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Strategic Management Communication For Leaders 5e
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Book Synopsis Strategic Management by : Graham Hubbard
Download or read book Strategic Management written by Graham Hubbard and published by Pearson Australia. This book was released on 2014-09-01 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned for its comprehensive, rigorous and case-rich approach, this resource trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy. Strategic Management is written with practical usage in mind and is designed to suit the needs of both post-graduate and undergraduate students. The 5th edition brings the subject to life with ten brand-new in-depth case studies, covering a wide variety of Australian and international examples.
Book Synopsis Strategic Management Communication for Leaders 5e by : Robyn Walker
Download or read book Strategic Management Communication for Leaders 5e written by Robyn Walker and published by . This book was released on 2024-08-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Management Communication for Leaders by : Robyn Walker
Download or read book Strategic Management Communication for Leaders written by Robyn Walker and published by Wessex, Incorporated. This book was released on 2017-11-15 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management Strategies in Athletic Training, 5E by : Konin, Jeff
Download or read book Management Strategies in Athletic Training, 5E written by Konin, Jeff and published by Human Kinetics. This book was released on 2019 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Strategies in Athletic Training, Fifth Edition, prepares students and athletic trainers to address the many administrative and managerial challenges they will face in an increasingly complex and changing health care environment.
Book Synopsis Strategic Corporate Communication by : Ross Brinkert
Download or read book Strategic Corporate Communication written by Ross Brinkert and published by . This book was released on 2017-12-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.
Book Synopsis Contemporary Sport Management, 5E by : Pedersen, Paul M.
Download or read book Contemporary Sport Management, 5E written by Pedersen, Paul M. and published by Human Kinetics. This book was released on 2014-06-18 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Sport Management, Fifth, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. The fifth edition continues to engage students with a full-color format and an integrated web study guide. The text also discusses the role of social media in revolutionizing the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political, and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions.
Book Synopsis Strategic Management of Technology and Innovation by : Robert A. Burgelman
Download or read book Strategic Management of Technology and Innovation written by Robert A. Burgelman and published by Irwin/McGraw-Hill. This book was released on 2001 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.
Download or read book Leadership written by Marian Iszatt-White and published by Oxford University Press, USA. This book was released on 2014 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and comprehensive textbook draws on the reader's own experience of leadership in an employment context. The text adopts a critical and thematic approach to the discussion of core debates and emerging topics, while offering a wealth of case studies and other learning tools to help students put leadership theory into practice.
Download or read book Strategic Management written by Luke Ike and published by Xlibris Corporation. This book was released on 2017-02-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book produces a clear and concise introduction to principles and concepts of strategic management as required by practicing managers and those in colleges and universities who are aspiring to become strategic managers.
Book Synopsis Factors Affecting Strategy Implementation in State Corporations in Kenya by : Anne Wanjiru Kiboi
Download or read book Factors Affecting Strategy Implementation in State Corporations in Kenya written by Anne Wanjiru Kiboi and published by Cari Journals USA LLC. This book was released on 2023-08-31 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy implementation in state corporations in Kenya is influenced by several factors. First, political interference can hinder effective implementation. Second, limited financial resources pose a challenge. Insufficient funding can restrict the implementation of strategic initiatives, hampering progress and hindering the achievement of desired outcomes. Third, bureaucratic structures and processes within state corporations often impede implementation. Complex hierarchies, excessive red tape and slow decision making can delay the execution of strategic plans. Finally, external factors such as economic instability, legal and regulatory change and market dynamics can also impact strategy implementation in state corporations in Kenya.
Book Synopsis Strategic Sport Communication, 2E by : Pedersen, Paul M.
Download or read book Strategic Sport Communication, 2E written by Pedersen, Paul M. and published by Human Kinetics. This book was released on 2016-08-05 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
Book Synopsis Strategic Sport Communication by : Paul M. Pedersen
Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2016-10-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.
Book Synopsis Exploring Internal Communication by : Kevin Ruck
Download or read book Exploring Internal Communication written by Kevin Ruck and published by Routledge. This book was released on 2019-12-06 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms. A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge. Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.
Book Synopsis Guide to the Management Gurus 5th Edition by : Carol Kennedy
Download or read book Guide to the Management Gurus 5th Edition written by Carol Kennedy and published by Random House. This book was released on 2012-03-31 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of the original, best-selling guide to the ideas of leading management thinkers. The ten additional full-length entries range from classic gurus such as Henry Gantt and the Gilbreth time-and-motion pioneers to the latest thinkers influencing 21st-century business, including Clayton Christensen, master of innovation theory, and Karen Stephenson with her ground-breaking insights into human networks. The lives and work of more than 55 gurus are covered in clear and accessible style, along with penetrating analysis of their ideas and influence on management. Guide to the Management Gurus has sold around the world since its first publication in 1991, and has been translated into more than 15 languages, including Russian, Chinese, Korean and Japanese.
Book Synopsis Communication for Business and the Professions: Strategie s and Skills by : Judith Dwyer
Download or read book Communication for Business and the Professions: Strategie s and Skills written by Judith Dwyer and published by Pearson Higher Education AU. This book was released on 2012-10-15 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive how-to guide to preparing students for the demands they’ll face on the job. Dwyer thoroughly addresses the new-media skills that employees are expected to have in today’s business environment. Now titled Communication for Business and the Professions: Strategies and Skills, the fifth edition presents these technologies in the context of proven communication strategies and essential business English skills. With new and updated content on social media and technology, Dwyer provides comprehensive coverage of communication strategies and skills by linking theory and research with practical skills and examples. Dwyer believes in expanding our knowledge of what we can do to interact effectively and provides us with working models to practise and refine how well we do it. This edition continues to provide a solid background in communication, stimulate critical thinking, and promote active learning through a variety of features and activities.
Book Synopsis Communication and Leadership in the 21st Century by : Holger Sievert
Download or read book Communication and Leadership in the 21st Century written by Holger Sievert and published by Verlag Bertelsmann Stiftung. This book was released on 2010-07-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "Communication and Leadership in the 21st Century" is a review of theoretical and empirical research papers on this subject, intended for scholars, students, and professionals across these disciplines. The volume focuses in particular on four distinct, but interrelated areas of communication: Integrated Market & Corporate Communication, Communication Management & Media, Organizational Communication & Change and Leadership Communication & Strategies. With special emphasis on the German and European situation and two digressions to China, the authors provide different perspectives on the cross-cultural context of international communications and leadership. The book's four subject areas also characterize the key subjects of an innovative Executive MBA program which has been developed in cooperation with the Technische Universität München. The study program is part of the ¡communicate! Qualification Program, an initiative of the Bertelsmann Stiftung, the Heinz Nixdorf Stiftung and the Daimler Fund. The aim of ¡communicate! is to unite communication and leadership in the workplace, in training and in research.
Book Synopsis Exploring Public Relations and Management Communication by : Ralph Tench
Download or read book Exploring Public Relations and Management Communication written by Ralph Tench and published by Pearson. This book was released on 2020-12 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:
