palatable to the general public. The difference between conventional training and combatives training is defined by two simple words; intent and intensity. Each needs the other to be maximally effective and conventional martial arts lack both. Without truly knowing if something will actually work in live combat, how can an instructor teach combat skills to someone whose life may depend on those skills? If you are ever in a situation where you''re face-to-face with pure evil, and you''re not both physically and mentally prepared for violent, deadly combat, then that is the day you will likely die. The author shows that you must be able to bring violence of action against the bad guy to such a degree that it doesn''t just counter his attack, but destroys him, for attempting to do you harm. You will learn how to evaluate your current training against the criteria of the perfect technique, to judge everything you do as to whether it will work in real combat or not, and avoid wasting your valuable time doing things that are of no value. Learning and applying principles and concepts outlined in this book will give you the confidence you need, to never again wonder "Will this really work or Can I do this? You will learn that the true mastery of fighting skills is not just based on confidence in the techniques but ultimately in the confidence you have in yourself. Some of the subjects covered in detail include; 1. The principles, strategies, and tactics of combat2. The physical, physiological, and psychological effects of combat on the human body and how to use them to your advantage3. The 3 Laws of Combat and the 6 Instinctual Triggers4. The high art of preemptive self-defense5. The importance of being able to distinguish between capability and capacity Combative fighting skills is not a martial art. It is hard, intense, painful training along with the development of the Warrior Mindset. Without that mindset and the iron will to win, you are only using half of your power. The other half is in the mind. You will learn how important it is to never neglect one for the other. Ernest Emerson has worked with members of the Naval Special Warfare Community, Navy SEALs for over 25 years. He carried a DOD top secret clearance for 15 years. He is the owner of Emerson Knives, Inc. and the Black Shamrock Combat Academy in Los Angeles California.

Strategies at Hand

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Author :
Publisher : Fastprint Publishing
ISBN 13 : 9781934575642
Total Pages : 105 pages
Book Rating : 4.5/5 (756 download)

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Book Synopsis Strategies at Hand by : Tracy G. Mueller

Download or read book Strategies at Hand written by Tracy G. Mueller and published by Fastprint Publishing. This book was released on 2010 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created to provide special and general education teachers as well as paraeducators and others with a variety of educational tools that can be easily accessed to address behavior management with students in school, classroom, and community.

Good Strategy Bad Strategy

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Author :
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

A Treasure Chest of Behavioral Strategies for Individuals with Autism

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Author :
Publisher : Future Horizons
ISBN 13 : 9781885477361
Total Pages : 464 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis A Treasure Chest of Behavioral Strategies for Individuals with Autism by : Beth Fouse

Download or read book A Treasure Chest of Behavioral Strategies for Individuals with Autism written by Beth Fouse and published by Future Horizons. This book was released on 1997 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cornucopia of ideas, strategies, and concepts that will apply to virtually any situation! The authors address sensory, communication, physical, and social-emotional issues by increasing desired behaviors and decreasing unwanted behaviors. You will learn how to build sensory diets into everyday activities use antecedent control teach students to self-regulate deal with self-injurious behaviors, physical or verbal aggression teach toilet training handle obsessive-compulsive behavior and fixations deal with crisis/stress/data management handle data management and much more. Whatever problems you face, you'll find helpful solutions to them in this book. This book should be on every teacher's and parent's bookshelf. Great reference source!

Secrets of Short-handed No-Limit Hold'em

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Author :
Publisher : D&B Publishing
ISBN 13 : 1904468675
Total Pages : 256 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Secrets of Short-handed No-Limit Hold'em by : Danny Ashman

Download or read book Secrets of Short-handed No-Limit Hold'em written by Danny Ashman and published by D&B Publishing. This book was released on with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short-handed No Limit Hold’em is a dangerous game. There’s nowhere to hide – the slightest blip can cost you your entire stack, whilst a good play can bust your opponents. The weak players get crushed and the winners clean up. Buy this book and you will become a winner. Secrets of Short-handed No Limit Hold’em: features clear and insightful explanations of the thought processes of a successful high stakes playerteaches how to read hands – the key skill for successful short-handed playfeatures many actual hands from real high stakes shorthanded no limit hold’em cash games Many of the ideas articulated and explained in this book have never been seen in print before. This book. In each case, there is a very detailed, in-depth explanation for the thought processes and concepts involved in the hand. Emphasis is placed on the psychology involved which is of key importance for no limit play.

Adaptive Strategies for Small-Handed Pianists

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190850183
Total Pages : pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Adaptive Strategies for Small-Handed Pianists by : Lora Deahl

Download or read book Adaptive Strategies for Small-Handed Pianists written by Lora Deahl and published by Oxford University Press. This book was released on 2017-10-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Adaptive Strategies for Small-Handed Pianists brings together information from biomechanics, ergonomics, physics, anatomy, medicine, and piano pedagogy to focus on the subject of small-handedness. The first comprehensive study of its kind, the book opens with an overview of historical, anatomical, and pedagogical perspectives and redresses long-held biases concerning those who struggle at the piano because of issues with hand size. A discussion of work efficiency, the human anatomy, and the constraints of physics serves as the theoretical basis for a focused analysis of healthy movement and piano technique as they relate to small-handedness. Separate chapters deal with specific alternative approaches: redistribution, refingering, strategies to maximize reach and power, and musical solutions for technical problems. Richly illustrated with hundreds of examples from a wide range of piano repertoire, the book is an incomparable resource for piano teachers and students, written in language that is accessible to a broad audience. It balances scholastic rigor with practical experience in the field to demonstrate that the unique physical and musical needs of the small-handed can be addressed in sensitive and appropriate ways.

Strategies for Building Successful Relationships with People on the Autism Spectrum

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Author :
Publisher : Jessica Kingsley Publishers
ISBN 13 : 1849058563
Total Pages : 275 pages
Book Rating : 4.8/5 (49 download)

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Book Synopsis Strategies for Building Successful Relationships with People on the Autism Spectrum by : Brian Raymond King

Download or read book Strategies for Building Successful Relationships with People on the Autism Spectrum written by Brian Raymond King and published by Jessica Kingsley Publishers. This book was released on 2011-10-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: King's immediate family are all on the autism spectrum, and they work together to understand one another, resolve misunderstandings, and help each other feel important, loved, and respected. Here, he discusses the communication strategies that help them, and his clients, and shows how to experience positive relationships for everyone.

The Upper Hand

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Author :
Publisher : Platinum Press
ISBN 13 : 9781593377359
Total Pages : 0 pages
Book Rating : 4.3/5 (773 download)

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Book Synopsis The Upper Hand by : Michael Benoliel

Download or read book The Upper Hand written by Michael Benoliel and published by Platinum Press. This book was released on 2006-07-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negotiation is part of daily life. It is also a demanding, complicated process: a mixture of research, strategy, psychology, and gut instinct. Written in a page-turning style, The Upper Hand takes you behind the scenes with firsthand accounts and "war stories" from twenty-five Master Negotiators in business, politics, law, and diplomacy including Nobel Prize Winner, Shimon Peres, Black Entertainment Television founder, Robert Johnson, and former Secretary of State, James Baker. The Upper Hand teaches you: The top ten skills needed in high-level negotiation How to negotiate from both sides of the table When to issue ultimatums and when to concede The mistakes you should never make The Upper Hand shows you how to manage the process, out-negotiate the competition, and enhance your negotiating position in any situation. AUTHOR: Dr. Michael Benoliel is the founder of the Center for Negotiation, a consulting and training organization that specializes in conflict resolution and negotiation. Linda Cashdan is a business reporter and on-air radio broadcaster for the Voice of America.

Fusion of Hard and Soft Control Strategies for the Robotic Hand

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119273595
Total Pages : 256 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Fusion of Hard and Soft Control Strategies for the Robotic Hand by : Cheng-Hung Chen

Download or read book Fusion of Hard and Soft Control Strategies for the Robotic Hand written by Cheng-Hung Chen and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth review of hybrid control techniques for smart prosthetic hand technology by two of the world’s pioneering experts in the field Long considered the stuff of science fiction, a prosthetic hand capable of fully replicating all of that appendage’s various functions is closer to becoming reality than ever before. This book provides a comprehensive report on exciting recent developments in hybrid control techniques—one of the most crucial hurdles to be overcome in creating smart prosthetic hands. Coauthored by two of the world’s foremost pioneering experts in the field, Fusion of Hard and Soft Control Strategies for Robotic Hand treats robotic hands for multiple applications. Itbegins withan overview of advances in main control techniques that have been made over the past decade before addressing the military context for affordable robotic hand technology with tactile and/or proprioceptive feedback for hand amputees. Kinematics, homogeneous transformations, inverse and differential kinematics, trajectory planning, and dynamic models of two-link thumb and three-link index finger are discussed in detail. The remainder of the book is devoted to the most promising soft computing techniques, particle swarm optimization techniques, and strategies combining hard and soft controls. In addition, the book: Includes a report on exciting new developments in prosthetic/robotic hand technology, with an emphasis on the fusion of hard and soft control strategies Covers both prosthetic and non-prosthetic hand designs for everything from routine human operations, robotic surgery, and repair and maintenance, to hazardous materials handling, space applications, explosives disposal, and more Provides a comprehensive overview of five-fingered robotic hand technology kinematics, dynamics, and control Features detailed coverage of important recent developments in neuroprosthetics Fusion of Hard and Soft Control Strategies for Robotic Hand is a must-read for researchers in control engineering, robotic engineering, biomedical sciences and engineering, and rehabilitation engineering.

Poker Tournament Strategies

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Author :
Publisher : Two Plus Two Publishing LLC
ISBN 13 : 9781880685198
Total Pages : 216 pages
Book Rating : 4.6/5 (851 download)

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Book Synopsis Poker Tournament Strategies by : Sylvester Suzuki

Download or read book Poker Tournament Strategies written by Sylvester Suzuki and published by Two Plus Two Publishing LLC. This book was released on 1998 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poker tournaments are very different from conventional poker games for many reasons. The most important ones are: The chips change value because most tournaments are "percentage payback." Rebuys are available early on. And, many players over adjust their playing strategy because they are aware that after the rebuy period you cannot purchase more chips. Consequently, you should make many strategy changes. Sometimes you should be trying to accumulate chips, sometimes you should be on the attack, and sometimes you should just survive. Even though Sylvester Suzuki is a pseudonym, he is a real person who understands the underlying theories that govern tournament play. This text should prove helpful to anyone who is new to this form of poker.

eMarketing Strategies for the Complex Sale

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071629440
Total Pages : 256 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis eMarketing Strategies for the Complex Sale by : Ardath Albee

Download or read book eMarketing Strategies for the Complex Sale written by Ardath Albee and published by McGraw Hill Professional. This book was released on 2009-09-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing and sales professionals alike, eMarketing Strategies for the Complex Sale is a practical and insightful how-to guide that will enable marketers to drive sales conversions and faster sales results.” David Thompson, CEO, Genius.com, and founder of the Sales 2.0 Conference “Albee lays out a path to understanding buyer personas, building their trust, and delivering contagious content that they want to read. A must-read for B2B marketers looking to engage with today’s buyers.” Steven Woods, CTO, Eloqua, and author of Digital Body Language “If you’re looking for a comprehensive, well-researched, single resource to plan, build, execute, and succeed in your eMarketing efforts, then buy this book!” Barry Trailer, managing partner, CSO Insights “New media, content marketing, social networking . . . Ardath cleverly wraps these concepts in a bow and makes this book required reading. . . . Become the expert resource for your customer and watch your business grow.” Joe Pulizzi, coauthor of Get Content Get Customers and founder of Junta42 About the Book Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products—and your competitors—they can make buying decisions without ever communicating with you. Doing what you’ve always done simply won’t work anymore; you must entirely rethink how you attract and compel buying behavior. With eMarketing Strategies for the Complex Sale, expert B2B marketing strategist Ardath Albee breaks new ground in the field of digital marketing and new customer acquisition. Albee offers techniques and tools for developing and executing strategies that are guaranteed to generate results. The Internet offers an unprecedented opportunity for creating trusted relationships with your prospects and customers—before you ever “meet” them. Never before have marketers enjoyed such a wide-reaching and varied communication platform. Yet with all the noise, you have to stand above the crowd. The key is to converse about meaningful and relevant topics with your diverse audiences, to share your perspectives on what matters to them. That’s just what Albee teaches us to do. eMarketing Strategies for the Complex Sale shares methods to help you: Create eMarketing strategies based on customer perspectives Use a contagious content structure for competitive differentiation Establish trusted relationships Continuously measure, tune, and improve your effectiveness eMarketing Strategies for the Complex Sale also shares proven approaches to collaborating with sales. You can leverage eMarketing to move leads further into the pipeline while focusing sales time and energy on highly qualified opportunities. The results? Reduced time to sales, increased sales productivity, and growing revenues. eMarketing Strategies for the Complex Sale reveals processes critical to ensuring that you make a powerful, measurable contribution to the lengthy sales process—and to the longterm success of your organization as a whole.

Expect to Win

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Author :
Publisher : Penguin
ISBN 13 : 0452295904
Total Pages : 258 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Expect to Win by : Carla A. Harris

Download or read book Expect to Win written by Carla A. Harris and published by Penguin. This book was released on 2010-01-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in 2017 with a new author’s note and chapter on building effective business relationships! “Penned by an exceptionally bright woman whose ideas will enlighten you, brighten and brilliantly ignite vision in all who read it. Out of the matrix of her wisdom emerges a book that will revolutionize your life and may very well alter your thinking as we go into a new era of time. A must-read!”—Bishop T.D. Jakes, New York Times bestselling author of Reposition Yourself: Living Life Without Limits Carla Harris, one of the most successful and respected women in business, shares advice, tips, and strategies for surviving in any workplace environment. While climbing the corporate ladder, Harris had her own missteps and celebrated numerous victories. She vowed that when she reached senior management, and people came to her for advice, she would provide them with the tools and strategies honed by her experience. “Carla’s Pearls” have become the centerpiece for her many speeches and television appearances. Now, Carla shares these valuable lessons, including: · Authenticity: The Power is You · The Ninety-Day Rule · Perception is the Copilot to Reality · The Mentor, the Sponsor, the Adviser: Having Them All · Leverage Your Voice · Balance is a Necessity: Use Your Passions to Achieve It · Expect to Win: Show Up with Your Best Self Every Day Expect to Win is an inspirational must-read for anyone seeking battle-tested tools for fulfilling their true potential.

Hands-On Data Science for Marketing

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 178934882X
Total Pages : 448 pages
Book Rating : 4.7/5 (893 download)

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Book Synopsis Hands-On Data Science for Marketing by : Yoon Hyup Hwang

Download or read book Hands-On Data Science for Marketing written by Yoon Hyup Hwang and published by Packt Publishing Ltd. This book was released on 2019-03-29 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize your marketing strategies through analytics and machine learning Key FeaturesUnderstand how data science drives successful marketing campaignsUse machine learning for better customer engagement, retention, and product recommendationsExtract insights from your data to optimize marketing strategies and increase profitabilityBook Description Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies. This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R. By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business. What you will learnLearn how to compute and visualize marketing KPIs in Python and RMaster what drives successful marketing campaigns with data scienceUse machine learning to predict customer engagement and lifetime valueMake product recommendations that customers are most likely to buyLearn how to use A/B testing for better marketing decision makingImplement machine learning to understand different customer segmentsWho this book is for If you are a marketing professional, data scientist, engineer, or a student keen to learn how to apply data science to marketing, this book is what you need! It will be beneficial to have some basic knowledge of either Python or R to work through the examples. This book will also be beneficial for beginners as it covers basic-to-advanced data science concepts and applications in marketing with real-life examples.

Playing to Win

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Author :
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Managing with Dual Strategies

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451602243
Total Pages : 312 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Managing with Dual Strategies by : Derek F. Abell

Download or read book Managing with Dual Strategies written by Derek F. Abell and published by Simon and Schuster. This book was released on 2010-06-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for not one but two distinct planning horizons. Managing with dual strategies, Abell argues, calls for new approaches not only to planning, but to organizational structure and management control. He makes specific recommendations on how current operating practices need to be adapted, and shows how leading firms are recognizing the dual nature of management as a new way of organizational life. Planning for the present, Abell shows, requires a vision of how the firm must operate now given its unique competencies and resources. By involving each level within the management team from the CEO to financial planners, to line managers, Abell details how firms can pinpoint market opportunities through careful segmentation and identification of key success factors to "connect" with customers. At the same time, he distinguishes the importance of horizontal relationships for defining and focusing on internal strategies, and vertical relationships for being attuned to changing market realities. Success today, he warns, does not ensure success tomorrow. Abell describes how world-class leaders such as Nestlé, Caterpillar, and Heineken monitor both internal and external forces for market change, successfully mastering the present, and preempting the future. Preparing for the future requires understanding the full range of activities industry-wide, and anticipating changes in technology, buyer/seller behavior, and product life cycles. Abell explains how companies can develop and implement these co-existing visions and address the real forms of change that vitally affect their future -- today and tomorrow.