Strategic Communication In Canada

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Strategic Communication in Canada

Author : Bernard Gauthier
Publisher : Canadian Scholars’ Press
ISBN 13 : 1773380761
Total Pages : 254 pages
Book Rating : 4.7/5 (733 download)

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Book Synopsis Strategic Communication in Canada by : Bernard Gauthier

Download or read book Strategic Communication in Canada written by Bernard Gauthier and published by Canadian Scholars’ Press. This book was released on 2018-07-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.

Strategic Communication in Business and the Professions

Author : University Dan O'Hair
Publisher : Allyn & Bacon
ISBN 13 : 9780205561308
Total Pages : 0 pages
Book Rating : 4.5/5 (613 download)

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Book Synopsis Strategic Communication in Business and the Professions by : University Dan O'Hair

Download or read book Strategic Communication in Business and the Professions written by University Dan O'Hair and published by Allyn & Bacon. This book was released on 2004-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Communication in Canada

Author : Alex Marland
Publisher : UBC Press
ISBN 13 : 0774827785
Total Pages : 317 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Political Communication in Canada by : Alex Marland

Download or read book Political Communication in Canada written by Alex Marland and published by UBC Press. This book was released on 2014-11-17 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.

Strategic Communication

Author : Christopher Paul
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 331 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Strategic Communication by : Christopher Paul

Download or read book Strategic Communication written by Christopher Paul and published by Bloomsbury Publishing USA. This book was released on 2011-04-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.

The Routledge Handbook of Strategic Communication

Author : Derina Holtzhausen
Publisher : Routledge
ISBN 13 : 1136207120
Total Pages : 596 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Handbook of Strategic Communication by : Derina Holtzhausen

Download or read book The Routledge Handbook of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2014-11-20 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Canadian Communication Policy and Law

Author : Sara Bannerman
Publisher : Canadian Scholars
ISBN 13 : 1773381725
Total Pages : 386 pages
Book Rating : 4.7/5 (733 download)

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Book Synopsis Canadian Communication Policy and Law by : Sara Bannerman

Download or read book Canadian Communication Policy and Law written by Sara Bannerman and published by Canadian Scholars. This book was released on 2020-05-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canadian Communication Policy and Law provides a uniquely Canadian focus and perspective on telecommunications policy, broadcasting policy, internet regulation, freedom of expression, censorship, defamation, privacy, government surveillance, intellectual property, and more. Taking a critical stance, Sara Bannerman draws attention to unequal power structures by asking the question, whom does Canadian communication policy and law serve? Key theories for analysis of law and policy issues—such as pluralist, libertarian, critical political economy, Marxist, feminist, queer, critical race, critical disability, postcolonial, and intersectional theories—are discussed in detail in this accessibly written text. From critical and theoretical analysis to legal research and citation skills, Canadian Communication Policy and Law encourages deep analytic engagement. Serving as a valuable resource for students who are undertaking research and writing on legal topics for the first time, this comprehensive text is well suited for undergraduate communication and media studies programs.

A Strategic Guide to Technical Communication - Second Edition (US)

Author : Heather Graves
Publisher : Broadview Press
ISBN 13 : 1770483381
Total Pages : 327 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis A Strategic Guide to Technical Communication - Second Edition (US) by : Heather Graves

Download or read book A Strategic Guide to Technical Communication - Second Edition (US) written by Heather Graves and published by Broadview Press. This book was released on 2012-05-23 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Strategic Guide to Technical Communication incorporates useful and specific strategies for writers, to enable them to create aesthetically appealing and usable technical documentation. These strategies have been developed and tested on a thousand students from a number of different disciplines over twelve years and three institutions. The second edition adds a chapter on business communication, reworks the discussion on technical style, and expands the information on visual communication and ethics into free-standing chapters. The text is accompanied by a passcode-protected website containing materials for instructors (PowerPoint lectures, lesson plans, sample student work, and helpful links).

Political Communication in Canada

Author : Alex Marland
Publisher : UBC Press
ISBN 13 : 0774827793
Total Pages : 316 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Political Communication in Canada by : Alex Marland

Download or read book Political Communication in Canada written by Alex Marland and published by UBC Press. This book was released on 2014-09-21 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.

Persuasion and Power

Author : James P. Farwell
Publisher : Georgetown University Press
ISBN 13 : 1589019423
Total Pages : 306 pages
Book Rating : 4.5/5 (89 download)

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Book Synopsis Persuasion and Power by : James P. Farwell

Download or read book Persuasion and Power written by James P. Farwell and published by Georgetown University Press. This book was released on 2012-11-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or—viewed from a military perspective—satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception. Persuasion and Power is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications officers, policymakers, and students understand when, where, and how they can apply the principles of strategic communication to advance national security interests.

Free Expression, Globalism, and the New Strategic Communication

Author : Monroe E. Price
Publisher : Cambridge University Press
ISBN 13 : 1107072514
Total Pages : 287 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Free Expression, Globalism, and the New Strategic Communication by : Monroe E. Price

Download or read book Free Expression, Globalism, and the New Strategic Communication written by Monroe E. Price and published by Cambridge University Press. This book was released on 2015 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book exposes the anxieties of loss of control and missed opportunities for freedom of expression resulting from changes in technologies and geopolitics.

Strategic Communication for Organizations

Author : Sara LaBelle
Publisher : University of California Press
ISBN 13 : 0520298527
Total Pages : 367 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Strategic Communication for Organizations by : Sara LaBelle

Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Strategic Communication and Deformative Transparency

Author : Isaac Nahon-Serfaty
Publisher : Routledge
ISBN 13 : 1317221044
Total Pages : 110 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Strategic Communication and Deformative Transparency by : Isaac Nahon-Serfaty

Download or read book Strategic Communication and Deformative Transparency written by Isaac Nahon-Serfaty and published by Routledge. This book was released on 2018-09-14 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "shocking", "ugly" or "outside the norm". Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chávez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State’s escalation of the visually horrific; and public health campaigns that use "disturbing images" to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.

Strategic Public Relations Management

Author : Erica Weintraub Austin
Publisher : Routledge
ISBN 13 : 1135603634
Total Pages : 428 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Strategic Public Relations Management by : Erica Weintraub Austin

Download or read book Strategic Public Relations Management written by Erica Weintraub Austin and published by Routledge. This book was released on 2006-11-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

A Strategic Guide to Technical Communication - Second Edition (Canadian)

Author : Heather Graves
Publisher : Broadview Press
ISBN 13 : 1460401794
Total Pages : 330 pages
Book Rating : 4.4/5 (64 download)

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Book Synopsis A Strategic Guide to Technical Communication - Second Edition (Canadian) by : Heather Graves

Download or read book A Strategic Guide to Technical Communication - Second Edition (Canadian) written by Heather Graves and published by Broadview Press. This book was released on 2011-12-20 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Strategic Guide to Technical Communication incorporates useful and specific strategies for writers to create aesthetically appealing and usable technical documentation. These strategies have been developed and tested on a thousand students from a number of different disciplines over twelve years and three institutions. The second edition adds a chapter on business communication, reworks the discussion on technical style, and expands the information on visual communication and ethics into free-standing chapters. Particular attention is paid throughout to the needs of Canadian students.

Opening the Government of Canada

Author : Amanda Clarke
Publisher : UBC Press
ISBN 13 : 0774836954
Total Pages : 312 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Opening the Government of Canada by : Amanda Clarke

Download or read book Opening the Government of Canada written by Amanda Clarke and published by UBC Press. This book was released on 2019-02-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opening the Government of Canada presents a compelling case for a more open model of governance in the digital age – but a model that also continues to uphold democratic principles at the heart of the Westminster system. Amanda Clarke details the untold story of the federal bureaucracy’s efforts to adapt to digital-age pressures from the mid-2000s onward. This book reveals the mismatch between the bureaucracy’s closed government traditions and evolving citizen expectations and digital tools. Striking a balance between reform and tradition, lays out a roadmap for building a democratically robust, digital-era federal government.

Political Elites in Canada

Author : Alex Marland
Publisher : UBC Press
ISBN 13 : 0774837969
Total Pages : 340 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Political Elites in Canada by : Alex Marland

Download or read book Political Elites in Canada written by Alex Marland and published by UBC Press. This book was released on 2018-09-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Elites in Canada offers a timely look at Canadian political power brokers and how they are adapting to a fast-paced digital media environment. Elite power structures are changing worldwide, with traditional influencers losing authority over prevailing social, economic, and political structures. This volume explores the changing landscape for power brokers, the ascent of new elites, and how they are using digital communication to connect with Canadians in unprecedented ways. Featuring studies of governmental decision makers in the public service and non-governmental influence brokers, such as social media commentators, this collection is a much-needed synthesis of elite politics in Canada.

Permanent Campaigning in Canada

Author : Alex Marland
Publisher : UBC Press
ISBN 13 : 077483451X
Total Pages : 384 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Permanent Campaigning in Canada by : Alex Marland

Download or read book Permanent Campaigning in Canada written by Alex Marland and published by UBC Press. This book was released on 2017-06-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.