Strategic Communication For Startups And Entrepreneurs In China

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Strategic Communication for Startups and Entrepreneurs in China

Author : Linjuan Rita Men
Publisher : Routledge
ISBN 13 : 1000028143
Total Pages : 178 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Strategic Communication for Startups and Entrepreneurs in China by : Linjuan Rita Men

Download or read book Strategic Communication for Startups and Entrepreneurs in China written by Linjuan Rita Men and published by Routledge. This book was released on 2019-12-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

Start-up and Entrepreneurial Communication

Author : Alexander Godulla
Publisher : Taylor & Francis
ISBN 13 : 104005224X
Total Pages : 339 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Start-up and Entrepreneurial Communication by : Alexander Godulla

Download or read book Start-up and Entrepreneurial Communication written by Alexander Godulla and published by Taylor & Francis. This book was released on 2024-06-21 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication. This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.

Internal Communication and Employee Engagement

Author : Nance McCown
Publisher : Taylor & Francis
ISBN 13 : 1000859126
Total Pages : 365 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Internal Communication and Employee Engagement by : Nance McCown

Download or read book Internal Communication and Employee Engagement written by Nance McCown and published by Taylor & Francis. This book was released on 2023-04-25 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

Artificial Intelligence, Strategic Communicators and Activism

Author : Lukasz Swiatek
Publisher : Taylor & Francis
ISBN 13 : 1000990702
Total Pages : 85 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Artificial Intelligence, Strategic Communicators and Activism by : Lukasz Swiatek

Download or read book Artificial Intelligence, Strategic Communicators and Activism written by Lukasz Swiatek and published by Taylor & Francis. This book was released on 2023-09-09 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

Public Relations as Public Diplomacy

Author : Sandra L. Braun
Publisher : Routledge
ISBN 13 : 1000044637
Total Pages : 96 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Public Relations as Public Diplomacy by : Sandra L. Braun

Download or read book Public Relations as Public Diplomacy written by Sandra L. Braun and published by Routledge. This book was released on 2020-01-27 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad. This concise history documents the inception, development and rise to popularity of the Monthly Letter, telling the untold story of how a corporate newsletter became a tool of international public diplomacy. The purpose of this writing is to demonstrate the entanglement of the fields of public diplomacy and public relations and to offer a more palatable conceptualization of them as two discrete, but necessary, parts of a whole. It acknowledges the varied soup of contested terminology which surrounds the field of public diplomacy (e.g. corporate diplomacy, cultural diplomacy and economic diplomacy). This work conceptualizes public diplomacy and public relations as two parts of a whole in which the sum is greater than its individual parts, juxtaposing the two fields in relation to one another, diminishing neither. The contents of this work provide a broad overview of the fields of public diplomacy and public relations that could serve as an introduction and discussion point for students and scholars in both fields and offers a specific case study around which lively discussion and additional study can ensue.

Entrepreneurship in China

Author : Andrew Atherton (Professor of Entrepreneurship)
Publisher :
ISBN 13 : 9781138650091
Total Pages : 0 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Entrepreneurship in China by : Andrew Atherton (Professor of Entrepreneurship)

Download or read book Entrepreneurship in China written by Andrew Atherton (Professor of Entrepreneurship) and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship in China looks at the dynamic and changing nature of entrepreneurship, and the need for entrepreneurs to refine, adapt and evolve their approaches within an uncertain and volatile environment, in this instance, the distinctive and particular context of China for entrepreneurs. This book will benefit those looking to understand Chinese entrepreneurship and for guidance to practitioners with interests in working with private Chinese businesses.

Current Trends and Issues in Internal Communication

Author : Linjuan Rita Men
Publisher : Springer Nature
ISBN 13 : 3030782131
Total Pages : 274 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Current Trends and Issues in Internal Communication by : Linjuan Rita Men

Download or read book Current Trends and Issues in Internal Communication written by Linjuan Rita Men and published by Springer Nature. This book was released on 2021-09-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

Excellence in Internal Communication Management

Author : Rita Linjuan Men
Publisher : Business Expert Press
ISBN 13 : 1631576763
Total Pages : 290 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Excellence in Internal Communication Management by : Rita Linjuan Men

Download or read book Excellence in Internal Communication Management written by Rita Linjuan Men and published by Business Expert Press. This book was released on 2017-01-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

New Strategy Models in Digital Entrepreneurship

Author : Yaz?c?, Ay?e Meriç
Publisher : IGI Global
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Strategy Models in Digital Entrepreneurship by : Yaz?c?, Ay?e Meriç

Download or read book New Strategy Models in Digital Entrepreneurship written by Yaz?c?, Ay?e Meriç and published by IGI Global. This book was released on 2024-08-09 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The changing digital landscape has many organizations grappling with the challenge of adapting to unprecedented changes and innovation. The absence of a universally accepted definition of digital strategy exacerbates the complexity, leaving leaders uncertain about how to navigate this journey. Inertia becomes an untenable response to the urgent questions organizations face in a digitized worldhow to seize digital opportunities, mitigate threats, and transform traditional values into digital assets. New Strategy Models in Digital Entrepreneurship emerges as the definitive solution for academic scholars seeking clarity and guidance in the realm of digital strategy. The book offers a comprehensive collection of papers that explore traditional paradigms, contemporary approaches, and innovative research methodologies. It serves as a beacon for practitioners, academicians, postgraduate and undergraduate students, and librarians, providing a roadmap for formulating and executing robust digital strategies. From theoretical foundations to the application of innovative business models, the book presents a holistic approach to navigating the complexities of digital transformation.

Transformational Leadership Styles for Global Leaders: Management and Communication Strategies

Author : Roache, Darcia Ann Marie
Publisher : IGI Global
ISBN 13 :
Total Pages : 573 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Transformational Leadership Styles for Global Leaders: Management and Communication Strategies by : Roache, Darcia Ann Marie

Download or read book Transformational Leadership Styles for Global Leaders: Management and Communication Strategies written by Roache, Darcia Ann Marie and published by IGI Global. This book was released on 2023-09-26 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of transformational leadership styles, management strategies, and communication for organizational effectiveness and employee performance within organizations cannot be overemphasized. Leadership as a concept has evolved over the years based on situations, practices, and change management approaches in organizations. The evolution of transformational leadership in organizations is imperative to examine in order to motivate and encourage others to collectively support and work to achieve organizational effectiveness, or vision and mission. Leadership needs a paradigm shift to influence opportunities and challenges in organizations such as organizational behavior, motivation, communication, and management functions. Transformational Leadership Styles, Management Strategies, and Communication for Global Leaders aims to provide relevant theoretical, conceptual, and procedural frameworks and the latest empirical research findings that critically examine the areas of leadership, leadership styles, management studies, and communication for leaders globally. It is ideal for multi-sectoral interests in business and educational organizations, chief executive officers, executive members, team leaders, industry leaders, human resource directors and personnel, leadership and management, and practitioners.

Handbook on China and Globalization

Author : Huiyao Wang
Publisher : Edward Elgar Publishing
ISBN 13 : 1785366084
Total Pages : 521 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Handbook on China and Globalization by : Huiyao Wang

Download or read book Handbook on China and Globalization written by Huiyao Wang and published by Edward Elgar Publishing. This book was released on 2019 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent guide for understanding the trends, challenges and opportunities facing China through globalization, this Handbook answers the pertinent questions regarding the globalization process and China’s influence on the world.

The Founder's Dilemmas

Author : Noam Wasserman
Publisher : Princeton University Press
ISBN 13 : 0691158304
Total Pages : 490 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Founder's Dilemmas by : Noam Wasserman

Download or read book The Founder's Dilemmas written by Noam Wasserman and published by Princeton University Press. This book was released on 2013-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

China's Next Strategic Advantage

Author : George S. Yip
Publisher : MIT Press
ISBN 13 : 0262333511
Total Pages : 303 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis China's Next Strategic Advantage by : George S. Yip

Download or read book China's Next Strategic Advantage written by George S. Yip and published by MIT Press. This book was released on 2016-04-08 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.

Macao Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations

Author : IBP. Inc.
Publisher : Lulu.com
ISBN 13 : 1514520591
Total Pages : 326 pages
Book Rating : 4.5/5 (145 download)

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Book Synopsis Macao Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations by : IBP. Inc.

Download or read book Macao Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations written by IBP. Inc. and published by Lulu.com. This book was released on 2015-06 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Macao Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations

Media Innovation and Entrepreneurship

Author : Michelle Ferrier
Publisher :
ISBN 13 : 9781989014004
Total Pages : pages
Book Rating : 4.0/5 (14 download)

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Book Synopsis Media Innovation and Entrepreneurship by : Michelle Ferrier

Download or read book Media Innovation and Entrepreneurship written by Michelle Ferrier and published by . This book was released on 2017-10-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.

Strategic Thinking, Planning, and Management Practice in the Arab World

Author : Albadri, Fayez
Publisher : IGI Global
ISBN 13 : 1522580492
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Thinking, Planning, and Management Practice in the Arab World by : Albadri, Fayez

Download or read book Strategic Thinking, Planning, and Management Practice in the Arab World written by Albadri, Fayez and published by IGI Global. This book was released on 2019-04-05 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Arab region has been and continues to be a focus of the world for its economic, political, and social importance. However, reality indicates that the performance of many Arab states in terms of education, literacy, health, employment, and welfare generally fall behind many countries of other regions. Strategic Thinking, Planning, and Management Practice in the Arab World is an essential reference source that investigates the status of current strategic practice in the Arab world as well as the need to promote awareness of effective development strategies. Featuring research on topics such as social justice, practical entrepreneurship, and crisis management, this book is ideally designed for high-caliber strategists, academic scholars, and postgraduate research students.

Entrepreneurial Strategy

Author : Dean A. Shepherd
Publisher : Springer Nature
ISBN 13 : 3030789357
Total Pages : 142 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Entrepreneurial Strategy by : Dean A. Shepherd

Download or read book Entrepreneurial Strategy written by Dean A. Shepherd and published by Springer Nature. This book was released on 2021-07-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing. Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.