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Strategic Alliances And Competitiveness
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Book Synopsis Strategic Alliances and Marketing Partnerships by : Richard Gibbs
Download or read book Strategic Alliances and Marketing Partnerships written by Richard Gibbs and published by Kogan Page Publishers. This book was released on 2009-02-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.
Book Synopsis Strategic Partnerships by : Lynn Krieger Mytelka
Download or read book Strategic Partnerships written by Lynn Krieger Mytelka and published by Associated University Presse. This book was released on 1991 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays focuses on the changing role of firms and states in shaping international competition. The way in which industry responds to this situation by forming strategic alliances both within industrial sectors and across national borders is examined.
Book Synopsis International Friction and Cooperation in High-Technology Development and Trade by : National Research Council
Download or read book International Friction and Cooperation in High-Technology Development and Trade written by National Research Council and published by National Academies Press. This book was released on 1997-10-10 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering by : Richard Gibbs & Andrew Humphries
Download or read book Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering written by Richard Gibbs & Andrew Humphries and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressures to compete in a global economy force businesses to work collaboratively. While the rewards for partnering can be greater in value than those which a firm could accomplish independently, many alliances fail, which suggests a lack of the necessary knowledge and skills to establish a successful partnership. Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the factors that determine partnering excellence. Whatever the nature of the relationship -outsourcing, strategic alliances or co-manufacturing-there are eight distinctive relationship types identified by the authors to help managers optimize business-to-business partnerships. With case studies from prominent global organizations such as Wal-Mart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships with help you to understand the problems that affect partnering and make effective decisions to improve both the relationship and productivity. According to a recent study, most companies surveyed nowadays recognize that alliances are of very high importance to the realization of their strategic objectives. However, the dramatically high failure rates of business partnering-estimated at over 50 per cent-suggests that companies often lack the skills and knowledge to determine the best strategic fit, negotiate win-win agreements, align organizational cultures and get people to work together productively. Based on ground-breaking research Strategic Alliances and Marketing Partnerships identifies the key factors that determine partnering excellence and will help you to optimize your business-to-business partnerships. It will help you to understand how partnerships function and how you can manage them more effectively and efficiently-whaterver the nature of the relationship. Using case studies it explores key topics including: " The strategic value of partnering " The evolution of supply chain networks, marketing channels and strategic alliances " The obstacles and drives of successful partnerships " Relationship marketing " Understanding partnership and alliance dynamics " Evaluating partnership performance Strategic Alliances and Marketing Partnerships also includes eight distinctive relationship types, defined by the authors, to help you to identify and assess the nature of you own partnerships, maximize their value and ensure their success. Contents: Introduction : Placing a value on your key commercial partnerships " The Business of Partnering: A crisis in management " Diminishing sources of competitive advantage " From product-base competition to knowledge-base advantage " Extending the boundaries of the firm " The strategic value of partnering " Partnering and competing supply chains " The problems of understanding your partners " The Evolution of Partnership-Driven Business Strategies: Introduction "The development of supply chain management " Supply chain networks " Strategic alliances " Marketing channels " Managing buy-sell relationships " Conclusion " The Obstacles and drivers of Successful Partnerships: Introduction " Leveraging mutual investments " Learning from each other " Governance " The influence of leadership and control mechanisms " Understanding partnership performance " Proactive relationship management " Summary " Relationship Marketing: a New-Old Theory of Business Relationships: Marketing foundations " Relationship marketing rediscovered " Collaborate or fail " From power management to relationship management " The relationship business " Modelling the marketing relationship " Managing partnership value " Building relationship management capabilities " Summary " Understanding Partnership and Alliance Dynamics: Introduction " A new economic view of partnerships " Partnerships as spiral dynamics " Finding the measure of partnership performance " Conclusion " Working Hard at the Soft Factors: Introduction " Evaluating partnership performance " Opportunities and challenges created through " Collaborative innovation " Opportunities and challenges created through partnership quality " Opportunities and challenges of creating value " The model of partnership performance " Summary " The Gibbs+Humphries Partnership Types: Introduction " Evangelists " Stable pragmatists " Rebellious teenagers " Evolving pessimists " Captive sharks " Cherry pickers " No can dos " Deserters " Summary " Making Partnerships and Alliances Work for you: Management implications " Determining the right partnership type " Partnership types and market development " Relationship management and the Gibbs-Humphries Partnership types " The Gibbs-Humphries partnership types and marketing " Conclusion " Further reading " Index
Book Synopsis Strategic Alliances: Creating Growth Opportunities in the International Market by : Mark Herjervic
Download or read book Strategic Alliances: Creating Growth Opportunities in the International Market written by Mark Herjervic and published by GRIN Verlag. This book was released on 2014-02-17 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The University of Liverpool, language: English, abstract: The research describes the process of strategic alliance and its impact on the global marketplace. Strategic Alliance has evolved as an essential tool for the corporate sector to reduce the pressure of competition and create a sustainable competitive advantage in the marketplace. The researcher has tried to explain the process of creating an alliance and has chosen the case of Shaca Construction and Urban Fabrik, construction companies for evaluating the above assertion. The researcher has gathered relevant primary and secondary resources for understanding the past developments of the process and compares them with the present situation. The researcher has used a suitable research methodology for evaluating the research aims and objectives. The researcher evaluated that the strategic alliance helps the firm in amalgamating their resources build better construction services to their customers. The alliance process expands the reach of the firms to a larger consumer base and strengthens the company resources against the competition. However, there are some pitfalls in the process of strategic alliance. The organisations must ensure that they have the capability to achieve the objective set by the alliance and trust each other regarding management and financial planning of the process. The findings of the study suggest that a strategic alliance has been growing rapidly in the market. The strategic alliance is a useful tool for improving the conditions of the international marketplace as it contributes extensively in reducing the competition and unifying the resources of the business houses to develop better and quality services for the customers. However, the reduction is competition can also lead to fall in the level of quality which will worsen the market condition.
Book Synopsis Gaining Competitive Advantage Through Strategic Partnerships in the Supply Chain by : Niklas Jeschke
Download or read book Gaining Competitive Advantage Through Strategic Partnerships in the Supply Chain written by Niklas Jeschke and published by GRIN Verlag. This book was released on 2008-03-19 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject Business economics - General, grade: 1,4, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, language: English, abstract: 1. INTRODUCTION 1.1 NATURE OF THE PROBLEM AND OBJECTIVE Due to the impact of globalization on our economy and the growing dynamic of markets, competition between companies has changed over the last decades. Shorter product life cycles, the pressure on prices, or the high costs of research and development for better products have made it difficult for today’s companies to prevail against their competitors in the contest for profits. But also the challenge to meet the high levels of customers’ quality and service demand has weakened a company’s ability to differentiate itself from its competitors. Especially small and medium-sized enterprises have to face this problem when competing against bigger companies. Thus, these facts contribute to the implication of finding new and alternative ways of gaining a strategic and competitive advantage. One measure of doing so is to establish so called strategic partnerships, by leaving the stage of company-versus-company competition. By this means, the partners use synergy effects and bundle their strengths to aim for growth and profit enhancement. Such strategic partnerships have become very popular over the last years. This form of collaboration is used in particular by large multinational firms to develop new products and services, and to enter new markets. Even though strategic partnerships are strongly increasing in number, approximately 50- 60% of them fail in achieving their original goals. Therefore, it is important to analyze what strategic partnerships are, how they work and whether they are more suitable for some areas than for others. The goal of this seminar paper is to discuss to which extent strategic partnerships can help companies to gain a strategic advantage in the supply chain. I will thereby focus on two points: Firstly, which are the areas most applicable for strategic alliances? And secondly, what are the decisive parameters a company has to take into account when building a strategic partnership?
Book Synopsis Strategic Alliances by : Mark Herjervic
Download or read book Strategic Alliances written by Mark Herjervic and published by . This book was released on 2014-02-24 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: The research describes the process of strategic alliance and its impact on the global marketplace. Strategic Alliance has evolved as an essential tool for the corporate sector to reduce the pressure of competition and create a sustainable competitive advantage in the marketplace. The researcher has tried to explain the process of creating an alliance and has chosen the case of Shaca Construction and Urban Fabrik, construction companies for evaluating the above assertion. The researcher has gathered relevant primary and secondary resources for understanding the past developments of the process and compares them with the present situation. The researcher has used a suitable research methodology for evaluating the research aims and objectives. The researcher evaluated that the strategic alliance helps the firm in amalgamating their resources build better construction services to their customers. The alliance process expands the reach of the firms to a larger consumer base and strengthens the company resources against the competition. However, there are some pitfalls in the process of strategic alliance. The organisations must ensure that they have the capability to achieve the objective set by the alliance and trust each other regarding management and financial planning of the process. The findings of the study suggest that a strategic alliance has been growing rapidly in the market. The strategic alliance is a useful tool for improving the conditions of the international marketplace as it contributes extensively in reducing the competition and unifying the resources of the business houses to develop better and quality services for the customers. However, the reduction is competition can also lead to fall in the level of quality which will worsen the market cond
Book Synopsis U. S.-Japan Strategic Alliances in the Semiconductor Industry by :
Download or read book U. S.-Japan Strategic Alliances in the Semiconductor Industry written by and published by DIANE Publishing. This book was released on 1993-06 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews the evolution of strategic alliances involving U.S. and Japanese companies in the semiconductor industry, and analyzes whether alliances can contribute to the renewal of an industry faced with stiff competition from Japan. Provides an overview of the changing nature of technology linkages in this important industry.
Book Synopsis Global Competitiveness by : William Philip Wall
Download or read book Global Competitiveness written by William Philip Wall and published by Springer Nature. This book was released on 2022-01-03 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.
Book Synopsis Partnerships for Profit by : Jordan D. Lewis
Download or read book Partnerships for Profit written by Jordan D. Lewis and published by Simon and Schuster. This book was released on 2002-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with new levels of savage competition, tens of thousands of companies, including fierce competitors, are sharing their resources and expertise to develop new products, achieve larger scale economies, and gain access to new technology and new markets. These strategic alliances are justifiably hailed by many as the competitive weapon of the 1990s. But because they are blurring and reshaping the very structure and boundaries of corporations in unprecedented ways, the process of designing and managing these alliances confronts managers with the awesome task of inventing theory and practice on a daily basis. Up to now, they have had few places to turn for guidance.
Book Synopsis Strategic Alliances and Competitiveness by : David C. Bruce
Download or read book Strategic Alliances and Competitiveness written by David C. Bruce and published by . This book was released on 1998 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mastering Alliance Strategy by : James D. Bamford
Download or read book Mastering Alliance Strategy written by James D. Bamford and published by John Wiley & Sons. This book was released on 2003-02-03 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erfolgreiche Unternehmensallianzen sind heute für viele Unternehmen absolut wichtig, wenn es darum geht, sich einen Wettbewerbsvorteil zu sichern. "Mastering Alliance Strategy" ist ein umfassender Leitfaden zum Thema Allianzstrategie. Er entwirrt die haarigsten Themen rund um das Allianzmanagement und erläutert die aktuellsten Gedanken, Ideen und Praktiken für eine effektive Nutzung von Partnerschaften. Ob absoluter Anfänger oder erfahrener Allianzexperte, ob Fachmann im Bereich Unternehmensentwicklung, Linienmanager oder Führungskraft - hier lernen Sie, Allianzen besser zu verstehen und auszunutzen. Die Autoren zeigen, dass das Erfolgsgeheimnis nicht nur in den Feinheiten einer Vereinbarung liegt, sondern auch in der Strategie und Organisation hinter dieser Vereinbarung. Aus ihrer langjährigen Forschungsarbeit und Berichterstattung präsentieren sie hier Ideen und Tools zu den vier Kernelementen einer effektiven Allianzstrategie: Planen der Allianz und Entwerfen der Vereinbarung, Managen der Allianz, sobald sie gegründet ist, Vorteile ziehen aus einer Konstellation von Allianzen, Aufbau einer internen Allianzfähigkeit Verständlich geschrieben. Mit anschaulichem Beispielmaterial. "Mastering Alliance Strategy" - die ultimative Pflichtlektüre für alle Unternehmensstrategen und Führungskräfte.
Book Synopsis The Alliance Revolution by : Benjamin Gomes-Casseres
Download or read book The Alliance Revolution written by Benjamin Gomes-Casseres and published by Harvard University Press. This book was released on 1996 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than we ever anticipated, alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must increasingly pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In this new book, Benjamin Gomes-Casseres presents the first in-depth account of the new world of business alliances and shows how collaboration has become part of the very fabric of modern competition. Alliances, he argues, create new units of competition that do battle with one another and with traditional single firms. The flexible capabilities of these multi-firm constellations give them advantages over single firms in certain contexts, offsetting the advantage of a single firm's unified control. When managed effectively, alliances can strengthen a firm's competitive advantage and narrow the gap between leading firms and second-tier players. This often results in intensified rivalry, and the competition within an industry is transformed. Alliances often spread swiftly through an industry as firms jockey for advantage. Yet the very spread of alliances increases their costs and poses new limits on their use. Gomes-Casseres concludes that firms need to manage their constellations to enhance collaboration within their groups, while raising what he calls "barriers to collaboration" for rivals. These ideas are developed and illustrated through original case studies of alliances among U.S., Japanese, and European firms in electronics and computers, including Xerox, IBM, and Fujitsu as well as other small and large companies. The book should be of interest to business academics, managers, and general readers concerned with contemporary capitalism.
Book Synopsis Remix Strategy by : Benjamin Gomes-Casseres
Download or read book Remix Strategy written by Benjamin Gomes-Casseres and published by Harvard Business Review Press. This book was released on 2015-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and capture value, no matter what path you've chosen. How to Create Joint Value Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer the exception in most businesses—they are part of the core strategy. As managers look to external partners for resources and capabilities, they need a practical roadmap to ensure that these relationships will create value for their firm. They must answer questions like these: Which business combinations do we need? How should we govern them? Will their results justify our investments? Benjamin Gomes-Casseres explains how companies create value by “remixing” resources with other companies. Based on decades of consulting and academic research, Remix Strategy shows how three laws shape the success of any business combination: • First Law: The combination must have the potential to create more value than the parties could create on their own. Which elements from each business need to be combined to create joint value? • Second Law: The combination must be designed and managed to realize the joint value. Which partners best fit our strategic goals? How should we manage the integration? • Third Law: The value earned by the parties must motivate them to contribute to the collaboration. How will we share the joint value created? Will the returns shift over time? Supported by examples from a wide range of industries and companies, and filled with practical tools for applying the three laws, this book helps managers design and lead a coherent strategy for creating joint value with outside partners.
Book Synopsis Strategic Business Alliances by : Keith W. Glaister
Download or read book Strategic Business Alliances written by Keith W. Glaister and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Business Alliances examines key issues in the analysis, management and performance of international joint ventures using a sample of UK European equity joint ventures. The authors consider the viewpoint of all configurations of the international joint venture UK parent, European parent and joint venture management. Factors discussed include motives for formation, partner selection criteria, joint venture management, and control and performance, all of which have been identified in the literature as the core dimensions of joint venture activity. The book also explores the emerging issue of learning in strategic alliances, as well as the sensitive question of cultural differences in the mix of factors that surround the complexities of modern international joint ventures. Empirical evidence examined by the authors suggests that learning and cultural differences are vital elements in the operation and performance of these ventures. Given that inter-firm collaborative activity in an increasingly globalised world economy is a crucial aspect of the strategy of many firms, this book will be invaluable to students, researchers and academics with an interest in international business and strategic management. Managers and practitioners who require insight into the core dimensions of international joint venture activity will also find this book very useful.
Book Synopsis Strategy and Performance by : A. Ghobadian
Download or read book Strategy and Performance written by A. Ghobadian and published by Springer. This book was released on 2003-12-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.
Book Synopsis Cooperative Strategy by : Pierre Dussauge
Download or read book Cooperative Strategy written by Pierre Dussauge and published by Wiley. This book was released on 1999-07-09 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooperative Strategy Competing Successfully through Strategic Alliances Pierre Dussauge and Bernard Garrette HEC-School of Management, France In recent years, such corporate giants as Boeing, Toyota, Nestlé, Philips, United Airlines, IBM, and Intel have increasingly turned to alliances in order to develop new products and technologies, enter new markets, and globalize their activities. Indeed, no one firm, however dominant, can beat the competition entirely on its own. Unfortunately, managers have found collaboration to be a difficult, and sometimes dangerous, strategy; they have often over-estimated the benefits of alliances while overlooking their pitfalls which only materialize over time. C.K. Prahalad notes in the foreword that "managers need a robust framework for navigating through these uncharted waters" and that "this book provides an invaluable source of ideas and practical guidance in their search". As the dynamics of the business landscape change and alliances become an increasingly used competitive weapon, Cooperative Strategy will enable managers to plan, implement and make the best use of strategic alliances. "This book significantly advances the literature on strategic alliances. The case studies are fresh and the insights they provide are powerful. This book is a must read for both managers and academics interested in cooperative strategies." Nitin Nohria, Professor of Business Administration, Harvard Business School "This book provides an excellent guide to the new skills needed in an environment where more and more managers must learn to collaborate in order to enhance the competitive position of their company. No-one can become a global leader alone." John M. Stopford, Professor of International Business, London Business School "The framework developed by Pierre Dussauge and Bernard Garrette provides new and valuable insights on the strategic and managerial issues raised by alliances, in particular when these alliances bring together companies that compete in the same industries. Indeed, getting former competitors to collaborate efficiently is a difficult endeavour; this book offers managers guidelines that will make this challenge less daunting." Jean-Luc Lagardère, CEO, Matra-Hachette "This excellent book provides insightful clarity on the various types of alliances and successfully explores the issues, pitfalls and traps which ensnare the misinformed. The examples are rich and the perspective truly global. In particular, it disentangles the more creative forms of 'co-opetition' between rival firms, and lays out the longer term outcomes of alliances. It is pragmatic and practical, bristling with concrete suggestions on how to make alliances successful." Bruce Simpson, Principal, McKinsey&Company
