Storytelling Y Copywriting Como Contar La Historia De Tu Empresa

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Storytelling y copywriting. Cómo contar la historia de tu empresa

Author : Anita A. Cufari
Publisher : ANAYA MULTIMEDIA
ISBN 13 : 8441534993
Total Pages : 406 pages
Book Rating : 4.4/5 (415 download)

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Book Synopsis Storytelling y copywriting. Cómo contar la historia de tu empresa by : Anita A. Cufari

Download or read book Storytelling y copywriting. Cómo contar la historia de tu empresa written by Anita A. Cufari and published by ANAYA MULTIMEDIA. This book was released on 2020-07-16 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: El storytelling no consiste solamente en contar historias. Es cómo las cuentas, qué dices y cómo activas a tu audiencia. Se trata de un hilo conductor que construye una relación consistente con tu consumidor a lo largo del tiempo. Tampoco es un 'palabro' de moda. Siempre ha existido, solo que ahora hemos redescubierto la necesidad del relato para las marcas. No es una campaña ni un packaging emotivo. Es la suma de acciones, porque todo lo que haces (y lo que no) comunica. Y ahí es cuando entra en juego tu copywriting, tu microcopy, tu UX writing y tu palabra en dispositivos de voz. Y de todo esto habla este libro. En estas páginas se desmitificará el storytelling y el copywriting, para darte herramientas prácticas para crear marcas coherentes, sin importar el tamaño de la empresa. ¿Eres un artista y quieres comercializar tus productos? Este libro es para ti. ¿Eres el CEO de una multinacional? Prepara el resaltador, porque vas a marcar muchas páginas. ¿Tienes una tienda de barrio o una idea de negocio? ¡Aquí empieza tu historia!

Understanding Computers, Smartphones and the Internet

Author : Ernie Dainow
Publisher : Ernie Dainow
ISBN 13 : 0995214409
Total Pages : 126 pages
Book Rating : 4.9/5 (952 download)

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Book Synopsis Understanding Computers, Smartphones and the Internet by : Ernie Dainow

Download or read book Understanding Computers, Smartphones and the Internet written by Ernie Dainow and published by Ernie Dainow. This book was released on 2016 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most introductory books about computers are long, detailed technical books such as those used in a computer science course or else tutorials that provide instructions on how to operate a computer with little description of what happens inside the machine. This book fits in the large gap between these two extremes. It is for people who would like to understand how computers work, without having to learn a lot of technical details. Only the most important things about computers are covered. There is no math except some simple arithmetic. The only prerequisite is knowing how to use a web browser. As an alternative or adjunct to reading the book, you can watch a series of short videos by going to youtube.com and searching for “Understanding Computers, Smartphones and the Internet”. Only current day technology is covered. People who are interested in learning about how computers evolved from the earliest machines can read the companion book “A Concise History of Computers, Smartphones and the Internet”. While originally intended for people who are not in the computer field, this book is also useful for those taking a coding course or an introductory computer science course. Even people already in the computer field will find things of interest in this book.

Storytelling

Author : Klaus Fog
Publisher : Springer Science & Business Media
ISBN 13 : 3540271163
Total Pages : 235 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Storytelling by : Klaus Fog

Download or read book Storytelling written by Klaus Fog and published by Springer Science & Business Media. This book was released on 2006-03-20 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

Journalism and New Media

Author : John V. Pavlik
Publisher : Columbia University Press
ISBN 13 : 0231502672
Total Pages : 265 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Journalism and New Media by : John V. Pavlik

Download or read book Journalism and New Media written by John V. Pavlik and published by Columbia University Press. This book was released on 2001-06-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ubiquitous news, global information access, instantaneous reporting, interactivity, multimedia content, extreme customization: Journalism is undergoing the most fundamental transformation since the rise of the penny press in the nineteenth century. Here is a report from the front lines on the impact and implications for journalists and the public alike. John Pavlik, executive director of the Center for New Media at Columbia University's Graduate School of Journalism, argues that the new media can revitalize news gathering and reengage an increasingly distrustful and alienated citizenry. The book is a valuable reference on everything from organizing a new age newsroom to job hunting in the new media.

Debugging

Author : David J. Agans
Publisher : HarperChristian + ORM
ISBN 13 : 0814426786
Total Pages : 200 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Debugging by : David J. Agans

Download or read book Debugging written by David J. Agans and published by HarperChristian + ORM. This book was released on 2002-09-23 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the pressure is on to resolve an elusive software or hardware glitch, what’s needed is a cool head courtesy of a set of rules guaranteed to work on any system, in any circumstance. Written in a frank but engaging style, this book provides simple, foolproof principles guaranteed to help find any bug quickly. Recognized tech expert and author David Agans changes the way you think about debugging, making those pesky problems suddenly much easier to find and fix. Agans identifies nine simple, practical rules that are applicable to any software application or hardware system, which can help detect any bug, no matter how tricky or obscure. Illustrating the rules with real-life bug-detection war stories, Debugging shows you how to: Understand the system: how perceiving the ""roadmap"" can hasten your journey Quit thinking and look: when hands-on investigation can’t be avoided Isolate critical factors: why changing one element at a time can be an essential tool Keep an audit trail: how keeping a record of the debugging process can win the day Whether the system or program you’re working on has been designed wrong, built wrong, or used wrong, Debugging helps you think correctly about bugs, so the problems virtually reveal themselves.

Storytelling en las redes sociales - Contar su historia en línea

Author : Marco J. Serra
Publisher : EBC Edizioni
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Storytelling en las redes sociales - Contar su historia en línea by : Marco J. Serra

Download or read book Storytelling en las redes sociales - Contar su historia en línea written by Marco J. Serra and published by EBC Edizioni. This book was released on 2022-02-15 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¡Descubre el poder del Storytelling en las Redes Sociales para aumentar tu visibilidad en línea y crear conexiones emocionales auténticas con tu audiencia! Si eres redactor web, administrador de redes sociales, emprendedor o simplemente un creativo que se adentra en esta fascinante disciplina, ¡has encontrado justo lo que necesitas! Un pequeño pero valioso manual que te guiará paso a paso en el mundo del storytelling en línea. Los beneficios de incorporar el storytelling en tus estrategias de comunicación son infinitos. Aquí te mostramos cómo puede transformar tu presencia en línea: 1. Potencia tu marca personal: Con el storytelling, puedes dar vida a tu historia personal o de marca de una manera única y cautivadora. Esto te diferenciará de la competencia y dejará una impresión duradera en la mente de tus seguidores. 2. Mejora tus habilidades de hablar en público en videos: A través de narraciones bien estructuradas, podrás captar la atención de tu audiencia incluso a través de videos. Aprende los mecanismos detrás del storytelling eficaz en línea y conviértete en un verdadero maestro del habla pública. 3. Mejora el posicionamiento de tu marca en la mente de tus seguidores: Las historias cautivadoras crean conexiones emocionales profundas con el público. Mediante el storytelling en las redes sociales, podrás mejorar el posicionamiento de tu marca en la mente de tus seguidores, haciéndola más reconocible y memorable. ¿Qué aprenderás con nuestra guía? Estructura tu historia personal o corporativa: Te ayudaremos a hacer tu historia única y auténtica utilizando arquetipos apropiados y técnicas narrativas cautivadoras. Crea relaciones emocionales duraderas con tus seguidores: Aprende cómo aprovechar tu potencial narrativo para crear conexiones empáticas y duraderas con tu audiencia. Utiliza hashtags para mejorar la visibilidad: Descubre formas estratégicas de aprovechar los hashtags para aumentar la visibilidad de tu contenido en línea. Elige el registro lingüístico adecuado: Aprende a comunicarte de manera efectiva seleccionando el registro lingüístico más adecuado para tu público objetivo y objetivos de comunicación. Copywriting Emocional: Adéntrate en las técnicas que te permitirán escribir textos persuasivos y emocionalmente cautivadores que atrapen la atención del lector. Fomenta el intercambio de contenido: Descubre métodos para crear columnas y contenido reconocibles que estimulen la interacción y el intercambio por parte de tu audiencia. ¿Estás listo/a para desbloquear todo lo que el storytelling en línea puede hacer por ti? ¡No pierdas la oportunidad de convertirte en un experto del storytelling en las redes sociales! ¡Adquiere nuestra guía ahora mismo y comienza a crear conexiones auténticas, mejorar tu presencia en línea y hacer crecer tu marca como nunca antes!

You Look Like a Thing and I Love You

Author : Janelle Shane
Publisher : Voracious
ISBN 13 : 0316525235
Total Pages : 272 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis You Look Like a Thing and I Love You by : Janelle Shane

Download or read book You Look Like a Thing and I Love You written by Janelle Shane and published by Voracious. This book was released on 2019-11-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As heard on NPR's "Science Friday," discover the book recommended by Malcolm Gladwell, Susan Cain, Daniel Pink, and Adam Grant: an "accessible, informative, and hilarious" introduction to the weird and wonderful world of artificial intelligence (Ryan North). "You look like a thing and I love you" is one of the best pickup lines ever . . . according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog AI Weirdness. She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans—all to understand the technology that governs so much of our daily lives. We rely on AI every day for recommendations, for translations, and to put cat ears on our selfie videos. We also trust AI with matters of life and death, on the road and in our hospitals. But how smart is AI really... and how does it solve problems, understand humans, and even drive self-driving cars? Shane delivers the answers to every AI question you've ever asked, and some you definitely haven't. Like, how can a computer design the perfect sandwich? What does robot-generated Harry Potter fan-fiction look like? And is the world's best Halloween costume really "Vampire Hog Bride"? In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these programs learn, fail, and adapt—and how they reflect the best and worst of humanity. You Look Like a Thing and I Love You is the perfect book for anyone curious about what the robots in our lives are thinking. "I can't think of a better way to learn about artificial intelligence, and I've never had so much fun along the way." —Adam Grant, New York Times bestselling author of Originals

Técnicas narrativas para vender más

Author : Juanjo Ramos
Publisher : XinXii
ISBN 13 : 3969315948
Total Pages : 38 pages
Book Rating : 4.9/5 (693 download)

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Book Synopsis Técnicas narrativas para vender más by : Juanjo Ramos

Download or read book Técnicas narrativas para vender más written by Juanjo Ramos and published by XinXii. This book was released on 2023-10-30 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: La narración de historias o Storytelling es una de las herramientas más poderosas del copywriting, el neuromarketing y el marketing digital. Es un arma de persuasión masiva muy potente que puede ser usada tanto por las grandes empresas como por los negocios más modestos. La narración de historias es una de las formas más sencillas y antiguas de promocionar y vender cualquier cosa. La narración de historias es en realidad la forma más antigua de comunicar un mensaje. Probablemente, ya estés usando la narración de historias en tu vida y en tu trabajo, aunque no lo sepas ni lo llames exactamente así. El Storytelling no es otra cosa que el tradicional arte de contar bien una historia. La narración de historias es una forma de comunicación mucho anterior a la escritura, ya que desde hace siglos los relatos se han compartido de forma oral en todas las culturas como medio para entretener, educar, y transmitir valores culturales y morales. En marketing se usa pues el storytelling para lograr la conexión emocional con un público objetivo. Es una técnica muy efectiva para conseguir la empatía de nuestro target. Está demostrado que el uso de técnicas de narración de historias resulta mucho más atractivo y eficaz que centrarse en comunicar un mero aluvión de datos y estadísticas. El storytelling es perfecto para contextualizar los datos y dotarlos de sentido para apelar directamente a las emociones de las personas. De hecho, la combinación más explosiva posible es la formada por datos más narrativa. La narración de historias es también un recurso importante para resolver conflictos, abordar tareas pendientes, y hacer frente a los retos. La narración de historias se utiliza cada vez más en el ámbito del marketing y la publicidad para aumentar la fidelidad de los clientes. Esta tendencia del marketing encuentra sus raíces en la necesidad que todos los seres humanos tenemos de ser entretenidos. Las historias son ilustrativas, son fáciles de recordar y permiten a cualquier empresa crear profundos lazos emocionales con sus clientes. Las historias aumentan el valor subjetivo del producto, por lo que el comprador está dispuesto a pagar más por tu producto y a elegir tu marca frente a otras opciones muchas más baratas. Si tienes problemas para usar historias en marketing, prueba las técnicas narrativas que aprenderás en este libro. Las podrás aplicar a cualquier tipo de historia de marca.

Computer Science Programming Basics in Ruby

Author : Ophir Frieder
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449356850
Total Pages : 176 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Computer Science Programming Basics in Ruby by : Ophir Frieder

Download or read book Computer Science Programming Basics in Ruby written by Ophir Frieder and published by "O'Reilly Media, Inc.". This book was released on 2013-04-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you know basic high-school math, you can quickly learn and apply the core concepts of computer science with this concise, hands-on book. Led by a team of experts, you’ll quickly understand the difference between computer science and computer programming, and you’ll learn how algorithms help you solve computing problems. Each chapter builds on material introduced earlier in the book, so you can master one core building block before moving on to the next. You’ll explore fundamental topics such as loops, arrays, objects, and classes, using the easy-to-learn Ruby programming language. Then you’ll put everything together in the last chapter by programming a simple game of tic-tac-toe. Learn how to write algorithms to solve real-world problems Understand the basics of computer architecture Examine the basic tools of a programming language Explore sequential, conditional, and loop programming structures Understand how the array data structure organizes storage Use searching techniques and comparison-based sorting algorithms Learn about objects, including how to build your own Discover how objects can be created from other objects Manipulate files and use their data in your software

Data Journalism and the Regeneration of News

Author : Alfred Hermida
Publisher : Routledge
ISBN 13 : 1351672509
Total Pages : 165 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Data Journalism and the Regeneration of News by : Alfred Hermida

Download or read book Data Journalism and the Regeneration of News written by Alfred Hermida and published by Routledge. This book was released on 2019-02-13 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Journalism and the Regeneration of News traces the emergence of data journalism through a scholarly lens. It reveals the growth of data journalism as a subspecialty, cultivated and sustained by an increasing number of professional identities, tools and technologies, educational opportunities and new forms of collaboration and computational thinking. The authors base their analysis on five years of in-depth field research, largely in Canada, an example of a mature media system. The book identifies how data journalism’s development is partly due to it being at the center of multiple crises and shocks to journalism, including digitalization, acute mis- and dis-information concerns and increasingly participatory audiences. It highlights how data journalists, particularly in well-resourced newsrooms, are able to address issues of trust and credibility to advance their professional interests. These journalists are operating as institutional entrepreneurs in a field still responding to the disruption effects of digitalization more than 20 years ago. By exploring the ways in which data journalists are strategically working to modernize the way journalists talk about methods and maintain journalism authority, Data Journalism and the Regeneration of News introduces an important new dimension to the study of digital journalism for researchers, students and educators.

Scientific and Technical Translation Explained

Author : Jody Byrne
Publisher : Routledge
ISBN 13 : 1317642031
Total Pages : 210 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Scientific and Technical Translation Explained by : Jody Byrne

Download or read book Scientific and Technical Translation Explained written by Jody Byrne and published by Routledge. This book was released on 2014-04-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: From microbiology to nuclear physics and chemistry to software engineering, scientific and technical translation is a complex activity that involves communicating specialized information on a variety of subjects across multiple languages. It requires expert linguistic knowledge and writing skills, combined with the ability to research and understand complex concepts and present them to a range of different audiences. Using a combination of interdisciplinary research, real-world examples drawn from professional practice and numerous learning activities, this introductory textbook equips the student with the knowledge and skills needed to get started in this exciting and challenging field. It examines the origins and history of scientific and technical translation, and the people, tools and processes involved in translating scientific and technical texts. Scientific and Technical Translation Explained provides an overview of the main features of scientific and technical discourse as well as the different types of documents produced. A series of detailed case studies highlight various translation challenges and introduce a range of strategies for dealing with them. A variety of resources and exercises are included to make learning effective and enjoyable. Additional resources and activities are available on Facebook.

The Handbook of Communication and Corporate Reputation

Author : Craig E. Carroll
Publisher : John Wiley & Sons
ISBN 13 : 1119061237
Total Pages : 656 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Handbook of Communication and Corporate Reputation by : Craig E. Carroll

Download or read book The Handbook of Communication and Corporate Reputation written by Craig E. Carroll and published by John Wiley & Sons. This book was released on 2015-06-22 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Brand Storytelling in the Digital Age

Author : S M A Moin
Publisher : Springer Nature
ISBN 13 : 3030590852
Total Pages : 113 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Brand Storytelling in the Digital Age by : S M A Moin

Download or read book Brand Storytelling in the Digital Age written by S M A Moin and published by Springer Nature. This book was released on 2020-10-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.

The Quick Guide to Cloud Computing and Cyber Security

Author : Marcia R.T. Pistorious
Publisher :
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Quick Guide to Cloud Computing and Cyber Security by : Marcia R.T. Pistorious

Download or read book The Quick Guide to Cloud Computing and Cyber Security written by Marcia R.T. Pistorious and published by . This book was released on 2015-11-02 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: *** Download this book for FREE *** This is a Quick Guide to Cloud Computing and Cyber Security - For Beginners. Cloud computing has appeared in many small forms and now it is emerging as a huge solution to the problem of the fast changing and increasingly cyber world in which we live and work. Table of Contents What is Cloud Computing? Types of Cloud Computing Cloud Computing Examples Cyber Security Cyber Security Dangers Physical Security Layers of Security Network Security Cloud Computing and Security Threats The Need for Policies The Future? Summary In this book, cloud computing and cyber security is described in a way that covers all sizes and implementations of businesses involved in using this method of computing. Also by Marcia: Silver & Gold Guide Top Tips: Learn How to Quickly Invest - Build your Wealth with Gold and Silver Bullion Money Quick Makeovers Top Tips: Money Management Guide

Translation, Linguistics, Culture

Author : Nigel Armstrong
Publisher : Multilingual Matters
ISBN 13 : 9781853598050
Total Pages : 240 pages
Book Rating : 4.5/5 (98 download)

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Book Synopsis Translation, Linguistics, Culture by : Nigel Armstrong

Download or read book Translation, Linguistics, Culture written by Nigel Armstrong and published by Multilingual Matters. This book was released on 2005-01-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a linguistic approach to translation issues, looking first at the structural view of language that explains the difficulty of translation and at theories of cultural non-equivalence. A subsequent chapter on text types, readership and the translator's role completes the theoretical framework. The linguistic levels of analysis are then discussed in ascending order, from morpheme up to sentence, while a summarising chapter considers various translation types and strategies, again considered in relation to text type, author and reader.

Secretos para crear un buen Storytelling

Author : Escuela StoryEmotion
Publisher : Escuela StoryEmotion
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)

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Book Synopsis Secretos para crear un buen Storytelling by : Escuela StoryEmotion

Download or read book Secretos para crear un buen Storytelling written by Escuela StoryEmotion and published by Escuela StoryEmotion. This book was released on 2021-04-01 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: La vida es una sucesión de anécdotas y memorias. Todos los seres humanos estamos marcados por historias y recuerdos que forman parte de nuestro ser. De alguna manera, las narraciones que han sido parte de nosotros, han transformado nuestra manera de pensar y actuar. Ya lo dijo alguna vez Elie Wiesel, escritor húngaro, que “Las personas se convierten en los relatos que escuchan y los relatos que cuentan”. Las historias tienen miles de años siendo parte de la humanidad, y han pasado de generación en generación hasta nuestros días. ¿Alguna vez has analizado el porqué de esto? El hecho de comunicarnos es, sin lugar a dudas, una necesidad que forma parte de todos nosotros. Somos incapaces de vivir sin expresar y sin transmitir todo aquello que nos hace sentir vivos. Todos conectamos con las narraciones, los relatos, y las vivencias. Esto pasa porque nos remueven las emociones, nos hacen reflexionar, imaginar, empatizar, creer y, sobre todo, lograr identificarnos. Cuando nos vemos reflejados en otros, podemos entendernos y comprender nuestro paso por esta pequeña locura llamada “vida”. Ese es el verdadero poder de los mitos, las leyendas y las escrituras. Esa identificación de lo que estamos viendo o escuchando con nuestra propia existencia. Nos vemos a nosotros mismos siendo parte intrínseca de esas historias. Nuestra manera de expresarnos va marcada en nuestra personalidad, y es el reflejo de nuestros estados de ánimo, nuestras preocupaciones, nuestras alegrías y nuestros miedos. Siendo las historias una herramienta tan valiosa para la vida, las marcas pueden tomarla como parte de su estrategia para comunicar y convertirse en alguien más cercano para sus consumidores y usuarios. Es decir, personas. En este e-Book, creado para ti, queremos ayudarte a entender un poco más, y sobre todo mejor, acerca de cómo funcionan las historias, los relatos y la narrativa para tu marca personal, negocio o proyecto, y además, contarte algunos secretos para lograr que tu storytelling cumpla con su objetivo. Espero que nos acompañes hasta el final, y te sea de provecho, logrando un aprendizaje para la vida entera.

An Introduction to Literature, Criticism and Theory

Author : Andrew Bennett
Publisher : Routledge
ISBN 13 : 1317313127
Total Pages : 449 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis An Introduction to Literature, Criticism and Theory by : Andrew Bennett

Download or read book An Introduction to Literature, Criticism and Theory written by Andrew Bennett and published by Routledge. This book was released on 2016-03-02 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lively, original and highly readable, An Introduction to Literature, Criticism and Theory is the essential guide to literary studies. Starting at ‘The Beginning’ and concluding with ‘The End’, chapters range from the familiar, such as ‘Character’, ‘Narrative’ and ‘The Author’, to the more unusual, such as ‘Secrets’, ‘Pleasure’ and ‘Ghosts’. Now in its fifth edition, Bennett and Royle’s classic textbook successfully illuminates complex ideas by engaging directly with literary works, so that a reading of Jane Eyre opens up ways of thinking about racial difference, for example, while Chaucer, Raymond Chandler and Monty Python are all invoked in a discussion of literature and laughter. The fifth edition has been revised throughout and includes four new chapters – ‘Feelings’, ‘Wounds’, ‘Body’ and ‘Love’ – to incorporate exciting recent developments in literary studies. In addition to further reading sections at the end of each chapter, the book contains a comprehensive bibliography and a glossary of key literary terms. A breath of fresh air in a field that can often seem dry and dauntingly theoretical, this book will open the reader’s eyes to the exhilarating possibilities of reading and studying literature.