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Strategie Dalliance Et Marketing Symbiotique Des Compagnies Aeriennes Dans Un Univers De Dereglementation
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Book Synopsis Stratégie d'alliance et marketing symbiotique des compagnies aériennes dans un univers de déréglementation by : Robert Caucal
Download or read book Stratégie d'alliance et marketing symbiotique des compagnies aériennes dans un univers de déréglementation written by Robert Caucal and published by . This book was released on 1991 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: La libéralisation du transport aérien, constitue l'un des phénomènes les plus marquants de cette fin de XXème siècle. Elle est au centre de deux événements importants qui, à l'échelle mondiale, affectent l'activité des compagnies aériennes. [1] La démocratisation : mode de transport d'une élite, l'avion est devenu un moyen de transport de masse. [2] La dérégulation, qui modifie profondément les conditions de gestion des compagnies aériennes en les poussant à être compétitives. Face à ces deux facteurs d'instabilité, quelles sont les stratégies retenues par les transporteurs aériens et quelles en sont les implications marketing ?
Book Synopsis Strategic Alliances in the Aviation Industry by : Hendrik Vedder
Download or read book Strategic Alliances in the Aviation Industry written by Hendrik Vedder and published by GRIN Verlag. This book was released on 2008-12-09 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,9, European Business School - International University Schloß Reichartshausen Oestrich-Winkel (Chair of Strategic Aviation Management), course: Bacheloarbeit, language: English, abstract: “Companies are just beginning to learn what nations have always known: in a complex, uncertain world filled with dangerous opponents, it is best not to go it alone” (Ohmae, 1989, p. 143). This statement emphasises the significant developments in firms’ corporate strategy in the 1980s. As a response to the rise of globalisation, and thus, increased competition, companies throughout the world started collaborating with partners with interfirm cooperation. Their cooperative practices, though, were not equally relevant in all branches, but concentrated mainly on industries that were affected most by the in-creasing environmental dynamic and complexity. Therefore, firms in various industries, such as the automotive or telecommunication industry, established alliances with their competitors in order to stay competitive and to jointly expand into world markets. However, the aviation industry, in particular, has experienced downright alliance frenzy since that time. With the gradual liberalisation of international air transport, collabora-tions between carriers have steadily gained importance. Therefore, airline alliances have developed from purely horizontal links into more complex and integrated strategic alliances. These strategic alliances have been established mainly to bypass existing regula-tory restrictions and to adapt to customers' altered preferences by extending the airlines’ networks. However, with the incidents that occurred during the first years of the 21st century, such as the terrorist acts of 9/11, partner airlines were forced to react to the changed external conditions. This development highlights the high dependence of air-lines and their strategic behaviour on the external environment. Therefore, this thesis aims to analyse the external conditions that persuaded the airlines to align in complex strategic alliances, and how these factors influenced their objectives. Furthermore, the thesis reveals the extent to which the changes in the external environ-ment have induced a reorientation in the airlines’ alliance strategy.
Book Synopsis Managing Strategic Airline Alliances by : Birgit Kleymann
Download or read book Managing Strategic Airline Alliances written by Birgit Kleymann and published by Routledge. This book was released on 2017-03-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances. The book successfully: - provides an analytical framework for understanding the dynamics of airline alliance groups - examines both the level of the individual airline and the alliance group itself - applies recent insights from organisation theory. The readership includes airline managers, policy-makers, academic researchers and others interested in evolving multilateral alliances. It can also be used as a course book both in aviation management training and in more general modules on alliances for advanced students in air transport management.
Download or read book Alliance Paradox written by Zhe Zhang and published by . This book was released on 2009 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation studies the potential paradoxical effects of alliance participation. Over the past two decades, alliance participation has become a popular firm strategy to obtain benefits that are difficult for a firm to obtain on its own. Yet, as firms increasingly participate in alliances, boundedly rational managers may not effectively manage all aspects of alliances to achieve intended alliance outcomes. Paradoxically, alliance participation may cause harm to the participating firms. To unveil an alliance paradox, this dissertation first examined the relationships between alliance portfolio attributes (i.e., alliance portfolio size, multilateral alliances, alliance partner country diversity, and alliance type) and customer service quality in the U.S. airline industry. Further, I examined whether alliance experience moderates the relationships between alliance portfolio attributes and customer service quality. Altogether, five hypotheses were tested. This dissertation relied exclusively on the longitudinal quarterly data of nine U.S. major airlines over a 20-year period between 1988 and 2007 that include Alaska Airlines, American Airlines, America West, Continental, Delta, Northwest, Southwest, United Airlines, and U.S. Airways. Data pertaining to alliance variables were collected from the Securities Data Company (SDC) database. Quarterly service quality data pertaining to customer complaint, mishandled baggage, on-time arrival, and involuntary denied boarding were collected from the Air Travel Consumer Report published by the U.S. Department of Transportation (DOT). To detect the temporal effects of alliance portfolio attributes on service quality, a three-month lag was created between the alliances data and the service quality data. The results show that although the relationship between alliance portfolio attributes and service quality seems to be more complex than initially proposed, the overall finding confirms the existence of an alliance paradox in that increases in alliance portfolio size, partner country diversity and channel-dominated alliances (versus backward competitor-dominated alliances) are associated with decreases in certain key dimensions of service quality. This dissertation seeks to make several important contributions. First, by exploring the alliance paradox, this dissertation attempts to demonstrate that despite the anticipated alliance benefits such as cost reduction or revenue enhancement, managers need to be aware of the cost of alliance participation with respect to customer service quality, which has paramount impact on firm performance. Second, this dissertation also contributes to services marketing literature by investigating alliance portfolio attributes as antecedents of service quality. Third, this dissertation investigates whether firm-level alliance experience moderates the relationship between alliance portfolio attributes and service quality.
Book Synopsis L'ADAPTATION STRATEGIQUE DE L'ORGANISATION DANS UN CONTEXTE DE DEREGLEMENTATION. LE CAS DES GRANDES COMPAGNIES AERIENNES EUROPEENNES by : OLIVIER.. SAISSI
Download or read book L'ADAPTATION STRATEGIQUE DE L'ORGANISATION DANS UN CONTEXTE DE DEREGLEMENTATION. LE CAS DES GRANDES COMPAGNIES AERIENNES EUROPEENNES written by OLIVIER.. SAISSI and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: LA DEREGLEMENTATION DU TRANSPORT AERIEN EUROPEEN INTRODUIT UN BOULEVERSEMENT DE L'UNIVERS DANS LEQUEL EVOLUENT LES GRANDES COMPAGNIES AERIENNES EUROPEENNES. LA PREMIERE PARTIE DE CETTE ETUDE UTILISE LES OUTILS DU DIAGNOSTIC STRATEGIQUE POUR DRESSER UN INVENTAIRE DES DIFFERENTES INFLUENCES QUI S'EXERCENT SUR TOUTE COMPAGNIE AERIENNE ET QUI DE FAIT ORIENTE SA STRATEGIE. AU TERME DE CETTE ANALYSE, L'OUTIL DE DIAGNOSTIC RETENU A ETE ENRICHI DE DEUX ENTITES : LE CORPS DE METIER ET L'ENVIRONNEMENT, PERMETTANT AINSI LA MISE EN VALEUR DE DIX-NEUF VECTEURS POTENTIELLEMENT ACTIFS SUR TOUTE STRATEGIE. LA DEUXIEME PARTIE PRESENTE DEUX VOLETS : LA PREMIERE PROPOSE UNE ESQUISSE DE NOUVELLES STRATEGIES APPLICABLES EN DIRECTION DES ENTITES CLIENTS ET FOURNISSEURS. CES NOUVELLES POLITIQUES INTEGRENT, DANS LEUR CONCEPTION, LES CARACTERISTIQUES DES INFLUENCES PERIPHERIQUES MISES EN EVIDENCE. LE DEUXIEME VOLET CONCENTRE L'ANALYSE SUR LES RESSOURCES A LA DISPOSITION DE TOUTE COMPAGNIE POUR REALISER LA MUTATION SOUHAITEE. DEUX POLES SONT DEVELOPPES: LA RESTRUCTURATION DE L'ORGANISATION ET LA CONCLUSION D'ALLIANCES.
Book Synopsis Historical Dictionary of Laos by : Martin Stuart-Fox
Download or read book Historical Dictionary of Laos written by Martin Stuart-Fox and published by Rowman & Littlefield. This book was released on 2023-02-06 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laos has the smallest population, the weakest military, and despite rapid economic growth in recent years, one of the lowest levels of per capita income in mainland Southeast Asia. Yet a glance at the map reveals its strategic location, between China and Cambodia and Thailand and Vietnam. As Laos was formerly a crossroads for trade routes, the socialist government of the Lao People’s Democratic Republic seeks to transform the country into a prosperous crossroads at the heart of this rapidly developing region. Historical Dictionary of Laos, Fourth Edition provides an in-depth examination of one of the least-known countries in Southeast Asia through a detailed chronology, comprehensive introduction, and extensive bibliography. The dictionary section has more than 1,000 cross-referenced entries on important personalities, as well as aspects of the country’s politics, economy, foreign relations, religion, and culture. This book will be an excellent resource for students, researchers, and anyone wanting to know more about Laos.
