Strategies And Price Competition On The Internet

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Strategies and Price Competition on the Internet

Author : Sophie Larribeau
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Strategies and Price Competition on the Internet by : Sophie Larribeau

Download or read book Strategies and Price Competition on the Internet written by Sophie Larribeau and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: French E-commerce sales have tremendously grown these last two years, even if the estimated amount of transaction is still marginal. Beyond this relative success, E-commerce raises many questions. Are electronic markets more competitive than traditional markets? How can we explain price dispersion on Internet? This paper deals with the pricing strategies of on-line retailers. For this purpose, we have collected data about CD prices on Internet during June and July 2001. This data set enables us to establish that online prices are strongly dispersed and rather volatile. Then we develop a repeated game model to analyze behaviors of CD retailers. Hence we prove that the probability of price collusion should increase with the age of a CD and decrease with its popularity. In other words, a collusion between CD retailers is more likely when the demand for a CD declines. This hypothesis is not rejected by econometric regressions on price level and price dispersion. These results give evidence of a relaxed competition on the older and less popular CD records.

Internet Retailing

Author : Ruiliang Yan
Publisher : VDM Publishing
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Internet Retailing by : Ruiliang Yan

Download or read book Internet Retailing written by Ruiliang Yan and published by VDM Publishing. This book was released on 2007 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What are the values of information accuracy and information sharing respectively, given that the product categories are considered? This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we investigate the value of cooperative information sharing in a manufacturerecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce.

Internet Resource Pricing Models

Author : Ke Xu
Publisher : Springer Science & Business Media
ISBN 13 : 146148409X
Total Pages : 94 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Internet Resource Pricing Models by : Ke Xu

Download or read book Internet Resource Pricing Models written by Ke Xu and published by Springer Science & Business Media. This book was released on 2013-08-13 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief guides the reader through three basic Internet resource pricing models using an Internet cost analysis. Addressing the evolution of service types, it presents several corresponding mechanisms which can ensure pricing implementation and resource allocation. The authors discuss utility optimization of network pricing methods in economics and underline two classes of pricing methods including system optimization and entities' strategic optimization. The brief closes with two examples of the newly proposed pricing strategy helping to solve the profit distribution problem brought by P2P free-riding and improve the pricing efficiency with the introduction of the price discrimination. The Internet resource pricing strategy is not only the key factor of Internet resource allocation efficiency, but also the determinant of the profit. The methods and models discussed in Internet Resource Pricing Models increase the efficiency of existing pricing strategies to ensure a sound and sustainable development of the Internet. The brief will help researchers and professionals working with this key factor of Internet resource allocation.

The Oxford Handbook of the Digital Economy

Author : Martin Peitz
Publisher : Oxford University Press
ISBN 13 : 0195397843
Total Pages : 615 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis The Oxford Handbook of the Digital Economy by : Martin Peitz

Download or read book The Oxford Handbook of the Digital Economy written by Martin Peitz and published by Oxford University Press. This book was released on 2012-08-23 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this Handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry. The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment. The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions, as well as better tar. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. Finally, the fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy and internet security concerns.

Retail Strategies on the Web

Author : Karen Clay
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Retail Strategies on the Web by : Karen Clay

Download or read book Retail Strategies on the Web written by Karen Clay and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two conflicting predictions have emerged regarding the effect of low-cost information on price. The first states that all Internet retailers will charge the same low price for mass produced goods. The second states that Internet retailers will differentiate to avoid intense price competition. Using data collected in April 1999 on the prices of 107 books in thirteen online and two physical bookstores, we find similar average prices online and in physical stores and substantial price dispersion online. Analysis of product differentiation yields no clear results. The substantial premium charged by Amazon provides indirect evidence of product differentiation.

Winning the Profit Game: Smarter Pricing, Smarter Branding

Author : Robert G. Docters
Publisher : McGraw Hill Professional
ISBN 13 : 0071458433
Total Pages : 337 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Winning the Profit Game: Smarter Pricing, Smarter Branding by : Robert G. Docters

Download or read book Winning the Profit Game: Smarter Pricing, Smarter Branding written by Robert G. Docters and published by McGraw Hill Professional. This book was released on 2004-01-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: Proven strategies for transforming added value into revenues and winning the war for profits Prescriptive frameworks for putting the principles and strategies into action, immediately Numerous success stories based on experiences of A. T. Kearney clients worldwide

Pricing, Online Marketing Behavior, and Analytics

Author : G. Viglia
Publisher : Springer
ISBN 13 : 1137413263
Total Pages : 121 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Pricing, Online Marketing Behavior, and Analytics by : G. Viglia

Download or read book Pricing, Online Marketing Behavior, and Analytics written by G. Viglia and published by Springer. This book was released on 2014-05-09 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

Bundling Telecommunications Services

Author : Jan Krämer
Publisher : KIT Scientific Publishing
ISBN 13 : 3866443773
Total Pages : 204 pages
Book Rating : 4.8/5 (664 download)

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Book Synopsis Bundling Telecommunications Services by : Jan Krämer

Download or read book Bundling Telecommunications Services written by Jan Krämer and published by KIT Scientific Publishing. This book was released on 2009 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.

Strategic Management and Online Selling

Author : Susanne Royer
Publisher : Routledge
ISBN 13 : 1134270445
Total Pages : 258 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Strategic Management and Online Selling by : Susanne Royer

Download or read book Strategic Management and Online Selling written by Susanne Royer and published by Routledge. This book was released on 2013-04-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Pricing Communication Networks

Author : Costas Courcoubetis
Publisher : Wiley
ISBN 13 : 9780470851302
Total Pages : 380 pages
Book Rating : 4.8/5 (513 download)

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Book Synopsis Pricing Communication Networks by : Costas Courcoubetis

Download or read book Pricing Communication Networks written by Costas Courcoubetis and published by Wiley. This book was released on 2003-04-18 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally engineers devised communication services without reference to how they should be priced. In today's environment pricing is a very complex subject and in practice depends on many parameters of the actual market - including amount of traffic, architecture of the network, technology, and cost. The challenge is to provide a generic service model which accurately captures aspects such as quality and performance, and can be used to derive optimal pricing strategies. Recent technology advances, combined with the deregulation of the telecommunication market and the proliferation of the internet, have created a highly competitive environment for communication service prividers. Pricing is no longer as simple as picking an appropriate model for a particular contract. There is a real need for a book that explains the provision of new services, the relation between pricing and resource allocation in networks; and the emergence of the internet and how to price it. Pricing Communication Networks provides a framework of mathematical models for pricing these multidimensional contracts, and includes background in network services and contracts, network techonology, basic economics, and pricing strategy. It can be used by economists to fill in the gaps in their knowledge of network services and technology, and for engineers and operational researchers to gain the background in economics required to price communication services effectively. * Provides a broad overview of network services and contracts * Includes a primer on modern network technology and the economic concepts relevant to pricing and competition * Includes discussion of mathematical models of traffic flow to help describe network capability and derive pricing strategies * Includes coverage of specialist topics, such as regulation, multicasting, and auctions * Illustrated throughout by detailed real examples * Suitable for anyone with an understanding of basic calculus and probability Primarily aimed at graduate students, researchers and practitioners from electrical engineering, computer science, economics and operations research Pricing Communication Networks will also appeal to telecomms engineers working in industry.

The Antitrust Paradox

Author : Robert Bork
Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)

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Book Synopsis The Antitrust Paradox by : Robert Bork

Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.

Price Parity Clauses on Internet Platform Markets

Author : Holger Löhr
Publisher : GRIN Verlag
ISBN 13 : 3668257450
Total Pages : 78 pages
Book Rating : 4.6/5 (682 download)

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Book Synopsis Price Parity Clauses on Internet Platform Markets by : Holger Löhr

Download or read book Price Parity Clauses on Internet Platform Markets written by Holger Löhr and published by GRIN Verlag. This book was released on 2016-07-12 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Economics - Other, grade: 1,7, University of Marburg (Wirtschaftspolitik), course: Masterarbeit, language: English, abstract: Recent years have witnessed a remarkable increase in internet platform markets which have become the preferred venue of interaction amongst a growing number of buyers and sellers. The ability of the internet to enable sellers reach a greater number of consumers shows that there is a high potential for growth of the internet market, with effects on competition. Following a 2013 report by the German Antitrust Authority “Bundeskartellamt” on “Vertical Restraints on the Internet Economy”, it is clear that the internet significantly reduces transaction costs and thus increases competition to the benefit of consumers. The increase in competition among sellers, producers and retailers has led to an adoption of different forms of vertical restrictions on internet platforms which have come under the scrutiny of antitrust authorities. This thesis aims to analyze vertical restraints on internet platform markets based on the investigation of Amazon.com, Inc. by the “Bundeskartellamt” for its use of a price parity clause. This clause was introduced in Germany and in the United Kingdom in 2010 in the contract between Amazon and sellers using its platform and prohibited them from setting lower prices on other platforms, including their own websites, than the prices they set on Amazon.

Power Pricing

Author : Robert J. Doan
Publisher : Simon and Schuster
ISBN 13 : 068483443X
Total Pages : 392 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Power Pricing by : Robert J. Doan

Download or read book Power Pricing written by Robert J. Doan and published by Simon and Schuster. This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore

Competitive Pricing Strategies in Social Networks

Author : Ying-Ju Chen
Publisher :
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Competitive Pricing Strategies in Social Networks by : Ying-Ju Chen

Download or read book Competitive Pricing Strategies in Social Networks written by Ying-Ju Chen and published by . This book was released on 2018 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: We study pricing strategies of competing firms that sell heterogeneous products to consumers in a social network. Goods are substitutes and there are network externalities between neighboring consumers. We show that there exists a unique subgame-perfect equilibrium where, in the first stage, firms choose prices while, in the second stage, individuals consume differentiated goods. In equilibrium, firms price discriminate based on the network positions and charge lower prices to more central consumers. We also show that, under some conditions, firms' equilibrium profits decrease when either the network becomes denser or network effects increase. In contrast, consumers always benefit from being more connected to each other because this increases their utilities and, at the same time, this lowers the prices due to intensified competition between firms. We determine the optimal network structure both for firms and consumers, and compare uniform pricing and discriminatory pricing from the perspectives of firms and consumers.

“Price” as one Parameter in the Marketing Mix

Author : Michael Kemmer
Publisher : GRIN Verlag
ISBN 13 : 3656231257
Total Pages : 50 pages
Book Rating : 4.6/5 (562 download)

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Book Synopsis “Price” as one Parameter in the Marketing Mix by : Michael Kemmer

Download or read book “Price” as one Parameter in the Marketing Mix written by Michael Kemmer and published by GRIN Verlag. This book was released on 2012-07-06 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin, language: English, abstract: When it comes to making buying decision, for example to buy a new car, the consumer is facing a numerous variety of prices for only one product. He or she has to decide whether to take the newest launched model or either the traditional one, with or without an insurance package, delivery or even buy from the internet. Naturally the consumer is reluctant to buy expensive products, when the run on cheap ones are omnipresent in today’s market. Companies try to undercut one another and conduct themselves in would-be price battles. But all this is owed to the fact that on the one side the consumers have decreasing real earnings, which lead to a higher price sensibility, and on the other side the companies look at saturated markets. These markets and their exhausted possibilities to differentiate the products cause a mass competition with the active implementation of pricing as a part of the marketing mix and as a competition instrument. This trend can not only be identified in the business to consumer (B2C) market, but it can also be found in the business to business (B2B) market. In addition an increasing consolidation processes in large parts of the industry and retailing business is recognizable by applying purchasing agents to trade cheaper prices by using their power of demand. Classical examples are the two big discounters like ALDI and LIDL, when it is obvious that they pass over these good conditions to their consumers and use this advantage in competition for their own business. Furthermore the internet with an increasing number of price comparison websites also contributes to this fight for the right price by offering price and product comparisons which hamper the strategies for a better price differentiation. A company’s survival and growth in such challenging and competitive environment depends among other things on the effectiveness of its applied pricing policy.

Pricing Strategies in the Internet Age

Author : Elyo Ravuna
Publisher : Elyo Ravuna
ISBN 13 : 1463756097
Total Pages : 191 pages
Book Rating : 4.4/5 (637 download)

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Book Synopsis Pricing Strategies in the Internet Age by : Elyo Ravuna

Download or read book Pricing Strategies in the Internet Age written by Elyo Ravuna and published by Elyo Ravuna. This book was released on 2011-07-25 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies can increase both their revenue and customer satisfaction by taking advantage of the opportunities Internet offers. This book deals with emerging challenges in the Internet age, such as, dynamic pricing, forward and reverse auctions, price discrimination, product differentiation, Internet aggregators, e-procurement, collaborative commerce and end-to-end integrations in the supply chain.

Phantom Ex Machina

Author : Anshuman Khare
Publisher : Springer
ISBN 13 : 3319444689
Total Pages : 327 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Phantom Ex Machina by : Anshuman Khare

Download or read book Phantom Ex Machina written by Anshuman Khare and published by Springer. This book was released on 2016-10-19 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the factors that make digital disruption possible and the effects this has on existing business models. It takes a look at the industries that are most susceptible to disruption and highlights what executives can do to take advantage of disruption to re-invent their business model. It also examines the pivotal role that technology plays in creating new dynamics to business operations and forcing business model changes. Adoption of digital technology has caused process disruptions in a number of industries and led to new business models (e.g., Über, AirBnb) and new products. In addition to covering some of the more popular and well known examples, this book targets not so obvious disruptions in the education sector and in services and changing business models. Phantom Ex Machina: Digital Disruption’s Role in Business Model Transformation is divided into six parts. The book begins with an introduction to digital disruption and why it matters. The next part of the book focuses on business strategy which includes case studies on the impact of social media and how digital disruption changes pricing strategies and price models. For part three, the authors observe technology’s role in digital disruptions. Chapters cover how 3D printing is challenging existing business models and how the automotive industry is innovating with new perspectives. Part four covers higher education, recognizing digital disruption’s transformation in graduate management education. Part five centers upon the service industry with a look at virtual teams and the emergence of virtual think tanks. Finally the book concludes with a look to the future, embracing disruptions.