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Strategic Uses Of Alternative Media
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Book Synopsis Strategic Uses of Alternative Media by : Robyn Blakemen
Download or read book Strategic Uses of Alternative Media written by Robyn Blakemen and published by Routledge. This book was released on 2014-12-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Download or read book Alternative Media written by Chris Atton and published by SAGE. This book was released on 2002 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing examples from the UK and the US, this volume offers an introduction to alternative media. It includes radical media as well as newer cultural forms such as zines, fanzines, and personal Web sites.
Book Synopsis Alternative Journalism by : Chris Atton
Download or read book Alternative Journalism written by Chris Atton and published by SAGE. This book was released on 2008-11-20 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A provocative, inspiring and challenging intervention in both journalism and media studies.... Alternative Journalism is that rare book that services students as much as scholars. It widens the trajectory of media studies and creates different modes of reading, writing and thinking... It offers an alternative history beyond the tales of great men, great newspapers, great editors and great technologies. It adds value and content to overused and ambiguous words such as "community" and "citizenship" and captures the spark of new information environments." - THE, (Times Higher Education) Alternative Journalism investigates and analyses the diverse forms and genres of journalism that have arisen as challenges to mainstream news coverage. From the radical content of emancipatory media to the dizzying range of citizen journalist blogs and fanzine subcultures, this book charts the historical and cultural practices of this diverse and globalized phenomenon. This exploration goes to the heart of journalism itself, prompting a critical inquiry into the epistemology of news, the professional norms of objectivity, the elite basis of journalism and the hierarchical commerce of news production. In investigating the challenges to media power presented by alternative journalism, Atton addresses not just the issues of politics and empowerment but also the journalism of popular culture and the everyday. The result is essential reading for students of journalism - both mainstream and alternative.
Book Synopsis Integrated Marketing Communication by : Robyn Blakeman
Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Book Synopsis Resisting the News by : Jennifer Rauch
Download or read book Resisting the News written by Jennifer Rauch and published by Routledge. This book was released on 2020-12-29 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resisting the News brings together unique insights from activists and alternative-media users to offer a distinctive perspective on the problems of journalism today—and how to fix them. Using critical-cultural theory and, in particular, the conceptual frameworks of ritual communication and interpretive communities, this book examines how audiences filter their interpretations of mainstream news through the prisms of their identities and experiences with alternative media and political protest. Jennifer Rauch gives voice to alternative-media audiences and illuminates the cultural resources, values, assumptions, critical skills, and discursive strategies through which they make sense of their news environments. Drawing on a 15-year research project, Rauch employs a variety of qualitative, quantitative, and quasi-ethnographic methods, including focus groups, media-use diaries, close-ended surveys, and open-ended questions, to paint a layered portrait of liberal and conservative critiques of journalism. Shedding new light on popular theories about "how news works" and about "mass" audiences, this book will be useful to students, scholars, and teachers of political communication, journalism studies, media studies, and critical-cultural studies.
Book Synopsis Contesting Media Power by : Nick Couldry
Download or read book Contesting Media Power written by Nick Couldry and published by Rowman & Littlefield. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contesting Media Power is the most ambitious international collection to date on the worldwide growth of alternative media that are challenging the power concentration in large media corporations. Media scholars and political scientists develop a broad comparative framework for analyzing alternative media in Australia, Chile, China, Indonesia, Malaysia, Russia, Sweden, South Africa, the United Kingdom, and the United States. Topics include independent media centers, gay online networks and alternative web discussion forums, feminist film, political journalism and social networks, indigenous communication, and church-sponsored media. This important book will help shape debates on the media's role in current global struggles, such as the anti-globalization movement.
Book Synopsis Nontraditional Media in Marketing and Advertising by : Robyn Blakeman
Download or read book Nontraditional Media in Marketing and Advertising written by Robyn Blakeman and published by SAGE. This book was released on 2014 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Book Synopsis America's Right Turn by : Richard A. Viguerie
Download or read book America's Right Turn written by Richard A. Viguerie and published by Bonus Books, Inc.. This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.
Book Synopsis Web-based Training by : Badrul Huda Khan
Download or read book Web-based Training written by Badrul Huda Khan and published by Educational Technology. This book was released on 2001 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discussing Web-based training from design, development, delivery, management, implementation, and evaluation perspectives, this book includes 63 chapters by experts from around the world. They offer instruction on the uses of the Web for corporate, government, and academic training purposes. Particular chapters address topics like the advantages and limitations of Web-based training, the technological resources available, the theory behind Web-based learning, the use of simulations, online testing, copyright, and cost. c. Book News Inc.
Book Synopsis EBOOK: Understanding Alternative Media by : Olga Bailey
Download or read book EBOOK: Understanding Alternative Media written by Olga Bailey and published by McGraw-Hill Education (UK). This book was released on 2007-12-16 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alternative media, community media, civil society media and rhizomatic media? How do alternative media work in practice? This clear and concise text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightful look at the renewed importance of this form of communication. Combing diverse case studies from countries including the UK, North America and Brazil, the authors propose an original theoretical framework to help understand the subject. Looking at both ‘old’ and ‘new’ media, the book argues for the importance of an alternative media and suggests a political agenda as a way of broadening its scope. Understanding Alternative Media is valuable reading for students in media, journalism and communications studies, researchers, academics, and journalists.
Book Synopsis Marketing for Cultural Organizations by : Bonita M. Kolb
Download or read book Marketing for Cultural Organizations written by Bonita M. Kolb and published by Routledge. This book was released on 2013-07-18 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.
Book Synopsis Handbook of Research on Transmedia Storytelling and Narrative Strategies by : Y?lmaz, Recep
Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Book Synopsis Advertising Design by Medium by : Robyn Blakeman
Download or read book Advertising Design by Medium written by Robyn Blakeman and published by Routledge. This book was released on 2022-03-28 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596
Book Synopsis Journey into Social Activism by : Joshua D. Atkinson
Download or read book Journey into Social Activism written by Joshua D. Atkinson and published by Fordham Univ Press. This book was released on 2017-02-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic study of social activism and social movements has become increasingly prevalent over the years; this is due in large part to the fact that activists have captured public imagination and gained substantial influence in political discourse. For instance, Occupy Wall Street activists, Tea Party activists, and activists affiliated with the Arab Spring have transformed political debates and have become the focus of mainstream news media coverage about a variety of different political topics. Journey into Social Activism explicates the philosophical foundations of the study of activism and illustrates four different research sites in which activism can be observed and studied: organizations, networks, events, and alternative media. The book will introduce students and scholars to important qualitative approaches to the study of social activism within these four research sites, which is based entirely on successful research projects that have been conducted and published in recent years. Ultimately, this book will prove integral to any students and scholars who wish to use qualitative methods for their research endeavors concerning social activism in contemporary society.
Book Synopsis Engaging Employees through Strategic Communication by : Mark Dollins
Download or read book Engaging Employees through Strategic Communication written by Mark Dollins and published by Routledge. This book was released on 2021-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
Book Synopsis Al Jazeera and the Global Media Landscape by : Tine Ustad Figenschou
Download or read book Al Jazeera and the Global Media Landscape written by Tine Ustad Figenschou and published by Routledge. This book was released on 2013-10-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes how and why Al Jazeera English (AJE) became the channel of choice to understand the massive protests across the Arab world 2011. Aiming to explain the ‘Al Jazeera moment,’ it tracks the channel’s bumpy road towards international recognition in a longitudinal, in-depth analysis of the channel’s editorial profile and strategies. Studying AJE from its launch in mid-November 2006 to the ‘Arab Spring’, it explains and problematizes the channel’s ambitious editorial agenda and strategies, examines the internal conflicts, practical challenges and minor breakthroughs in its formative years. The Al Jazeera-phenomenon has received massive attention, but it remains under-researched. The growth of transnational satellite television has transformed the global media landscape into a complex web of multi-vocal, multimedia and multi-directional flows. Based on a combination of policy-, production- and content analysis of comprehensive empirical data the book offers an innovative perspective on the theorization of global news contra-flows. By problematizing the distinctive characteristics of AJE, it examines the strategic motivation behind the channel and the ways in which its production processes and news profile are meant to be different from its Anglo-American competitors. These questions underscore a central nexus of the book: the changing relationship between transnational satellite news and power.
Book Synopsis Alternative Media in Contemporary Turkey by : Murat Akser
Download or read book Alternative Media in Contemporary Turkey written by Murat Akser and published by Rowman & Littlefield. This book was released on 2021-10-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations in alternative media, journalism and social protest in contemporary Turkey have largely occurred due to the upsurge in use of social media. Some of the most fervent users of social media in the world come from Turkey where forms of social media are frequently banned by the Turkish government. This book looks at the structural, economic and political reasons why the current media system fails urban educated young professionals in Turkey and led them to a month long resistance and protest through the use of social media during OccupyGezi movement. The book outlines the history of alternative media use and the ways in which it has become a tool for the critics of the neoliberal economic system in Turkey. The collection concentrates on social media use within social movements and applies interdisciplinary approaches and research methods, ranging from cinema and visual arts to sociology, political science, content analysis and ethnographic study.
