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Strategia Oceano Blu
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Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Book Synopsis Blue ocean strategy by : W. Chan Kim
Download or read book Blue ocean strategy written by W. Chan Kim and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Blue Ocean Strategy, Expanded Edition by : W. Chan Kim
Download or read book Blue Ocean Strategy, Expanded Edition written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2015-01-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Book Synopsis Blue Ocean Leadership (Harvard Business Review Classics) by : W. Chan Kim
Download or read book Blue Ocean Leadership (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Book Synopsis The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader by : W. Chan Kim
Download or read book The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-01-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”
Book Synopsis Blue Ocean Classics by : W. Chan Kim
Download or read book Blue Ocean Classics written by W. Chan Kim and published by Harvard Business Press. This book was released on 2019-07-16 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.
Book Synopsis Red Ocean Traps (Harvard Business Review Classics) by : W. Chan Kim
Download or read book Red Ocean Traps (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Book Synopsis Strategia Oceano Blu by : W. Chan Kim
Download or read book Strategia Oceano Blu written by W. Chan Kim and published by Etas. This book was released on 2012-02-24 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sin dagli albori dell'era industriale, le imprese hanno ingaggiato una battaglia senza quartiere per accaparrarsi un vantaggio nel sanguinante oceano rosso della competizione, colmo di rivali che lottano per un potenziale di profitti sempre più ridotto. Ma quali prospettive di crescita potrebbero avere se, invece, operassero senza alcuna concorrenza, in uno spazio di mercato incontestato, dalle possibilità illimitate come quelle di un oceano blu? Attraverso uno studio condotto in oltre trenta settori, su un arco di tempo che varca il secolo, Kim e Mauborgne hanno elaborato un modello sistematico, replicabile da qualsiasi impresa, per scoprire per primi nuove e inedite opportunità di crescita. Strategia Oceano Blu porta un messaggio carico di ispirazione: il successo non dipende dalla concorrenza spietata né da costosi budget di marketing e R&S, ma da mosse strategiche brillanti, adatte a un uso sistematico da parte di tutte le imprese. Novità in Appendice: "Come la strategia modella la struttura" di W. Chan Kim e Renée Mauborgne, tratto da Harvard Business Review.
Book Synopsis Blue Ocean Strategy: how to Create Uncontested Market Space and Make the Competition Irrelevant by : Chan W. Kim
Download or read book Blue Ocean Strategy: how to Create Uncontested Market Space and Make the Competition Irrelevant written by Chan W. Kim and published by . This book was released on 2011 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Blue Ocean Strategy Concept by : Pierre Pichère
Download or read book Blue Ocean Strategy Concept written by Pierre Pichère and published by . This book was released on 2015 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Guide to Foreign and International Legal Citations by :
Download or read book Guide to Foreign and International Legal Citations written by and published by . This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Formerly known as the International Citation Manual"--p. xv.
Book Synopsis Blue Ocean Strategy + Beyond Disruption Collection (2 Books) by : W. Chan Kim
Download or read book Blue Ocean Strategy + Beyond Disruption Collection (2 Books) written by W. Chan Kim and published by Harvard Business Press. This book was released on 2024-01-09 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.
Book Synopsis Blue Ocean Strategy by : W. Chan Kim
Download or read book Blue Ocean Strategy written by W. Chan Kim and published by . This book was released on 2016-11-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
Download or read book New Moon written by Stephenie Meyer and published by Little, Brown Books for Young Readers. This book was released on 2007-08-08 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: From evil vampires to a mysterious pack of wolves, new threats of danger and vengeance test Bella and Edward's romance in the second book of the irresistible Twilight saga. For Bella Swan, there is one thing more important than life itself: Edward Cullen. But being in love with a vampire is even more dangerous than Bella could ever have imagined. Edward has already rescued Bella from the clutches of one evil vampire, but now, as their daring relationship threatens all that is near and dear to them, they realize their troubles may be just beginning. Bella and Edward face a devastating separation, the mysterious appearance of dangerous wolves roaming the forest in Forks, a terrifying threat of revenge from a female vampire and a deliciously sinister encounter with Italy's reigning royal family of vampires, the Volturi. Passionate, riveting, and full of surprising twists and turns, this vampire love saga is well on its way to literary immortality. It's here! #1 bestselling author Stephenie Meyer makes a triumphant return to the world of Twilight with the highly anticipated companion, Midnight Sun: the iconic love story of Bella and Edward told from the vampire's point of view. "People do not want to just read Meyer's books; they want to climb inside them and live there." -- Time "A literary phenomenon." -- The New York Times
Book Synopsis Blue Ocean Strategy by : Andreas Mebert
Download or read book Blue Ocean Strategy written by Andreas Mebert and published by CRC Press. This book was released on 2017-07-05 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
Book Synopsis RIEPILOGO - Blue Ocean Strategy / Strategia dell'oceano blu: Come creare uno spazio di mercato incontrastato e rendere irrilevante la concorrenza di W. Chan Kim And Renée Mauborgne by : Shortcut Edition
Download or read book RIEPILOGO - Blue Ocean Strategy / Strategia dell'oceano blu: Come creare uno spazio di mercato incontrastato e rendere irrilevante la concorrenza di W. Chan Kim And Renée Mauborgne written by Shortcut Edition and published by Shortcut Edition. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leggendo questa sintesi, imparerete cos'è la strategia Oceano Blu e come implementarla nella vostra azienda. Scoprirete anche : che per differenziarsi dalla concorrenza non c'è niente di meglio che creare un proprio mercato; che per creare un nuovo mercato - un Oceano Blu - è necessario portare innovazione e valore ai propri clienti; che è necessario adottare un approccio incentrato sul cliente; che è meglio puntare su nuovi clienti piuttosto che concentrarsi su un mercato già saturo; che la strategia Oceano Blu può avere successo solo se si coinvolgono tutti i dipendenti nel suo sviluppo e nella sua esecuzione; come individuare i segnali che la concorrenza sta invadendo il vostro Oceano Blu e reagire in modo intelligente. Perché la strategia Oceano Blu sta diventando sempre più importante oggi? Da un lato, la domanda di soluzioni originali in vari settori (sanità, istruzione, ecc.) è in crescita, mentre i budget si riducono. Dall'altro, per le aziende è una questione di sopravvivenza rinnovarsi. Con l'avvento dei blog e dei social network, le aziende non hanno più il controllo della loro reputazione e i loro mercati si stanno spostando dall'Europa o dagli Stati Uniti alla Cina e all'India. Trovare nuove opportunità di sviluppo diventa quindi una questione importante.
Book Synopsis Blue Ocean Shift by : RENEE. KIM MAUBORGNE (W. CHAN.)
Download or read book Blue Ocean Shift written by RENEE. KIM MAUBORGNE (W. CHAN.) and published by Pan Books. This book was released on 2022-12-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
