Storytelling Le Guide

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Lead with a Story

Author : Paul Smith
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420303
Total Pages : 290 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Lead with a Story by : Paul Smith

Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Storytelling, le guide

Author : Jean-Marc Blancherie
Publisher : Lulu.com
ISBN 13 : 2361270099
Total Pages : 152 pages
Book Rating : 4.3/5 (612 download)

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Book Synopsis Storytelling, le guide by : Jean-Marc Blancherie

Download or read book Storytelling, le guide written by Jean-Marc Blancherie and published by Lulu.com. This book was released on 2012 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Storytelling with Data

Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 284 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Wired for Story

Author : Lisa Cron
Publisher : Ten Speed Press
ISBN 13 : 1607742462
Total Pages : 274 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Wired for Story by : Lisa Cron

Download or read book Wired for Story written by Lisa Cron and published by Ten Speed Press. This book was released on 2012-07-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

The Unreal and the Real

Author : Ursula K. Le Guin
Publisher : Simon and Schuster
ISBN 13 : 1481475983
Total Pages : 677 pages
Book Rating : 4.4/5 (814 download)

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Book Synopsis The Unreal and the Real by : Ursula K. Le Guin

Download or read book The Unreal and the Real written by Ursula K. Le Guin and published by Simon and Schuster. This book was released on 2016-10-18 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of short stories by the legendary and iconic Ursula K. Le Guin—selected with an introduction by the author, and combined in one volume for the first time. The Unreal and the Real is a collection of some of Ursula K. Le Guin’s best short stories. She has won multiple prizes and accolades from the Medal for Distinguished Contribution to American Letters to the Newbery Honor, the Nebula, Hugo, World Fantasy, and PEN/Malamud Awards. She has had her work collected over the years, but this is the first short story volume combining a full range of her work. Stories include: -Brothers and Sisters -A Week in the Country -Unlocking the Air -Imaginary Countries -The Diary of the Rose -Direction of the Road -The White Donkey -Gwilan’s Harp -May’s Lion -Buffalo Gals, Won’t You Come Out Tonight -Horse Camp -The Water Is Wide -The Lost Children -Texts -Sleepwalkers -Hand, Cup, Shell -Ether, Or -Half Past Four -The Ones Who Walk Away from Omelas -Semely’s Necklace -Nine Lives -Mazes -The First Contact with the Gorgonids -The Shobies’ Story -Betrayals -The Matter of Seggri -Solitude -The Wild Girls -The Flyers of Gy -The Silence of the Asonu -The Ascent of the North Face -The Author of the Acacia Seeds -The Wife’s Story -The Rule of Names -Small Change -The Poacher -Sur -She Unnames Them -The Jar of Water

The Photography Storytelling Workshop

Author : Finn Beales
Publisher : White Lion Publishing
ISBN 13 : 0711254710
Total Pages : 179 pages
Book Rating : 4.7/5 (112 download)

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Book Synopsis The Photography Storytelling Workshop by : Finn Beales

Download or read book The Photography Storytelling Workshop written by Finn Beales and published by White Lion Publishing. This book was released on 2020-10-27 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to make it beyond Instagram as a photographer you have to give a solid listen to the ideas, tips and overall mindset that Finn shares in this workshop. @alexstrohl Don’t just take a picture, make photos that move people. Storytelling is a gift to photographers, letting you weave together characters, events, locations and subjects into a work of beauty greater than the sum of its parts. There are as many stories to tell as pictures to take, but there are also tried-and-tested methods you can adopt to help improve your photography and streamline your workflow. In this beginner-to-pro workshop, award-winning photographer and influencer Finn Beales teaches enthusiasts and aspiring professionals how to master every element of the photographer's process. By following his five-step course – Pitch, Prepare, Shoot, Edit and Deliver – you will develop the same successful, reliable working methods that earn influence and delight audiences, regardless of what genre you're working in. Create intrigue, pull in your audience and tell richer, more rounded stories using your DSLR camera. Want to craft a shoot from start to finish? All the essentials are covered, from building a story into your creative, shoot preparation, the necessary gear and props, working with mood-boards and call sheets, compositional balance, and directing models, right through to post production, editing and file delivery. Discover within: What equipment you’ll need, when and why; The secret to key shots and essential techniques; Plot devices to help you craft your narrative; Step-by-step DSLR projects to perfect your skills; Effortlessly capture events, landscapes, portraits, interiors and experiences; How to edit better and be different; Extra exercises to improve your smartphone photography. Compose for impact. Stand out through story.

Steering the Craft

Author : Ursula K. Le Guin
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544611616
Total Pages : 163 pages
Book Rating : 4.5/5 (446 download)

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Book Synopsis Steering the Craft by : Ursula K. Le Guin

Download or read book Steering the Craft written by Ursula K. Le Guin and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated guide to the essentials of a writer's craft, presented by a brilliant practitioner of the art

Storytelling for Social Justice

Author : Lee Anne Bell
Publisher : Routledge
ISBN 13 : 1351587927
Total Pages : 161 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Storytelling for Social Justice by : Lee Anne Bell

Download or read book Storytelling for Social Justice written by Lee Anne Bell and published by Routledge. This book was released on 2019-08-28 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through accessible language and candid discussions, Storytelling for Social Justice explores the stories we tell ourselves and each other about race and racism in our society. Making sense of the racial constructions expressed through the language and images we encounter every day, this book provides strategies for developing a more critical understanding of how racism operates culturally and institutionally in our society. Using the arts in general, and storytelling in particular, the book examines ways to teach and learn about race by creating counter-storytelling communities that can promote more critical and thoughtful dialogue about racism and the remedies necessary to dismantle it in our institutions and interactions. Illustrated throughout with examples drawn from contemporary movements for change, high school and college classrooms, community building and professional development programs, the book provides tools for examining racism as well as other issues of social justice. For every facilitator and educator who has struggled with how to get the conversation on race going or who has suffered through silences and antagonism, the innovative model presented in this book offers a practical and critical framework for thinking about and acting on stories about racism and other forms of injustice. This new edition includes: Social science examples, in addition to the arts, for elucidating the storytelling model; Short essays by users that illustrate some of the ways the storytelling model has been used in teaching, training, community building and activism; Updated examples, references and resources.

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

What Really Matters

Author : Arthur Kleinman
Publisher : Oxford University Press
ISBN 13 : 019533132X
Total Pages : 273 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis What Really Matters by : Arthur Kleinman

Download or read book What Really Matters written by Arthur Kleinman and published by Oxford University Press. This book was released on 2007 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through arresting narratives we meet a woman aiding refugees in sub-Saharan Africa, facing the chaos of a meaningless society and a doctor trying to stay alive during Mao's cultural revolution - individuals challenged by their societies and caught up in existential moral experiences that define what it means to be human.

Presentation Zen

Author : Garr Reynolds
Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

First Class Murder

Author : Robin Stevens
Publisher : Simon and Schuster
ISBN 13 : 1481422200
Total Pages : 336 pages
Book Rating : 4.4/5 (814 download)

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Book Synopsis First Class Murder by : Robin Stevens

Download or read book First Class Murder written by Robin Stevens and published by Simon and Schuster. This book was released on 2017-04-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A murdered heiress, a missing necklace, and a train full of shifty, unusual, and suspicious characters leaves Daisy and Hazel with a new mystery to solve in this third novel of the Wells & Wong Mystery series. Hazel Wong and Daisy Wells are taking a vacation across Europe on world-famous passenger train, the Orient Express—and it’s clear that each of their fellow first-class travelers has something to hide. Even more intriguing: There’s rumor of a spy in their midst. Then, during dinner, a bloodcurdling scream comes from inside one of the cabins. When the door is broken down, a passenger is found murdered—her stunning ruby necklace gone. But the killer has vanished, as if into thin air. The Wells & Wong Detective Society is ready to crack the case—but this time, they’ve got competition.

Handbook on Interactive Storytelling

Author : Jouni Smed
Publisher : John Wiley & Sons
ISBN 13 : 1119688132
Total Pages : 228 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Handbook on Interactive Storytelling by : Jouni Smed

Download or read book Handbook on Interactive Storytelling written by Jouni Smed and published by John Wiley & Sons. This book was released on 2021-07-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: HANDBOOK ON INTERACTIVE STORYTELLING Discover the latest research on crafting compelling narratives in interactive entertainment Electronic games are no longer considered “mere fluff” alongside the “real” forms of entertainment, like film, music, and television. Instead, many games have evolved into an art form in their own right, including carefully constructed stories and engaging narratives enjoyed by millions of people around the world. In Handbook on Interactive Storytelling, readers will find a comprehensive discussion of the latest research covering the creation of interactive narratives that allow users to experience a dramatically compelling story that responds directly to their actions and choices. Systematically organized, with extensive bibliographies and academic exercises included in each chapter, the book offers readers new perspectives on existing research and fresh avenues ripe for further study. In-depth case studies explore the challenges involved in crafting a narrative that comprises one of the main features of the gaming experience, regardless of the technical aspects of a game’s production. Readers will also enjoy: A thorough introduction to interactive storytelling, including discussions of narrative, plot, story, interaction, and a history of the phenomenon, from improvisational theory to role-playing games A rigorous discussion of the background of storytelling, from Aristotle’s Poetics to Joseph Campbell and the hero’s journey Compelling explorations of different perspectives in the interactive storytelling space, including different platforms, designers, and interactors, as well as an explanation of storyworlds Perfect for game designers, developers, game and narrative researchers, academics, undergraduate and graduate students studying storytelling, game design, gamification, and multimedia systems, Handbook on Interactive Storytelling is an indispensable resource for anyone interested in the deployment of compelling narratives in an interactive context.

Tell to Win

Author : Peter Guber
Publisher : Crown Currency
ISBN 13 : 0307587975
Total Pages : 274 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Tell to Win by : Peter Guber

Download or read book Tell to Win written by Peter Guber and published by Crown Currency. This book was released on 2011-03-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.

How to Use Storytelling in Your Academic Writing

Author : Timothy G. Pollock
Publisher : Edward Elgar Publishing
ISBN 13 : 1839102829
Total Pages : 200 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis How to Use Storytelling in Your Academic Writing by : Timothy G. Pollock

Download or read book How to Use Storytelling in Your Academic Writing written by Timothy G. Pollock and published by Edward Elgar Publishing. This book was released on 2021-02-26 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good writing skills and habits are critical for scholarly success. Every article is a story, and employing the techniques of effective storytelling enhances scholars’ abilities to share their insights and ideas, increasing the impact of their research. This book draws on the tools and techniques of storytelling employed in fiction and non-fiction writing to help academic writers enhance the clarity, presentation, and flow of their scholarly work, and provides insights on navigating the writing, reviewing, and coauthoring processes.

The Associated Press Stylebook 2013

Author : The Associated Press
Publisher : Basic Books
ISBN 13 : 9780465082995
Total Pages : 0 pages
Book Rating : 4.0/5 (829 download)

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Book Synopsis The Associated Press Stylebook 2013 by : The Associated Press

Download or read book The Associated Press Stylebook 2013 written by The Associated Press and published by Basic Books. This book was released on 2013-07-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated edition of the bible of the newspaper industry

Storytelling

Author : Christian Salmon
Publisher : Verso Books
ISBN 13 : 1784786594
Total Pages : 233 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Storytelling by : Christian Salmon

Download or read book Storytelling written by Christian Salmon and published by Verso Books. This book was released on 2017-01-31 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.