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Strategic Reputation Management
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Book Synopsis Strategic Reputation Management by : Pekka Aula
Download or read book Strategic Reputation Management written by Pekka Aula and published by Routledge. This book was released on 2020-08-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.
Book Synopsis Strategic Reputation Risk Management by : J. Larkin
Download or read book Strategic Reputation Risk Management written by J. Larkin and published by Springer. This book was released on 2002-10-30 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
Book Synopsis Reputation Management by : John Doorley
Download or read book Reputation Management written by John Doorley and published by Taylor & Francis. This book was released on 2007 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
Book Synopsis Political Reputation Management by : Christian Schnee
Download or read book Political Reputation Management written by Christian Schnee and published by Routledge. This book was released on 2014-12-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management. This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.
Book Synopsis New Strategies for Reputation Management by : Andrew Griffin
Download or read book New Strategies for Reputation Management written by Andrew Griffin and published by Kogan Page Publishers. This book was released on 2009-09-03 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.
Book Synopsis Reputation Management and Family Business by : Zdzisława Dacko-Pikiewicz
Download or read book Reputation Management and Family Business written by Zdzisława Dacko-Pikiewicz and published by Routledge. This book was released on 2021-10-31 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics and distinguishing factors of family businesses, areas of reputation building and resources involved in family business reputation building processes; and the description of determinants, components and processes in the field of corporate reputation management, and the identification of key links between them. It also identifies the key elements of the concept of family business reputation management and the relationship between them and practical recommendations for the use of reputation management concepts in improving the functioning of family businesses. The developed model can undoubtedly be seen as a pioneering contribution to research into the competitiveness of enterprises. The book will therefore be useful to researchers, students and managers who are interested in decision-making in family businesses, entrepreneurship and small business management, and leadership studies.
Book Synopsis Reputation Management by : Sabrina Helm
Download or read book Reputation Management written by Sabrina Helm and published by Springer Science & Business Media. This book was released on 2011-08-29 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Book Synopsis Reputation Strategy and Analytics in a Hyper-Connected World by : Chris Foster
Download or read book Reputation Strategy and Analytics in a Hyper-Connected World written by Chris Foster and published by John Wiley & Sons. This book was released on 2016-08-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
Book Synopsis Corporate Reputation by : Ronald J. Burke
Download or read book Corporate Reputation written by Ronald J. Burke and published by CRC Press. This book was released on 2016-05-13 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Book Synopsis Global Aspects of Reputation and Strategic Management by : David Deephouse
Download or read book Global Aspects of Reputation and Strategic Management written by David Deephouse and published by Emerald Group Publishing. This book was released on 2019-07-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
Book Synopsis Reputation Management Techniques in Public Relations by : Ayse Erdemir
Download or read book Reputation Management Techniques in Public Relations written by Ayse Erdemir and published by Business Science Reference. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"--
Book Synopsis Reputation Rules: Strategies for Building Your Company’s Most valuable Asset by : Daniel Diermeier
Download or read book Reputation Rules: Strategies for Building Your Company’s Most valuable Asset written by Daniel Diermeier and published by McGraw Hill Professional. This book was released on 2011-05-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage your company’s most important asset! In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management. Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future—and a salve for crisis management.
Book Synopsis Promoting Nonprofit Organizations by : Ruth Ellen Kinzey
Download or read book Promoting Nonprofit Organizations written by Ruth Ellen Kinzey and published by Routledge. This book was released on 2013-08-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.
Book Synopsis Corporate Reputation and Competitiveness by : Rosa Chun
Download or read book Corporate Reputation and Competitiveness written by Rosa Chun and published by Routledge. This book was released on 2005-09-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Book Synopsis Corporate Reputation by : Ronald J. Burke
Download or read book Corporate Reputation written by Ronald J. Burke and published by Gower Publishing, Ltd.. This book was released on with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Management by : Allen Amason
Download or read book Strategic Management written by Allen Amason and published by Routledge. This book was released on 2011-03-17 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. This book is designed to help students think critically and understand fully how to strategically manage their future firms. .
Book Synopsis Crisis Communication by : Peter Anthonissen
Download or read book Crisis Communication written by Peter Anthonissen and published by Kogan Page Publishers. This book was released on 2008-09-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.
