Brand Storytelling in the Digital Age

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Author :
Publisher : Springer Nature
ISBN 13 : 3030590852
Total Pages : 113 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Brand Storytelling in the Digital Age by : S M A Moin

Download or read book Brand Storytelling in the Digital Age written by S M A Moin and published by Springer Nature. This book was released on 2020-10-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.

Storytelling in the Digital Age

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Author :
Publisher : Charitychannel LLC
ISBN 13 : 9781938077791
Total Pages : 200 pages
Book Rating : 4.0/5 (777 download)

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Book Synopsis Storytelling in the Digital Age by : Julia Campbell

Download or read book Storytelling in the Digital Age written by Julia Campbell and published by Charitychannel LLC. This book was released on 2017 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling is a hot topic for nonprofits. Actually, it's the hottest topic! This book is carefully designed to help busy nonprofit practitioners and volunteers to use storytelling to grow support and to keep donors engaged. Storytelling for nonprofits is all about crafting authentic, real, emotional stories about the work that you do every day.

News Now

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Author :
Publisher : Routledge
ISBN 13 : 1317346092
Total Pages : 666 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis News Now by : Susan Green

Download or read book News Now written by Susan Green and published by Routledge. This book was released on 2016-01-08 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed to be a trusted reference for the next generation of broadcast journalists.

The Serial Podcast and Storytelling in the Digital Age

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1351810480
Total Pages : 124 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis The Serial Podcast and Storytelling in the Digital Age by : Ellen McCracken

Download or read book The Serial Podcast and Storytelling in the Digital Age written by Ellen McCracken and published by Taylor & Francis. This book was released on 2017-02-03 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title -- Copyright -- Contents -- Introduction: The Unending Story -- 1 The Ethics of Serialized True Crime: Fictionality in Serial Season One -- 2 Sounds Authentic: The Acoustic Construction of Serial 's Storyworld -- 3 Narrative Levels, Theory of Mind, and Sociopathy in True-Crime Narrative-Or, How Is Serial Different from Your Average Dateline Episode? -- 4 The Serial Commodity: Rhetoric, Recombination, and Indeterminacy in the Digital Age -- 5 "What We Know": Convicting Narratives in NPR's Serial -- 6 The Impossible Ethics of Serial : Sarah Koenig, Foucault, Lacan -- 7 Serial 's Aspirational Aesthetics and Racial Erasure -- Contributors -- Index

New Narratives

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Author :
Publisher : U of Nebraska Press
ISBN 13 : 0803217862
Total Pages : 296 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis New Narratives by : Ruth E. Page

Download or read book New Narratives written by Ruth E. Page and published by U of Nebraska Press. This book was released on 2011-12-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as the explosive growth of digital media has led to ever-expanding narrative possibilities and practices, so these new electronic modes of storytelling have, in their own turn, demanded a rapid and radical rethinking of narrative theory. This timely volume takes up the challenge, deeply and broadly considering the relationship between digital technology and narrative theory in the face of the changing landscape of computer-mediated communication. New Narratives reflects the diversity of its subject by bringing together some of the foremost practitioners and theorists of digital narratives. It extends the range of digital subgenres examined by narrative theorists to include forms that have become increasingly prominent, new examples of experimental hypertext, and contemporary video games. The collection also explicitly draws connections between the development of narrative theory, technological innovation, and the use of narratives in particular social and cultural contexts. Finally, New Narratives focuses on how the tools provided by new technologies may be harnessed to provide new ways of both producing and theorizing narrative. Truly interdisciplinary, the book offers broad coverage of contemporary narrative theory, including frameworks that draw from classical and postclassical narratology, linguistics, and media studies.

The Narrative Subject

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Author :
Publisher : Springer Nature
ISBN 13 : 3030511898
Total Pages : 277 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Narrative Subject by : Christina Schachtner

Download or read book The Narrative Subject written by Christina Schachtner and published by Springer Nature. This book was released on 2020-09-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book considers the stories of adolescents and young adults from different regions of the world who use digital media as instruments and stages for storytelling, or who make the media the subject of story telling. These narratives discuss interconnectedness, self-staging, and managing boundaries. From the perspective of media and cultural research, they can be read as responses to the challenges of contemporary society. Providing empirical evidence and thought-provoking explanations, this book will be useful to students and scholars who wish to uncover how ongoing processes of cultural transformation are reflected in the thoughts and feelings of the internet generation.

Visual Storytelling

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Author :
Publisher : Wadsworth Publishing Company
ISBN 13 :
Total Pages : 398 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Visual Storytelling by : Ronald J. Osgood

Download or read book Visual Storytelling written by Ronald J. Osgood and published by Wadsworth Publishing Company. This book was released on 2009 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: DVD-ROM contains: Interactive modules that illustrate concepts discussed in the text.

Digital Storytelling

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Publisher : CRC Press
ISBN 13 : 1135044457
Total Pages : 569 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Digital Storytelling by : Carolyn Handler Miller

Download or read book Digital Storytelling written by Carolyn Handler Miller and published by CRC Press. This book was released on 2014-06-27 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen experiences. The way a story is told, a message is delivered, or a narrative is navigated has changed dramatically over the last few years. Stories are told through video games, interactive books, and social media. Stories are told on all sorts of different platforms and through all sorts of different devices. They’re immersive, letting the user interact with the story and letting the user enter the story and shape it themselves. This book features case studies that cover a great spectrum of platforms and different story genres. It also shows you how to plan processes for developing interactive narratives for all forms of entertainment and non-fiction purposes: education, training, information and promotion. Digital Storytelling features interviews with some of the industry’s biggest names, showing you how they build and tell their stories.

Roleplaying Games in the Digital Age

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Author :
Publisher : McFarland
ISBN 13 : 1476676860
Total Pages : 242 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Roleplaying Games in the Digital Age by : Stephanie Hedge

Download or read book Roleplaying Games in the Digital Age written by Stephanie Hedge and published by McFarland. This book was released on 2021-02-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Age has created massive technological and disciplinary shifts in tabletop role-playing, increasing the appreciation of games like Dungeons & Dragons. Millions tune in to watch and listen to RPG players on podcasts and streaming platforms, while virtual tabletops connect online players. Such shifts elicit new scholarly perspectives. This collection includes essays on the transmedia ecology that has connected analog with digital and audio spaces. Essays explore the boundaries of virtual tabletops and how users engage with a variety of technology to further role-playing. Authors map the growing diversity of the TRPG fandom and detail how players interact with RPG-related podcasts. Interviewed are content creators like Griffin McElroy of The Adventure Zone podcast, Roll20 co-creator Nolan T. Jones, board game designers Nikki Valens and Isaac Childres and fan artists Tracey Alvarez and Alex Schiltz. These essays and interviews expand the academic perspective to reflect the future of role-playing.

Storytelling in the Digital World

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Publisher : John Benjamins Publishing Company
ISBN 13 : 9027262209
Total Pages : 131 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Storytelling in the Digital World by : Anna De Fina

Download or read book Storytelling in the Digital World written by Anna De Fina and published by John Benjamins Publishing Company. This book was released on 2019-06-15 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling in the Digital World explores new, emerging narrative practices as they are enacted on digital platforms such as Amazon, Facebook, Twitter, and YouTube. Contributors’ online ethnographies investigate a wide range of themes including the nature of processes of transformation and recontextualization of offline events into digital narratives; the effects of digital anonymity and pseudonymity on narrative practices; the strategies through which virtual communities discursively work together to solidify and negotiate their sociocultural identities; the tensions between the affordances that characterize different online media and the communicative needs of users; the structures and modes in which virtual users construct and enact participatory practices in these environments; and the significance of different spatiotemporal dimensions in the encoding, sharing and appreciation of stories. More generally, the volume engages with some of the theoretical and methodological challenges that the growing presence of digital technologies and media poses to narrative analysis. Originally published as special issue of Narrative Inquiry 27:2 (2017)

Storytelling and Education in the Digital Age

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Author :
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783631675441
Total Pages : 0 pages
Book Rating : 4.6/5 (754 download)

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Book Synopsis Storytelling and Education in the Digital Age by : Matteo Stocchetti

Download or read book Storytelling and Education in the Digital Age written by Matteo Stocchetti and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the second book-length publication of the programme Media and Education in the Digital Age-MEDA. The contributions discuss the risks of the digital turn in educational storytelling but also of the opportunities for critical engagements. They provide unique ideas, evidence and inspiration in support of critical education.

Literature in the Digital Age

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Publisher : Cambridge University Press
ISBN 13 : 1107041902
Total Pages : 255 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Literature in the Digital Age by : Adam Hammond

Download or read book Literature in the Digital Age written by Adam Hammond and published by Cambridge University Press. This book was released on 2016-03-09 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides readers through the most salient theoretical and creative possibilities opened up by the shift to digital literary forms.

Broadcast News in the Digital Age

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Author :
Publisher : Routledge
ISBN 13 : 1000518604
Total Pages : 375 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Broadcast News in the Digital Age by : Faith M Sidlow

Download or read book Broadcast News in the Digital Age written by Faith M Sidlow and published by Routledge. This book was released on 2022-01-26 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two award-winning broadcast journalists, this book offers a practical, hands-on guide to the modern digital TV newsroom. Pulling from extensive industry experience, the authors provide a comprehensive look at the key journalistic skills needed to excel in broadcast news today, including storytelling, writing, story pitching, video production, interviewing and managing social media. The textbook is organized into five sections: building a foundation, storytelling and writing, producing, live performance, and ethics and career progression. The authors also provide step-by-step instructions on how to efficiently multitask while staying true to journalist ethics. Each chapter includes clear learning objectives, review questions and practical assignments, making it ideal for classroom use. QR codes integrated in the text allow students to easily see and hear examples of the stories they are learning to write. Broadcast News in the Digital Age is an engaging, student-friendly guide for those seeking to become successful writers, producers, anchors and journalists in today’s newsrooms, both on-air and online.

Stories

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Publisher :
ISBN 13 : 9789048537082
Total Pages : 0 pages
Book Rating : 4.5/5 (37 download)

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Book Synopsis Stories by : Ian Christie

Download or read book Stories written by Ian Christie and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories are perceived as central to modern life. Not only in narrative entertainment media, such as television, cinema, theater, but also in social media. Telling/having "a story" is widely deemed essential, in business as well as in social life. Does this mark an intensification of what has always been part of human cultures; or has the realm of "story" expanded to dominate twenty-first century discourse? Addressing stories is an obvious priority for the Key Debates series, and Volume 7, edited by Ian Christie and Annie van den Oever, identifies new phenomena in this field -- complex narration, puzzle films, transmedia storytelling -- as well as new approaches to understanding these, within narratology and bio-cultural studies. Chapters on such extended television series as Twin Peaks, Game of Thrones and Dickensian explore distinctively new forms of screen storytelling in the digital age.With contributions by Vincent Amiel, Jan Baetens, Dominique Chateau, Ian Christie, John Ellis, Miklós Kiss, Eric de Kuyper, Sandra Laugier, Luke McKernan, José Moure, Roger Odin, Annie van den Oever, Melanie Schiller, Steven Willemsen, Robert Ziegler.

Digital Storytelling

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Publisher :
ISBN 13 : 9780972644037
Total Pages : pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis Digital Storytelling by : Joe Lambert

Download or read book Digital Storytelling written by Joe Lambert and published by . This book was released on 2020-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 6th and updated edition of textbook on Digital Storytelling

Storytelling in the Digital Age

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Author :
Publisher : Springer
ISBN 13 : 1137365293
Total Pages : 195 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Storytelling in the Digital Age by : W. Penn

Download or read book Storytelling in the Digital Age written by W. Penn and published by Springer. This book was released on 2013-11-19 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a professional story-teller's sometimes humorous commentary on culture and literature from The Odyssey on , the book suggests that literature is not an artifact to be studied but a living process. Often irreverent, crossing literary and scholarly lines, Penn aims to discover what literature does for an imaginatively engaged reader.

Storytelling In Daily Life

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Publisher : Temple University Press
ISBN 13 : 1592138519
Total Pages : 290 pages
Book Rating : 4.5/5 (921 download)

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Book Synopsis Storytelling In Daily Life by : Kristin Langellier

Download or read book Storytelling In Daily Life written by Kristin Langellier and published by Temple University Press. This book was released on 2011-02-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to understanding storytelling in context.