Strategic Communication, Social Media and Democracy

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Publisher : Routledge
ISBN 13 : 1317554906
Total Pages : 236 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Strategic Communication, Social Media and Democracy by : W. Timothy Coombs

Download or read book Strategic Communication, Social Media and Democracy written by W. Timothy Coombs and published by Routledge. This book was released on 2015-08-11 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Digital Democracy, Social Media and Disinformation

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Publisher : Routledge
ISBN 13 : 1000299783
Total Pages : 120 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Digital Democracy, Social Media and Disinformation by : Petros Iosifidis

Download or read book Digital Democracy, Social Media and Disinformation written by Petros Iosifidis and published by Routledge. This book was released on 2020-12-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Democracy, Social Media and Disinformation discusses some of the political, regulatory and technological issues which arise from the increased power of internet intermediaries (such as Facebook, Twitter and YouTube) and the impact of the spread of digital disinformation, especially in the midst of a health pandemic. The volume provides a detailed account of the main areas surrounding digital democracy, disinformation and fake news, freedom of expression and post-truth politics. It addresses the major theoretical and regulatory concepts of digital democracy and the ‘network society’ before offering potential socio-political and technological solutions to the fight against disinformation and fake news. These solutions include self-regulation, rebuttals and myth-busting, news literacy, policy recommendations, awareness and communication strategies and the potential of recent technologies such as the blockchain and public interest algorithms to counter disinformation. After addressing what has currently been done to combat disinformation and fake news, the volume argues that digital disinformation needs to be identified as a multifaceted problem, one that requires multiple approaches to resolve. Governments, regulators, think tanks, the academy and technology providers need to take more steps to better shape the next internet with as little digital disinformation as possible by means of a regional analysis. In this context, two cases concerning Russia and Ukraine are presented regarding disinformation and the ways it was handled. Written in a clear and direct style, this volume will appeal to students and researchers within the social sciences, computer science, law and business studies, as well as policy makers engaged in combating what constitutes one of the most pressing issues of the digital age.

Democracy in the Disinformation Age

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Publisher : Routledge
ISBN 13 : 1000390780
Total Pages : 217 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Democracy in the Disinformation Age by : Regina Luttrell

Download or read book Democracy in the Disinformation Age written by Regina Luttrell and published by Routledge. This book was released on 2021-05-23 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book established researchers draw on a range of theoretical and empirical perspectives to examine social media’s impact on American politics. Chapters critically examine activism in the digital age, fake news, online influence, messaging tactics, news transparency and authentication, consumers’ digital habits and ultimately the societal impacts that continue to be created by combining social media and politics. Through this book readers will better understand and approach with questions such as: • How exactly and why did social media become a powerful factor in politics? • What responsibilities do social networks have in the proliferation of factually wrong and hate-filled messages? Or should individuals be held accountable? • What are the state-of-the-art of computational techniques for measuring and determining social media's impact on society? • What role does online activism play in today’s political arena? • What does the potent combination of social media and politics truly mean for the future of democracy? The insights and debates found herein provide a stronger understanding of the core issues and steer us toward improved curriculum and research aimed at a better democracy. Democracy in the Disinformation Age: Influence and Activism in American Politics will appeal to both undergraduate and postgraduate students, as well as academics with an interest in areas including political science, media studies, mass communication, PR, and journalism.

The Handbook of Strategic Communication

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Publisher : John Wiley & Sons
ISBN 13 : 1118857038
Total Pages : 400 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Handbook of Strategic Communication by : Carl H. Botan

Download or read book The Handbook of Strategic Communication written by Carl H. Botan and published by John Wiley & Sons. This book was released on 2021-04-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

Challenges in Strategic Communication and Fighting Propaganda in Eastern Europe

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Publisher : IOS Press
ISBN 13 : 1614999430
Total Pages : 146 pages
Book Rating : 4.6/5 (149 download)

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Book Synopsis Challenges in Strategic Communication and Fighting Propaganda in Eastern Europe by : D. Sultănescu

Download or read book Challenges in Strategic Communication and Fighting Propaganda in Eastern Europe written by D. Sultănescu and published by IOS Press. This book was released on 2019-02-08 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2019, Eastern Europe will celebrate 30 years since the fall of communism, but this celebration takes place in a context of increased geopolitical competition in the region. The Western democratic model is under attack, not only in the countries of Eastern and Central Europe, but also in the core countries of the EU, and even in the United States. The messages and methods of dissemination used by anti-Western propaganda may differ with each national context, but the effect is the same – the slow, but progressive erosion of trust in democratic values and the institutions which embody them. This book presents papers from the NATO Advanced Research Workshop “Challenges in strategic communication and fighting propaganda in Eastern Europe. Solutions for a future common project” held in Chisinau, Moldova, on 25-27 April 2018. The workshop brought together institutional, academic and civic experts from the social sciences, journalism, computer science, and international relations to share insights into security and strategic communication, as well as research results and expertise on the impact of social media and technological innovation, with the aim of shaping a new project with a common methodology to monitor, collect, process and interpret data on strategic communication and devise efficient tools to counteract anti-Western propaganda. With contributions about Romania, Moldova, Ukraine, the Western Balkans and the USA highlighting challenges such as detecting propaganda, identifying the groups most vulnerable to its influence and building mechanisms to strengthen trust, the book will be of value to all those with an interest in defending the Western democratic model.

Sousveillance, Media and Strategic Political Communication

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1441172408
Total Pages : 257 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Sousveillance, Media and Strategic Political Communication by : Vian Bakir

Download or read book Sousveillance, Media and Strategic Political Communication written by Vian Bakir and published by Bloomsbury Publishing USA. This book was released on 2010-05-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fusing perspectives from politics, media studies and cultural studies, Sousveillance, Media and Strategic Political Communication offers insights into impacts on strategic political communication of the emergence of web-based participatory media ('Web 2.0') across the first decade of the 21st century. Countering the control engendered in strategic political communication, Steve Mann's concepts of hierarchical sousveillance (politically motivated watching of the institutional watchers) and personal sousveillance (apolitical, human-centred life-sharing) is applied to Web 2.0. Focusing on interplays of user-generated and mainstream media about, and from, Iraq, detailed case studies explore different levels of control over strategic political communication during key moments, including the start of the 2003 Iraq war, the 2004 Abu Ghraib scandal, and Saddam Hussein's execution in 2006. These are contextualized by overviews of political and media environments from 2001-09. Dr Bakir outlines broader implications of sousveillant web-based participatory media for strategic political communication, exploring issues of agenda-building, control, and the cycle of emergence, resistance and reincorporation of Web 2.0. Sousveillance cultures are explored, delineating issues of anonymity, semi-permanence, instanteneity resistance and social change.

Strategic Communication

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Publisher : Taylor & Francis
ISBN 13 : 100060778X
Total Pages : 197 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Strategic Communication by : Jesper Falkheimer

Download or read book Strategic Communication written by Jesper Falkheimer and published by Taylor & Francis. This book was released on 2022-08-17 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Public Relations Capitalism

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Publisher : Springer
ISBN 13 : 3319726374
Total Pages : 123 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Public Relations Capitalism by : Anne M. Cronin

Download or read book Public Relations Capitalism written by Anne M. Cronin and published by Springer. This book was released on 2018-01-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.

Strategic Internal Communication

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Publisher : Routledge
ISBN 13 : 1000177254
Total Pages : 169 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Strategic Internal Communication by : Susanne Dahlman

Download or read book Strategic Internal Communication written by Susanne Dahlman and published by Routledge. This book was released on 2020-10-27 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication – work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization – managers, coworkers and communication professionals. Traditionally, there has been too much emphasis on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, Professor in Strategic Communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to the demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students.

Social Media and Democracy

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Publisher : Cambridge University Press
ISBN 13 : 1108835554
Total Pages : 365 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Social Media and Democracy by : Nathaniel Persily

Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Strategic Communication Management for Development and Social Change

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Publisher : Springer Nature
ISBN 13 : 3031414012
Total Pages : 292 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Strategic Communication Management for Development and Social Change by : Tsietsi Mmutle

Download or read book Strategic Communication Management for Development and Social Change written by Tsietsi Mmutle and published by Springer Nature. This book was released on 2023-12-13 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication. Themes explored include: ● Communication for social change, bottom-up development and social movements in the local government sphere ● Strategic communication in governance, planning and policy reforms ● The role of multi-stakeholder partnerships in achieving development of objectives geared towards good governance in Africa ● Public participation, protests, and resistance from 'below' ● Public sector health communications and development ● Media relations, accountability and contested development narratives with the Fourth Estate ● Social media and eParticipation in government development programs.

Social Media and Civic Engagement

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Publisher : Morgan & Claypool Publishers
ISBN 13 : 1681733471
Total Pages : 159 pages
Book Rating : 4.6/5 (817 download)

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Book Synopsis Social Media and Civic Engagement by : Scott P. Robertson

Download or read book Social Media and Civic Engagement written by Scott P. Robertson and published by Morgan & Claypool Publishers. This book was released on 2018-05-24 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for broadening participation and enhancing civic engagement, recent events have tempered that optimism. As this book goes to press, Facebook is fighting a battle over the massive disclosure of user information during the 2016 U.S. presidential campaign, social analytics company Cambridge Analytica is being revealed as a major player in micro profiling voters in that same election, bots and fake news factories are undermining democratic discourse via social media worldwide, and the president of the United States is unnerving the world as a stream-of-consciousness Twitter user. This book is a foundational review of current research on social media and civic engagement organized in terms of history, theory, practice, and challenges. History reviews how researchers and developers have continuously pushed the envelope to explore technology enhancements for political and social discourse. Theory reveals that the use of globally-networked social technologies touches many fields including political science, sociology, psychology, media studies, network science, and more. Practice is examined through studies of political engagement both in democratic situations and in confrontational situations. Challenges are identified in order to find ways forward. For better or worse, social media for civic engagement has come of age. Citizens, politicians, and activists are utilizing social media in innovative ways, while bad actors are discovering possibilities for spreading dissension and undermining trust. We are at a sobering inflection point, and this book is your foundation for understanding how we got here and where we are going.

The Handbook of Communication Engagement

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Publisher : John Wiley & Sons
ISBN 13 : 1119167515
Total Pages : 603 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Handbook of Communication Engagement by : Kim A. Johnston

Download or read book The Handbook of Communication Engagement written by Kim A. Johnston and published by John Wiley & Sons. This book was released on 2018-04-27 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Public Relations and Social Theory

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Publisher : Routledge
ISBN 13 : 1351984454
Total Pages : 540 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Public Relations and Social Theory by : Øyvind Ihlen

Download or read book Public Relations and Social Theory written by Øyvind Ihlen and published by Routledge. This book was released on 2018-04-17 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

Social Media for Strategic Communication

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Author :
Publisher : SAGE Publications
ISBN 13 : 1071826875
Total Pages : 489 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Social Media for Strategic Communication by : Karen Freberg

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Strategic Sport Communication

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Author :
Publisher : Routledge
ISBN 13 : 100043737X
Total Pages : 158 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Strategic Sport Communication by : W. Timothy Coombs

Download or read book Strategic Sport Communication written by W. Timothy Coombs and published by Routledge. This book was released on 2021-09-15 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.

Propaganda and American Democracy

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Publisher : LSU Press
ISBN 13 : 0807154164
Total Pages : 270 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Propaganda and American Democracy by : Nancy Snow

Download or read book Propaganda and American Democracy written by Nancy Snow and published by LSU Press. This book was released on 2014-03-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda has become an inescapable part of modern American society. On a daily basis, news outlets, politicians, and the entertainment industry -- with motives both dubious and well-intentioned -- launch propagandistic appeals. In Propaganda and American Democracy, eight writers explore various aspects of modern propaganda and its impact. Contributors include leading scholars in the field of propaganda studies: Anthony Pratkanis tackles the thorny issue of the inherent morality of propaganda; J. Michael Sproule explores the extent to which propaganda permeates the U.S. news media; and Randal Marlin charts the methods used to identify, research, and reform the use of propaganda in the public sphere. Other chapters incorporate a strong historical component. Mordecai Lee deftly analyzes the role of wartime propaganda, while Dan Kuehl provides an astute commentary on former and current practices, and Garth S. Jowett investigates how Hollywood has been used as a vehicle for propaganda. In a more personal vein, Asra Q. Nomani recounts her journalistic role in the highly calculated and tragic example of the ultimate act of anti-American propaganda perpetrated by al-Qaeda and carried out against her former colleague, Wall Street Journal reporter Daniel Pearl. Propaganda and American Democracy offers an in-depth examination and demonstration of the pervasiveness of propaganda, providing citizens with the knowledge needed to mediate its effect on their lives.Edited by Nancy Snow